Afrinolly

Name

Afrinolly

Legal name

Afrinolly Limited

Website

https://afrinolly.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Entertainment Platform

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Mobile entertainment apps
• African movie discovery
• Filmmaker training programs
• Creative industry services
• Entertainment event production

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. App-based Content Platform: The Afrinolly App serves as the core platform for content discovery and distribution, providing access to African movies, trailers, news, and entertainment content for users.
2. Event Production: Production and execution of reality shows and pageants including MTN Yello Star (won $1M bid) and Miss Polo Universe, generating revenue through sponsorships, broadcasting rights, and ticket sales.
3. Training and Education Programs: Creative training programs including Cinema4Change, Facebook for Creators, Naija Storybuilders Bootcamp, and Google Africa Digital Skills training, potentially generating revenue through program fees and grants.
4. Creative Hub Facilities: Audio and video post-production facilities at the Lagos Creative Hub, providing services to aspiring filmmakers and content creators.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Afrinolly operates a mobile application platform (Afrinolly App) that serves as a Nollywood IMDB-style discovery and information database for African movies, trailers, news, and entertainment content. Beyond the app, the company runs filmmaker training programs (Cinema4Change, Naija Storybuilders Bootcamp), operates a Creative Hub facility in Lagos with audio/video post-production services, and produces major entertainment properties including the MTN Yello Star reality show and the Miss Polo Universe Africa pageant.

Product overview

Afrinolly is a creative monetization company operating a platform-plus-initiative portfolio. The core product is the Afrinolly App, a Nollywood IMDB providing access to African movies, trailers, news, and entertainment. Supporting the app are complementary initiatives: the Creative Hub: Lagos (filmmaker training and post-production facility), Cinema4Change (filmmaker social-impact training program), Facebook for Creators (entrepreneur empowerment), Naija Storybuilders Bootcamp (screenwriter training), Google Africa Digital Skills (youth video tutorials), MTN Yello Star (music reality show partnership), and Miss Polo Universe Africa (women's empowerment pageant).

Differentiator

Problem solved

Functional benefit

Brands

• Afrinolly Mobile: Mobile application serving as the Nollywood IMDB for African movies, trailers, news, and entertainment content.
• Afrinolly Creative Hub Lagos
• Cinema4Change

Products and services

• Afrinolly App Flagship mobile application functioning as a comprehensive database and discovery platform for African movies, trailers, entertainment news, and content — positioned as the Nollywood IMDB. Targeted at African film enthusiasts and content consumers.
• Creative Hub Lagos Physical creative facility in Lagos providing training for aspiring filmmakers and audio/video post-production services. Targets content creators, filmmakers, and creative professionals.
• Cinema4Change Training program that trains emerging African filmmakers to integrate social change issues into their content. Funded through foundation grants. Targets emerging filmmakers and social-impact content creators.
• Naija Storybuilders Bootcamp Screenwriter training bootcamp facilitated by HBO's INSECURE executive producers, providing advanced storytelling skills to young Nigerian writers. Targets aspiring screenwriters and storytellers.
• Miss Polo Universe Africa International modest pageant focused on empowerment, education, and social responsibility, uniting exceptional women as ambassadors for positive change, fostering cultural exchange and global unity. Targets women delegates and brand sponsors.

Quantifiable outcome

• 5,000+ creative entrepreneurs trained through Facebook for Creators program
• +2 more outcomes

Named customers3 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Google AfricacoreStrategic or Co-development PartnerPartnership for Google Africa's Digital Skills youth training program. Afrinolly produced 89 video tutorials for the program, providing digital skills training to young Africans and gaining recognition as a key training partner.
• Facebook/MetacoreStrategic or Co-development PartnerFacebook collaborated with Afrinolly to launch the Facebook for Creators training program, which has empowered 5,000 creative entrepreneurs in Africa with digital creation and monetization skills.
• MTNflagshipChannel Partner/ Reseller/ DistributorMTN partnered with Afrinolly for the Yello Star music reality show (won $1M bid in 2020). MTN is also listed as a technology and business partner supporting Afrinolly's entertainment initiatives across Africa.
• Henley Business School UKcoreStrategic or Co-development PartnerPartnership with Henley Business School UK to promote education and creative entrepreneurship. The school has been involved in Afrinolly events and initiatives, providing academic credibility and international credentials to programs.
• Berklee College of Music USAcoreStrategic or Co-development PartnerPartnership with Berklee College of Music USA to promote education and creative entrepreneurship, bringing world-class music industry expertise to African creative entrepreneurs.
• Gearhouse South AfricaminorImplementation/ SI/ Consulting PartnerEvent infrastructure partner for major productions and events in South Africa, providing equipment and technical support.
• Live NationcoreChannel Partner/ Reseller/ DistributorLive Nation listed as a concert and show production partner, bringing international entertainment production expertise and global reach to Afrinolly events.
• IMMX StudiosminorStrategic or Co-development PartnerFilm and series co-production partner for content development and production collaboration.
• Beyond StudiosminorStrategic or Co-development PartnerFilm and series co-production partner listed in Afrinolly's production ecosystem.
• AAA ProductionsminorStrategic or Co-development PartnerFilm and series co-production partner for African content production.
• Alchemi ProductionsminorStrategic or Co-development PartnerFilm and series co-production partner for content development.
• STR CollectiveminorStrategic or Co-development PartnerFilm and series co-production partner in the creative content ecosystem.
• BIG ConcertsminorChannel Partner/ Reseller/ DistributorConcert and show production partner for major entertainment events in Africa.
• Virtual ProductionsminorChannel Partner/ Reseller/ DistributorConcert and show production partner for virtual and hybrid event production.
• G-FactorminorChannel Partner/ Reseller/ DistributorConcert and show production partner for entertainment events.
• In2StructuresminorImplementation/ SI/ Consulting PartnerEvent infrastructure partner providing structures and facilities for major productions.
• Eko Atlantic CityminorImplementation/ SI/ Consulting PartnerEvent infrastructure partner providing venue and facilities in Lagos for major events and productions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/Afrinolly
• Facebookfacebook.com/Afrinolly

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afrinolly