Nurturely

What Nurturely does

Nurturely is a registered 501c3 nonprofit organization founded in 2017 in Eugene, Oregon by Emily Little, PhD, and incorporated in the United States. It addresses disparities in postpartum and infant health through three core program pillars: Preventative Education, Community Research, and Cultural Change. The organization serves Black, Indigenous, and other communities of color disproportionately affected by perinatal health inequities, alongside perinatal professionals (doulas, lactation consultants, healthcare providers), expecting and new parents, and healthcare organizations. Core program offerings include the Milk Magic Educators lactation education program, the Perinatal Equity Advocates Certification, the Positively Pregnancy and Tiny Human Survival Training virtual cohorts, the Perinatal Health + Racial Equity + Climate Action EnviroNatal Programs, the bilingual Babywearing y Bailando meetups, the Spanish-language Embarazo Exitoso forum, the CarrierX Exchange program, and the Nurturely Lounge community space (which houses the Milk Drop Site in partnership with Northwest Mother's Milk Bank). Nurturely also operates an RACI research arm producing community-participatory research, including a randomized controlled trial on babywearing published in the Journal of Affective Disorders demonstrating reduced postpartum depression symptoms.

The organization's underlying methodology blends anthropology, psychology, and public health into community-participatory research designs that surface caregiver-infant interaction and perinatal system inequities. Service delivery is hybrid: in-person through the Eugene-based Nurturely Lounge, virtual via Zoom-based cohorts, and through partnerships with healthcare institutions and county governments (e.g., Washington County community doula curriculum). Revenue comes from individual donations (including the "Carry a Baby Change the World" and "Growing Together" campaigns), grants (federal including NIH IMPROVE-related awards extending into 2026), corporate/foundation partnerships (notably Foundation boutique donating 100% of profits during designated windows), and fee-for-service consulting and training for perinatal professionals and organizations. Operating geographies are Oregon and nationwide USA via the National EnviroNatal Network with March of Dimes.

In 2025, founder Emily Little announced her transition out of the Executive Director role; Aver Yakubu, PhD, MHA, MPH, was named interim Executive Director. Nurturely also announced a programming scale-back retaining only grant-funded activities, with 2026 framed as a year of "intentional reflection" and family-wellness prioritization. Nurturely does not offer a public-facing software product, API, or mobile application; its "technology" footprint is service- and research-program based rather than software-platform based.

Name

Nurturely

Legal name

Nurturely

Website

https://nurturely.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurturely is a 501c3 nonprofit founded in 2017 in Eugene, Oregon that addresses disparities in postpartum and infant health through preventative education, community-participatory research, and cultural change programming, serving BIPOC families, perinatal professionals, and healthcare organizations in Oregon and nationwide.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Perinatal wellness education
• Maternal health equity
• Lactation support training
• Anti-racist birth work
• Community participatory research

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Nurturely is a registered 501c3 nonprofit organization. Individual donations are the primary funding mechanism, supported by campaigns such as the 'Carry a Baby Change the World' donation campaign. Donations are tax deductible.
2. Foundation and Corporate Partnerships: Partnership with Foundation (female-founded lifestyle boutique) where 100% of profits are donated to Nurturely during specific periods. Additional corporate partnerships provide program funding.
3. Grant Funding: Nurturely has received NIH IMPROVE Initiative support (finalist in Connecting the Community for Maternal Health Challenge), federal grants, and continues programming part of active grants into 2026.
4. Consulting Services and Training Fees: Fee-for-service offerings including lactation education, leadership development, strategic planning, program evaluation, and custom trainings for perinatal professionals and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Nurturely is a registered 501c3 nonprofit organization that eliminates disparities in postpartum and infant health through preventative education, community-participatory research, and cultural change programs at the intersection of racial equity, climate justice, and perinatal wellness. It delivers cohort-based education for expecting and new parents (Positively Pregnancy, Tiny Human Survival Training, Embarazo Exitoso), training and certification for perinatal professionals (Milk Magic Educators, Perinatal Equity Advocates), a community-based babywearing and lactation research program that has produced a peer-reviewed RCT, climate-linked EnviroNatal programming in Oregon and nationwide, and fee-for-service consulting and training for healthcare organizations.

Product overview

Nurturely is a nonprofit organization focused on eliminating disparities in postpartum and infant health through education, research, and cultural change. Rather than a unified software product, Nurturely operates a portfolio of programs including Preventative Education, Community Research, and Cultural Change as core offerings. The organization provides training programs such as the Milk Magic Educators Program for lactation education, the Perinatal Equity Advocates Certification Program, Positively Pregnancy groups, and Tiny Human Survival Training for non-birthing parents. Additional offerings include the EnviroNatal Programs addressing climate and perinatal health intersections, the CarrierX exchange program for equitable baby carrier access, and the Nurturely Lounge community space. Nurturely also offers consulting services, documentary screenings, and the Cultures of Birth mini documentary. The organization operates the Milk Drop Site for donor human milk donations and runs Spanish-language programs including Embarazo Exitoso and Babywearing y Bailando meetups.

Differentiator

Problem solved

Functional benefit

Brands

• EnviroNatal Programs: Programs at the intersection of climate and perinatal health throughout Oregon and nationwide
• Milk Magic Educators Program
• Perinatal Equity Advocates
• Positively Pregnancy
• Tiny Human Survival Training
• Nurture Club

Products and services

• Positively Pregnancy A four-week virtual cohort class that equips pregnant parents with evidence-based tools to prevent postpartum challenges, with interactive learning sessions, customized postpartum planning support, and six months of private community access. Targeted at expecting parents, including those in BIPOC communities, seeking preventative perinatal wellness preparation.
• Tiny Human Survival Training A four-week virtual cohort program for non-birthing partners covering wellness, postpartum preparation, and hands-on infant care skills such as diapering, babywearing, and soothing. Designed to engage co-parents and support persons in perinatal preparation.
• Milk Magic Educators Program A culturally competent lactation education program equipping Black and global majority community leaders with the skills to provide breastfeeding support. Developed in partnership with For the Village and Birthing Advocacy Doula Trainings, it serves aspiring and practicing lactation educators serving BIPOC families.
• Perinatal Equity Advocates Certification Program A certification program that trains birthworkers, community leaders, and healthcare professionals to advocate for anti-racist policies in perinatal care settings. Designed for perinatal professionals and community leaders seeking formal recognition of equity-competency training.
• EnviroNatal Programs A portfolio of programs addressing the intersection of climate change and perinatal health—including the National EnviroNatal Network—operated throughout Oregon and nationwide in collaboration with the March of Dimes Mom and Baby Action Network. Targets families, community leaders, and partner organizations concerned with environmental impacts on maternal-infant health.
• Consulting Services and Trainings Fee-for-service consulting and training offerings for healthcare organizations, public health agencies, and perinatal professionals. Service lines include lactation education, documentary screening facilitation, leadership development, train-the-trainer for wildfire preparedness, strategic planning, and program evaluation. Delivered on a custom quote basis.
• Babywearing y Bailando A bilingual (Spanish-English) community meetup introducing babywearing practices to the multicultural community in an inclusive, movement-and-music-friendly format. Hosted as an in-person community event at the Nurturely Lounge.
• Embarazo Exitoso A Spanish-language virtual forum for expectant parents providing perinatal information and community support. Targets Latinx expectant parents seeking culturally and linguistically appropriate perinatal education.
• CarrierX Exchange Program A program that helps community leaders establish free or low-cost infant carrier rental and exchange programs to increase equitable access to babywearing. Includes the 'Carry a Baby Change the World' donation campaign.
• Milk Drop Site A donor human milk drop site operated at the Nurturely Lounge in partnership with Northwest Mother's Milk Bank, enabling community members to donate donor human milk for NICU babies. Advances lactation equity by increasing access to donor milk.
• Nurturely Lounge A physical community space in Eugene, Oregon offering free carrying consults, hosting the Milk Drop Site, running bilingual community meetups (e.g., Babywearing y Bailando), and providing a hub for in-person programming. Serves Eugene-area expecting and new parents and community members.
• Racism in Perinatal and Pediatric Health Workshop Series A workshop series addressing racial equity in perinatal and pediatric health, targeted at Oregon-based healthcare professionals seeking anti-racist clinical and organizational training.

Quantifiable outcome

• Significant decrease in symptoms of postpartum depression with approximately 2 hours of babywearing per day
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Foundation (female-founded lifestyle boutique)coreGTM or Marketing Partner · 1 December 2022Foundation is a female-founded lifestyle boutique in Portland dedicated to creating a more equitable and just world through an innovative profit model. The boutique donates 100% of profits to nonprofit partners. Foundation has been donating 100% of profits to Nurturely during specific periods (November to April), supporting Nurturely's perinatal equity mission.
• Northwest Mother's Milk BankcoreStrategic or Co-development PartnerPartnership for the Milk Drop Site at the Nurturely Lounge, where community members can donate donor human milk for NICU babies. This increases access to donor human milk, advancing the organization's lactation equity goals.
• March of Dimes Mom and Baby Action NetworkcoreStrategic or Co-development PartnerNurturely leads the National EnviroNatal Network in collaboration with the March of Dimes Mom and Baby Action Network, a cross-sector effort addressing the intersection of climate and perinatal health at local, state, and national levels.
• For the Village and Birthing Advocacy Doula TrainingscoreStrategic or Co-development PartnerPartnership to create the MilkMagic lactation program, an educational program designed to expand culturally competent lactation education. Nurturely has collaborated with For the Village since 2018 to develop and deliver this program.
• NIH IMPROVE Initiative / NICHDcoreOthersNurturely was named a finalist in the NIH IMPROVE Initiative's Connecting the Community for Maternal Health Challenge. This honor included one year of coaching and support from NICHD to build the organization's research capacity. Nurturely meets weekly with the NICHD team to develop and launch carrying research.
• Global Communities and Healthy Birth InitiativescoreStrategic or Co-development PartnerPartnership for the next phase of Nurturely's carrying research, expanding evidence-based research on babywearing and perinatal health outcomes to additional communities.
• Washington CountycoreStrategic or Co-development PartnerInnovative community doula curriculum program in partnership with Washington County, providing training and support for community doulas.
• Healthy Start San DiegominorStrategic or Co-development PartnerResearch collaboration partner for randomized controlled trial on baby carriers and breastfeeding outcomes, recruiting 100 pregnant parents from a low-income home visiting program.
• UCSF MILK Lab (Dr. Ifeyinwa Asiodu)minorStrategic or Co-development PartnerUniversity initiative led by Dr. Ifeyinwa Asiodu pushing for interdisciplinary approaches to lactation equity research. Nurturely highlights this initiative in its breastfeeding equity advocacy work.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Village Birth International: Birth equity organization working to reduce maternal and infant health disparities through community-based support and doula training. Comparable mission and community-led approach to Nurturely's.
• Black Mamas Matter Alliance: A national Black women-led alliance advancing Black maternal health, rights, and justice. Directly comparable to Nurturely's focus on Black perinatal equity, community-driven solutions, and policy advocacy.
• Mamatoto Village: Washington DC-based organization offering perinatal support services to women of color and their families. Directly comparable as a BIPOC-centered perinatal support nonprofit with community-based programming.
• Every Mother Counts: Nonprofit dedicated to making pregnancy and childbirth safe for every mother, with explicit focus on racial and ethnic disparities. Comparable as a maternal health nonprofit working on equity, advocacy, and community programs.
• HealthConnect One: National organization supporting community-based perinatal support, especially for Black and Brown communities. Comparable as a peer working on community doulas, breastfeeding equity, and birth justice.
• Commonsense Childbirth: Founded by midwife Jennie Joseph, focused on perinatal equity, midwifery care, and improving birth outcomes in underserved communities. Directly comparable mission and community-based model to Nurturely.
• Ancient Song Doula Services: NYC-based organization providing doula services and lactation support to BIPOC communities with a focus on combating maternal mortality. Closely aligned mission of community-based, culturally competent perinatal care.
• National Birth Equity Collaborative (NBEC): National nonprofit creating solutions that optimize Black maternal, infant, and family health. Strongly comparable as a peer working on perinatal equity with community-rooted programs, research, and training.
• The Afiya Center: Black women-led reproductive justice organization based in Texas. Comparable as a peer addressing reproductive and maternal health through a racial equity and community-empowerment lens.

Broad incumbents

• March of Dimes: Established national organization addressing maternal and infant health, including the Mom and Baby Action Network that Nurturely collaborates with. Comparable mission but operates at vastly greater scale as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nurturelybaby
• YouTubeyoutube.com/channel/UCfTlDpzz_y-M3tLBNtZZByQ
• Facebookfacebook.com/nurturely
• LinkedInlinkedin.com/company/nurturely
• Instagraminstagram.com/nurturely

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurturely