AdVantShop
AdVantShop provides subscription-based SaaS and mobile-app templates that let SMB restaurants and cafes launch branded iOS/Android delivery apps and websites in roughly three days, bundling CRM, push notifications, loyalty programs, and QR menus. The company is privately held, operates through LLC ESHRAQ TECHNOLOGIES in Oman, and has served 10,000+ food-service businesses over 18 years.
- Company typePrivate
- Founded2007
- HeadquartersUlyanovsk, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdVantShop does
AdVantShop (legally operated through LLC ESHRAQ TECHNOLOGIES, registered in the Sultanate of Oman under CR No. 1622863) is an SMB-focused SaaS platform that builds mobile applications and delivery websites for restaurants, cafes, pizzerias, sushi bars, steakhouses, and bakeries. The core product is the AdVantShop.NET software suite, bundled with the Advantshop Mobile APP, a pre-configured mobile application builder that restaurants can brand and deploy to iOS App Store and Google Play within roughly three days without custom development. Supporting features include a delivery-integrated website, a CRM with customer classification and order data storage, segment- and trigger-based push notifications (e.g., by cuisine preference or days since last order), a virtual loyalty/bonus card program, and a QR-code digital menu. The template library (Gurman, Boston, Milan, Tbilisi, Paris, Sushi themes) anchors the product's rapid-deployment value proposition.
AdVantShop's commercial model is subscription-based: an annual (360-day) non-exclusive license is sold via direct agreement with individually negotiated pricing, supplemented by a monthly mobile-app subscription benchmark (one testimonial cites ~7,000 rubles per month), with payment in Omani Rials through the Oman entity and access provisioned within one business day. Go-to-market is product-led: customers self-serve toward the templates, supported by published testimonials and app-store listings rather than field sales. Customers are exclusively SMB food-service operators — all visible logos are small, individually branded restaurants (Horoshii den, Chef, Tolstyi kot, Steiks, Kitagawa, Barashek, FABRIKA, Sweet lavka, Nautilus, Strekoza, Qartuli, Maxi Sushi) — served predominantly through Russian-language storefronts, with international distribution enabled via app stores and the personal account web portal.
The company has operated in e-commerce for 18 years since founding in 2007, claims a cumulative installed base of 10,000+ companies and 15 million orders processed, and is privately held with no disclosed VC funding, acquisitions, or parent company. Headcount is reported at 11-50. PCI DSS controls are in place for payment data handling. The company was originally headquartered in Ulyanovsk, Russia; current legal domicile is the Sultanate of Oman, signaling a recent corporate relocation.
AdVantShop firmographics
Firmographics- Name
- AdVantShop
- Legal name
- LLC ESHRAQ TECHNOLOGIES
- Website
- https://advantshop.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdVantShop provides subscription-based SaaS and mobile-app templates that let SMB restaurants and cafes launch branded iOS/Android delivery apps and websites in roughly three days, bundling CRM, push notifications, loyalty programs, and QR menus. The company is privately held, operates through LLC ESHRAQ TECHNOLOGIES in Oman, and has served 10,000+ food-service businesses over 18 years.
- Ownership category
- akta.pro rank
AdVantShop industry classification
Industry- Product category
- E-commerce software platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
- akta.pro secondary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where AdVantShop is headquartered
LocationHeadquarters
- HQ city
- Ulyanovsk
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
AdVantShop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Software License: Non-exclusive license for using AdVantShop.NET Software Product and Mobile APP for 360 days. Cost agreed individually, paid in Omani Rials. Access provided within 1 business day after payment. Data access tied to paid period under 'pay-as-you-store' model.
- Monthly Subscription: Monthly recurring subscription model with support included. Testimonials indicate pricing around 7,000 rubles per month for mobile app. Support encompasses technical assistance, updates, and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Annual License (360 days) |
| Subscription | Monthly | Mobile App Monthly Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AdVantShop product offering
Product offeringCore offering
AdVantShop provides a SaaS software platform (AdVantShop.NET Software Product) that enables restaurants and cafés to launch branded online stores and mobile applications for iOS and Android with food delivery, QR menu, loyalty program, push notifications, and CRM capabilities. Deployment uses pre-built templates and typically goes live within 3 days, with technical support, updates, and maintenance bundled into the subscription. The offering is delivered via a non-exclusive annual (360-day) license plus monthly mobile app subscriptions at individually agreed pricing.
Product overview
AdVantShop offers a software product portfolio centered on the AdVantShop.NET Software Product, a comprehensive e-commerce suite for creating and managing online stores and mobile applications. The core offering is supplemented by the Advantshop Mobile APP, which provides restaurant-specific mobile application functionality including push notifications, loyalty programs, QR menus, and order processing with integrated CRM. The Personal Account module provides secure access to the management dashboard. The company operates on a 360-day annual license model with subscription-based pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- AdVantShop.NET Software Product A software suite for creating and managing an online store and mobile applications, providing a complete e-commerce platform with 360-day annual licensing, targeting SMB food-service businesses.
- Advantshop Mobile APP Software for creating mobile applications for restaurants and cafes with food delivery functionality, including push notifications, loyalty programs, QR menus, order acceptance and processing, and CRM capabilities.
Quantifiable outcome
- 10,000+ companies served
- +3 more outcomes
Companies that use AdVantShop
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
AdVantShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AdVantShop partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
AdVantShop competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global e-commerce SaaS platform enabling merchants to launch online stores and integrate with delivery/order channels. Overlaps with AdVantShop's store-builder and mobile-app commerce capabilities, though Shopify operates at much larger scale and broader verticals rather than restaurant-specialized templates.
- Wix: Generalist website-builder platform with templates and integrated commerce, app-marketplace, and CRM — overlapping with AdVantShop's template-driven website/mobile-app deployment model for SMB merchants. Broader vertical reach but lighter restaurant-specific tooling.
- BigCommerce: Enterprise and mid-market e-commerce SaaS platform with multi-channel commerce, headless capabilities, and integrations — adjacent to AdVantShop's store-creation core but operating at larger price points and broader use-cases than restaurant SMBs.
- Square for Restaurants: POS + online ordering + mobile-app ecosystem for restaurants integrated with Block's payments stack. Comparable to AdVantShop's restaurant-tech suite, though Square bundles payments infrastructure with broader cross-vertical commerce capability.
Direct peers
- Olo: Restaurant digital ordering SaaS providing branded online ordering, mobile apps, loyalty, and direct delivery infrastructure for chain and emerging brands. Direct overlap with AdVantShop's integrated ordering + loyalty + app offering, though skews to mid-market and enterprise chains.
- GloriaFood: Free online ordering system for restaurants offering websites, mobile-friendly ordering, and promotional tools. Closely comparable product scope to AdVantShop's restaurant online-ordering + marketing stack, targeting the same SMB segment with a freemium-led GTM.
- ChowNow: Direct-ordering platform providing restaurants with commission-free mobile apps, websites, and online ordering. Mirrors AdVantShop's no-commission, restaurant-direct positioning and product-led approach to capturing SMB orders from third-party aggregators.
- Toast: Restaurant-focused SaaS platform combining POS, online ordering, delivery websites, mobile apps, loyalty, and marketing tools for SMB food-service operators. Most directly comparable to AdVantShop's restaurant-vertical mobile-app + delivery-website product bundle, with deeper POS layer.
- SpotHopper: Restaurant marketing + websites + ordering platform providing SMB food operators with commission-free direct ordering, websites, and guest engagement tools. Comparable product scope to AdVantShop's restaurant-vertical bundle targeting independent operators.
- BentoBox: Restaurant website + online ordering + catering platform for independent restaurants. Directly comparable to AdVantShop's restaurant website/mobile-app offering, with a strong SMB restaurant focus and integrated ordering/CRM features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AdVantShop social profiles
Digital presenceAdVantShop compliance and trust
Trust signalCompliance1 record
AdVantShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdVantShop leadership team
Management profileNumber of profiles
AdVantShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdVantShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdVantShop
What does AdVantShop do?
AdVantShop provides a SaaS software platform (AdVantShop.NET Software Product) that enables restaurants and cafés to launch branded online stores and mobile applications for iOS and Android with food delivery, QR menu, loyalty program, push notifications, and CRM capabilities. Deployment uses pre-built templates and typically goes live within 3 days, with technical support, updates, and maintenance bundled into the subscription. The offering is delivered via a non-exclusive annual (360-day) license plus monthly mobile app subscriptions at individually agreed pricing.
Is AdVantShop a public or private company?
AdVantShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdVantShop founded?
AdVantShop was founded in 2007. It employs 11 to 50 people.
Where is AdVantShop based?
AdVantShop is headquartered in Ulyanovsk, Russia, in the Europe region.
How does AdVantShop make money?
Two revenue lines are on record. Annual Software License is the primary driver. The others are monthly Subscription.
Who are AdVantShop's main competitors?
Broad incumbents on record are Shopify, Wix, BigCommerce and Square for Restaurants. Direct peers are Olo, GloriaFood, ChowNow, Toast, SpotHopper and BentoBox.
Does AdVantShop have an API?
No public API is recorded for AdVantShop.
What industry is AdVantShop in?
AdVantShop's product category is E-commerce software platform. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP), with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its NAICS code is 5132 and its SIC code is 7372.