Media Master

What Media Master does

Media Master, s. r. o. is a Czech media sales representation agency headquartered in Praha 4 – Braník, operating since at least 2009 as part of the MÉDEA GROUP / EMPRESA MEDIA GROUP conglomerate. The company acts as the exclusive advertising-space sales agent for two distinct media portfolios: the Barrandov Group television channels (TV Barrandov, Barrandov Krimi, Barrandov Kino — collectively the third-largest private TV group in the Czech Republic with 2.3% group viewership share) and the print magazine titles of EMPRESA MEDIA (TÝDEN, Instinkt, Sedmička, INTERVIEW). Its go-to-market is direct sales via an in-house commercial team selling to Czech advertisers and advertising agencies under written contracts.

The product portfolio spans four advertising formats — television commercial spots, sponsorship, product placement, and teleshopping — plus print magazine advertising and integrated cross-media offerings including HbbTV campaigns, guaranteed cross-media reach packages, and discount-coupon sales communications. Media Master positions itself as the only Czech agency capable of delivering precise, simultaneous targeting across both TV and print media types via a single point of contact. Pricing is not publicly disclosed; mediakits for the 2025 print titles are available as PDF downloads and TV commercial rate cards are issued through downloadable technical specifications.

The business operates with 11-50 employees under registered capital of CZK 1,900,000 (100% paid). The company entered a court-supervised reorganization approved by the Municipal Court in Prague in August 2024, with IFIS akvizice II s.r.o. (a Brno-based investment fund) becoming the new external investor and prospective owner; creditors were scheduled to receive at least 6% of verified claims. The reorganization is expected to run 12-18 months and is coordinated with a parallel restructuring at Barrandov Televizní Studio, reflecting the tight economic linkage between the representation agency and its principal media properties. Leadership rests with Andrea Geyer, who serves as Executive Director of Media Master while also acting as CEO of TV Barrandov and the S-24 Group.

Name

Media Master

Legal name

Media Master, s. r. o.

Website

https://mediamaster.medea.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Media Master is a Czech media sales representation agency that exclusively sells advertising space across Barrandov Group TV channels and EMPRESA MEDIA print titles to advertisers and advertising agencies in the Czech Republic.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Television advertising space sales: Sale of advertising space on TV Barrandov, Kino Barrandov, and Barrandov Krimi channels, including advertising spots, sponsorship, product placement, and teleshopping.
2. Print magazine advertising space sales: Sale of advertising space in print titles TÝDEN, Instinkt, Sedmička, and INTERVIEW.
3. Marketing services: Provision of marketing services including HbbTV campaigns, guaranteed cross-media reach, and efficient sales communication using discount coupons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Media Master is the exclusive media sales representative selling advertising space on three Barrandov Group television channels (TV Barrandov, Kino Barrandov, Barrandov Krimi) and four EMPRESA MEDIA print titles (TÝDEN, Instinkt, Sedmička, INTERVIEW). It packages traditional television formats (commercial spots, sponsorship, product placement, teleshopping), print advertising, and marketing services including HbbTV campaigns, guaranteed cross-media reach, and discount-coupon sales communication under a single commercial interface for advertisers and advertising agencies.

Product overview

Media Master is a media representation company that provides advertising sales services for TV Barrandov, Kino Barrandov, Barrandov Krimi, and magazine titles TÝDEN, Instinkt, Sedmička, and INTERVIEW. The company operates as a unified media sales platform offering television advertising products (commercial spots, sponsorship, product placement, teleshopping), print advertising, and interactive HbbTV campaigns. Media Master serves as the exclusive media representative for Barrandov Group and EMPRESA MEDIA, providing precise targeting across multiple media types.

Differentiator

Problem solved

Functional benefit

Products and services

• Television advertising space sales (Reklamní spoty) Sale of commercial advertising spots on TV Barrandov, Kino Barrandov, and Barrandov Krimi channels, contracted by Media Master to advertising agencies and direct advertisers.
• Sponsorship advertising (Sponzoring) Sponsorship advertising opportunities across the three Barrandov Group television channels.
• Product placement Product placement advertising integration within Barrandov Group television programming.
• Teleshopping Direct-response television shopping advertising format sold on Barrandov Group channels.
• Print magazine advertising space sales Sale of advertising space in the print magazine titles TÝDEN, Instinkt, Sedmička, and INTERVIEW, contracted to advertising agencies and direct advertisers.
• HbbTV advertising campaigns Interactive HbbTV advertising campaigns enabling cross-media guaranteed reach and engagement features on Barrandov Group channels.
• Cross-media guaranteed reach campaigns Coordinated cross-media campaigns combining television and print inventory to deliver a guaranteed audience reach for advertisers.
• Discount coupon sales-communication campaigns Sales-communication campaigns using discount coupons delivered via Instagram, HbbTV, and print to drive effective sales responses for advertisers.
• Marketing services (Marketingový servis) Comprehensive marketing services including campaign coordination and cross-media guaranteed reach for advertisers and agencies buying through Media Master.

Quantifiable outcome

• Total viewership share of Barrandov Group reaches 2.3%
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Barrandov Televizní Studio a.s.coreStrategic or Co-development PartnerBarrandov Televizní Studio (BTS) operates TV Barrandov, Kino Barrandov, and Barrandov Krimi channels. Media Master has long-term provided advertising space sales for TV Barrandov. Both companies underwent parallel reorganization processes in 2024, coordinated in timing and execution.
• MÉDEA, a.s. (MÉDEA Group)coreStrategic or Co-development PartnerMÉDEA, a.s. is the parent company of the MÉDEA Group. Media Master is part of the MÉDEA GROUP and EMPRESA MEDIA GROUP family. The companies share the same address (Mikuleckého, Praha 4) and Andrea Geyer holds executive roles across multiple entities. The MÉDEA Group includes Médea, Médea Consulting, Médea Creativity, Médea Discount, Médea Interactive, Médea Promotion, Médea PR, Médea Research, Médea Security, Médea Sport, Médea Star, Médea Slovakia, Havas Media Czech Republic, and Havas Media Slovakia.
• EMPRESA MEDIA, a.s.coreStrategic or Co-development PartnerEMPRESA MEDIA, a.s. is a major Czech media house that owns magazines (TÝDEN, Sedmička, Instinkt, Interview, etc.) and TV Barrandov Group. Media Master provides media sales representation for EMPRESA MEDIA's print titles. EMPRESA MEDIA is part of the same corporate ecosystem as MÉDEA GROUP.
• TV Barrandov / Barrandov GroupcoreStrategic or Co-development PartnerBarrandov Group comprises three television channels: TV Barrandov (full-format station broadcasting since 2009, fourth most-watched in Czech Republic with over 6% viewership), Barrandov Krimi (crime-focused channel), and Barrandov Kino (film channel since April 2015). The group holds third position among largest private TV groups in Czech Republic with 2.3% total viewership share. Andrea Geyer serves as CEO of TV Barrandov.
• Deloitte Audit s.r.o.minorOthersDeloitte Audit s.r.o. served as auditor for EMPRESA MEDIA, a.s. for financial years 2015-2017, as confirmed in shareholder meeting documentation.
• Fučík & partneři, s.r.o.minorOthersFučík & partneři, s.r.o. was appointed as auditor for EMPRESA MEDIA, a.s. from 2018 onwards, replacing Deloitte Audit for cost reasons.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PHD Czech Republic: Omnicom's PHD media-agency brand in the Czech Republic. Comparable to Media Master in providing media planning and buying for advertisers, though as a regional office of a global network rather than an independent media representative.
• Wavemaker Czech Republic: WPP-owned media agency operating in the Czech market. Comparable as a media-buying peer targeting Czech advertisers with cross-channel planning, although embedded in a much larger global structure.
• Carat Czech Republic: Dentsu's flagship media agency in the Czech Republic. Comparable to Media Master as a media-buying specialist but operating under a global holding and typically serving larger advertisers.

Broad incumbents

• Publicis Media Czech Republic: Publicis Groupe's media-buying network in the Czech market. Competes with Media Master for advertiser budgets across Czech TV and print media, although as part of a much larger international holding.
• GroupM Czech Republic: WPP's media investment arm operating in the Czech Republic, providing media planning and buying across TV, print, and digital. A broad incumbent in the same Czech ad-trading space, with a much wider portfolio of clients and channels than Media Master.
• Dentsu Czech Republic: Dentsu's Czech media operations providing media planning and buying services. Operates in the same Czech ad-trading space as Media Master, with broader international reach and a wider service portfolio.
• Omnicom Media Group Czech Republic: Omnicom's media agency network operating in the Czech Republic. Comparable to Media Master in handling media planning and buying for Czech advertisers, though at much greater scale and as part of a global group.

Direct peers

• Havas Media Czech Republic: Havas's Czech media-buying operation and part of the same MÉDEA GROUP family as Media Master (per company data). Operates an overlapping media-investment role in the Czech ad market and is structurally the closest comparable entity.
• Atmedia: Czech media sales house representing multiple television broadcasters. Closely comparable to Media Master in its role as an intermediary selling advertising space on behalf of TV media owners in the Czech market.
• Media Club: Czech media sales house representing the Prima Group TV channels. A direct peer to Media Master given the identical business model of selling linear-TV advertising on behalf of a private Czech broadcaster group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Master