Euro XR

What Euro XR does

EuroXR is the European Association for eXtended Reality, structured as an international non-profit association (AISBL) registered in Belgium with headquarters at Rue du Trône 98, 1050 Brussels. It functions as a professional membership body for the European Extended Reality ecosystem, serving XR practitioners, academic researchers, educators, and XR-focused organizations through individual and organizational memberships. The association's deliverables fall into four categories: flagship events (EuroXR Annual Conference, EuroXR Summer School), industry reference resources (XR Business Cases Register, XR Compliance Matrix, XR Standards & Recommendation, XR Glossary), EU-aligned initiatives and projects (Alliance4XR, In Action For EU, SURE VFT-XR4ED, VR4rehab, MusicSphere, Members Projects), and supported co-marketed events (XR Open Forum, XR Expo, XR Salento, Immersive Tech Week).

The underlying technology focus is the Extended Reality domain spanning virtual, augmented, and mixed reality applications; the association does not itself develop proprietary XR software but curates standards, compliance frameworks, and case-study repositories that the broader ecosystem consumes. Member-facing technology infrastructure includes the Alliance4XR educational platform, deployed across European institutions to deliver XR training, and project showcase portals for member-developed XR solutions in sectors such as rehabilitation, music, and education.

The business model combines recurring membership dues with one-time conference and event registration fees, supplemented by EU-aligned project funding through initiatives such as SURE VFT-XR4ED and In Action For EU. Pricing is not publicly disclosed. The go-to-market motion is community-led and event-driven: member acquisition is generated primarily through the annual conference in Brussels, the Summer School program, and the four co-marketed supported events, with a website and email newsletter serving as the ongoing digital engagement layer. Customer segments are distributed across individual professionals, academia, and XR companies, with no disclosed anchor enterprise customers or named sponsors in the source material.

Name

Euro XR

Legal name

European Association for eXtended Reality (AISBL)

Website

https://euroxr-association.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

EuroXR is the European Association for eXtended Reality (AISBL), a Belgian non-profit membership body that connects XR practitioners, academic researchers, and organizations through annual conferences, summer schools, industry reference resources, and EU-aligned training initiatives.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920), Other Computer Related Services (541519)

akta.pro primary industry

XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI)

akta.pro secondary industries

Enterprise Content Management (ECM) Suites (HDAEAGAB), Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• Professional association services
• XR industry networking
• Extended reality events
• Membership organization
• XR conference organization

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership program connecting XR professionals, providing access to network, resources, and events. Membership tiers likely exist for individuals and organizations within the XR industry.
2. Conference and Event Fees: Registration fees for annual EuroXR conference, summer school programs, and supported events. Revenue generated from attendees, sponsors, and exhibitors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EuroXR is a non-profit professional association that connects XR professionals through membership programs, an annual conference, and a summer school. It delivers industry resources including business case registers, compliance frameworks, and standards documentation, while running collaborative projects such as Alliance4XR and VR4rehab to advance XR adoption across European industries.

Product overview

EuroXR is the European Association for eXtended Reality, operating as an international non-profit association (AISBL) based in Belgium. The organization functions as a professional network connecting XR practitioners rather than selling commercial products. Its portfolio includes the annual EuroXR Conference (with 2026 edition hosted in Brussels) and EuroXR Summer School as its flagship events. The association provides industry resources including the XR Business Cases Register, XR Compliance Matrix, XR Standards & Recommendation, and XR Glossary. Through initiatives like Alliance4XR (educational platform), MusicSphere (music XR), SURE VFT-XR4ED (education XR), VR4rehab (rehabilitation XR), and In Action For EU, the organization drives XR adoption across European sectors. Supported events include XR Open Forum, XR Expo, XR Salento, and Immersive Tech Week.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alliance4XRcoreStrategic or Co-development PartnerAlliance4XR is a flagship EuroXR initiative focused on expanding XR training across European educational ecosystems. The platform brings together educational institutions and industry partners to develop and deploy XR training programs. EuroXR serves as a key organizer and supporter of this multi-country collaboration.
• SensoramaminorStrategic or Co-development PartnerSensorama is highlighted as a EuroXR member actively involved in Alliance4XR platform activities, including showcasing the platform at the Kyiv Aviation Institute. Sensorama participates in EuroXR member projects as an industry partner developing XR solutions.
• VR4rehabminorStrategic or Co-development PartnerVR4rehab is an initiative supported by EuroXR focusing on XR applications for rehabilitation purposes. This project demonstrates the association's commitment to applying XR technology for social impact and healthcare applications.
• XR Open ForumminorGTM or Marketing PartnerXR Open Forum is a supported event partner of EuroXR, collaborating on industry events and initiatives to promote Extended Reality technologies and adoption across Europe.
• XR ExpominorGTM or Marketing PartnerXR Expo is listed as a supported event partner, working with EuroXR to promote immersive technology events and exhibitions within the European XR ecosystem.
• XR SalentominorGTM or Marketing PartnerXR Salento is identified as a supported event partner, collaborating with EuroXR on regional XR events and initiatives in the Salento region.
• Immersive Tech Week (ITW)minorGTM or Marketing PartnerImmersive Tech Week is listed as a supported event partner, working with EuroXR to advance immersive technology awareness and adoption through joint event promotion and participation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• XR Expo: European XR industry expo listed as a supported event partner of EuroXR. Direct peer in XR industry exhibition and conference programming.
• XR Association: U.S.-based trade association for the XR industry with a similar model of membership, events, and policy advocacy. Most direct functional comparison to EuroXR; differs mainly by serving a North American rather than European ecosystem.
• Laval Virtual: Long-running European XR conference and exhibition based in France, with associated industry programming and awards. Closely comparable to EuroXR's annual conference and European XR industry convening role.
• Immersive Tech Week (VR Days): Dutch-organized European XR industry event that EuroXR lists as a supported-event partner. Direct peer in event-driven XR industry convening, with overlapping content and audience.
• AWE (Augmented World Expo): The largest global XR industry event and community, with a flagship annual conference and year-round programming. Directly comparable to EuroXR's annual conference model, though commercially organized and U.S.-headquartered.
• VR/AR Association (VRARA): Global membership association for VR and AR professionals and enterprises, with chapters worldwide. Closely mirrors EuroXR's community-led GTM, event programming, and industry-networking focus.

Broad incumbents

• ISMAR (IEEE International Symposium on Mixed and Augmented Reality): IEEE's flagship academic conference on AR/MR, with peer-reviewed scientific content directly comparable to EuroXR's Scientific Track. Adjacent peer for research dissemination and academic networking.
• IEEE VR: Premier academic conference on virtual reality, organized under IEEE, with scientific tracks overlapping EuroXR's Scientific Track. Comparable as a peer-review venue and academic community anchor but broader in scope and academic-led rather than industry-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro XR