What Munna does

Munna is a Portuguese furniture design brand that designs, manufactures, and sells handcrafted seating and living furniture, including armchairs, sofas, modular sofas, stools, and counter/bar pieces, all produced by hand in Porto. Its product portfolio spans signature "Icons" lines such as the Chantal, Newman, Babe, Melody Swivel, Queen B Swivel, and Lipstick Swivel, alongside newer "New Classics" launches including the Cutie and Lana armchairs, the Fringes rattan stool, the Robert 280 sofa, and the Josephine modular sofa. Each piece supports extensive customization across upholstery fabric (velvet, leather, boucle), leg finishes (brass, nickel, copper, lacquered, wood), and bespoke dimensions, with technical differentiation rooted in detailed seaming, quilted backs, curved silhouettes, and artisanal metalwork rather than digital technology. The Chantal Armchair received a 2017 GOOD DESIGN Award and a European Product Design Award Honorable Mention.

Munna operates a hybrid B2B/B2C go-to-market, selling directly through its own e-commerce website (global scope) and engaging the trade at furniture and interior design trade shows, with catalogue and sample guide access gated by contact details. Revenue is generated from one-time direct furniture sales at unstated prices to three horizontal segments: interior designers (primary), premium end consumers, and retailers/distributors. Pricing is not publicly disclosed.

The brand is a registered trademark held by Urbanmint Design Unipessoal Lda, a Portuguese private limited company headquartered in Maia (VAT n.º 509247172), with no disclosed institutional investors or public listing. Munna shares parent company infrastructure with sister brand Ginger & Jagger, operating under the Urbanmint portfolio. The company is privately held, with no disclosed founding year, revenue, or headcount.

Name

Munna

Legal name

Urbanmint Design Unipessoal Lda

Website

https://munnadesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Munna is a Portuguese handcrafted furniture design brand producing armchairs, sofas, stools, and modular seating made in Porto, selling globally via direct e-commerce and trade shows to interior designers, retailers, and premium consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Maia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Furniture Sales: Direct sales of handcrafted furniture including armchairs, sofas, and other seating pieces. Products available with customizable upholstery and finishes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Munna designs and manufactures premium, handcrafted upholstered furniture—including armchairs, sofas, and stools—under the legal entity Urbanmint Design Unipessoal Lda, with production based in Porto, Portugal. Each piece is offered with customizable upholstery and finishes, and the brand is positioned for both interior design professionals and end consumers.

Product overview

Munna is a furniture design company specializing in handcrafted seating and living furniture, with a portfolio of armchairs, sofas, stools, and modular pieces. The product line includes signature armchairs (Chantal, Newman, Babe, Melody Swivel, Queen B Swivel, Lipstick Swivel, Cutie, Lana), sofas (Robert 280, Josephine Modular, Newman 230), and accent pieces (Fringes Rattan Stool). Products are organized under collections such as 'The New Classics' (newer designs) and 'The Icons' (signature pieces), and are made by hand in Porto, Portugal. The company offers customization through various upholstery options, leg finishes, and metal details, targeting interior designers, retailers, and consumers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Chantal Armchair Handcrafted upholstered armchair from Munna's designer seating collection, produced in Porto, Portugal, with customizable upholstery for residential and contract interiors.
• Newman Armchair Designer upholstered armchair in Munna's signature collection, handcrafted in Porto with customizable fabrics and finishes.
• Babe Armchair Handcrafted upholstered armchair from Munna's designer line, finished in Portugal with customizable upholstery options.
• Melody Armchair Designer armchair handcrafted in Porto, Portugal, part of Munna's upholstered seating collection with customizable finishes.
• Queen B Armchair Premium upholstered armchair from Munna's designer collection, produced in Porto with customizable upholstery for interior projects.
• Lipstick Armchair Designer upholstered armchair in Munna's handcrafted seating line, made in Porto with customizable fabric and finish options.
• Cutie Armchair Handcrafted upholstered armchair from Munna's designer collection, manufactured in Porto, Portugal, with customizable upholstery.
• Lana Armchair Designer upholstered armchair in Munna's handcrafted seating line, produced in Portugal with customizable finishes.
• Robert 280 Sofa Handcrafted upholstered sofa in Munna's designer collection, produced in Porto with customizable upholstery for residential and contract use.
• Newman 230 Sofa Designer upholstered sofa from Munna, handcrafted in Porto, Portugal, with customizable fabric and finish options.
• Josephine Modular Sofa Modular upholstered sofa from Munna's designer line, handcrafted in Porto with customizable configuration and upholstery.
• Fringes Rattan Stool Handcrafted rattan stool from Munna's designer collection, produced in Portugal as part of its accent seating line.
• Newman Bar Stool Designer bar stool in Munna's Newman line, handcrafted in Porto with customizable upholstery.
• Newman Counter Stool Designer counter stool from Munna's Newman collection, handcrafted in Porto with customizable upholstery and finishes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Urbanmint DesigncoreOthersMunna Design is a trademark and brand distributed by Urbanmint Design Unipessoal Lda, which serves as the parent company and intellectual property holder.
• Ginger & JaggerminorOthersMunna is part of Urbanmint alongside Ginger & Jagger, another furniture/lifestyle brand under the same parent company.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Essential Home: Mid-century-inspired luxury furniture brand from the same Portuguese design cluster. Competes in the same designer-led, handcrafted seating category with comparable materials and customization story.
• Delightfull: Portuguese design house focused on mid-century-inspired lighting and furniture. Shares the Porto/Urbanmint-style country cluster, handcrafted positioning, and designer trade show go-to-market.
• Boca do Lobo: Portuguese luxury furniture maker producing handcrafted, design-forward statement seating and case goods. Targets the same high-end residential and hospitality design projects and competes on craftsmanship and bespoke customization.
• Koket: Luxury furniture brand specializing in glamorous, statement upholstered seating and accent pieces. Overlaps with Munna's haute-couture upholstery positioning and designer-driven distribution.
• Brabbu: Portugal-based luxury furniture brand offering handcrafted upholstered seating, case goods, and lighting. Directly comparable as a Portuguese peer targeting interior designers and premium residential/hospitality projects.
• Ginger & Jagger: Sister brand under the same Urbanmint Design Unipessoal Lda parent. Operates an overlapping luxury furniture design model with handcrafted statement seating and home accessories, sharing distribution, trade show presence, and the same parent structure.

Emerging players

• Circu: Portuguese luxury brand designing handcrafted furniture for kids' rooms and interior designers. Comparable on Portuguese craftsmanship and designer-led go-to-market, though focused on a narrower end market.
• Christopher Peacock: Bespoke luxury furniture maker known for premium craftsmanship and customization. Comparable on high-end positioning and made-to-order model, though focused on cabinetry and freestanding furniture rather than accent seating.

Broad incumbents

• Minotti: Italian luxury furniture house with deep designer relationships and a strong upholstered seating line. Competes for the same high-end residential and contract specifications as Munna, with a much larger global dealer network.
• Roche Bobois: Global luxury furniture incumbent with broad upholstered seating, modular sofas, and customization programs. Competes with Munna in designer specifications but at significantly greater scale and distribution depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/munnadesign
• Xx.com/munnadesign
• Facebookfacebook.com/MunnaDesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munna