Treasure House Company

What Treasure House Company does

Treasure House Company (legal entity: Treasure House Limited) is a UK-based B2B wholesale jewellery supplier founded in 1985 and operating from Birmingham's Jewellery Quarter. The company sells finished jewellery and components to independent jewellery retailers and chain stores under an account-application trade model, with pricing disclosed only to approved buyers. Its catalogue spans platinum, 18ct gold, 9ct gold, and silver across multiple product categories — premium mounts, premium wedding bands, diamond jewellery (natural and lab-grown), gemstones (natural and lab-grown), lapidary, platinum chains, gold jewellery, silver jewellery, and the Silver & Co London sub-brand. The proposition is underpinned by a next-day UK delivery service, an in-house loose diamond operation, and membership in the NAJ and CMJ trade associations.

The business model is straightforward wholesale distribution: customers apply for a trade account, are approved, and then transact through the proprietary e-commerce portal. Invoices are net with 3% per month interest charged on overdue accounts, indicating credit-based trade terms rather than subscription or recurring revenue. Pricing is not publicly disclosed, and no revenue, headcount, or funding figures are available in the public record. The company is privately held, with no parent entity, no subsidiaries, and no disclosed institutional investment.

From a technology and capability standpoint, Treasure House positions itself as a logistics and assortment specialist rather than a technology platform. There is no API, no mobile app, no disclosed AI/ML capability, and no integrations; the proprietary feature set is limited to next-day delivery and the in-house loose diamond service. Marketing channels are passive (NAJ/CMJ membership affiliation, Facebook, Instagram, Twitter) and the geographic footprint is UK-domestic only. The strategic posture is best characterised as a long-tenured, stable SME defending its position in the traditional UK jewellery trade while selectively extending into the lab-grown diamond and gemstone category.

Name

Treasure House Company

Legal name

Treasure House Limited

Website

https://treasurehouseco.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Treasure House Company (Treasure House Limited) is a UK-based B2B wholesale jewellery supplier, founded 1985, serving independent jewellery retailers with multi-metal, multi-category product lines including lab-grown diamonds, gemstones, and precious-metal jewellery, distributed via a trade account portal with next-day delivery.

Ownership category

akta.pro rank

Product category

Wholesale Jewellery

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Diamond Jewelry (CRAKAAAA)

Keywords

• Wholesale jewellery supply
• Precious metals jewellery
• Lab grown diamonds
• Wedding bands wholesale
• Jewellery quarter birmingham

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Jewellery Wholesale: Wholesale distribution of finished jewellery products including rings, earrings, pendants, bracelets, necklets, wedding bands, and loose diamond settings. Products sold in various precious metals including platinum, 18ct gold, 9ct gold, and silver.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Treasure House Company manufactures and wholesales finished jewellery products including rings, earrings, pendants, bracelets, necklets, wedding bands, loose diamond settings, mounts, and chains, available in platinum, 18ct gold, 9ct gold, and silver, and featuring both natural and lab-grown diamonds and gemstones. Products are sold B2B to jewellery retailers and trade buyers through a proprietary website that requires an approved trade account, with next-day delivery offered on orders.

Product overview

Treasure House Company is a UK-based wholesale jewelry supplier established in 1985, operating from Birmingham's Jewellery Quarter. The company offers a comprehensive portfolio of jewelry products across multiple precious metals (Platinum, 18CT Gold, 9CT Gold, Silver) and gemstone types (lab-grown and natural diamonds, lab-grown and natural gemstones). The product range is organized into distinct categories including Premium Mounts, Premium Weds (wedding rings), Lab Grown Diamonds, Diamond Jewellery, Lab Grown Gemstones, Gemstones, Lapidary, Platinum Chains, Gold Jewellery, Silver Jewellery, and the sub-brand Silver & Co London. Products are available as plain, semi-set, or diamond-set pieces across various jewelry types including rings, earrings, pendants, bracelets, necklets, and chains. The company serves retail jewelers and offers next-day delivery on many products.

Differentiator

Problem solved

Functional benefit

Brands

• Silver & Co London, by THC: Silver jewellery brand operated under Treasure House Company.

Products and services

• Premium Mounts Premium jewellery settings/mounts available in Platinum, 18CT Gold, and 9CT Gold, including plain mounts and semi-set mounts, supplied wholesale to jewellery retailers.
• Premium Weds Premium wedding bands and rings in Platinum, 18CT Gold, and 9CT Gold, including plain wedding bands and diamond-set wedding rings, supplied wholesale to jewellery retailers.
• Lab Grown Diamonds Lab-grown diamond jewellery and loose diamond settings in Platinum, 18CT Gold, 9CT Gold, and Silver, including certified pear-shape solitaire settings, engagement rings, and diamond-set pieces, supplied wholesale.
• Diamond Jewellery Natural diamond jewellery in 18CT Gold and 9CT Gold, supplied as curated collections to jewellery retailers.
• Lab Grown Gemstones Lab-grown gemstone jewellery, including pieces in 9CT Gold and Silver settings, supplied wholesale to jewellery retailers.
• Gemstones Natural gemstone jewellery in 18CT Gold and 9CT Gold, supplied as curated collections to jewellery retailers.
• Lapidary Cut and polished gemstones and related lapidary products supplied wholesale to jewellery retailers and trade buyers.
• Platinum Chains Platinum chain jewellery, including various chain styles and designs, supplied wholesale to jewellery retailers.
• Gold Jewellery Gold jewellery in 18CT Gold and 9CT Gold, supplied as curated collections to jewellery retailers.
• Silver Jewellery Silver jewellery, including curated collections, supplied wholesale to jewellery retailers.
• Silver & Co London (by THC) Silver jewellery sub-brand under Treasure House Company, marketed as Silver & Co London, supplied wholesale to jewellery retailers.
• Clearance Clearance sale items spanning Premium Mounts, Premium Weds, Diamonds, Gemstones, Gold, Silver, and Silver & Co product categories, available wholesale to trade account holders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• National Association of Jewellers (NAJ)coreOthersIndustry trade association membership providing credibility and industry networking. NAJ is a UK-based jewellery trade body representing jewellery businesses.
• Company of Master Jewellers (CMJ)coreOthersIndustry trade association membership providing credibility and industry networking. CMJ is a UK jewellery trade organisation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cooksongold: UK-based precious metals and jewellery-making supplies wholesaler serving trade buyers and independent jewellers. Directly comparable as a Birmingham-tradition B2B precious-metal/jewellery component supplier with trade-account pricing.
• Charles Green & Co: Birmingham-based precious-metal jewellery manufacturer offering finished and bespoke pieces to the trade. Overlaps in precious-metal wedding band and engagement ring manufacturing supplied to UK independent retailers.
• Domino Jewellery: UK-based precious-metal jewellery manufacturer and wholesaler serving independent retailers with wedding rings, diamond jewellery, and mount products. Directly comparable in B2B wholesale model, precious-metal focus, and trade-account distribution.
• Hockley Mint: Birmingham Jewellery Quarter-based precious-metal jewellery manufacturer offering wedding rings, engagement rings, and diamond-set pieces to independent retailers. Strong direct overlap in precious-metal wedding bands and mount offerings.
• Weston Beamor: Birmingham Jewellery Quarter-based precious-metal jewellery manufacturer and casting house supplying rings, wedding bands, and bespoke pieces to retailers. Comparable in product mix (precious-metal wedding rings and mounts) and Birmingham heritage.
• Gemex: UK-based loose diamond and gem supplier to trade jewellers offering certified stones for setting in mounts. Comparable in B2B trade supply with diamond/gemstone focus supporting jewellery retailers' custom and ready-made ranges.

Broad incumbents

• Rio Grande: US-based wholesale supplier of jewellery-making materials, findings, mountings, and finished jewellery to trade buyers. Comparable B2B wholesale model and precious-metal mount/findings offering, though primarily serving the North American market.
• Stuller: Global B2B jewellery manufacturer and wholesaler based in the US offering finished jewellery, findings, and mountings across precious metals. Comparable as a large-scale broad-line precious-metal B2B wholesaler, though US-centric and broader in scope.

Emerging players

• Queensmith: UK online diamond and engagement-ring retailer offering both natural and lab-grown diamonds. Partial overlap via lab-grown and natural diamond product categories, but operates as a consumer D2C retailer rather than B2B wholesaler — comparable for category dynamics and lab-grown positioning.

Regional players

• Goodman & Sons Jewellers: UK jewellery trade supplier and manufacturer serving independent jewellers with precious-metal ranges and loose diamonds. Comparable in B2B trade supply to UK independents with similar precious-metal and diamond focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TreasureHouseUK
• Facebookfacebook.com/treasurehouseco
• Instagraminstagram.com/treasurehousecompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure House Company