CruiseCenter
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
CruiseCenter firmographics
Firmographics- Name
- CruiseCenter
- Legal name
- CruiseCenter AG
- Website
- https://cruisecenter.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CruiseCenter industry classification
Industry- Product category
- Online Cruise Travel Agency
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Cruise Booking Platforms (THALAFAG)
- akta.pro secondary industries
- Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA), Cruise Retail Travel Agencies (THAKABAF), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
Keywords
Where CruiseCenter is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
CruiseCenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Travel Agency Commissions: CruiseCenter acts as an online travel agency earning commissions on cruise bookings made through their platform. They offer cruises from multiple cruise lines (MSC, Costa, Norwegian, TUI, AIDA, Celebrity, Oceania, Cunard, Princess, Holland America) and earn commission on each booking. The company also offers bundled packages including flights, hotels, and transfers, generating commission revenue from these travel services as well.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing per cruise itinerary |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CruiseCenter product offering
Product offeringCore offering
CruiseCenter is a Swiss online travel agency specializing in cruise bookings, operating as a brand of e-hoi AG. The platform allows customers to search, compare, and book cruises from over 10 major cruise lines including MSC, Costa, Norwegian, TUI, AIDA, Celebrity, Oceania, Cunard, Princess, and Holland America, with optional bundled packages including flights, hotels, and transfers. The company also operates the Cruise Club loyalty program and provides expert phone/email consultation in German and French.
Product overview
CruiseCenter operates as a Swiss online cruise booking platform (a brand of e-hoi AG) offering a unified booking platform with integrated loyalty program. The core CruiseCenter Platform provides cruise search, comparison, and booking functionality across multiple cruise lines, while the Cruise Club loyalty program adds a customer retention layer with tiered status levels and redeemable Cruise Coins. Supporting services include customer accounts with favorites and price alerts, personalized expert consultation, ship ratings/reviews, email newsletters with exclusive offers, and bundled travel packages. The platform markets itself as Switzerland's largest cruise expert with best-price guarantee and over 110,000 ship reviews.
Differentiator
Problem solved
Functional benefit
Brands
- CruiseCenter Cruise Club: Loyalty program offering Cruise Coins and status levels (Explorer, Insider, Expert) for repeat customers.
Products and services
- CruiseCenter Online Booking Platform Online cruise booking platform enabling users to search, compare, and book cruises from multiple cruise lines including MSC, Costa, Norwegian Cruise Line, TUI Cruises, AIDA, Celebrity, Oceania, Cunard, Princess, and Holland America. Offers filtering by destination, cruise line, ship, duration, and pricing with integrated booking functionality. Targeted at Swiss individual consumers.
- Cruise Club Loyalty Program Customer loyalty program with tiered status levels (Explorer, Insider, Expert) based on number of completed cruise bookings. Members earn Cruise Coins (1 coin per CHF of cruise price) that can be redeemed for discounts on future bookings, with coins valid for 36 months. New members receive a 1,500 coin welcome bonus.
- Bestpreis-Garantie (Best Price Guarantee) Price guarantee service ensuring customers receive the best available price on cruise bookings. If a customer finds the same cruise with identical services and conditions at a lower price from another provider, CruiseCenter will match or beat that price upon receiving written documentation.
- Travel Packages Bundled travel packages including cruise-only bookings, cruise with flights, cruise with train (Deutsche Bahn), cruise with complete package (cruise, flights, transfers, insurance), and e-hoi ferry packages for flexible travel date options.
- CruiseCenter Expert Consultation Personalized consultation service by cruise experts with over 20 years of experience. Available by phone and email, providing advice on finding suitable cruises matching customer preferences. Available in German and French.
- Group Travel Bookings (Gruppenreisen)
- Ship Ratings & Reviews User review platform with over 110,000 ship ratings providing detailed feedback on ship general condition, cabins, gastronomy, entertainment, sports, wellness, and service. Includes recommendation rate statistics to help customers make informed cruise booking decisions.
Quantifiable outcome
- 110,000+ ship ratings available for customer research
Companies that use CruiseCenter
Customer profileSegments2 records
Ideal customer profiles2 records
CruiseCenter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
CruiseCenter partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
CruiseCenter competitors and assessment
Company assessmentDirect peers
- Kreuzfahrten.de: German cruise-specialist online travel agency operated by MEERSCHIFF-REISEN, offering cruises from major cruise lines with expert consultation. Comparable to CruiseCenter as a cruise-only OTA in the German-speaking market with similar online-plus-expert service model.
- Wondercruises: Cruise booking brand within the e-hoi AG portfolio operating in Belgium, France, Spain, and Portugal. Directly comparable to CruiseCenter as a cruise-focused OTA under the same parent, sharing booking technology and inventory.
- Dreamlines: Leading German cruise-specialist online travel agency offering cruise search, comparison, and booking across multiple cruise lines. Closely comparable to CruiseCenter as a niche cruise OTA in the DACH region targeting German-speaking customers with bundled cruise packages.
- Zeetours.nl: Dutch sister brand under e-hoi AG offering cruise bookings in the Netherlands. Comparable to CruiseCenter in business model (online cruise OTA with bundled packages) within the same parent group.
- Cruisewinkel.nl: Dutch cruise-specialist OTA operated as a sister brand under e-hoi AG. Comparable to CruiseCenter in product scope (cruise-only booking platform with expert consultation) but serving the Netherlands market.
- Cruisetravel.nl: Dutch cruise booking portal operating as a sister brand under e-hoi AG. Directly comparable to CruiseCenter as a cruise-focused OTA serving a different national market within the same parent group structure.
- Viamare: Swiss cruise and river-cruise specialist OTA based in Switzerland. Most directly comparable to CruiseCenter as a domestic Swiss competitor targeting the same German- and French-speaking Swiss customer base with cruise-focused offerings.
Broad incumbents
- Booking.com: Global online travel agency with a cruise vertical that competes for cruise bookings in Switzerland. Comparable as a broad incumbent that overlaps with CruiseCenter on cruise inventory distribution, though without CruiseCenter's cruise-only specialization or expert consultation layer.
- Expedia: Global OTA with cruise offerings through Expedia CruiseShipCenters. Comparable to CruiseCenter as a large incumbent that competes for cruise bookings, but with significantly broader travel inventory and a less cruise-specialized positioning.
- e-hoi AG: Parent group of CruiseCenter, operating the e-hoi.ch and e-hoi.de cruise booking portals across Switzerland and Germany. Directly comparable as the broader European cruise distribution platform that owns the CruiseCenter brand and shares inventory, marketing, and operational infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CruiseCenter social profiles
Digital presenceCruiseCenter compliance and trust
Trust signalCompliance5 records
CruiseCenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
CruiseCenter leadership team
Management profileNumber of profiles
Profiles1 record
CruiseCenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CruiseCenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CruiseCenter
What does CruiseCenter do?
CruiseCenter is a Swiss online travel agency specializing in cruise bookings, operating as a brand of e-hoi AG. The platform allows customers to search, compare, and book cruises from over 10 major cruise lines including MSC, Costa, Norwegian, TUI, AIDA, Celebrity, Oceania, Cunard, Princess, and Holland America, with optional bundled packages including flights, hotels, and transfers. The company also operates the Cruise Club loyalty program and provides expert phone/email consultation in German and French.
Is CruiseCenter a public or private company?
CruiseCenter is a private company. It is classified as corporate owned and is currently operating.
When was CruiseCenter founded?
CruiseCenter was founded in -1. It employs 11 to 50 people.
Where is CruiseCenter based?
CruiseCenter is headquartered in Zürich, Switzerland, in the Europe region.
How does CruiseCenter make money?
One revenue line is on record: travel Agency Commissions.
Who are CruiseCenter's main competitors?
Direct peers on record are Kreuzfahrten.de, Wondercruises, Dreamlines, Zeetours.nl, Cruisewinkel.nl, Cruisetravel.nl and Viamare. Broad incumbents are Booking.com, Expedia and e-hoi AG.
Does CruiseCenter have an API?
No public API is recorded for CruiseCenter.
What industry is CruiseCenter in?
CruiseCenter's product category is Online Cruise Travel Agency. Its primary akta.pro industry code is THALAFAG, Cruise Booking Platforms, with a secondary code of THAKAKAA, Retail Cruise-Only Travel Agencies (Leisure). Its NAICS code is 561520.