Cobalt Law

What Cobalt Law does

Cobalt LLP, operating under the trade name Cobalt Law, is a privately held single-location law firm headquartered at 1912 Bonita Avenue in Berkeley, California. The firm delivers specialized legal services across six practice areas: Trademark and Copyright, Marketing, Advertising, Promotions, Regulatory Investigations, and Agreement/Transactional law. Its primary positioning is at the intersection of advertising/marketing compliance and intellectual property, with particular depth in FTC regulation — including the 2024 Final Negative Option Rule and state auto-renewal law — supported by attorney Marc Roth's prior tenure at the Federal Trade Commission and as Chief Marketing Counsel for a Time Warner subsidiary. Client work spans trademark registration and enforcement, sweepstakes and contest design, advertising and marketing campaign review, regulatory investigation defense, and commercial agreement drafting for advertising, marketing, and technology engagements.

The firm operates as a California limited liability partnership and is privately held with no disclosed parent, investor, or external funding arrangements. Its team is small — six attorneys (Tsan Abrahamson, Marc Roth, Chris Civil, Matthew Passmore, Michael Traynor, Angelique Tremble), one certified paralegal (Noemi Zieman), and operations staff (including Office Manager Norma Black) — serving clients nationally from a single Berkeley office. The go-to-market motion is sales-led via direct outreach, referrals, and inbound traffic from a content-marketing engine that includes a regulatory blog, downloadable toolkits (Trademark, Copyright, Promotions, Charitable Sales), and downloadable legal templates. Target customer segments span advertising and marketing companies (primary), technology companies, subscription-based businesses with auto-renewal compliance needs, and small/emerging growth companies requiring general corporate services.

Revenue is generated through professional services fees (hourly and/or fixed fees) determined per matter; pricing is not publicly disclosed and prospects are routed to a direct phone line. There is no disclosed revenue figure, no technology platform, no AI/ML capabilities, no funding history, and no M&A or partnership activity in the public record. The firm's differentiation rests on regulatory specialization, content-led lead generation, and the credentialed experience of its attorney bench rather than on scale, technology, or capital structure.

Name

Cobalt Law

Legal name

Cobalt LLP

Website

https://cobaltlaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cobalt Law (legal entity Cobalt LLP) is a Berkeley, California-based boutique law firm specializing in trademark, copyright, advertising, marketing, promotions, and FTC regulatory compliance for advertising/marketing companies, subscription businesses, technology firms, and emerging growth companies across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services Billing: Law firm revenue model based on legal service fees, likely hourly billing and/or fixed fees for specific legal services such as trademark registration, regulatory compliance counsel, contract review, and litigation support for advertising, marketing, and intellectual property matters.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cobalt LLP is a Berkeley, California-based law firm providing legal representation in trademark and copyright, marketing, advertising, promotions, privacy, regulatory investigations, and agreement/transactional law. Services include trademark registration and enforcement, copyright protection, advertising and marketing campaign legal review, sweepstakes/contest design and compliance, FTC and state regulatory investigation defense, and drafting/negotiation of advertising, marketing, technology, and service agreements.

Product overview

Cobalt LLP is a single-location law firm in Berkeley, CA providing legal services across six core practice areas: Trademark and Copyright, Marketing, Advertising, Promotions, Regulatory Investigations, and Agreement/Transactional law. The firm offers free downloadable resource toolkits (Trademark, Copyright, and Promotions toolkits) containing legal templates and guides, and maintains a blog providing regulatory updates on topics such as the FTC Negative Option Rule and auto-renewal legislation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark and Copyright Legal Services Legal representation for developing and protecting intellectual property assets, including trademark registration and copyright protection, for businesses seeking IP protection and enforcement.
• Marketing Legal Services Legal counsel for constructing effective marketing campaigns while ensuring regulatory compliance, for businesses and marketing teams launching campaigns.
• Advertising Legal Services Legal guidance for creating advertising campaigns in compliance with applicable advertising laws, for brands, agencies, and advertisers.
• Promotions Legal Services Legal assistance for designing and conducting sweepstakes, contests, and promotional campaigns in compliance with applicable laws, for marketers running promotions.
• Regulatory Investigations Legal Services Legal support for navigating FTC and other regulatory inquiries and investigations, focused on minimizing business and operational impact, for companies facing regulatory scrutiny.
• Agreement / Transactional Legal Services Legal services for developing, reviewing, and negotiating advertising, marketing, technology, and service agreements, for businesses transacting in commercial agreements.

Quantifiable outcome

• Provides comprehensive blog coverage of FTC rulemaking developments, including the 2024 Final Negative Option Rule

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Greenberg Traurig, LLP: Major national law firm with substantial advertising, IP, and privacy practices serving enterprise clients. Comparable to Cobalt only at the practice-area level; competes for the same in-house marketing and legal counsel relationships but at a much larger scale.
• Venable LLP: Large national law firm with a recognized advertising and marketing practice alongside broad corporate, IP, and litigation capabilities. Competes with Cobalt for advertising compliance and IP work as part of a much wider portfolio.
• Loeb & Loeb LLP: National law firm with a strong advertising, marketing, and IP practice serving media, advertising, and technology clients. Comparable to Cobalt on advertising and trademark work but operating at significantly greater scale with offices nationwide.
• Reed Smith LLP: International law firm with a dedicated advertising, marketing, and brand protection practice. Overlaps with Cobalt on advertising/promotions and trademark work but is materially larger and serves enterprise clients globally.
• Manatt, Phelps & Phillips, LLP: California-based full-service firm with notable advertising, marketing, and privacy capabilities. Geographically close to Cobalt in California and competing for similar advertising/promotions clients, though significantly broader in practice scope.

Regional players

• Pircher, Nichols & Meeks: Specialized real estate and commercial law firm that has developed niche expertise in advertising and promotional law. Comparable to Cobalt in niche specialization but focused on different transactional practices.

Direct peers

• Davis & Gilbert LLP: Long-established New York law firm with one of the premier advertising, marketing, and media practices. Comparable to Cobalt in its dedicated focus on advertising/promotions law but materially larger and serving larger national advertisers and agencies.
• Ladas & Parry LLP: Boutique intellectual property law firm specializing in trademark prosecution and copyright matters. Highly comparable to Cobalt's trademark/copyright practice area, with similar focus on IP registration, protection, and counseling for consumer-facing brands.
• Kelley Drye & Warren LLP: Full-service firm with a strong advertising and marketing regulatory practice, including TCPA, privacy, and FTC matters. Comparable to Cobalt on advertising/marketing regulatory work but operates at significantly greater scale and geographic reach.
• Frankfurt Kurnit Klein & Selz: New York-based law firm widely regarded as a leading boutique for advertising, marketing, promotions, privacy, and intellectual property law. Highly comparable to Cobalt given near-identical practice area mix and target client base of advertisers, agencies, and consumer-facing brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cobaltllp
• LinkedInlinkedin.com/company/cobalt-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobalt Law