Vivcolor

What Vivcolor does

Vivcolor is an Italian family-owned manufacturer of industrial paints, enamels, and coatings headquartered in Sommacampagna, Verona. The company produces a comprehensive portfolio organized into anticorrosive and rapid-drying systems, epoxy and polyurethane primers and enamels, the proprietary WATERWOOD Shade System for wood, the VIVSTONE stone protective coating, road marking paints, special-effect decorative finishes, and ancillary thinners, solvents, and surface-preparation products. Underlying technology spans multiple chemistries (epoxies, polyurethanes, acrylics, silicones, water-based systems) with notable proprietary innovations such as VIVTAR EPOX NERO (bitumen-free epoxy waterproofing) and ACRIVIV HS DTM (acrylic direct-to-metal enamel that eliminates the priming step).

The company generates revenue through one-time unit sales of its products, with pricing negotiated through direct inquiry rather than public disclosure. Its go-to-market is sales-led via a network of regional agents who provide on-site evaluation, samples, and first-application support to industrial customers including foundries, tanneries, shoe factories, paint factories, furniture industries, and industrial body shops. Vivcolor also serves professional applicators in construction/edilizia and DIY consumers through its Casa e Hobbistica line, distributing via inside sales (phone, fax, email) and a multilingual self-serve website in Italian, English, and French.

Vivcolor operates as a privately held Italian limited liability company (Vivcolor srl, P.I. 01371610237) with 11-50 employees, three generations of family ownership, and no disclosed external investment or public listing. The company holds the Italian Rating di Legalità from AGCM, has no patents or formal partnerships on record, and reports revenue as not publicly disclosed.

Name

Vivcolor

Legal name

Vivcolor srl

Website

https://vivcolor.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivcolor is an Italian family-owned manufacturer of industrial paints, enamels, and coatings serving foundries, tanneries, body shops, furniture makers, construction professionals, and DIY consumers via a regional agent network from its Verona headquarters.

Ownership category

akta.pro rank

Product category

Industrial Paints and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

Keywords

• Industrial paints
• Protective coatings
• Industrial enamels
• Wood coatings
• Anticorrosive primers

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Coatings and Paints Sales: Vivcolor generates revenue through the manufacture and sale of industrial paints, enamels, and coatings. Products are sold directly to industrial customers including foundries, tanneries, shoe factories, paint factories, furniture industries, and industrial body shops, as well as to professional applicators and DIY consumers through the Casa e Hobbistica (Home and Hobby) line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivcolor manufactures and sells industrial paints, enamels, varnishes, and protective coatings including epoxies, polyurethanes, acrylics, silicones, and water-based systems. The company produces anticorrosive primers, wood coatings (notably the Waterwood Shade System), road marking paints, special effect finishes, and complementary thinners and solvents for industrial manufacturers, professional applicators, and DIY consumers.

Product overview

Vivcolor is an Italian industrial coatings company (based in Sommacampagna, Verona) offering a comprehensive portfolio of paints, enamels, and protective coatings for industrial, construction, and consumer/hobby applications. The product portfolio is organized into distinct lines: (1) Industrial coatings including anticorrosive/rapid-drying systems (LINEA ANTIRUGGINI), epoxy primers and enamels (FONDI & SMALTI EPOSSIDICI), polyurethane enamels and primers (SMALTI & FONDI POLIURETANICI), and special products; (2) Wood coatings including the WATERWOOD system with impregnants, waxed finishes, and flatting products using the SHADESYSTEM for custom color creation; (3) Construction/home coatings including IDROFINISH water-based enamel, VIVSINT+ synthetic enamel in glossy/matte versions, DECORVIV wood impregnant, and VIVSTONE stone protective coating; (4) Specialty products including road marking paints (ACRIVIV SIGNAL), special effect paints (fluorescent, metallic), THERMOFINISH oven-crosslinking finishes, VIVTAR EPOX waterproofing coatings, and VIVEPOX epoxy primers; and (5) Support products including thinners, solvents, paint removers, and defect solutions. The company serves diverse industrial sectors including foundries, tanneries, footwear factories, paint factories, furniture industries, and industrial body shops. Vivcolor operates with a multilingual web presence (Italian, English, French) and maintains active social media engagement across Facebook, LinkedIn, and X platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Waterwood Shade System: A wood staining system that allows customers to choose the shade for their wooden products, part of the Waterwood line.
• VIVSTONE
• IRONVIV
• VIVTAR EPOX
• IDROFINISH
• UNIVIV
• VIVSINT+
• DECORVIV
• WATERWOOD
• ACRIVIV
• VIVEPOX
• THERMOFINISH
• ZINCOFOSF
• VIVOLITE

Products and services

• WATERWOOD Shade System Water-based wood protection system combining impregnants with waxed finishing coats to create custom color depths for outdoor wooden elements exposed to weather conditions. Targeted at furniture manufacturers and DIY wood treatment users.
• VIVSTONE Protective Stone Coating Solvent-based film-forming water-repellent protective coating that consolidates and provides hydrophobic properties to natural stone, exposed brick, concrete, terracotta, marble, granite, and travertine surfaces for interior or exterior applications.
• ACRIVIV HS DTM High-solids acrylic direct-to-metal enamel enabling elimination of the priming step in industrial painting cycles. Reduces process steps while maintaining quality finish on metal surfaces including steel and aluminum.
• IRONVIV Micaceous Iron Enamel Single-component micaceous iron oxide enamel providing a wrought iron or antiqued aesthetic effect with genuine corrosion protection for ferrous metals and galvanized sheet metal. Brush-applied and ready-to-use.
• Linea Antiruggini & Rapida Essiccazione (Anticorrosion & Rapid Drying Line) Complete product line of industrial anticorrosive coatings with rapid drying properties, including galvanizing primers, epoxy primers and enamels, and special products for demanding industrial applications.
• Fondi & Smalti Epossidici (Epoxy Primers & Enamels) Two-component epoxy coating systems for industrial applications including primers, finishes, and waterproofing solutions, including water-based epoxy and thixotropic formulations.
• Smalti & Fondi Poliuretanici (Polyurethane Enamels & Primers) Polyurethane-based coating systems including acrylic primers with direct adhesion properties, silicone paints, and special effect finishes for industrial and decorative applications.
• Linea Legno (Wood Line) Complete wood coating system including oven-cured enamels and products, a building/construction line, and home/hobby product range for interior and exterior wood applications.
• Vernici per Segnaletica (Road Marking Paints) High-performance horizontal road marking coatings including primers and finishes with high yield for durable road markings and traffic markings.
• Vernici ad Effetti Speciali (Special Effect Paints) Specialty decorative coatings including metallic effects, fluorescent pigments, and other special finish paints for luxury industries and decorative applications.
• Diluenti e Solventi (Thinners & Solvents) Selection of approved and specific diluents and solvents for correct application of coating products, ensuring quality and safety in various application methods.
• Siliconi, Sigillanti & Altro (Silicones, Sealants & Other) Silicone sealants and related products for construction and industrial sealing applications.
• Soluzioni per Difetti di Verniciatura (Paint Defect Solutions) Problem-solving products addressing common painting defects and imperfections, offering corrective solutions for coating applications.
• THERMOFINISH 130 Transparent and pigmentable oven-crosslinking finish at 130°C that guarantees surface hardness and excellent gloss retention for industrial finishing applications requiring durable baked coatings.
• VIVTAR EPOX NERO (VIVTAR EPOX BLACK) Two-component bitumen-free epoxy waterproofing coating used for thick-film protective coatings with excellent resistance to aggressive chemicals. More performing and less polluting than traditional epoxy bitumen or epoxy tar products.
• VIVEPOX FONDO TIXO Two-component epoxy primer with zinc phosphates as corrosion inhibitor for ferrous surfaces. Thixotropic modification allows application even at high thicknesses, avoiding sagging or bagging problems.
• IDROFINISH Water-based acrylic premium single-component enamel with surface hardness and flow comparable to traditional solvent-based products. Can be used on masonry, wood, galvanized sheets, and iron (e.g., radiators). Available in glossy, satin, and matte finishes.
• VIVSINT+ Premium synthetic enamel formulated with alkyd resins for brush application on iron and wood. Available in glossy, matte, and satin versions with excellent dilation and gloss retention.
• DECORVIV Single-component impregnating paint based on urethanized alkyd resins for wood preservation and coloring while enhancing natural wood beauty. Particularly suitable for doors, window frames, wood walls, beams, and paneling for interior and exterior use.
• ZINCOFOSF Zinc phosphate anti-rust primer for ferrous metals with very rapid drying, resistant to repainting with nitro products. Used in industrial bodywork, earth-moving equipment painting, and any ferrous support requiring high passivation and good adhesion for subsequent finishing.
• SVERNICIATORE (Paint Remover) Gel paint stripper for wood and iron effective on multiple paint types including synthetic paints, oil paints, nitrocellulose paints, acrylics, polyesters, polyurethanes, and water-based paints. Also suitable for the nautical sector. Dichloromethane-free formulation per EU regulation.
• UNIVIV Universal Bonding Primer Universal bonding primer for ferrous materials, galvanized sheets, light alloys, and wood with high resistance to acidic and basic chemical agents and very rapid drying.

Quantifiable outcome

• Eliminates priming phase in industrial painting cycles
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• PPG Industries: Global paints and coatings giant with strong industrial and protective coatings portfolio. Represents the competitive ceiling Vivcolor faces across industrial, automotive, and protective segments.
• AkzoNobel: Multinational coatings leader spanning decorative, industrial, and specialty coatings. Comparable as the dominant European incumbent competing for Italian industrial and DIY accounts.

Direct peers

• Boero Bartolomeo S.p.A. Historic Italian paints and coatings manufacturer founded in 1831, producing decorative, industrial, and marine coatings. Closely comparable as a long-standing Italian coatings specialist with overlapping industrial and professional/DIY channels.
• ICA Group: Italian manufacturer of wood coatings and finishes for furniture, doors, and flooring. Comparable across industrial wood coatings, custom shade systems, and customer-application support.
• Sayerlack (IVM Chemicals): Italian wood coatings specialist under IVM Chemicals, supplying impregnants, basecoats, and topcoats to the furniture industry. Directly comparable to Vivcolor's Waterwood line and wood coatings segment.
• Renner Italia: Italian wood and metal coatings manufacturer serving industrial furniture, building, and DIY markets. Comparable in segment breadth (industrial + DIY) and product customization model.
• SIVAM S.p.A. Italian distributor and formulator of paints, varnishes, and industrial coatings. Comparable as a domestic Italian B2B coatings player serving industrial and professional applicators.
• Lechler Coatings: Italian industrial and refinish coatings manufacturer with strong presence in industrial liquid and powder coatings. Highly comparable given the industrial coatings focus and Italian/European footprint.
• Covema Vernici: Italian manufacturer of paints and coatings for industrial and decorative segments. Comparable mid-sized Italian player with overlapping industrial and consumer product lines.
• San Marco Group: Italian paints and coatings producer with a strong position in decorative paints, wood coatings, and industrial finishes. Comparable product portfolio across consumer and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vivcolorverona
• LinkedInlinkedin.com/company/vivcolor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivcolor