Flora Design and Landscape
Flora Design and Landscape is a privately held St. Louis-area residential landscaping company offering landscape design, hardscape, lighting, irrigation, and seasonal maintenance services to mid-market homeowners, particularly pool owners, via its affiliation with Baker Pool Construction & Service.
- Company typePrivate
- Founded1995
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flora Design and Landscape does
Flora Design and Landscape is a privately held residential landscaping company founded in 1995 and headquartered at 527 Spirit of St Louis Blvd in Chesterfield, Missouri, serving the St. Louis metropolitan area. The company operates under the Baker Pool Family of Companies and is affiliated with Baker Pool Construction & Service, which supplies a referral channel into pool-owning homeowners, the company's primary customer segment. Its service portfolio spans five core categories: landscape design, hardscape, outdoor lighting, irrigation installation and maintenance, and seasonal maintenance. The hardscape line is broken into modular offerings including patios and walkways, outdoor stairs, edging, fire pits, fountains and water features, retaining walls, privacy panels, and putting greens or artificial turf. The maintenance line is structured into Spring Clean-Up, Monthly Clean-Up, Fall Clean-Up, and Irrigation Maintenance packages.
The company's underlying technology is conventional landscape design software used to produce computer-generated 3D renderings that let clients preview finished projects before construction; there is no proprietary AI, data platform, or software-as-a-service product. All services are delivered by in-house designers and crews using quote-based pricing, with no publicly disclosed price list. The revenue model combines one-time project revenue for design and installation work with a smaller but recurring layer of seasonal maintenance and irrigation service contracts.
Flora employs between 11 and 50 people, markets primarily through its website, project portfolio, educational blog content, and customer testimonials, and differentiates through 30+ years of local operating history, year-round execution versus seasonal St. Louis competitors, and the Baker Pool referral relationship. The company carries no disclosed patents, certifications, awards, regulatory actions, or outside investment.
Flora Design and Landscape firmographics
Firmographics- Name
- Flora Design and Landscape
- Legal name
- Flora Design and Landscape
- Website
- https://floradesignandlandscape.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flora Design and Landscape is a privately held St. Louis-area residential landscaping company offering landscape design, hardscape, lighting, irrigation, and seasonal maintenance services to mid-market homeowners, particularly pool owners, via its affiliation with Baker Pool Construction & Service.
- Ownership category
- akta.pro rank
Flora Design and Landscape industry classification
Industry- Product category
- Residential Landscape Services
- NAICS
- Landscaping Services (56173), Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industries
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Lighting Design & Layout (HSAIAHAA), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where Flora Design and Landscape is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flora Design and Landscape business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Landscape Design & Installation Services: Custom landscape design and installation services for residential properties including design consultation, permitting, and full project execution. One-time project-based revenue.
- Seasonal Maintenance Services: Ongoing maintenance packages including Spring Clean-Up, Monthly Clean-Ups, Fall Clean-Up, Special Occasion Clean-Up, and Irrigation Maintenance. Recurring service contracts.
- Irrigation Installation & Maintenance: Irrigation system installation and maintenance services including start-up, annual backflow certification, and winterization.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flora Design and Landscape product offering
Product offeringCore offering
Flora Design and Landscape is a residential landscaping company that designs, installs, and maintains outdoor spaces for homeowners in the St. Louis area. Its core services cover landscape design with computer-generated renderings, hardscape construction, outdoor lighting, irrigation systems, and recurring seasonal maintenance.
Product overview
Flora Design and Landscape is a St. Louis-based landscaping company offering a comprehensive suite of outdoor design and maintenance services. The core offerings consist of Landscape Design, Hardscape Design, Outdoor Lighting, Irrigation, and Seasonal Maintenance services. The Landscape Design service provides full-service design including plant selection and computer-generated renderings. Hardscape Design encompasses multiple specialized modules including Patios & Walkways, Outdoor Stairs, Edging, Fire Pits, Fountains & Water Features, Retaining Walls, Privacy Panels, and Putting Greens & Artificial Turf. The company also offers dedicated Irrigation installation and maintenance services, plus comprehensive Seasonal Maintenance packages including Spring Clean-Up, Monthly Clean-Up, Fall Clean-Up, and Irrigation Maintenance Package. Together, these services provide turnkey landscape design, installation, and ongoing care for residential properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Design Custom residential landscape design service that produces a complete plan and computer-generated renderings to visualize the finished outdoor space before installation.
- Hardscape Design and Installation Design and construction of hardscape features for residential properties, including patios, walkways, outdoor stairs, edging, driveways, and fire pits.
- Outdoor Lighting Design and installation of outdoor lighting systems to illuminate residential landscapes, walkways, and outdoor-living features.
- Irrigation Design, installation, and maintenance of residential irrigation systems, including a recurring irrigation maintenance package for seasonal startups and winterization.
- Seasonal Landscape Maintenance Recurring residential landscape care including spring clean-up, monthly maintenance, and fall clean-up to keep installed landscapes healthy throughout the year.
Companies that use Flora Design and Landscape
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Flora Design and Landscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flora Design and Landscape partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Baker Pool Construction & ServicecoreFlora Design and Landscape is affiliated with Baker Pool Construction & Service, a pool construction company. The companies work together on projects, with Flora providing landscaping services for Baker Pool's pool construction clients. This partnership provides a referral channel for both companies, as they serve the same target market of St. Louis homeowners seeking pool and landscape improvements.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flora Design and Landscape competitors and assessment
Company assessmentDirect peers
- Ruppert Landscape: Ruppert Landscape is a mid-Atlantic-based full-service landscape contractor offering design/build, maintenance, irrigation, and enhancements to commercial and residential clients. It is comparable to Flora as a similarly structured regional full-service landscape firm, though at a much larger scale and broader geography.
- Landscape Workshop: Landscape Workshop is a multi-state full-service landscape company offering landscape design, installation, irrigation, and maintenance to commercial and residential clients. It is comparable to Flora as a similarly structured regional full-service provider that has scaled through acquisition.
- Cardinal Lawns: Cardinal Lawns is a Midwest-based lawn care and landscape services company offering maintenance, design, and installation to residential customers. It is comparable to Flora as a similarly structured, regional, residential-focused landscape services firm in the Midwest.
Broad incumbents
- Lawn Doctor: Lawn Doctor is a national lawn care franchise offering fertilization, weed control, and pest management to residential customers. It is comparable to Flora only at the recurring residential maintenance layer; it does not offer design, hardscape, or installation services.
- The Grounds Guys (a Neighborly company): The Grounds Guys is a Neighborly franchise brand providing residential and commercial landscape maintenance and design services. It is comparable to Flora as a residential landscape services competitor, with a national franchise model versus Flora's single-market focus.
- Bartlett Tree Experts: Bartlett Tree Experts is a major U.S. tree and shrub care company offering pruning, removal, plant health care, and landscape services. It is comparable to Flora as a residential landscape services provider, with deeper specialization in arboriculture rather than hardscape or full design/build.
- TruGreen: TruGreen is the largest U.S. lawn care company, providing fertilization, weed control, and lawn maintenance to residential customers. It is comparable to Flora as a recurring-service residential lawn/landscape provider, though it does not do landscape design/build/hardscape.
- BrightView Landscapes: BrightView is the largest commercial and residential landscape services company in the U.S., offering landscape design, installation, maintenance, and snow services. It is comparable to Flora as a full-service landscape provider, though it operates at national scale across both residential and commercial segments.
- Davey Tree Expert Company: Davey Tree is a large North American provider of tree care, landscape services, and environmental consulting. It is comparable to Flora as a residential/commercial landscape services provider, with a much broader national footprint and a strong tree-care specialization.
Others
- SiteOne Landscape Supply: SiteOne is the largest U.S. wholesale distributor of landscape supplies, irrigation, and hardscape products. It is comparable to Flora not as a competitor but as a key supplier for landscape installation and irrigation projects of the type Flora executes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flora Design and Landscape social profiles
Digital presenceFlora Design and Landscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Design and Landscape leadership team
Management profileNumber of profiles
Flora Design and Landscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Design and Landscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Design and Landscape
What does Flora Design and Landscape do?
Flora Design and Landscape is a residential landscaping company that designs, installs, and maintains outdoor spaces for homeowners in the St. Louis area. Its core services cover landscape design with computer-generated renderings, hardscape construction, outdoor lighting, irrigation systems, and recurring seasonal maintenance.
Is Flora Design and Landscape a public or private company?
Flora Design and Landscape is a private company. It is classified as corporate owned and is currently operating.
When was Flora Design and Landscape founded?
Flora Design and Landscape was founded in 1995. It employs 11 to 50 people.
Where is Flora Design and Landscape based?
Flora Design and Landscape is headquartered in Chesterfield, United States, in the North America region.
How does Flora Design and Landscape make money?
Three revenue lines are on record. Landscape Design & Installation Services are the primary driver. The others are seasonal Maintenance Services and irrigation Installation & Maintenance.
Who are Flora Design and Landscape's main competitors?
Direct peers on record are Ruppert Landscape, Landscape Workshop and Cardinal Lawns. Broad incumbents are Lawn Doctor, The Grounds Guys (a Neighborly company), Bartlett Tree Experts, TruGreen, BrightView Landscapes and Davey Tree Expert Company. SiteOne Landscape Supply is listed as an others.
Does Flora Design and Landscape have an API?
No public API is recorded for Flora Design and Landscape.
What industry is Flora Design and Landscape in?
Flora Design and Landscape's product category is Residential Landscape Services. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 56173 and its SIC code is 7340.