GloriaFood

What GloriaFood does

GloriaFood operated a cloud-based, commission-free online ordering and reservation platform for independent restaurants and hotels. The product stack centered on a self-serve HTML widget that restaurants could paste into their existing websites to accept unlimited delivery, takeaway, and dine-in orders at zero per-order cost, complemented by a free Android/iOS order-taking app, a table reservation system with deposit collection, QR-code contactless ordering, and a sales-optimized website builder. Technical differentiation included multi-location centralized dashboards, an Ordering API for third-party system integration, a WordPress plugin suite (menu management, ordering, reservations), and a hotel-specific ordering module that integrated with Oracle OPERA Cloud for guest verification and room charging and with Oracle Simphony POS for enterprise restaurant operations.

The company monetized through a freemium model: the core ordering and reservation product was permanently free, with optional paid add-ons including payment processing ($29/month), advanced promo marketing ($19/month), a sales-optimized website builder ($9/month), and white-label branded mobile apps ($59/month). Go-to-market was product-led growth — restaurants self-onboarded without sales involvement — supplemented by SEO-driven comparison pages against named competitors (UberEats, DoorDash, GrubHub, Just Eat, Foodpanda), a partner program for digital agencies and consultants, and WordPress/app-store distribution. The platform supported 14 languages and served thousands of independent restaurant customers globally.

GloriaFood was acquired by Oracle Corporation and rebranded as Oracle GloriaFood. As of the latest available information, the platform has been discontinued and is no longer accepting new signups; the company is supporting existing customers through the transition. No acquisition terms, post-acquisition headcount, or migration plans for customers have been disclosed in the source material.

Name

GloriaFood

Legal name

GloriaFood

Website

https://gloriafood.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

11–50 employees

Short description

GloriaFood (Oracle GloriaFood) is a discontinued cloud-based online ordering and reservation platform that provided commission-free direct ordering widgets, table reservations, QR-code menus, and hotel ordering integrations for thousands of independent SMB restaurants globally.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Restaurant online ordering
• Commission-free ordering
• Restaurant management software
• Table reservation system
• QR code menu

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Premium add-ons (freemium upsells): Core ordering and reservation features are permanently free. Revenue is generated through optional premium modules: online payment processing ($29/month), advanced promo marketing ($19/month), sales-optimized website builder ($9/month), and branded white-label mobile apps for Android and iOS ($59/month). The freemium model is designed to remove all barriers to adoption while monetizing power users and growth-oriented restaurants.
2. Online payment processing integration: Optional premium feature at $29/month. Payments go directly to the restaurant's own account. GloriaFood does not touch or hold funds. Monetizes the transaction infrastructure layer.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

GloriaFood provides a cloud-based, commission-free online ordering platform for restaurants. Restaurants sign up, paste an HTML widget onto their existing website, and accept unlimited online orders for delivery, takeaway, and dine-in via their own website, Facebook page, and social media profiles. The offering also includes a free Android/iOS order-taking app, table reservations with deposit collection, QR code menus, a multi-location dashboard, a sales-optimized website builder, and a hotel ordering module integrated with Oracle OPERA Cloud. The core product is permanently free, with revenue from optional premium subscription add-ons.

Product overview

GloriaFood is an all-in-one restaurant platform providing a free online ordering system for restaurants with commission-free delivery, takeaway, and dine-in capabilities. The core platform consists of the Online Ordering System, Restaurant App (Android/iOS), and Table Reservation System, all available at zero cost with premium add-ons including Sales-Optimized Website ($9/month), Online Payments ($29/month), Advanced Promo Marketing ($19/month), and Branded Mobile Apps ($59/month). Vertical solutions include the Hotel Ordering System with OPERA Cloud integration. The ecosystem extends to WordPress users through dedicated plugins and themes. The platform integrates with Oracle Simphony for POS operations and offers an Ordering API for third-party system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• GloriaFood Online Ordering System Free online ordering system that lets restaurants accept unlimited delivery, takeaway, and dine-in orders directly from their own website and social channels, with zero commissions. Targeted at independent restaurants and small chains.
• GloriaFood Restaurant App Free Android/iOS mobile application for restaurant owners to receive, confirm, and manage food orders and table reservations in real time from their own smartphone or tablet, with thermal printer support via LAN/Wi-Fi.
• Table Reservation System Free online table reservation system that lets restaurants accept and manage bookings with optional deposit collection to reduce no-shows and last-minute cancellations.
• QR Code Menu Digital menu system using QR codes that lets restaurant guests scan a code to browse the menu, place an order, and pay from their own smartphone for contactless dine-in.
• Facebook Ordering Online ordering capability delivered through Facebook business pages using the Start Order button and SmartLink ordering, allowing restaurants to sell directly through their Facebook presence.
• Hotel Ordering System Hotel-specific ordering solution for room service, sunbeds, conference rooms, banqueting areas, spa, and lounge, with integration to Oracle OPERA Cloud for guest verification and room charging and to Oracle Simphony POS.
• WordPress Restaurant Plugin All-in-one free WordPress plugin that combines restaurant menu management, online ordering widget, and table reservation functionality for WordPress-powered restaurant websites.
• WordPress Restaurant Theme Free WordPress theme for restaurants with built-in online ordering system, demo content, and theme customizer for quick restaurant website setup.
• WordPress Food Menu Plugin WordPress plugin for creating and managing restaurant food menus with visual editor, image support, and promotional features.
• WordPress Restaurant Reservation Plugin WordPress plugin enabling table reservation functionality with order-ahead feature for dine-in restaurants.
• Restaurant Website Builder Premium sales-optimized restaurant website builder ($9/month) that generates fully functional, SEO-optimized, responsive websites within minutes, pre-populated with demo content and imagery, for restaurants without coding skills.
• Online Payments and Digital Tipping Premium add-on ($29/month) enabling credit card and PayPal payment processing with digital tipping; payments are transferred directly to the restaurant's own account with no middleman holding funds.
• Branded Restaurant App Premium white-label mobile app add-on ($59/month) providing restaurants with their own branded native apps on the Apple App Store and Google Play for direct customer relationships.
• Advanced Promo Marketing Premium marketing module ($19/month) with automated email marketing campaigns, segmentation-based promotions, and an advanced promo engine for customer retention and lifetime value optimization.
• Restaurant Marketing Software Restaurant marketing automation software including Kick-starter (new customer acquisition), promotional module, advanced promo engine with loyalty segmentation, and Autopilot automated email campaigns.
• Restaurant Receipt Template Customizable receipt template generator with kitchen essentials receipt, quality control checklist, delivery time estimation, and GPS integration for route optimization.

Quantifiable outcome

• Online sales increased by up to 162% for restaurants using the sales-optimized website feature (internal client performance data)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Oracle OPERA CloudcoreTechnology or IntegrationGloriaFood integrates with Oracle OPERA Cloud, a hotel property management system, enabling real-time guest verification during the ordering process. When a hotel guest places an order via GloriaFood, the system validates the guest through OPERA Cloud before transmitting order details for processing. This integration enables room-charging capabilities and seamless guest identity verification for hotel F&B operations including room service, poolside orders, conference rooms, and banqueting.
• Oracle Simphony POScoreTechnology or IntegrationGloriaFood integrates with Oracle Simphony Point of Sale, a restaurant POS solution, providing compatibility between GloriaFood's online ordering system and Oracle's established POS infrastructure used by enterprise and mid-market restaurant operators. The integration enables seamless order flow between online ordering and in-restaurant POS operations.
• WhiteLabelApps (mentioned as co-listed provider)minorOthersGloriaFood is listed alongside WhiteLabelApps and other white label food delivery app providers in a third-party 2026 market buying guide as one of 10 evaluated providers. This is not a formal partnership but a co-occurrence in market research content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: End-to-end restaurant technology platform spanning POS, online ordering, payroll, and marketing. A broad-incumbent alternative for the same restaurant customer segment GloriaFood serves, particularly multi-location operators.
• Square Online (Block): Square's online ordering and website builder, bundled with Square's payments and POS ecosystem. Provides an established, well-capitalized competitor in the SMB restaurant direct-ordering category that GloriaFood targets.
• Resy (American Express): Restaurant reservation and dining platform with growing ordering integrations. Comparable to GloriaFood's table reservation system and direct-customer ordering angle, though Resy is restaurant-discovery-led.
• OpenTable: Largest restaurant reservation network with built-in ordering and guest management tools. Comparable reservation-product overlap with GloriaFood's table reservation system for SMB and chain restaurants.

Direct peers

• ChowNow: Commission-free online ordering platform for independent restaurants. Most direct comparable to GloriaFood on the zero-commission, SMB-focused, direct-ordering positioning, and frequently named in GloriaFood's own competitive comparison pages.
• Menufy: Online ordering system purpose-built for independent restaurants, offering free/commission-free plans and direct ordering websites. Closely analogous value proposition, target customer profile, and competitive overlap with GloriaFood.
• Olo: Enterprise restaurant ordering SaaS providing direct online ordering, dispatch, and rails integrations for chains. Comparable SaaS business model and restaurant ordering category, though Olo skews upmarket vs. GloriaFood's SMB focus.

Emerging players

• Bbot: Online ordering and QR-code dine-in platform for restaurants and breweries. Overlaps with GloriaFood's QR-code contactless ordering and direct-ordering capabilities, especially for SMB operators.
• PopMenu: Restaurant growth platform offering online ordering, marketing, and website builder. Targets the same SMB restaurant segment and competes on the direct-ordering, freemium/ad-supported website value proposition GloriaFood pioneered.
• Owner.com: AI-powered online ordering and websites for independent restaurants, with a commission-free positioning. Structurally similar to GloriaFood's free ordering + sales-optimized website bundle for SMB operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gloriafood
• Facebookfacebook.com/gloriafood
• LinkedInlinkedin.com/company/oliverauerbach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GloriaFood