Lifta

What Lifta does

Lifta GmbH is the German market leader in residential stairlifts and a premium brand within the Liftstar Gruppe, headquartered in Cologne. Founded in 1977 by Wolfgang Seick as a subsidiary of L. Hopmann Maschinenfabrik GmbH and still family-controlled by the Seick family, Lifta has sold more than 250,000 stairlifts cumulatively and produces 7,000+ units per year, claiming the No. 1 position in Germany. The company sells, installs, and services accessibility products for elderly and mobility-impaired individuals, wheelchair users, and multi-family property owners/managers. The core product line consists of custom-engineered seat stairlifts (Avantgarde, Luxor, Esprit, Klassik, plus outdoor variants) with rails tailor-manufactured to each staircase, including the narrowest single-tube rail system in the world on the Esprit model. Adjacent offerings include shaft-less home elevators (Midi, Maxi) and wheelchair platform/hub lifts (Optimo, Flexa, HB 930).

The business model is a B2C one-time-sale hardware model with a services annuity: pricing is quote-based and customized per staircase, supplemented by a rental option and supported by subsidies (up to €4,180 from German health insurance/Pflegekasse, KfW 2026 programs, tax deductibility). Go-to-market combines a direct field-sales motion (400+ advisors conducting free in-home consultations nationwide, 24/7 phone hotline, online chat with photo-based feasibility, price calculator) with a certified Sanitätshaus (medical supply store) channel partner network for referrals and demonstrations. Aftermarket revenue from installation (typically completed within half a day), 3-year warranty service, maintenance, repair, relocation, and buyback creates multi-year customer relationships. Operating geographies are Germany and Austria, with the parent Liftstar Gruppe employing more than 1,000 people across the broader mobility-and-accessibility portfolio.

Name

Lifta

Legal name

Lifta GmbH

Website

https://lifta.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifta GmbH is Germany's market-leading residential stairlift brand within the Liftstar Gruppe, selling, installing, and servicing custom-engineered stairlifts, home lifts, and wheelchair lifts for elderly and mobility-impaired consumers nationwide through a 400+ advisor field-sales network and Sanitätshaus partner channel.

Ownership category

akta.pro rank

Product category

Residential Mobility Accessibility Equipment

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)

akta.pro secondary industry

Stair Lifts & Residential Platform Lifts (HSAPANAC)

Keywords

• Stairlift manufacturing
• Home mobility lifts
• Wheelchair platform lifts
• Residential accessibility equipment
• Home elevator systems

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Stairlift sales (one-time purchase): Primary revenue from one-time sale of stairlifts, home lifts, and wheelchair lifts. Pricing is customized based on staircase type, model selection, and installation requirements. The company also offers rental options.
2. Installation and professional services: Professional installation services included with purchase, along with ongoing maintenance, repair, and relocation services. Installation typically completed within half a day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lifta designs, custom-manufactures, sells, and installs stairlifts, home elevators and wheelchair lifts for residential use in Germany. Each rail system is engineered to the specific geometry of the customer's staircase, enabling installation on straight, curved, winding, and platform stairs as well as outdoor applications. The company bundles the product with free in-home consultation, professional installation, and after-sales maintenance and repair services.

Product overview

Lifta is Germany's market leader in mobility and accessibility solutions for the home, operating as a premium brand of the Liftstar Group. The product portfolio centers on stairlifts (Treppenlifte) as the core offering, with four main seat lift models: the Avantgarde (premium innovative design with weight sensor), Luxor (high-end with exclusive sustainable materials), Esprit (specialist for narrow/curved stairs with world's narrowest single-tube rail), and Klassik (robust model with up to 160kg capacity). Outdoor stairlifts (Außenlifte) extend exterior mobility. Above stairlifts, Lifta provides home elevators (Hauslifte) including Midi (compact) and Maxi (full-size for up to 3 persons or wheelchair users), both using self-supporting shaft-less construction. Wheelchair lifts include the Optimo platform lift for straight/curved stairs, Flexa outdoor platform lift, and Hublifte HB 930 for small height differences up to 1.79m. Supporting services include free on-site consultation, live chat with photo assessment, rental options, price calculator, professional installation, maintenance, repairs, and relocation. The company serves customers through over 400 field consultants across Germany with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Brands

• Lifta Avantgarde: Innovative lift technology and design with highest comfort through intelligent details and particularly high safety through weight sensor.
• Lifta Luxor
• Lifta Esprit
• Lifta Klassik
• Lifta Midi
• Lifta Maxi

Products and services

• Lifta Avantgarde (Seat Stairlift)

Quantifiable outcome

• Up to €4,180 subsidy available from health insurance
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sanitätshäuser (Medical Supply Stores) Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified Sanitätshäuser (medical supply stores) across Germany that serve as Lifta's retail partners. These partners provide initial customer consultations, product demonstrations, and trial experiences with various stairlift models. Partners receive Lifta certification and training to ensure consistent quality and customer experience. The network covers major German cities from A to Z.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acorn Stairlifts: UK-headquartered global stairlift manufacturer and direct-to-consumer installer, with the largest international install base. Directly comparable to Lifta in product, business model, and target demographic, and competes head-on in European markets.
• LIFTON: Private home elevator brand within Liftstar Gruppe. Sister brand to Lifta offering shaft-less home elevators directly competitive with Lifta Midi/Maxi. Operates under same parent but addresses adjacent product category.
• Otolift: Netherlands-based stairlift specialist with strong presence across Northwestern Europe. Closely comparable product line (custom stairlifts for narrow and curved stairs) and similar field-sales-led installation model.
• Stannah Stairlifts: Long-established UK stairlift and home lift manufacturer with strong brand recognition and direct sales/installation network across Europe. Highly comparable to Lifta in product breadth, custom rail manufacturing, and field-sales-led go-to-market.
• AP+ Treppenlifte: Sibling brand within Lifta's parent Liftstar Gruppe, positioned at a more flexible/lower price point. Directly competes with Lifta on stairlifts in Germany through the same field-sales channel but with different positioning.
• Handicare (Savaria): Stairlifts and accessibility solutions business now part of Savaria, serving European and North American markets with direct sales. Direct competitor in stairlifts, platform lifts, and home elevators with overlapping customer base.

Emerging players

• Medem AG: German provider of accessibility lifts including stairlifts and platform lifts for private and public buildings. Direct product overlap with Lifta, with growing focus on multi-family and commercial accessibility installations.
• Plattformlift Berka: Austrian/Central European platform lift specialist with comparable wheelchair-accessibility products (vertical platform lifts, stairlifts). Comparable niche product focus though smaller scale than Lifta.

Broad incumbents

• TK Home Solutions (ThyssenKrupp): Home elevator and accessibility business of ThyssenKrupp, offering residential elevators and stairlifts as part of a broader industrial conglomerate portfolio. Overlaps with Lifta's home-lift product range but operates across a much wider industrial scope.

Regional players

• Sano Liftgalerie: German stairlift retailer and installer active in Germany/Austria/Switzerland. Comparable product offering and target demographic, but smaller scale and primarily regional reseller positioning rather than national premium brand.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LiftaTreppenlifte
• Facebookfacebook.com/Lifta.Treppenlift
• LinkedInlinkedin.com/company/lifta-lift-und-antrieb-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifta