Ruah Woods Institute

What Ruah Woods Institute does

Ruah Woods Institute is a 501(c)(3) nonprofit organization headquartered in Cincinnati, Ohio, founded in 2007 to develop and distribute Catholic K-12 Theology of the Body (TOB) curriculum based on Pope St. John Paul II's teachings. The organization offers three core product lines: REVEALED, a literature-based curriculum for grades K-5 with teacher kits, storybooks, and student activity books (including a bilingual Spanish/English REVELADO edition); REVEALED Middle School Levels I-III (grades 6-8) with teacher's guides and student commonplace books; and Called to Be More, an online subscription high school curriculum covering grades 9-12 across eight courses, with print editions rolling out in 2025-2026. All K-8 curriculum holds USCCB Conformity List status and imprimatur from the Archdiocese of Cincinnati, and a sister entity, Ruah Woods Psychological Services, integrates psychological services with Catholic faith in the Cincinnati and Dayton markets.

The business operates across multiple revenue streams: one-time curriculum product sales (K-5 kits at $119/grade/year, middle school guides at $45 each), recurring online subscriptions ($12/student/year for Called to Be More with free teacher access), teacher formation and training services, and tax-deductible donations supporting its nonprofit mission. The portfolio is supplemented by prayer resources (rosary books in English and Spanish, Holy Spirit Cards) and a free downloadable Standards for Christian Anthropology framework co-developed with the Cardinal Newman Society. Distribution combines direct-to-consumer e-commerce with institutional sales to Catholic schools, dioceses, and parishes through a field force of five Regional Directors of Implementation covering all major U.S. regions.

The organization's go-to-market emphasizes content marketing, diocesan endorsements, Catholic media features (including 100+ podcast episodes on Sacred Heart Radio), and the TOB Campus certification program for schools. The organization is privately held under board governance with Tony Maas as Founder & Chairman and Courtney Brown as Executive Director.

Name

Ruah Woods Institute

Legal name

Ruah Woods Institute

Website

https://ruahwoodsinstitute.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruah Woods Institute is a Cincinnati-based 501(c)(3) nonprofit that develops and distributes K-12 Theology of the Body curriculum, training, and resources for Catholic schools, homeschool families, and parishes across all 50 states and internationally.

Ownership category

akta.pro rank

Product category

Catholic Religious Education Curriculum

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYEDAGAKAA

K–12 Instructional Design & Curriculum Development Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAJADAJ

Virtual Homeschool Programs & Online Curriculum Schools

Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

SECONDARYMPAJABAA

K–12 Textbook Publishing (Core Curriculum)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

Keywords

• Catholic K-12 curriculum
• Theology of the Body education
• Religious education materials
• Faith formation curriculum
• Catholic teacher training

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Curriculum Product Sales: Sale of physical curriculum materials including teacher kits, student activity books, teacher guides, and commonplace books for grades K-8. One-time purchase model per academic year.
2. Online Course Subscription: Annual subscription to Called to Be More online platform for high school curriculum, charged per student per year with free teacher access.
3. Donations: 501(c)(3) nonprofit organization accepting donations to support mission. Tax-deductible contributions.
4. Teacher Formation/Training Services: Professional development and formation training for teachers, catechists, and homeschooling parents implementing Theology of the Body curriculum.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ruah Woods Institute develops and sells a comprehensive K-12 Catholic Theology of the Body curriculum—REVEALED for elementary (K-5) and middle school (Levels I-III for Grades 6-8) and Called to Be More for high school (8 online courses for Grades 9-12)—delivered as printed kits and online subscriptions to Catholic schools, parishes, and homeschool families. The organization complements the curriculum with teacher formation/training services, supporting implementation by educators across the U.S. and internationally.

Product overview

Ruah Woods Institute is a Catholic educational organization offering a unified K-12 Theology of the Body curriculum portfolio consisting of three core product lines: REVEALED K-5 curriculum (including Bilingual Spanish/English editions) using literature-based learning for grades K-5; REVEALED Middle School Levels I-III (Grades 6-8) with Teacher's Guides and Student Commonplace Books; and Called to Be More for high school (Grades 9-12) available as online subscription courses (8 courses) and newly available print editions. The portfolio is supplemented by rosary prayer resources (TOB Rosary Book, On a Mission to Love in English and Spanish) and Holy Spirit Cards. All K-8 curriculum holds USCCB Conformity List status with imprimatur from the Archdiocese of Cincinnati. Teacher formation and training services support implementation across schools, parishes, and homeschools.

Differentiator

Problem solved

Functional benefit

Brands

• REVEALED: K-8 Theology of the Body curriculum program
• REVELADO
• Called to Be More
• TOB Campus

Products and services

• REVEALED K-5 Curriculum (2024 USCCB Editions) Literature-based Theology of the Body curriculum for Kindergarten through Grade 5, using illustrated children's books to teach foundational truths about human identity, dignity, and purpose. Includes Teacher Kits with storybooks, Teacher's Guide, and Student Activity Books; priced as complete kit ($119/grade level) with consumable Student Activity Book renewals ($10-12/student).
• REVELADO K-5 Bilingual (SPN/ENG) Curriculum Bilingual Spanish and English edition of the REVELADO K-5 Theology of the Body curriculum, providing full Teacher's Guide and Student Activity Book in both languages. USCCB Conformity List Edition approved for Catholic dioceses, schools, and parishes.
• REVEALED Middle School Levels I-III (Grades 6-8) Theology of the Body curriculum for middle school students (Grades 6-8) structured as three progressive levels covering Original Solitude & Image & Likeness (Level I), Gift of Self & Vocation (Level II), and Vocation & Communion (Level III). Includes Teacher's Guides ($45 each) and consumable Student Commonplace Books ($12/student/year).
• Called to Be More – Online Courses 1-8 Online Theology of the Body subscription program for high school students (Grades 9-12) with 8 courses covering four years. Each course includes 7-10 lessons with opening prayers, written lessons, discussion questions, activities, video clips, saint biographies, and quizzes. Priced at $12 per student per year with free teacher access.
• Called to Be More Print Editions (Courses 1-4) Newly revised hard-copy print editions of Called to Be More Teacher's Guides and Student Companion Books. Courses 1-2 available (Freshman Year); Courses 3-4 available for pre-order (Sophomore Year shipping in 2026). Previously available only as online subscription.
• Holy Spirit Cards – Recognizing the Holy Spirit in Our Students Spiral-bound set of 50 Holy Spirit Cards designed to help students recognize the presence and action of the Holy Spirit in their lives. Cards affirm growth in the nine characteristics of the Fruit of the Holy Spirit and include teacher guidance.
• TOB Rosary Book Theology of the Body Rosary Meditations book offering meditative reflections on each mystery through Pope St. John Paul II's teachings. Written by Debbie Staresinic, designed for individual prayer, couple prayer, and as a gift.
• On a Mission to Love – Children's Rosary Book (English) English-language children's rosary book with decade-a-day format, color-coded navigation, and reflections before each Hail Mary. Inspired by Pope St. John Paul II's writings; designed for Catholic schools and families with volume discount for orders of 25 or more.
• En misión de amor – Children's Rosary Book in Spanish Spanish-language edition of the On a Mission to Love children's rosary book, created for Spanish-speaking Catholic schools and families to share God's plan for humanity through Rosary meditation.
• Teacher Formation/Training Professional development and formation training for teachers, catechists, and homeschooling parents implementing Theology of the Body curriculum. Delivered via online courses, live online training, and in-person staff training.
• Standards for Christian Anthropology Free downloadable educational standards document (PDF, Word, Excel) based on Pope St. John Paul II's Theology of the Body teachings. Provides a framework for incrementally transmitting a vision of the human person according to God's design across K-8 curriculum.

Quantifiable outcome

• Discipline problems significantly reduced - at St. Ignatius of Loyola School with 1,000+ students, discipline files were reduced from 2 full cabinet drawers to a folder just 3-4 inches thick
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cardinal Newman SocietycoreStrategic or Co-development Partner · 18 May 2020Collaborative partnership to develop Standards for Christian Anthropology, a four-year project providing a framework for teaching a vision of the human person according to God's design. The standards complement Cardinal Newman Society's Catholic Curriculum Standards covering English language arts, history, scientific topics, and mathematics.
• Archdiocese of CincinnaticoreStrategic or Co-development PartnerGrants imprimatur (official Church approval) for Ruah Woods curriculum materials. Home to headquarters location and primary institutional customer base.
• Various Catholic DiocesesminorStrategic or Co-development PartnerMultiple dioceses implement the curriculum including Archdiocese of Louisville, Archdiocese of Cincinnati, Diocese of Phoenix, Diocese of Grand Rapids, Diocese of Springfield (IL), Diocese of Lansing, Archdiocese of Indianapolis, and Diocese of Cape Girardeau-Springfield. Dioceses provide institutional endorsement and adoption.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Our Sunday Visitor: Large Catholic publisher with a curriculum division serving parishes, schools, and dioceses; broader portfolio but directly competes for the same Catholic-school textbook and catechesis budget.
• TAN Books: Catholic book and curriculum publisher with a broad K-12 and homeschool catalog; adjacent to Ruah Woods' content development and distribution model.
• Augustine Institute: Catholic evangelization and education organization producing online courses, K-12 curricula (including Encounter), and parish formation resources; comparable online-subscription model and Catholic-school channel.

Direct peers

• Ignatius Press: Catholic book and curriculum publisher producing catechetical texts and teacher resources used in Catholic schools and parishes; comparable as a faith-aligned curriculum publisher with K-12 reach.
• Ascension Press: Catholic publisher offering K-12 religion curricula, catechetical programs, and online study platforms; overlaps directly with Ruah Woods' Called to Be More online subscription and parish program business.
• Sophia Institute for Teachers: Catholic K-12 teacher curriculum and formation provider with a similar teacher-resource + online-course model; competes head-to-head with Ruah Woods on diocesan and Catholic-school curriculum contracts.
• Seton Home Study School: Catholic homeschool curriculum provider serving families across all 50 states; comparable distribution channel and customer base to Ruah Woods' homeschool families segment.

Emerging players

• Memoria Press: Classical Christian curriculum publisher with growing Catholic-classical school adoption; overlaps with Ruah Woods on the Catholic homeschool and academy market.
• Catholic Heritage Curricula: Catholic homeschool and small-school curriculum publisher offering K-12 religion and core-subject materials; competes for the same Catholic homeschool parent customer.
• Kolbe Academy: Catholic homeschool and online academy providing K-12 curricula with a classical-Catholic orientation; comparable offering for homeschool families and small Catholic schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ruahwoodsinstitute
• Instagraminstagram.com/ruahwoodsinstitute
• Xx.com/ruah_woods
• LinkedInlinkedin.com/company/ruah-woods-institute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruah Woods Institute