MediaPeak

What MediaPeak does

MediaPeak GmbH is a Munich-based, privately held German company that operates as an intermediary between advertisers and Germany’s fragmented print media market. The firm provides four core service lines: placement of branding advertisements and advertorials across print titles; prospecting and insert distribution (Prospekt- & Beilagenverteilung); performance and geomarketing analytics for print campaigns; and coupon-clearing solutions. It also offers Modular Media Services for advertising agencies, acting as a white-label extended workbench for print execution.

The underlying technology stack is described as a tool-supported media planning platform combined with performance and geomarketing analytics software, enabling data-based campaign optimization for both display ads and inserts. MediaPeak positions itself as a single point of contact to a publisher network comprising over 350 publishers and roughly 1,000 individual titles across daily newspapers, weekly papers, supplements, magazines, and official municipal publications. No APIs, SDKs, apps, or technical integrations are publicly documented.

The business generates revenue through commissions on print advertising placements and fees for media planning, distribution, and coupon-clearing services. Go-to-market is sales-led, with direct engagement to regional and national advertisers (overregional werbetreibende) and a parallel channel for advertising agencies seeking execution support without appearing to end clients. Pricing is quote-based and not publicly disclosed. Verticals explicitly served include OTC-Pharma, nutritional supplements (NEM), FMCG, tourism, real estate, financial services, and retail. The firm is led by managing directors Bastian Westerwelle and Maximilian Vehns.

Name

MediaPeak

Legal name

MediaPeak GmbH

Website

https://mediapeak.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaPeak GmbH is a Munich-based intermediary placing advertisements, advertorials, and inserts across 350+ German print publishers, serving regional and national advertisers plus advertising agencies.

Ownership category

akta.pro rank

Product category

Print Advertising Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Full-Service Media Planning & Buying (MPAAABAA), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Print advertising services
• Media planning buying
• Print media distribution
• Insert distribution services
• Coupon clearing solutions

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning & Buying Services: Fees for comprehensive media planning, centralized media purchasing, and negotiation services with publishers on behalf of advertisers.
2. Print Advertising Space: Commission-based revenue from placing advertising and advertorial content across their publisher network of 350+ publishers and 1,000 titles.
3. Distribution Services: Fees for prospekt and insert distribution services, including regional coverage and demographic-based targeting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MediaPeak is a German print advertising services company that acts as a centralized intermediary between advertisers and a network of 350+ publishers across Germany. The company offers media planning, centralized media purchasing, advertorial placement, prospect and insert distribution, geomarketing analytics, and coupon-clearing solutions for regional and national advertisers as well as advertising agencies.

Product overview

MediaPeak offers a unified suite of print advertising services through a platform-plus-modules architecture. The core offerings include Anzeigen & Advertorials (branding ads and advertorials), Performance- & Geomarketing (analytical and data-driven campaign tools), and Prospekt- & Beilagenverteilung (prospect and insert distribution). These are supplemented by Coupon-Clearing Lösungen (coupon campaign support), Modular Media Services (extended agency services for print production), and Toolgestützte Mediaplanung (tool-supported media planning). The company acts as a central media buying partner providing access to over 350 publishers and 1,000 individual titles across Germany, with services spanning daily newspapers, weekly papers, supplements, and official municipal publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Anzeigen & Advertorials

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• German Publisher NetworkcoreChannel Partner/ Reseller/ DistributorMediaPeak maintains extensive relationships with over 350 publishers across Germany, providing access to approximately 1,000 individual print titles including daily newspapers, weekly newspapers, magazines, supplements, and official publications. This network enables nationwide coverage and targeted regional campaigns.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Others

• Funke Mediengruppe: Funke is a major German regional newspaper and magazine publisher. It is a key publisher within MediaPeak's network and a potential channel partner, though it also sells advertising space directly to advertisers, placing it as an adjacent ecosystem participant.

Direct peers

• Zenith Germany (Publicis Media): Zenith is a global media agency network with significant German operations, competing for integrated media planning and buying mandates including print. Like MediaPeak, it supports both advertiser-direct and agency-reseller engagements.
• OMD Germany (Omnicom): OMD is one of the world's largest media agency networks and operates a substantial German practice, competing for advertiser mandates that include print as part of an integrated channel mix.
• Havas Media Germany: Havas Media operates a German media agency business serving advertisers with planning, buying, and analytics across paid channels including print. It is comparable to MediaPeak in offering centralized media purchasing on behalf of clients.
• Mediaplus (Serviceplan Group): Mediaplus is one of Germany's largest independent media agencies, offering full-service media planning and buying across channels including print. It directly competes with MediaPeak for both advertiser and agency-of-record mandates in the German market.
• pilot Hamburg: pilot is a major German media agency with strong print, out-of-home, and digital capabilities. It serves as a direct competitor to MediaPeak for full-funnel media planning and buying engagements with German advertisers.

Broad incumbents

• Axel Springer SE: Axel Springer is one of Germany's largest media and publishing groups, controlling major newspaper titles and operating its own advertising sales operations. It is both a publisher partner to MediaPeak and a competitor for advertising budgets in print.
• GroupM Germany (WPP): GroupM is the world's largest media investment group and has substantial operations in Germany via WPP agencies (Mindshare, MediaCom, Wavemaker). It competes for the same advertiser spend MediaPeak targets but at much larger scale and across all media types.
• Ströer SE & Co. KGaA: Ströer is a major German media company specializing in out-of-home and digital advertising with a strong sales-house function. While not focused exclusively on print, it competes with MediaPeak for advertising budgets in Germany and operates its own publisher/audience sales infrastructure.

Regional players

• IP Deutschland (RTL Group): IP Deutschland is RTL Group's exclusive German advertising sales house, primarily focused on TV but with cross-media sales capabilities. It is comparable to MediaPeak as a centralized media sales intermediary serving the German market, though it does not directly compete in print.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaPeak