What Sirene Belek Hotel does

Sirene Belek Hotel is a luxury ultra all-inclusive resort located in the Belek tourism district of Serik, Antalya, Turkey, founded in 2001 and operated by Beytur Turizm İnş. San. A.Ş. The property sits adjacent to Antalya Golf Club (PGA National Türkiye), a sister organization hosting the PGA Sultan and The Pasha courses on a 1,350-dönüm campus, which functions as the resort's signature distribution and differentiation asset. The 501–1,000 employee property offers accommodation tiers ranging from 47 m² Standard Junior Suites to 95 m² Terrace Suites and Bohemia Suites & Villas, alongside a Sirenus Kids World facility for ages 0–12, an Olympic-size outdoor pool (1,250 m², 25x50m, 10 lanes), a 312.5 m² semi-Olympic indoor pool, seven clay and two padel tennis courts, multiple restaurants and bars, and a separately-charged spa and wellness program.

The broader Sirene Hotels portfolio, owned by Akkanat Holding and co-branded with sister property Sirene Luxury Hotel Bodrum in Yalıkavak, distributes primarily through a direct-to-consumer model anchored on a multilingual (Turkish/English/Russian) booking engine at book.sirene.com.tr, a centralized call center (444 09 65), and walk-in reservations, with supplemental reach via online travel agencies and tour operators. Revenue is generated through bundled ultra all-inclusive accommodation pricing (rooms, meals, beverages, and select activities), transaction-based food and beverage, separately charged spa and wellness services, and tailored golf packages, with quote-based pricing and no public rate card. The target customer base spans luxury leisure travelers, golf enthusiasts, families, honeymoon couples, and fitness and wellness travelers, supported by content marketing, organic social, email capture, and a dedicated special-offers funnel.

Sirene Belek 2025 Renovasyon and a 2026 expansion of Sirene Luxury Hotel Bodrum indicate active capital reinvestment. The company is private, parented by Akkanat Holding (a diversified conglomerate), KVKK-compliant under Turkish data protection law, and recognized with a Travel & Tourism Gold Winner award from Clockwork. No public revenue, funding, or M&A activity is disclosed.

Name

Sirene Belek Hotel

Legal name

Beytur Turizm İnş. San. A.Ş. Ve Tic. A.Ş. Sirene Belek Hotel

Website

https://sirene.com.tr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sirene Belek Hotel is a private luxury ultra all-inclusive resort in Belek, Antalya, Turkey, operated under Akkanat Holding. It serves leisure, golf, family, and wellness travelers via direct booking and adjacent access to PGA Sultan and The Pasha courses.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK), Luxury Golf Resorts (THAGACAH)

Keywords

• Luxury resort hospitality
• Ultra all-inclusive accommodation
• Golf resort packages
• Spa wellness services
• Mediterranean leisure hotels

Headquarters

HQ city

Serik

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation (Room Revenue): Revenue from room bookings across room categories including Standard Junior Suite (47 m²), Superior Family Room (60 m²), Terrace Suite (95 m²), and Bohemia Suites & Villas. Ultra all-inclusive pricing bundling food, beverage, and select activities.
2. Food & Beverage: Revenue from multiple restaurants and bars operating within the ultra all-inclusive concept, including fine dining, à la carte, and specialty dining experiences.
3. Spa & Wellness Services: Spa and wellness services including massage therapies (Swedish, deep tissue, aromatherapy, sports massage) and treatments are charged separately from the all-inclusive package.
4. Golf Packages: Tailored golf packages with privileged access to adjacent Antalya Golf Club PGA Sultan and The Pasha courses, targeting golf enthusiasts and tournament participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sirene Belek Hotel is a luxury 5-star ultra all-inclusive resort in Belek, Antalya, providing accommodation across Standard Junior Suites (47 m²), Superior Family Rooms (60 m²), Terrace Suites (95 m²) and Bohemia Suites & Villas, alongside multiple restaurants and bars, an Olympic-size swimming pool, sports facilities (tennis, padel, swimming), spa and wellness services, and privileged access to the adjacent Antalya Golf Club (PGA Sultan and The Pasha courses) for golf tourists and tournament participants.

Product overview

Sirene Hotels operates two luxury resort properties: Sirene Belek Hotel in Antalya (Mediterranean coast) and Sirene Luxury Hotel Bodrum in Yalıkavak (Aegean coast). The portfolio includes diverse accommodation ranging from standard rooms (47-70 m²) to expansive villas (up to 520 m²), family rooms, and terrace suites. Both properties feature extensive amenities including beaches, multiple pools, spa/wellness centers, diverse dining options, and sports facilities. Belek property offers proximity to Antalya Golf Club's PGA courses, while Bodrum property features executive villas with private pools and direct access to Yalıkavak Marina. A dedicated Bohemia Suites & Villas section provides luxury villa accommodation at Belek with shared pool access. Sirenus Kids World provides children's programming at Belek.

Differentiator

Problem solved

Functional benefit

Products and services

• Sirene Belek Hotel Luxury 5-star ultra all-inclusive resort in Belek, Antalya, offering accommodation, multiple restaurants and bars, spa services, family and sports facilities, and golf access along the Mediterranean coast. Aimed at upscale domestic and international leisure travelers.
• Sirene Luxury Hotel Bodrum Upscale resort hotel in Yalıkavak, Bodrum, providing luxury rooms, suites, private villas with pools, fine dining, private beach access, and proximity to Yalıkavak Marina. Targets upscale leisure travelers on the Aegean coast.
• Standard Junior Suite (Sirene Belek Hotel) Hotel room category at Sirene Belek Hotel, 47 m² in the main building with sea view, pool view or garden view options. Accommodates 2 adults + 1 child or 3 adults with sofa bed.
• Superior Family Room (Sirene Belek Hotel) Family-oriented room at Sirene Belek Hotel, 60 m² in the garden area with one bedroom, one children's room, one bathroom, sofa, and balcony. Accommodates 3 adults + 1 child or 2 adults + 2 children.
• Terrace Suite (Sirene Belek Hotel) Luxury suite at Sirene Belek Hotel, 95 m² in the main building with sea views. Features a bedroom, stylish sitting room, two bathrooms, and a 60 m² terrace.
• Bohemia Suites & Villas (Sirene Belek Hotel) Luxury suite and villa complex at Sirene Belek Hotel with direct access to a shared pool, spacious living areas, and Mediterranean setting. Positioned as the premium accommodation sub-brand within the Belek property.
• Sirenus Kids World / Kids Club Children's facility at Sirene Belek Hotel offering interactive games, activities, a dedicated children's pool, cinema, and entertainment programs for ages 0–12. Targeted at families traveling with young children.
• Antalya Golf Club / PGA National Türkiye Golf Packages Privileged access to Antalya Golf Club's PGA Sultan and The Pasha courses through bundled golf packages at Sirene Belek Hotel. The 1350-dönüm course complex is within walking distance of the hotel and hosts international tournaments. Targets amateur and professional golfers, tournament participants, and training camps.
• Spa & Wellness Services Spa and wellness service offering at Sirene Belek Hotel, including massage therapies (Swedish, deep tissue, aromatherapy, sports massage) and additional treatments charged separately from the all-inclusive package. Targeted at leisure and wellness travelers.
• Deluxe King Sea View (Sirene Luxury Hotel Bodrum) Premium room at Sirene Luxury Hotel Bodrum, 70 m² with king-size bed or two queen-size beds and panoramic sea views.
• Presidential Suite (Sirene Luxury Hotel Bodrum) Top-tier luxury suite at Sirene Luxury Hotel Bodrum, 290 m², offering the property's most exclusive accommodation configuration for high-end leisure guests.
• Executive Two Bedroom Suite (Sirene Luxury Hotel Bodrum) Spacious suite at Sirene Luxury Hotel Bodrum, 200 m² with two bedrooms, accommodating up to 4 adults + 1 child. Targets families and small groups.
• Executive Villa with Private Pool (Sirene Luxury Hotel Bodrum) Luxury villa at Sirene Luxury Hotel Bodrum, 520 m² with a private pool, sunset views, and panoramic sea vistas. Positioned as the property's flagship high-end accommodation.

Quantifiable outcome

• Sirene Belek Hotel hosts professional swimming training camps and competitions, with an Olympic-size pool (1250 m², 25x50m, 10 lanes) and semi-Olympic indoor pool (312.5 m²)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Antalya Golf Kulübü (PGA National Türkiye)coreStrategic or Co-development PartnerAntalya Golf Club (PGA National Türkiye) is a sister organization to Sirene Belek Hotel, operating on a 1350-dönüm area with PGA Sultan and The Pasha golf courses. Located within walking distance of Sirene Belek Hotel, the club hosts international tournaments and is a core part of the hotel's golf tourism proposition. The partnership enables privileged guest access to world-class golf facilities, contributing significantly to Sirene Belek's positioning as a premier golf destination in Belek.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Susesi Luxury Resort: Luxury all-inclusive resort in Belek featuring multiple pools, spa, and family-focused programming. Overlaps with Sirene Belek on the family-and-golf leisure segment within the same Belek micro-market.
• Maxx Royal Kemer Resort: Ultra-luxury all-inclusive resort on the Turkish Riviera with multiple à la carte restaurants, private beach, and high-end villa accommodation. Competes with Sirene Belek for the same luxury leisure and family traveler segment on the Antalya coast.
• Kempinski Hotel The Dome Belek: Five-star resort in Belek offering luxury all-inclusive accommodation with on-site golf, beach, and spa facilities. Competes directly with Sirene Belek for international golf tourists and premium leisure demand in the same Belek district.
• The Bodrum EDITION: Luxury lifestyle resort in Yalıkavak, Bodrum — the same sub-market as Sirene Luxury Hotel Bodrum. Comparable on coastal luxury positioning, marina proximity, and design-led premium experience, though operating on a non-all-inclusive model.
• Calista Luxury Resort: Five-star luxury all-inclusive resort in Belek with extensive sports facilities, spa, and family amenities. Direct competitor in the Belek luxury all-inclusive segment, particularly for family and golf-oriented guests.
• Regnum Carya Golf & Spa Resort: Luxury all-inclusive resort located in the Belek golf district with its own on-site golf course and direct access to the Belek course cluster. Closest head-to-head competitor to Sirene Belek for golf-inclusive and family luxury stays in the same micro-market.
• Titanic Mardan Palace: Large-scale luxury all-inclusive resort in Antalya with extensive pools, spa, golf, and convention facilities. Comparable to Sirene Belek on integrated leisure/sports/event offerings and target guest segments.
• Cornelia Hotels (Cornelia Diamond / Cornelia De Luxe): All-inclusive luxury resorts in Belek with on-site Nick Faldo-designed golf course and family facilities. Directly comparable to Sirene Belek's golf-inclusive luxury leisure proposition within the same Belek district.
• IC Hotels Residence: All-inclusive five-star resort in Belek with dedicated family and golf offerings. Directly comparable to Sirene Belek's positioning around ultra all-inclusive, family facilities, and golf packages within the Belek cluster.

Broad incumbents

• Rixos Hotels (Antalya properties): Major Turkish all-inclusive resort group with multiple Antalya and Bodrum properties. Competes broadly with Sirene Belek across luxury all-inclusive leisure, but at a portfolio scale and brand reach that dwarfs a single-asset resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SireneHotels
• Facebooktr-tr.facebook.com/SireneBelekHotel
• Instagraminstagram.com/sirenebelekhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirene Belek Hotel