Data Literacy Association

What Data Literacy Association does

Data & AI Literacy Association (DaLa) is a Hong Kong-based non-profit knowledge-sharing organization founded in 2022 to advance data and AI literacy across Asian enterprises. The association serves corporate organizations in Asia and business-function leaders through a community-led model that combines membership programs, structured committees and Data User Interest Groups (D1 Finance, D2 HR, D3 Marketing, D4 Sales, D5 Operations & IT), an annual awards franchise (DALA Awards), educational programs such as the Data Literacy Empowerment Programme (DLEP) delivered with OpenCertHub Academy, and a Knowledge Hub of articles and case studies.

DaLa's core offering is the proprietary Data Literacy Framework, which segments data and AI literacy by business function and is operationalized through interest groups, seminars, executive lunch-and-learn sessions, and the AI Evolution radio program on Metro Finance (新城財經台 – AI進化論). The association does not sell a software product; instead, it monetizes through recurring membership fees for individuals and organizations, supplemented by event sponsorship, co-branded programs with partners such as HKSTP, Cyberport, and OGCIO, and ad-hoc enterprise training engagements.

The organization is led by Founding Chairman Dr. Toa Charm with an Honorary Advisor bench drawn from former HKSAR government CIO, Alibaba, GS1 Hong Kong, and ASTRI, and an ExCo (2025-2027) composed of senior practitioners from Bank of East Asia, DBS, Sunlife Hong Kong, AWS, Chow Tai Fook, McDonald's Hong Kong, and Airport Authority Hong Kong. DaLa's operating geography is anchored in Hong Kong with nascent signals of broader Asia reach via radio programming that engages Singapore-based practitioners.

Name

Data Literacy Association

Legal name

Data & AI Literacy Association

Website

https://dalahk.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Data & AI Literacy Association (DaLa) is a Hong Kong-based non-profit founded in 2022 that advances data and AI literacy across Asian enterprises through membership programs, functional interest groups, annual awards, training programs, and knowledge-sharing events.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The association generates revenue through membership plans and benefits, offering various tiers for individuals and organizations to join the data literacy community in Asia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DaLa is a non-profit knowledge-sharing association that provides data and AI literacy education, training programs, and community engagement services to organizations and professionals across Asia. Its core offerings include the Data Literacy Empowerment Programme (DLEP), a member-exclusive Knowledge Hub, function-specific Data User Interest Groups (DIG), the annual DALA Awards, and industry events/forums. Membership is offered via plans to both individuals and organizations seeking to build data-driven cultures and AI capabilities.

Product overview

Data & AI Literacy Association (DaLa) is a non-profit knowledge-sharing organization that does not offer a traditional software product. Instead, it provides a portfolio of professional development services including the Knowledge Hub (member-exclusive content library), DALA Awards (annual recognition program), Data User Interest Groups (DIG) organized by business function, Data & AI Literacy Programs such as the Data Literacy Empowerment Programme (DLEP), and Events & Forums including conferences and radio programs like AI Evolution (新城財經台 – AI進化論). These services work together to advance data and AI literacy across organizations in Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Knowledge Hub

Quantifiable outcome

• More than 50% staff participation in data literacy programs at BEA
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, key and supporting.

• OpenCertHub AcademycoreImplementation/ SI/ Consulting PartnerTraining and consultancy partner specialized in data literacy and data culture empowerment. Collaborated with Bank of East Asia on the Data Literacy Empowerment Programme (DLEP), providing tailored course content and curriculum development.
• Hong Kong Science and Technology Parks (HKSTP)keyStrategic or Co-development PartnerDaLa is proud to be one of the strategic partners of HKSTP in driving innovation and enhancing the digital ecosystem. Collaborates on events and initiatives supporting Hong Kong's technology ecosystem.
• Office of the Government Chief Information Officer (OGCIO)keyStrategic or Co-development PartnerGovernment partner providing insights on data governance and digital economy policy at DaLa events on cross-boundary data opportunities in GBA.
• GS1 Hong KongsupportingGTM or Marketing PartnerPartner organization supporting DaLa events including IoT Data Hackathon, promoting standards and data best practices.
• Hong Kong Retail Management Association (HKRMA)supportingGTM or Marketing PartnerIndustry association partner for retail-focused events including Smart Retail Digital Transformation forum.
• Hong Kong Computer Society (HKCS)supportingStrategic or Co-development PartnerProfessional association partner supporting AI and data literacy initiatives and cybersecurity forums.
• CyberportkeyStrategic or Co-development PartnerStrategic partner supporting GenAI and creative media events, AI applications initiatives. Director of AI Applications at Cyberport serves as ExCo member.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DataCamp: Commercial online learning platform focused on data and AI skills for individuals and enterprises. Comparable as a channel through which Asian enterprises and individuals obtain data literacy training, competing for member attention and corporate L&D budgets.

Direct peers

• International Institute for Analytics (IIA): Analytics-focused research and advisory membership organization serving enterprise analytics leaders. Comparable as a membership association delivering data/analytics thought leadership and community programs.
• DAMA International (Data Management Association): Global non-profit professional association for data management practitioners offering certifications, chapters, and educational programs. Comparable as a membership-driven data professional association with educational and certification focus.
• DataIQ: UK-based data and analytics community organization running membership programs, awards (DataIQ Awards), and events for data leaders. Directly comparable as a non-commercial data literacy/analytics membership body with awards and community-led GTM.
• Data Literacy Project (Qlik): Initiative sponsored by Qlik to promote data literacy globally, offering frameworks, resources, and community programs. Comparable as a data literacy advocacy and education platform targeting organizations and individuals.

Regional players

• GS1 Hong Kong: Hong Kong industry association promoting standards and best practices, including data and IoT. Comparable as a Hong Kong industry association running events, awards, and education programs in adjacent data topics.
• NASSCOM: India's large technology industry trade association running events, councils, and skill development programs. Comparable as a large regional industry association with skills-development and AI/data literacy initiatives across Asia.
• Hong Kong Retail Management Association (HKRMA): Hong Kong retail industry association offering events, awards (Smart Retail Digital Transformation), and training. Comparable as a Hong Kong industry association partner running similar events and awards formats.
• Hong Kong Computer Society (HKCS): Established Hong Kong ICT professional society running certifications, awards, and events. Comparable as a Hong Kong-based technology professional association with which DaLa already partners and which competes for the same member audience.

Others

• OpenCertHub Academy: Hong Kong-based data literacy training and consultancy provider; DALA senior founding member Andy Kwok is its Founder/CEO. Comparable as a for-profit training provider delivering the actual curriculum in DALA's flagship BEA program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dalahk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Literacy Association