Lemon Zest Events

What Lemon Zest Events does

Lemon Zest Events (legal name: Lemonzest Events) is a full-service live event consultancy founded in 2005 in Birmingham, UK, by Louise Connor (Commercial Director) and Paul Needham (Creative & Technical Director). The company delivers integrated event management, media production, entertainment booking, and online/hybrid event services to corporate, charity, public sector, retail, and fashion clients. Its core operational asset is 'Zest Towers,' a purpose-built studio facility in Birmingham featuring a customisable LED backdrop, green screen, and professional broadcast equipment that supports both in-person event production and virtual/hybrid delivery. The business also maintains an entertainment network of 1,000+ specialist artists and performers, and coordinates with UK-wide venue partners (ICC Birmingham, The Barbify, The Barbican, etc.) and supplier networks for technical sourcing.

The company operates four integrated service lines: Events (conferences, awards dinners, exhibitions, fashion shows, themed events, outdoor festivals); Media (corporate video, animation, photography, post-production); Entertainment (comedians, bands, aerial artists, magicians, DJs, motivational speakers); and Online (virtual/hybrid events from Zest Towers or remote locations, with bespoke microsites). All services can be delivered standalone or bundled. Go-to-market is sales-led and event-driven, relying on direct client engagement, website enquiries, networking, and referrals. The customer base is vertically diversified across at least nine named clients spanning automotive, energy, healthcare, justice, retail, fashion, and charity sectors. Pricing is entirely custom and quote-based, reflecting the project-by-project nature of event production work.

The business is privately held with no external funding or parent company, operating from a single Birmingham headquarters. Revenue is generated through professional services fees plus equipment rental, with billing on multi-year contracts. The company has no disclosed AI/ML capabilities and no published financial figures.

Name

Lemon Zest Events

Legal name

Lemonzest Events

Website

https://lemonzestevents.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon Zest Events is a Birmingham-based full-service live event consultancy founded in 2005, delivering integrated event management, media production, entertainment booking, and virtual/hybrid event services to corporate, charity, and public sector clients across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management & Production Services: Full-service live event consultancy providing event planning, management, and production. Services span conferences, awards dinners, exhibitions, fashion shows, themed events, and outdoor festivals. Revenue generated through project-based fees for event management, technical production, venue coordination, and creative services.
2. Online & Hybrid Event Services: Delivery of virtual events, online conferences, panel sessions, AGMs, online awards dinners, and charity fundraisers. Includes studio rental, technical management, microsite hosting, and streaming services.
3. Media & Content Production: Digital media and creative content production including corporate videos, promotional content, animations, interviews, social media content, and graphics presentations. State-of-the-art media department using professional filming and editing technology.
4. Entertainment Booking & Provision: Provision and booking of entertainers, performers, bands, comedians, DJs, magicians, acrobats, aerial artists, motivational speakers, and themed entertainment acts. Access to network of specialist artists and performers.
5. AV Equipment Rental: Rental of professional audio equipment, LED display screens, projectors, lighting, cameras, and technical equipment. Also coordinates with UK-wide supplier network for equipment sourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lemon Zest Events is a full-service live event consultancy providing event management, corporate event production, digital media creation, entertainment booking, and online/hybrid event delivery. The company manages conferences, awards dinners, exhibitions, fashion shows, themed events, and outdoor festivals, supported by a purpose-built LED studio for virtual events, AV equipment rental, and creative content production. Services can be bundled together or delivered standalone based on client requirements.

Product overview

Lemon Zest Events is a live event consultancy and corporate event production company based in Birmingham, UK. The company began as an audio visual event provider and has grown into a full-service live events business offering four integrated service lines: Events (core live event management and production), Media (creative digital content production), Entertainment (performer booking and acts), and Online (virtual/hybrid event delivery with a purpose-built studio). All four services work together seamlessly but also operate as standalone offerings, allowing the company to tailor solutions to each client's requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Full-service live event management and corporate event production for conferences, awards dinners, exhibitions, fashion shows, themed events, and outdoor festivals. Includes venue liaison, creative vision design, technical specification, AV equipment rental (audio, LED screens, projectors, lighting, cameras), stage and scenic solutions, and full on-site event delivery for corporate clients, charities, and public sector organizations.
• Media Digital media and creative content production for corporate websites, social media, and events. Includes video production, on-location filming, interviews, animations, vox pops, graphic presentations, photography, and post-production editing using state-of-the-art media technology and bespoke production.
• Entertainment Booking and provision of live entertainment acts and performers for corporate events, including comedians, live music bands, jazz duos, classical quartets, corporate party bands, singers, acrobats, aerial artists, magicians, models, DJs, dancers, pianists, stunt teams, motivational speakers, and entertainers. Also provides team-building activities, fairground attractions, and fairground rides.
• Online Virtual and hybrid event delivery services including live broadcasts, pre-recorded content, and online conferences. Features a purpose-built LED studio at the company's Birmingham HQ (Zest Towers) with customisable LED backdrop, screens, audio, lighting, and broadcast equipment. Also creates bespoke microsites for exclusive online event hosting with custom branding and security levels.

Quantifiable outcome

• Raised over £50,000 for #HelpHarryHelpOthers charity ball 10th anniversary
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Video Conferencing Platforms (Zoom, Teams, etc.)coreTechnology or Integration · 1 January 2021Lemon Zest manages online events over common video conferencing platforms. Their technical team is experienced at creating and managing meetings and webinars for hundreds of participants, syncing presentations, videos, voting, and feedback into events. Streaming is facilitated through platforms such as Vimeo.
• EploycoreStrategic or Co-development PartnerPartnership with Eploy to deliver RecFest, a business festival for recruitment professionals. Lemon Zest provided stand design and build services creating a custom surf shack themed stand at Knebworth venue. Ongoing collaboration for annual recruitment industry festival events.
• Venue Partners (nationwide)coreOthersStrong relationships with event venues across the UK, including St George's Park, Packington Hall, The Belfry Hotel & Resort, The Barbican, Hilton Birmingham Metropole, Royal Lancaster Hotel, The Grand Hotel Birmingham, The ICC Birmingham, and Telford International Centre. These partnerships enable venue sourcing and coordination services for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• White Light: UK technical production and AV company specialising in lighting, audio, and video for live events, corporate presentations, and conferences. Comparable as a technical event production peer with similar equipment rental and staging services.
• Gallowglass: UK event crew and technical production company providing staffing, equipment, and event management for corporate events. Comparable as a supplier of technical event services and crew to corporate clients.
• In-house Events: London-based corporate event management agency delivering conferences, awards dinners, and gala events. Similar B2B corporate event focus with comparable service portfolio.
• Mongoose Events: UK-based full-service event management and production agency delivering corporate events, conferences, and award ceremonies. Directly comparable as a B2B corporate event consultancy with similar multi-service offerings.
• Bright Events: UK corporate event production company offering event management, AV production, and staging services. Comparable in service mix and target customer base for corporate events.
• The Events Company: UK corporate event management company offering event planning, production, and management services. Directly comparable in target market and full-service corporate event delivery.
• DNA Events: UK-based boutique event management agency producing corporate events, awards ceremonies, and conferences. Comparable as a similarly-sized direct competitor in the UK corporate event space.
• CPL (Central Presentations Ltd): UK-based event production company providing AV, lighting, sound, and video for corporate events, conferences, and exhibitions. Directly comparable in event production services and target customer base.

Broad incumbents

• Aviva Events: Larger UK-based event production group offering comprehensive corporate event services including hybrid and virtual events. Comparable in overlapping capabilities but at significantly larger scale with broader portfolio.

Regional players

• Access UK Events: UK event management agency with conference and exhibition production capabilities. Comparable in professional event services delivery though with somewhat different geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lemonzestevents
• YouTubevimeo.com/user126291395
• LinkedInlinkedin.com/company/lemonzest-events
• Instagraminstagram.com/lemonzestevents
• Facebookfacebook.com/lemonzesteventsLTD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Zest Events