Atmedia Czech s.r.o.

What Atmedia Czech s.r.o. does

Atmedia Czech s.r.o. is a Prague-based media sales house and commercial representative for 20 thematic TV channels operating in the Czech Republic. Founded as a Czech limited liability company and active on the Czech market for more than 15 years, Atmedia serves as the exclusive advertising sales partner for international and domestic channel owners including Warner Bros. Discovery, CANAL+ Group, JOJ Group, The Walt Disney Company, Antenna Entertainment, Perinvest Group, and Pohoda. Its channel portfolio reaches approximately 4.2 million Czech viewers monthly (45% of the Czech TV audience aged 4+, and 47% / 3 million viewers in the commercial target group 18–69), and Atmedia is included in roughly two-thirds of all TV advertising campaigns run in the Czech market through its relationships with the major Czech media agencies (Dentsu, IPG Mediabrands, OMD, WPP Media, Media Club, Knowlimits, S.E.N.). The company is the third-largest player in the Czech TV advertising market after the dominant TV Nova and Media Club (Prima) duopoly.

Atmedia's commercial offering is built around four pre-defined advertising sales packages: atmax (all 20 channels, up to 3 million viewers), atadults (19 channels targeting adults 18–69), atkids (Disney Channel for children and families), and atchoice (a custom selection of 8+ channels for niche audience targeting). It also sells sponsorship spots and individual commercial spots around premium sports content on Eurosport 1, including the Tour de France, US Open, Roland Garros, La Vuelta, Giro d'Italia, and Olympic Games. Complementary to its core advertising business, Atmedia operates proprietary market research products: the quarterly atmedia Index (conducted since mid-2021 with research partner ResSOLUTION via CAWI surveys of approximately 2,000 respondents from the Czech National Panel) and the Czech TV Market Insight annual report (based on ATO–Nielsen data dating to 2009), covering Pay-TV, VoD, viewership trends, and advertising market dynamics. Technology infrastructure is limited to standard business systems (corporate website, CRM, internal traffic and booking tools, and ad-serving integrations with AdStream and Peach); no proprietary software platform, AI/ML capability, patents, or trademarks are disclosed.

The business model is sales-led and operates on a commission/fee basis, earning transaction-based take rates on TV advertising inventory sold to media agencies and direct advertisers, plus recurring subscription revenue from proprietary research products. Distribution is exclusively through a small direct field sales team (5 named managers plus account support), with no self-serve online purchasing option, no marketplace listing, and no retail/consumer channel. Pricing is GRP-based (Gross Rating Points), a standardized metric accepted across the Czech TV market, with specific rate cards and 2026 commercial terms disclosed only via downloadable documents rather than publicly listed prices. The company is privately held with no disclosed parent, no institutional investors, and no equity funding rounds.

Name

Atmedia Czech s.r.o.

Legal name

Atmedia Czech s.r.o.

Website

https://atmedia.cz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Atmedia Czech s.r.o. is a Prague-based TV advertising sales house representing 20 thematic Czech channels for international media groups. It sells advertising inventory to Czech media agencies and direct advertisers via packaged channel offerings, sports-event sponsorships, and proprietary market research.

Ownership category

akta.pro rank

Product category

TV Advertising Sales & Channel Representation

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)

akta.pro secondary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• TV advertising sales
• Media sales house
• Thematic TV channels
• Channel representation services
• TV market research

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. TV Advertising Sales — Standard Commercial Spots: Atmedia sells standard TV commercial spots on behalf of its portfolio of 20 thematic TV channels. Spots are priced per GRP (Gross Rating Point) and grouped into four sales packages (atmax, atadults, atchoice, atkids) targeting different audience segments. Revenue is earned as commission/fees from channel operators.
2. Sponsorship Advertising: Atmedia offers sponsorship ad formats on selected TV channels, including branded segments and pre/post broadcast sponsor messages during sports events on Eurosport 1 (e.g., Tour de France, US Open, Olympic Games).
3. Individual Spot Advertising: Beyond packaged sales, advertisers can purchase individual spots on selected channels or opt for teleshopping and product placement formats.
4. Market Research Reports — atmedia Index and Czech TV Market Insight: Atmedia sells subscription access to its proprietary research reports: atmedia Index (quarterly Pay-TV and VoD market data) and Czech TV Market Insight (annual comprehensive TV market overview). Reports are available in standard and customized versions tailored to client needs.
5. Channel Representation Services: Atmedia earns fees from TV channel operators (Warner Bros. Discovery, CANAL+ Group, JOJ Group, etc.) for providing commercial sales representation, administrative support, PR, audience measurement data, and strategic market insights in the Czech Republic.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Atmedia Czech s.r.o. is a media sales house that commercially represents 20 thematic TV channels in the Czech Republic on behalf of major international media groups (Warner Bros. Discovery, CANAL+ Group, JOJ Group, Walt Disney Company, Antenna Entertainment, Perinvest Group, Pohoda). It sells TV advertising inventory in four packaged bundles (atmax, atadults, atkids, atchoice) and as sport-event advertising on Eurosport 1, and provides associated channel representation, campaign booking, and proprietary market research services (atmedia Index, Czech TV Market Insight).

Product overview

Atmedia Czech s.r.o. operates as a TV advertising sales house and commercial representative for thematic TV channels in the Czech Republic. The company's offering centers on four advertising sales packages (atmax, atadults, atkids, atchoice) that bundle 20 thematic TV channels from its portfolio for targeted advertising campaigns. Supporting these core advertising products are market research services including the atmedia index (quarterly TV and VoD market research) and Czech TV Market Insight reports. The company also offers specialized sport events advertising through Eurosport 1 and sponsorship opportunities. The TV channel portfolio includes 20 channels spanning movies/series, documentary, sports, lifestyle, family, kids, and music genres, including brands such as AXN, Discovery Channel, Disney Channel, Eurosport 1, FILMBOX+, JOJ, National Geographic, Warner TV, and others.

Differentiator

Problem solved

Functional benefit

Brands

• atmedia index: Regular survey study tracking the Pay-TV sector and VoD market in the Czech Republic, conducted quarterly in collaboration with ResSOLUTION research agency.
• atmax
• atadults
• atkids
• atchoice

Products and services

• atmax Pre-built sales package grouping all 20 of Atmedia's thematic TV channels for maximum audience reach across movies/series, sports, documentary, children's, lifestyle, and music genres. Designed for mass-market advertisers seeking up to 3 million potential Czech customers through a single packaged deal.
• atadults Sales package of 19 thematic TV channels targeting adult Czech viewers aged 18-69, with above-average purchasing power. Reaches 2.9 million viewers monthly in the commercial target group and delivers 106% commercial affinity among men aged 35-64.
• atkids Children-and-family advertising package featuring Disney Channel in the Czech Republic, designed to reach young viewers aged 4-14 and their parents. Delivers 167% commercial affinity among children aged 4-9 and leverages Disney brand recognition.
• atchoice Custom-built advertising package of at least 8 thematic TV channels selected by the advertiser to target a specific audience segment. Delivers high commercial affinity scores (e.g., 120% for men aged 35-54, 118% for women aged 35-59, 122% for viewers aged 45-64 in social classes ABC/AB).
• Sport Events Advertising Customized TV advertising tied to premier sports broadcasts on Eurosport 1 in the Czech market, including the Olympic Games, Grand Slam tennis (US Open, Roland Garros), Grand Tour cycling (Tour de France, La Vuelta, Giro d'Italia), and other major events. Offered as both traditional commercial spots and 6-second sponsorship messages aired before/after live broadcasts.
• Sponsorship Advertising Sponsorship advertising opportunities on selected TV channels in Atmedia's portfolio, including branded segments and pre-/post-broadcast sponsor messages around premium programming environments.
• TV Channel Representation Services Full-service commercial representation for thematic TV channel operators seeking Czech market monetization, including advertising sales, agency relationship management, administrative support, PR/promotion, audience measurement data access, and strategic market insights.
• atmedia Index Quarterly subscription-based market research tracking the Czech Pay-TV and VoD market, covering subscriber numbers, payment methods, password sharing, average spending, devices used, reasons for use/non-use, and market potential. Produced in collaboration with ResSOLUTION research agency.
• Czech TV Market Insight Comprehensive annual (and customized) report on Czech TV market dynamics including viewer behaviour, viewership trends, TV channel profiles, and the advertising market ecosystem. Based on official ATO–Nielsen audience measurement data and offered in both standard and bespoke client-tailored versions.
• Individual Spot Advertising & Product Placement Outside the four packaged bundles, advertisers can purchase individual TV advertising spots on selected channels or opt for teleshopping and product placement formats across Atmedia's represented channel portfolio.

Quantifiable outcome

• 45–47% of Czech TV audience reached monthly (4.2M viewers aged 4+, 3M in TG 18–69)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Warner Bros. DiscoverycoreChannel Partner/ Reseller/ DistributorAtmedia serves as Warner Bros. Discovery's commercial sales representative in the Czech Republic, selling advertising space for Warner TV and potentially other channels. The partnership is long-standing and praised for commitment to industry standards and professionalism across Central and Eastern Europe.
• CANAL+ GroupcoreChannel Partner/ Reseller/ DistributorAtmedia represents CANAL+ Group's channel portfolio in the Czech market, including FilmBox (FILMBOX+ One, FILMBOX+ Love & Crime), CANAL+ Action, and potentially others. CANAL+ Group is a major European media group. The expansion of the film channel portfolio in the Czech Republic has been enabled by this partnership.
• JOJ GroupcoreChannel Partner/ Reseller/ DistributorAtmedia represents JOJ Group's Czech TV channels (JOJ Family, JOJ Cinema) in the Czech market. JOJ Family is among the most-watched channels in Atmedia's portfolio (1 million monthly viewers in TG 18–69).
• The Walt Disney CompanycoreChannel Partner/ Reseller/ DistributorAtmedia represents Disney Channel in the Czech Republic, the only channel in the atkids package. Disney Channel reaches children aged 4–14 and their parents, with strong commercial affinity (167% for children aged 4–9). The partnership leverages Disney's legendary brand recognition.
• Antenna Entertainment (AXN channels)minorChannel Partner/ Reseller/ DistributorAtmedia represents Antenna Entertainment's AXN channel family in the Czech Republic, including AXN, AXN Black (action/sci-fi/fantasy, targeting men aged 25–44), and AXN White (romance/drama, targeting women aged 35–64).
• Perinvest Group (SPORTY TV)minorChannel Partner/ Reseller/ DistributorAtmedia represents Perinvest Group's SPORTY TV channel in the Czech market. SPORTY TV focuses on local Czech sports events including Chance National League (football), top volleyball, floorball, and handball leagues.
• Pohoda (RELAX channel)minorChannel Partner/ Reseller/ DistributorAtmedia represents Pohoda's RELAX TV channel in the Czech Republic. RELAX targets women aged 35–64 with lifestyle, crime, and documentary content.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Others

• CARAT (Media Agency): One of the major media agencies that buys TV inventory from Atmedia's packages on behalf of brand clients. Relevant as a demand-side counterpart to Atmedia's sell-side model — not a competitor but a key customer ecosystem participant shaping Czech TV ad spend flows.
• WPP Media (GroupM): Long-standing Atmedia client (cooperation dating back ~15 years) and one of the global media agency holding companies whose Czech entity buys TV inventory from Atmedia. An essential demand-side counterpart that shapes how thematic TV inventory is bundled into advertiser media mixes.
• OMD (Omnicom Media Group): Czech media agency buying thematic TV inventory from Atmedia. Functions as a channel partner on the demand side, sitting between Atmedia's represented channels and the advertiser clients that fund the campaigns.

Direct peers

• Media Club (Czech Republic): The advertising sales house for TV Prima (FTV Prima), Media Club is the principal Czech rival to Atmedia and part of the Nova/Media Club duopoly. Both operate the same business model: packaging a portfolio of channels for TV ad sales to media agencies and direct advertisers in the Czech market.
• TV Nova (Nova Group): Czech Republic's largest commercial broadcaster and the other half of the Czech TV ad duopoly. While Nova runs its ad sales in-house rather than via an external rep house, it competes head-to-head with Atmedia for the same Czech TV advertising budgets and is Atmedia's largest competitive benchmark.

Regional players

• PPF Group (CME legacy assets): Through its historical ownership of CME's Central European broadcast assets, PPF is a relevant CEE media-peer set with comparable multi-country TV portfolio operations across the same region Atmedia serves.
• Antenna Entertainment: Owner of the AXN channel family (AXN, AXN Black, AXN White) which Atmedia commercially represents in the Czech Republic. Antenna operates across CEE and is a structural supplier/partner to Atmedia, with comparable thematic-channel portfolio strategy in multiple markets.
• JOJ Group: Slovak broadcaster whose Czech channels (JOJ Family, JOJ Cinema) are represented by Atmedia. Operates a similar multi-channel branded-content model and competes indirectly in cross-border CEE media sales, offering a regional benchmark for thematic-channel economics.

Broad incumbents

• Warner Bros. Discovery (CEE commercial operations): Owns Warner TV (and Discovery Channel, TLC, National Geographic in the Czech portfolio). In other CEE markets WBD operates direct or via competing sales houses, making it both a critical supplier to Atmedia and a benchmark for in-house vs. outsourced TV ad monetisation.
• AMC Networks International: Global thematic-channel operator with a similar portfolio-mix philosophy (film, series, niche genres) and direct relationships with regional sales houses in Central and Eastern Europe. Comparable to Atmedia's represented portfolio in content focus but operates at much greater scale globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/atmediaczech
• LinkedInlinkedin.com/company/atmedia-czech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atmedia Czech s.r.o.