Sportsbook

What Sportsbook does

Sportsbook (operating as Sportsbook.ag) is a privately held, US-domiciled online gambling platform that has been in continuous operation under the same brand since 1996. It serves individual recreational and serious sports bettors, online casino players, horse racing bettors, fantasy sports contestants, and online poker players from a single self-serve web account and shared wallet. The company runs an entirely digital, direct-to-consumer distribution model with no disclosed mobile app, no API, and no third-party integrations; the sportsbook.ag website is the only product surface. The platform is currently not accepting new signups and serves only its existing registered customer base, with telephone wagering explicitly not accepted.

The product suite is multi-vertical: a sportsbook covering major US leagues (NFL, NBA, MLB, NHL), college football and basketball, soccer, CFL, NASCAR, tennis, golf, boxing, and MMA; live in-game betting with real-time odds; online casino with slots, table games, and video poker; horse racing with North American and international tracks and exotic wagering; an online poker room; and fantasy sports contests for NFL and MLB. Functional features include cash-out, parlays (up to 15 teams), teasers, straight wagers, and Bitcoin deposits/withdrawals with a 20% reload bonus. Revenue is generated on a transactional house-edge model across all verticals, with bonus rollover requirements (20x sports, 35x casino, 5x horse racing) designed to extend customer engagement.

The business is operated with a very small headcount of 1-10 employees, is privately held with no disclosed funding, no management team disclosure, no awards, certifications, or compliance registrations, and no disclosed ownership entity. Geographic reach is described as global for registered customers but is operationally concentrated in the US and Canada, with international availability subject to local gambling regulations. The most recent observable strategic actions are the consolidation of the Superbook customer base onto the Sportsbook.ag platform and the temporary closure of new customer signups, both of which indicate a contraction or rationalization posture rather than an expansion one.

Name

Sportsbook

Legal name

Sportsbook

Website

https://sportsbook.ag

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsbook (Sportsbook.ag) is a privately held, US-based online gambling platform operating since 1996 that serves individual sports bettors, casino players, horse racing bettors, fantasy contestants, and poker players through a single self-serve web account. The platform is currently closed to new signups.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEACAA

Sportsbooks (Online & Mobile Operators)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Online sports betting
• Sports wagering
• Online casino gaming
• Horse racing betting
• Online poker rooms

Headquarters

HQ city

Nevada

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sports Wagering: The company earns revenue by taking wagers from customers on sporting events. The house earns a commission (juice/vig) on losing bets. Revenue is generated from the spread between odds offered and actual outcomes.
2. Casino Gaming: Online casino games including slots, table games, and video poker generate revenue through house edge on player losses.
3. Horse Racing Wagers: Horse racing betting with pari-mutuel style payouts up to specified limits, plus exotic wagering including exacta, trifecta, superfecta, pick 3, pick 4, and daily doubles.
4. Bonus Rollover Requirements: Customers must fulfill rollover requirements on bonuses before withdrawal. Sports bonuses require 20x rollover, casino bonuses require 35x rollover, and horse racing bonuses require 5x rollover, ensuring extended player engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sportsbook operates a single online gambling platform (sportsbook.ag) where registered customers place wagers on sporting events, play casino games, bet on horse races, and play poker. The company acts as the house, setting odds and lines, and earns revenue from the juice/vig on losing bets and the house edge on casino games. The product suite is accessed through one unified player wallet with credit card and Bitcoin deposit options, and currently the platform is closed to new signups.

Product overview

Sportsbook operates as an online gambling platform offering a unified suite of betting products centered around sports wagering. The core offering includes a comprehensive sportsbook with pre-game and live betting across professional and college sports, complemented by an online casino with slot machines and table games, horse racing betting with access to international tracks, and an online poker room. Additional products include fantasy sports contests and advanced wagering features such as cash-out, parlays, teasers, and straight wagers. The platform supports Bitcoin transactions and provides various promotional bonuses including first-deposit and reload bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Primary online sports betting product offering pre-game and live betting on major professional and college sports including NFL, NBA, MLB, NHL, college football and basketball, soccer, CFL, NASCAR, tennis, golf, boxing, and MMA, with wager types such as spreads, moneylines, totals, props, and futures.
• Online Casino Online casino gaming product featuring slots, table games, and card games including American Blackjack, Roulette, Craps, Keno, Three Card Poker, and various video poker variants, available to registered customers through the same account used for sports betting.
• Horse Racing Betting Horse racing wagering product covering daily North American and international tracks with straight bets and exotic wagers including Exacta, Trifecta, Superfecta, Daily Double, Pick 3, and Pick 4.
• Poker Online poker room available to registered customers offering various poker games and tournaments, accessible through the same player account as the sportsbook, casino, and horse racing products.
• Fantasy Sports Contests Fantasy sports contest product for NFL and MLB with daily tournaments, head-to-head matchups, 50/50s, leagues, and freerolls, featuring NFL scoring with positions QB, RB, WR, TE, Flex, and DST and guaranteed prize pools.

Quantifiable outcome

• Established since 1996 with nearly 30 years of operational history

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BetOnline.ag: BetOnline.ag operates an offshore-style online sportsbook, casino, and horse racing platform with crypto deposit support and aggressive bonus terms, directly comparable to Sportsbook.ag in product mix, target customer, and operating model.
• BetUS: BetUS is a long-running online sportsbook and casino brand (founded 1994) targeting US bettors with sports wagering, casino, and horse racing — directly comparable to Sportsbook.ag in age, product mix, and offshore-style positioning.
• MyBookie.ag: MyBookie.ag is an offshore-style online sportsbook and casino operator offering similar wager types, crypto bonuses, and US/Canada-friendly deposit methods, competing head-to-head with Sportsbook.ag for the same recreational bettor pool.
• Bovada: Bovada is one of the largest US-facing offshore online sportsbooks combining sports betting, casino, poker, and horse racing, with comparable product breadth and a similar target recreational bettor segment as Sportsbook.ag.
• Everygame: Everygame (formerly Intertops) is a long-running online sportsbook and casino brand with similar recreational sportsbook, casino, and poker offerings, serving comparable international and US-friendly customer segments.

Broad incumbents

• BetMGM: BetMGM is a major US-regulated online sportsbook and iGaming operator backed by MGM Resorts and Entain, offering integrated sportsbook, casino, and poker — comparable product breadth to Sportsbook.ag but at vastly larger scale and with US state licenses.
• DraftKings: DraftKings is a leading US-regulated online sportsbook and iGaming operator with a mobile-first platform, native apps, and massive marketing spend, representing the structural incumbent Sportsbook.ag competes against for any US bettor.
• FanDuel: FanDuel operates a regulated US online sportsbook and casino with a dominant mobile app and integrated sports media — the primary regulated-market incumbent Sportsbook.ag would compete with for any customer migrating from offshore to legal US books.
• PointsBet (now FanDuel-branded in US): PointsBet operates regulated online sportsbooks in multiple US states and Canada with a strong live-betting product — directly comparable technology and target customer to Sportsbook.ag's live/in-play wagering offering.

Emerging players

• BetRivers / Rush Street Interactive: Rush Street Interactive operates BetRivers, a regulated US online sportsbook and iGaming platform with sportsbook, casino, and poker verticals — a comparable integrated product offering but at higher scale and with US state licenses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsbook