e-hoi AG
e-hoi AG operates a Swiss online cruise booking platform and tour operator, selling ocean and river cruises from major lines to individual travelers across 8 European markets, and offering white-label booking tools to travel trade partners.
- Company typePrivate
- Founded2010
- HeadquartersHerisau, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What e-hoi AG does
e-hoi AG is a Swiss online cruise booking platform and tour operator headquartered in Herisau, Switzerland, founded in 2010 as part of the e-domizil GmbH group (Frankfurt, Germany). The company operates an integrated booking engine at e-hoi.ch that distributes ocean and river cruises from major cruise lines including MSC, Costa, AIDA, TUI Cruises, Norwegian Cruise Line, Royal Caribbean, Celebrity, Cunard, Explora Journeys, and Star Clippers, supported by a database of over 110,000 ship reviews, a tiered Cruise Club loyalty programme (Explorer, Insider, Expert) using a Cruise Coins currency, a best-price guarantee, and four-language customer support (German, English, French, Italian). It also operates as a tour operator via the e-hoi Ferienpost brand for packaged cruise-plus-flight-and-holiday products and a Stars del Mar themed cruise brand.
e-hoi AG firmographics
Firmographics- Name
- e-hoi AG
- Legal name
- e-hoi AG
- Website
- https://e-hoi.ch
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- e-hoi AG operates a Swiss online cruise booking platform and tour operator, selling ocean and river cruises from major lines to individual travelers across 8 European markets, and offering white-label booking tools to travel trade partners.
- Ownership category
- akta.pro rank
e-hoi AG industry classification
Industry- Product category
- Online Cruise Booking Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Cruise Booking Platforms & OTAs (THAEAFAA)
- akta.pro secondary industries
- Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA), Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
Keywords
Where e-hoi AG is headquartered
LocationHeadquarters
- HQ city
- Herisau
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
e-hoi AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Cruise Booking Commissions: e-hoi acts as a travel agent/mediator earning commissions from cruise line operators. The company offers both ocean and river cruises from multiple shipping companies including MSC Cruises, Costa, AIDA, TUI Cruises, Norwegian Cruise Line, Royal Caribbean, Celebrity, Cunard, Explora Journeys, Star Clippers, and river cruise operators like Thurgau Travel.
- Affiliate/Partner Commissions: Earns commission revenue through affiliate program where partners earn up to 5% of net booking price when customers book cruises through partner websites using e-hoi's white-label platform.
- Own Package Tours (e-hoi Ferienpost): Operates as a tour operator (e-hoi AG) creating and selling packaged cruise vacations including flights, transfers, hotel stays, and city tours (e-hoi Ferienpost brand).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free customer account with loyalty benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
e-hoi AG product offering
Product offeringCore offering
e-hoi AG operates an online cruise booking platform (e-hoi.ch) that serves as a Swiss travel agency and tour operator, enabling customers to search, compare, and book ocean and river cruises from multiple cruise lines (MSC, Costa, AIDA, TUI Cruises, Norwegian, Royal Caribbean, Celebrity, Cunard, Explora Journeys, Star Clippers, and others). The offering includes personal cruise expert consultation, a tiered loyalty program (Cruise Club), package tours under the e-hoi Ferienpost brand, and a white-label booking engine for B2B travel partners.
Product overview
e-hoi AG operates a unified online cruise booking platform (www.e-hoi.ch) as a travel agency, tour operator, and service provider. The core product is the integrated booking engine (IBE) for ocean and river cruises, supplemented by the White Label solution for affiliate partners and the e-hoi Cruise Club loyalty programme. The company also operates as a tour operator through sub-brands e-hoi Cruises (e-hoi GmbH), e-hoi Ferienpost (package holidays with flights and tours), and e-hoi Paket (cruise-plus-land packages). The broader e-hoi Group encompasses multiple acquired regional brands across Europe: Cruisewinkel/Wondercruises (Netherlands/Belgium), Zeetours (Netherlands), Cruise Travel (Netherlands), CruiseCenter.ch (Switzerland), Un Mundo de Cruceros (Spain), Um Mundo de Cruzeiros (Portugal), Wondercruises.fr (France), Wondercruises.es (Spain), and Wondercruises.pt (Portugal), each serving their respective local markets with the same cruise inventory. The product portfolio spans B2C booking, B2B White Label access, affiliate distribution, and loyalty rewards.
Differentiator
Problem solved
Functional benefit
Brands
- e-hoi Cruise Club: Loyalty program offering Cruise Coins rewards and status levels (Explorer, Insider, Expert) for customers booking cruises through e-hoi
Products and services
- e-hoi Online Cruise Booking Platform A consumer-facing online booking engine (IBE) for searching, comparing, and booking ocean and river cruises directly through the website, available in German, English, French, and Italian. Targets Swiss and European individual cruise travelers.
- e-hoi Cruise Club A tiered loyalty programme with status levels (Explorer, Insider, Expert) and a Cruise Coins currency that members earn on bookings (1 Cruise Coin per CHF spent, valid for 36 months) and redeem for discounts on future cruises.
- e-hoi White Label Solution A white-label booking engine that partners (travel agencies, tour operators, affiliate websites) can embed and style to match their own website, enabling cruise bookings under their own brand with e-hoi handling the inventory and booking infrastructure.
- e-hoi Ferienpost Package Holidays Curated cruise packages combining cruises with flights, transfers, hotel stays, and guided city tours, operated under the e-hoi Ferienpost brand by e-hoi AG as a tour operator.
- Stars del Mar A themed cruise event brand operated by e-hoi, featuring curated music and entertainment experiences on a cruise.
- e-hoi Affiliate Partner Programme Commission-based affiliate programme managed through Awin, allowing travel-related websites to earn up to 5% commission on cruise bookings generated through their platforms. Commission tiers: 4% up to €50,000 annual turnover, 4.5% between €50,000-100,000, 5% above €100,000.
Companies that use e-hoi AG
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
e-hoi AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
e-hoi AG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Wondercruises.esminorSpanish market platform active since March 2025. Offers curated cruise selection, journey inspiration, and best deals from popular cruise lines. Combines international expertise with local approach.
- Wondercruises.ptminorPortuguese market platform active since March 2025. Offers wide selection of itineraries from popular cruise lines, inspiration for future journeys, and easy access to best deals.
- Wondercruises.frminorFrench market counterpart to wondercruises.be, active since September 2024. Offers wide selection and inspiration for cruise enthusiasts.
- Cruisecenter.chcoreOnline booking portal specializing in Swiss cruise market since 2000, part of e-hoi Group since mid-2022. Top online cruise portal especially in French-speaking Switzerland, with broad portfolio of ocean and river cruises.
- Wondercruises (Belgium)coreFounded 2006 as Cruisewinkel, renamed Wondercruises January 2020. Goal is market leader in online cruise sales in Belgium, guaranteeing optimal service and best prices.
- Cruise TravelcoreFounded in 1980s, joined e-hoi group September 2019. Well-known Dutch cruise seller, one of first to market representing MSC Cruises and Princess. Based in Amsterdam, strengthening e-group's Netherlands market leadership.
- ZeetourscoreFounded 1952, part of e-hoi GmbH since 2018. Founder of cruise vacations in the Netherlands offering worldwide cruises from 20+ cruise lines. Voted best cruise specialist in Netherlands. Also offers tailor-made trips.
- CruisewinkelcoreOnline booking portal specialized in the Dutch (cruisewinkel.nl) and Belgian (cruisewinkel.be) markets. Part of e-hoi GmbH since 2015. Ranks among top three online cruise portals in Netherlands and Belgium.
- Un Mundo de CruceroscoreLeading cruise specialist in Spain. Represents exclusive cruise lines such as Holland America, Carnival, Disney, and NCL. Over 30 years of experience, reliable partner for travel agencies offering premium cruises.
- Um Mundo de CruzeiroscoreProvider of exclusive cruises in Portugal and sister company of Un Mundo de Cruceros (Spain). Reliable partner for travel agencies offering wide selection of cruises from exclusive lines including Holland America, Carnival, Disney, and NCL.
- AwincoreAffiliate network partner for e-hoi's partner program. Enables tracking and commission payments for affiliate partners who drive bookings to e-hoi.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
e-hoi AG competitors and assessment
Company assessmentDirect peers
- Iglu Cruise: UK-headquartered cruise-only online travel agency offering ocean and river cruises from 20+ cruise lines with white-label/partner distribution. Highly comparable in product mix (cruise-only specialist) and B2C-plus-B2B hybrid model to e-hoi.
- Bolsover Cruise Club: UK cruise-only retailer with call-centre plus online booking plus independent travel-agent network. Comparable business model combining direct consumer sales and B2B partner distribution in the cruise-only vertical.
- Avoya Travel: US-based host-agency/cruise retailer with an integrated booking platform and loyalty-leveraged independent-agent network. Comparable as a cruise-OTA-style operator with online + partner distribution and customer-rewards programmes.
- Dreamlines: German-originated online cruise specialist with multi-market European presence (DE, AT, CH, IT, FR, ES, PT), selling ocean and river cruises via D2C and white-label partner engines — a direct functional and geographic analogue to e-hoi.
- Cruise1st: UK-based online cruise aggregator selling ocean and river cruises across major lines with affiliate/partner programs and white-label solutions. Closely mirrors e-hoi's cruise-OTA playbook and supplier breadth.
Broad incumbents
- Cruise Critic (Tripadvisor): Largest cruise reviews/content platform globally, owned by Tripadvisor. Adjacent competitor on content/reviews and increasingly on cruise booking referrals — overlapping with e-hoi's 110k+ ship-reviews content moat.
- Expedia Cruises: Cruise-focused storefront of Expedia Group, a global OTA powerhouse. Competes with e-hoi at the consumer-product level but operates as part of a much wider generalist travel portfolio rather than as a cruise specialist.
Emerging players
- Sailogy: Online booking platform specializing in sailing/yacht and cruise charters with European presence. Comparable emerging player in the maritime-leisure booking category, though narrower on sailing-cruise inventory.
Regional players
- Captain Cruise (Cruisereizen.nl): Dutch online cruise specialist serving the Netherlands market with ocean and river cruises. Direct regional competitor to e-hoi's Zeetours, Cruise Travel, and Wondercruises.nl operations in the Benelux.
- Logitravel: Leading Spanish/Iberian online travel agency with a strong cruise vertical. A direct competitive threat to e-hoi's newer Wondercruises.es/.pt launches in Iberia and a regional analogue to the group's Iberian brands (Un Mundo de Cruceros, Um Mundo de Cruzeiros).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
e-hoi AG social profiles
Digital presencee-hoi AG compliance and trust
Trust signalCompliance3 records
e-hoi AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-hoi AG leadership team
Management profileNumber of profiles
Profiles6 records
e-hoi AG subsidiaries and ownership
Company hierarchySubsidiaries8 records
e-hoi AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-hoi AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-hoi AG
What does e-hoi AG do?
e-hoi AG operates an online cruise booking platform (e-hoi.ch) that serves as a Swiss travel agency and tour operator, enabling customers to search, compare, and book ocean and river cruises from multiple cruise lines (MSC, Costa, AIDA, TUI Cruises, Norwegian, Royal Caribbean, Celebrity, Cunard, Explora Journeys, Star Clippers, and others). The offering includes personal cruise expert consultation, a tiered loyalty program (Cruise Club), package tours under the e-hoi Ferienpost brand, and a white-label booking engine for B2B travel partners.
Is e-hoi AG a public or private company?
e-hoi AG is a private company. It is classified as corporate owned and is currently operating.
When was e-hoi AG founded?
e-hoi AG was founded in 2010. It employs 11 to 50 people.
Where is e-hoi AG based?
e-hoi AG is headquartered in Herisau, Switzerland, in the Europe region.
How does e-hoi AG make money?
Three revenue lines are on record. Cruise Booking Commissions are the primary driver. The others are affiliate/Partner Commissions and own Package Tours (e-hoi Ferienpost).
Who are e-hoi AG's main competitors?
Direct peers on record are Iglu Cruise, Bolsover Cruise Club, Avoya Travel, Dreamlines and Cruise1st. Broad incumbents are Cruise Critic (Tripadvisor) and Expedia Cruises. Sailogy is listed as an emerging player. Regional players are Captain Cruise (Cruisereizen.nl) and Logitravel.
Does e-hoi AG have an API?
No public API is recorded for e-hoi AG.
What industry is e-hoi AG in?
e-hoi AG's product category is Online Cruise Booking Services. Its primary akta.pro industry code is THAEAFAA, Cruise Booking Platforms & OTAs, with a secondary code of THAKAKAA, Retail Cruise-Only Travel Agencies (Leisure). Its NAICS code is 561510.