Movino

What Movino does

MOVINO, spol. s r.o. is a privately held Slovak winery (vinohradníctvo a vinárstvo) headquartered in Veľký Krtíš, Slovakia, operating vineyards across the Stredoslovenská vinohradnícka oblasť (Central Slovak Wine Region) in villages including Čebovce, Veľké Lovce, Príbelce, Nenince, Bušince, Olováry, Sečianky, and Valice. The company is vertically integrated from grape to bottle, producing still wines (white, red, rosé), sparkling wines via traditional secondary fermentation (Sekt) and charmat-style (Frizzante), sweet wines, orange wines via extended skin maceration, non-alcoholic wines, and 100% grape juice, all sold under a portfolio of more than a dozen sub-brands including MOVINO, Privat Exclusive, Emócia, Grand, Túžba, Vášeň, Sonet, Zážitok, Vinohrady Čebovce, and Vinohrady Veľké Lovce. Technical differentiators include terroir-specific bottlings tied to named vineyards, cuvée blending (e.g., Merlot/Dunaj, Hron/Merlot), and orange wine production.

The business model is primarily direct-to-consumer through the movino.sk e-commerce platform (Shoptet-powered), supported by a physical winery shop (Podniková predajňa Movino), DPD home delivery, and Packeta pick-up points across Slovakia. Pricing spans €3.99 for promotional reds to €22.25 for premium Sekt, with a 20% registered-customer discount, free shipping over €100, and cash-on-delivery available. Adjacent revenue lines include wedding wines, gift sets, curated tasting sets (Degustačné sety), on-site wine tastings (Degustácie), and a guest house (Penzión u Vinára). Marketing relies on organic social (Facebook, Instagram, YouTube), an email newsletter, content marketing via the company blog, and international wine competition participation (AWC Vienna, Valtické vína, Concours Mondial de Bruxelles Sauvignon Selection, VinAgora, MUVINA), with multiple golds and a 100% success rate at MUVINA 2026. Logistics and packaging partnerships include DPD, Packeta, QDL, Comgate (payments), NATUR-PACK (recycling), and Vetropak Nemšová (recycled-glass bottles). The company has no disclosed external funding, no subsidiaries, and no foreign distribution channels, operating exclusively within the Slovak market.

Name

Movino

Legal name

MOVINO, spol. s r.o.

Website

https://movino.sk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MOVINO is a privately held Slovak winery and vineyard operator in the Central Slovak Wine Region, selling a multi-sub-brand portfolio of still, sparkling, sweet, and non-alcoholic wines directly to Slovak consumers via its movino.sk e-commerce platform, winery shop, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Winery and Viticulture

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Slovak winery
• Estate bottled wines
• Sparkling wine production
• Wine e-commerce
• Wine tourism

Headquarters

HQ city

Velky Krtis

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Primary revenue from direct-to-consumer sales of wines through their e-commerce platform movino.sk. They offer various wine collections at different price points, with promotional campaigns offering discounts up to 31%.
2. Winemaking Products: Sales of various wine types including still wines (white, red, rosé), sparkling wines (Sekt), frizzante, non-alcoholic wines, and grape juice. Products are sold in standard 0.75L bottles and special formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MOVINO is a Slovak winery (vinárstvo) and vineyard operator (vinohradníctvo) that produces and sells its own wines from vineyards in the Stredoslovenská vinohradnícka oblasť (Central Slovak wine region), including Čebovce, Veľké Lovce, Príbelce, and Nenince. The portfolio spans still wines (white, red, rosé), sparkling wines (Sekt and Frizzante), sweet wines, de-alcoholized wines, and grape juice, organized into multiple branded collections (MOVINO, Privat Exclusive, Emócia, Vášeň, Grand, Túžba, Sonet, Zážitok, Vinohrady Čebovce, Vinohrady Veľké Lovce). Wines are sold direct-to-consumer via the movino.sk e-commerce store with delivery across Slovakia, alongside on-site wine tastings and a guest house (Penzión u Vinára).

Product overview

Movino is a Slovak winery (vinárstvo) and vineyard (vinohradníctvo) operating from the Stredoslovenská vinohradnícka oblasť (Central Slovak Wine Region). The company produces wines from its own vineyards and offers a diverse portfolio organized into multiple sub-brands: MOVINO (house wines), Privat Exclusive (limited premium collection with distinctive circular design packaging), Vinohrady Čebovce and Vinohrady Veľké Lovce (terroir-focused wines from specific villages), Emócia (sweet wines), Vášeň (craft wines), Grand (premium tier), Sekt (traditional method sparkling wines), Frizzante (light sparkling wines), Túžba (modern style wines), Sonet, Zážitok, as well as Nealko víno (de-alcoholized wines) and gift products. The company also offers hospitality services including a guest house (Penzión u Vinára) and organized wine tasting events (Degustácie). Wines are sold in various categories including white, red, rosé, sparkling, and non-alcoholic options.

Differentiator

Problem solved

Functional benefit

Brands

• Privat Exclusive: Special limited collection of wines with unique packaging design featuring a circle symbolizing eternal flow of time and nature cycles.
• Túžba
• Emócia
• Vášeň
• Grand
• Frizzante FAV
• Vinohrady Čebovce
• Vinohrady Veľké Lovce
• MOVUM
• Sonet
• Zážitok
• Svadobné víno
• Nealko víno
• Akčná ponuka

Products and services

• MOVINO Collection Core house wine collection from the Stredoslovenská vinohradnícka oblasť, produced from MOVINO's own vineyards; includes white, red, rosé and cuvée wines targeted at everyday Slovak wine consumers.
• Privat Exclusive Collection Limited premium collection with distinctive circular packaging symbolizing the eternal flow of time, featuring carefully selected wines from select vintages including Sauvignon, Chardonnay, Cabernet Sauvignon, Rizling vlašský, and Dunaj.
• Vinohrady Čebovce Collection Terroir-focused wines sourced exclusively from vineyards in the Čebovce wine-growing village, expressing the unique terroir of this area.
• Vinohrady Veľké Lovce Collection Wines produced from grapes grown in the Veľké Lovce wine-growing village, representing regional characteristics of this area.
• Emócia Collection (Sweet Wines) Collection dedicated exclusively to sweet wines featuring elegant aromatics, velvety texture, and natural nobility with notes of honey, ripe fruit, flowers, and gentle spices.
• Grand Collection Premium quality still wines positioned at the higher end of the portfolio.
• Sekt / Grand Sekt Collection Luxury sparkling wines produced using the traditional method of secondary fermentation in bottles (méthode traditionnelle), including Pinot² brut at €16.69.
• Frizzante FAV Collection Light sparkling wines characterized by freshness, lightness, and elegance, ideal as aperitifs and pairing well with light poultry dishes, starting from €5.19.
• Túžba Collection Collection of modern and stylish wines combining traditional and new grape varieties from vineyards around Veľký Krtíš.
• Vášeň Collection Collection featuring craftsmanship, character, and attention to detail, offering a mosaic of flavors from crisp white to sensual red wines, sourced from traditionally cultivated vineyards.
• Sonet Collection Collection featuring wines made from classic grape varieties.
• Zážitok Collection Premium branded wines produced from blends of various grape varieties, offering distinctive tasting experiences.
• Nealko Víno (Non-Alcoholic Wines) De-alcoholized wines for consumers avoiding alcohol, including Cabernet de-alcoholized wine and rosé varieties starting from €6.49.
• Svadobné Víno (Wedding Wines) Wines specifically curated and marketed for wedding celebrations.
• Tipy na Darčeky (Gift Selections and Sets) Gift selections and wine gift sets, including wooden gift boxes, the Degustačný set Vášeň (6 bottles at €39.99 with 7% discount), and 100% grape juice gift items.
• Degustácie (Wine Tasting Events) Organized wine tasting events hosted at the winery location in Veľký Krtíš for visitors and tourists.
• Penzión u Vinára (Winery Guest House) On-site guest house accommodation services for wine tourists visiting the Veľký Krtíš winery.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Direct Parcel Distribution SK s.r.o. (DPD)coreChannel Partner/ Reseller/ DistributorLogistics partner for home delivery services across Slovakia. Provides parcel delivery to customer addresses with standard delivery fee of €6 for orders under €100, free delivery for orders over €100.
• Packeta Slovakia s. r. o.coreChannel Partner/ Reseller/ DistributorLogistics partner for pick-up point delivery services across Slovakia. Provides delivery to Packeta pick-up locations with standard delivery fee of €6 for orders under €100, free delivery for orders over €100.
• Quality Delivery Logistics, s.r.o. (QDL)minorChannel Partner/ Reseller/ DistributorAdditional logistics service provider for delivery operations.
• Comgate a.s.coreTechnology or IntegrationPayment gateway provider for online card payments and other electronic payment methods including TatraPay, Sporopay, and other payment buttons.
• NATUR-PACKcoreStrategic or Co-development PartnerProducer Responsibility Organization (PRO) for packaging waste management. MOVINO supports sorted waste collection in Slovakia through their partnership with NATUR-PACK, contributing to glass recycling initiatives.
• Vetropak NemšovácoreOthersSlovak glass manufacturer that processes recycled glass. MOVINO sources their wine bottles from Vetropak, which uses over 80% recycled material for dark glass and over 60% for white glass bottles.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Karpatská perla: Slovak estate winery operating DTC from the same regional footprint. Direct comparability in product range (still and sparkling wines), DTC model, and Slovak domestic focus; competes head-to-head with MOVINO for the Slovak wine consumer.
• Víno Mrva & Stanko: Established Slovak winery with broad portfolio across price tiers, sold through DTC channels and retail. Comparable in product breadth and Slovak market positioning to MOVINO's multi-sub-brand approach.
• Hubert J.E. Slovak winery and sparkling wine producer with strong domestic brand recognition. Directly comparable product mix (notably sparkling wines — Hubert L'Original competes with MOVINO's Grand Sekt and Frizzante) and Slovak DTC focus.
• Vinárstvo Miluron: Slovak small-batch estate winery with DTC focus and premium positioning. Comparable in scale, vertical integration, and premium tier positioning to MOVINO's Privat Exclusive collection.
• Víno Matyšák: Slovak winery with a long-standing DTC presence and diversified portfolio. Comparable in geographic focus (Slovakia), DTC business model, and broad product range across still and sparkling wines.
• Château Topoľčianky: One of Slovakia's largest and most historic wineries, producing a comparable portfolio of still wines, sparkling, and specialty wines. Closest scale comparable within Slovakia with similar vertical integration.
• Karpat Brand: Slovak winery with vertically integrated vineyard-to-bottle operations in the Carpathian region. Direct comparability in estate structure, terroir-driven marketing, and DTC e-commerce.
• Vins Winery: Slovak DTC-focused winery with online sales and gift sets. Comparable in DTC-first GTM, online ordering with delivery, and gift-pack offerings aimed at Slovak consumers.

Broad incumbents

• Bohemia Sekt: Czech Republic's largest sparkling wine producer and a major regional incumbent. Comparable for sparkling wine product category (Sekt/Frizzante), though at meaningfully larger scale and broader geographic reach than MOVINO.

Regional players

• Tokaj & Co. Slovak producer in the Tokaj wine region offering sweet wines and specialty bottles. Comparable in premium and sweet wine positioning (overlaps with MOVINO's Emócia sweet wine collection), though operating from a different Slovak wine region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/uctowjtzykcc4rqhuefn2shg
• Facebookfacebook.com/movino
• Instagraminstagram.com/vinarstvo_movino
• LinkedInlinkedin.com/company/movino-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movino