Beyond Studios

What Beyond Studios does

Beyond Studios (legally BEYOND Park Cities LLC) is a Dallas-area boutique fitness studio chain operating three company-owned locations in Frisco, Texas, founded in 2010 by Brandi Marino. The company delivers group fitness classes centered on its proprietary PHIT (Pilates Hybrid Interval Training) methodology, which combines Pilates-inspired functional movements, cardio intervals on Woodway Curve self-propelled treadmills, strength exercises on Pilates chairs and with kettlebells, and tempo-specific music curation across 45-50 minute sessions. Core class formats include Beyond Pilates (reformer-based), Beyond 500 (PHIT cardio + strength), Beyond Pilates + Jump (reformer + jumpboard), Strength Training, and Stretch & Mobility.

The company generates revenue through a diversified mix of bi-weekly recurring membership subscriptions (priced from $49 to $130 per bi-weekly period), class session packages ($32 single to $475 for a 20-pack), a luxury activewear boutique (including authorized Lululemon retail at North Frisco), nutrition coaching, personal training, and a licensing/franchise program that offers the BEYOND format, teacher training, and operational support to prospective studio owners for $50,000-$100,000. Booking is handled through a proprietary mobile app and the MindBody scheduling platform across all locations. Beyond Studios has been recognized as Best Pilates Studio by Living Magazine for six consecutive years (2020-2025) and operates with a staff of 11-50 employees including instructors, a studio manager, a Director of BEYOND500 Training, and a certified nutritionist.

Name

Beyond Studios

Legal name

BEYOND Park Cities LLC

Website

https://thebeyondstudios.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Studios operates three boutique fitness studios in Frisco, Texas, offering proprietary PHIT (Pilates Hybrid Interval Training) group classes, personal training, nutrition coaching, and a licensing program for studio expansion. The company serves primarily fitness-conscious women in the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Pilates interval training
• Boutique fitness studio
• Reformer pilates classes
• Fitness membership subscriptions
• Small group training

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Membership Subscriptions: Bi-weekly recurring membership subscriptions offering unlimited or tiered class access across all Frisco studio locations. Auto-renews monthly with no long-term commitment required.
2. Class Session Packages: Single sessions and multi-class packages (5-class, 20-class) with expiration dates. Per-class pricing decreases with larger packages ($32 single to $23.75/class for 20-pack).
3. Studio Boutique Retail: Fitness fashion boutique selling luxury activewear brands (including Varley in Frisco), grip socks, nutritional supplements, and fitness accessories.
4. Licensing/Franchise Fees: Revenue from licensing the BEYOND concept, brand, training programs, and operational support to new studio owners. Expected total investment $50,000-$100,000 per location.
5. Nutrition Coaching: Individual nutrition coaching services offered virtually and in-person, guided by certified fitness nutritionist Lesa Nelson.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beyond Studios operates boutique fitness studios in Frisco, Texas that deliver proprietary PHIT (Pilates Hybrid Interval Training) workouts on Pilates reformers, Woodway Curve treadmills, and Pilates chairs in 45–50 minute small-group sessions. The company sells memberships, class packages, personal training, nutrition coaching, in-studio retail, and licenses its brand and training program to franchisees.

Product overview

Beyond Studios is a boutique Pilates and fitness studio offering a integrated suite of fitness products centered around its proprietary PHIT (Pilates Hybrid Interval Training) method. The core offerings include Beyond 500 (cardio + strength intervals on Woodway Curve treadmills and Pilates chairs) and Beyond Pilates (reformer-based full-body workouts), both delivered in 45-50 minute sessions. Additional class formats include Beyond Pilates + Jump (reformer/jumpboard hybrid), Strength Training classes (30-45 min dumbbell/kettlebell/Pilates chair workouts), and Stretch & Mobility sessions. The studio also offers personal training, nutrition coaching, and a retail boutique. The company operates a licensing/franchise model for expansion, with three Frisco, Texas locations currently in operation.

Differentiator

Problem solved

Functional benefit

Products and services

• BEYOND500 Class A 50-minute Pilates Hybrid Interval Training (PHIT) class combining strength and resistance on a Pilates chair, cardio intervals on Woodway Curve treadmills, and kettlebell training for fat-burning and lean muscle building. Delivered in small-group format at the Frisco BEYOND500 studio for adult fitness members.
• BEYOND Pilates Class A 45-minute full-body reformer-based workout combining Pilates techniques with tempo-specific music and heart rate-directed intervals, designed for boutique fitness members of varying experience levels.
• BEYOND Pilates + Jump Class A high-intensity cardio reformer class combining Pilates jumpboard routines with reformer moves, simulating running and jumping without stress on joints, for fitness members seeking low-impact high-intensity training.
• Strength Training Classes 30- and 45-minute strength format classes combining the Pilates chair, kettlebells, resistance bands, and dumbbells for upper body, lower body, or full-body workouts, delivered in small-group format at the BEYOND500 Frisco studio.
• Stretch & Mobility Class A flexibility training and active-recovery class using the Pilates reformer-based StretchRX system to release tension and improve alignment, offered at Frisco studio locations for member recovery and mobility work.
• Personal Training One-on-one fitness training sessions with certified instructors tailored to individual goals, offered as a contracted personal-training service at the Frisco BEYOND Pilates studio.
• Nutrition Coaching Individual nutrition coaching services provided by certified fitness nutritionist Lesa Nelson, available in-person and virtually, for BEYOND members and prospects seeking dietary guidance alongside studio classes.
• BEYOND Boutique Retail In-studio fitness fashion boutique selling luxury activewear brands (including Varley at the Frisco studio and Lululemon at the North Frisco Eldorado location), grip socks, nutritional supplements, and fitness accessories for members and walk-in shoppers.
• Corporate Wellness Program Customized wellness programs for corporate clients offering membership rates and group fitness solutions, including corporate team-building experiences at the Frisco studio locations.
• BEYOND Studio Licensing / Franchise Licensing opportunity allowing entrepreneurs to open their own BEYOND Studios location, including access to the proprietary class formats, music selection, choreography, BEYOND Teacher Training certification program, brand standards, and operational support.

Quantifiable outcome

• Up to 30% more calories burned compared to motorized treadmills using Woodway Curve equipment
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• MindBodycoreTechnology or IntegrationMindBody scheduling platform powers online class booking, member account management, and payment processing for all BEYOND Studios locations. Members can reserve classes up to 14 days in advance through MindBody online or app interface.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pure Barre: Pure Barre is a national barre-Pilates boutique franchise combining small, isometric movements with cardio and strength. It overlaps BEYOND in boutique fitness positioning, female-skewed clientele, class-pack and unlimited membership pricing, and franchise-driven geographic expansion.
• F45 Training: F45 Training is a global functional-training and HIIT boutique franchise offering short, coached group workouts with proprietary programming. The franchise model, low-multiple investment range, and interval-based group fitness positioning make F45 a relevant comparable for BEYOND's licensing ambitions.
• Solidcore: Solidcore operates a national boutique studio chain centered on a proprietary Pilates-based, muscle-confusion method delivered on custom reformers. Like BEYOND, Solidcore relies on a branded signature format, premium pricing, and a small-group coaching model that drives member retention.
• Club Pilates: Club Pilates is the largest reformer-based Pilates franchise in the U.S. and the most direct comparable to BEYOND: shared reformer-Pilates group-class format, franchise expansion model, and similar weekly class volumes per studio. Both target the same female, fitness-conscious demographic seeking results-oriented boutique workouts.
• Physique 57: Physique 57 is a boutique fitness brand combining Barre, Pilates, and cardio intervals in a 57-minute class format. Its interval-driven, music-tempo approach mirrors the BEYOND500 / PHIT methodology, and its premium positioning makes it comparable on both consumer and real-estate dimensions.
• Orangetheory Fitness: Orangetheory is a national HIIT-boutique franchise built on heart-rate-directed interval workouts with coached group training. BEYOND500 shares the interval-training, heart-rate-tempo, and music-driven class architecture, making Orangetheory a relevant interval-boutique comparable even though it uses treadmills rather than Pilates reformers.
• Bodybar Pilates: Bodybar Pilates is a growing reformer-based boutique Pilates franchise in Texas and beyond. It directly competes with BEYOND for North Texas members and franchisees, offering a similar reformer-class product at comparable price points in suburban markets.

Broad incumbents

• Life Time Fitness: Life Time operates large-format destination health clubs with extensive group class programming including Pilates, plus nutrition coaching, retail, and corporate wellness offerings. Comparable to BEYOND across multiple revenue streams and competitive premium positioning in suburban markets.
• Equinox: Equinox is a premium, multi-format fitness brand operating large-format clubs with group classes, Pilates, personal training, and retail. It is a comparable category benchmark on premium pricing, ancillary services (nutrition, retail, hospitality), and affluent-suburban member demographics.
• CorePower Yoga: CorePower Yoga is a large boutique fitness chain offering multiple class intensities, memberships, and teacher training programs. While yoga-led rather than Pilates-led, it overlaps with BEYOND on boutique-class cadence, multi-format product portfolio, member retention focus, and growth through both owned studios and instructors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beyondstudiosfrisco
• Facebookfacebook.com/thebeyondstudios
• LinkedInlinkedin.com/company/beyond-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Studios