What Minerva Energia does

Minerva Energia S.R.L. is an Italian energy retailer operating in the country's liberalized electricity and gas market, headquartered in Borgomanero (Novara province, Piedmont). Founded in 2018 as the first independent free-market operator in its local territory, the company supplies electricity and natural gas to residential ("Casa") and business ("Business") customers in the Novara province, with pricing structured as variable spreads indexed to PUN Index GME (electricity) and PSV (gas), plus fixed annual quotas. Its product portfolio includes time-of-use (Fasce) and monorate (Mono) electricity plans, gas supply, regulated vulnerability-protection tariffs (Tutela della Vulnerabilità) compliant with ARERA, and add-on home assistance and boiler maintenance services.

The company runs on standard web infrastructure (WordPress, Elementor, Complianz) rather than proprietary technology, and customer-facing operations rely on a third-party CRM portal, a mobile app, WhatsApp, and email rather than call centers. Minerva Energia's core operational differentiator is a sales-led, high-touch model in which dedicated consultants — including a Client Manager for business accounts — handle consumption analysis, switching, billing consolidation across multi-site customers (churches, convents, condominium clusters), and post-sale advisory. Distribution is layered: direct inside sales (phone/email), in-person consultations by appointment, self-service portal, and special convention agreements with local associations, religious institutions, and condominium groups that deliver exclusive collective pricing. The brand is reinforced locally through a sponsorship of Novara FC.

Minerva Energia is a privately held Italian S.R.L. wholly aligned with parent group Equienergia SRL, which provides cross-sell capabilities in photovoltaic installation, boiler requalification, and e-mobility charging points. Revenue is generated primarily through recurring margin on commodity supply (per-kWh/Smc spread plus fixed quota), supplemented by transactional administrative fees (€15–€62.30 per service action) and recurring add-on service subscriptions. No external institutional funding, public listing, or acquisition activity is disclosed. The company operates with 1–10 employees, has €162,500 of share capital, and is led by CEO Luca Sottini.

Name

Minerva Energia

Legal name

Minerva Energia S.R.L.

Website

https://minervaenergia.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Minerva Energia is an Italian energy retailer supplying electricity and natural gas to residential and business customers in Novara province, Piedmont, via variable index-linked tariffs (PUN/PSV) and a dedicated human-consultant sales model established in 2018.

Ownership category

akta.pro rank

Headquarters

HQ city

Borgomanero

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Supply (Electricity): Minerva Energia generates revenue through the supply of electricity to residential and business customers. They offer variable-priced plans linked to the PUN Index GME (Prezzo Unico Nazionale Index managed by GME) with adjustable spreads. The company provides monorary and multi-timezone pricing options with fixed quotas.
2. Energy Supply (Gas): Revenue is generated through natural gas supply services. Gas pricing is linked to the PSV (Punto di Scambio Virtuale) index, the primary reference point for wholesale gas in Italy. The company offers plans for both residential and business customers with PSV-linked pricing plus spread.
3. Administrative Service Fees: The company charges administrative fees for various customer service practices including meter activations, transfers, name changes, power adjustments, and disconnections. These fees range from 15€ to 62.30€ depending on the service type.
4. Home Services (Add-on): Minerva Energia offers optional home assistance and boiler maintenance services that can be requested within two years of supply activation, providing additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Minerva Energia is an Italian energy retailer that supplies electricity and natural gas to residential and business customers in the free market. The company offers variable-rate energy plans indexed to the PUN Index GME (electricity) and PSV (gas) wholesale benchmarks, including time-of-use (Fasce) and single-rate (Mono) electricity plans, gas supply plans, and a regulated tariff for vulnerable gas customers. All plans include 100% renewable energy options and a dedicated human consultant.

Product overview

Minerva Energia is an Italian energy utility company providing electricity and gas supply services to residential (Casa) and business (Business) customers. The company offers variable-rate energy plans indexed to market benchmarks (PUN Index GME for electricity and PSV for gas) with fixed spread components. Product portfolio includes time-of-use (Fasce) and single-rate (Mono) electricity plans, gas supply, and a special regulated tariff for vulnerable gas customers. All plans include a dedicated consultant and 100% renewable energy options.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Flex Luce Fasce Residential electricity plan with time-of-use pricing across F1, F2, and F3 time bands, variable pricing indexed to the PUN Index GME benchmark with a spread of 0.023 €/kWh across all time bands and a fixed annual quota of 94.80 €/year. Includes 100% green energy at no extra cost and a dedicated consultant.
• Casa Flex Luce Mono
• Casa Flex Gas
• Business Flex Luce Fasce
• Business Flex Luce Mono
• Business Flex Gas
• Tutela della Vulnerabilità (Vulnerabili Gas)

Quantifiable outcome

• 100% renewable energy certified through certificate cancellation for customer consumption

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Equienergia SRLcoreStrategic or Co-development PartnerEquienergia SRL is the parent company/group (Il Gruppo) of Minerva Energia. They share common purpose and vision. Equienergia provides additional services such as photovoltaic panel installation, supporting Minerva Energia's offerings for condominiums and buildings requiring energy requalification. Website: equienergia.it
• Novara FCminorGTM or Marketing PartnerMinerva Energia is a sponsor of Novara FC football club, contributing to local community engagement and brand visibility in the Novara province territory.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plenitude (Eni): Eni's retail energy arm supplying electricity and gas to Italian homes and businesses, with growing renewable offerings. Direct competitor targeting the same SMB and residential segments as Minerva.
• Enel Energia: Italy's largest electricity and gas retailer serving residential and business customers nationwide. Direct competitor in the Italian free market, with broader scale but a less localized, less relationship-driven service model than Minerva.
• Edison Energia: Major Italian energy retailer offering electricity and gas supply to households and businesses with index-linked and fixed-price plans. Direct competitor with national reach and similar product structure (PUN/PSV-linked offers).
• Sorgenia: Italian online-focused energy retailer offering 100% green electricity and gas plans to residential and business customers. Direct competitor with similar transparent pricing model and digital self-service portal comparable to Minerva's customer area.
• Acea Energia: Italian utility retailer supplying electricity and gas to residential and business customers in central Italy, with growing renewable supply. Comparable structure with index-linked pricing plans and multi-vertical customer segmentation.
• A2A Energia: Multi-utility retailer serving residential and business customers across northern Italy with electricity, gas, and energy efficiency services. Comparable multi-segment offering and geographic proximity to Minerva's Piedmont territory.
• Iren Mercato: Italian multi-utility retail arm offering electricity and gas supply primarily in northern and central Italy. Comparable customer segments, territorial focus, and bundled efficiency services that overlap Minerva's condominium and business offerings.

Emerging players

• Wekiwi: Digital-first Italian energy retailer offering pre-paid electricity and gas plans with transparent pricing. Comparable target customer (price-sensitive residential) and similar challenger positioning to large incumbents as Minerva.
• Illumia: Independent Italian energy retailer focused on green electricity and gas supply for households and SMEs with strong digital UX. Closely comparable business model to Minerva (small challenger retailer, index-linked offers, sustainability positioning).

Broad incumbents

• Naturgy (formerly Gas Natural Fenosa) Italia: Multinational utility's Italian retail arm supplying electricity and gas to residential and business customers with multi-utility offerings. Comparable product range but operates as part of a much broader international portfolio rather than a local specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MinervaEnergia
• LinkedInlinkedin.com/company/minerva-energia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minerva Energia