What The Makeover Guys does

The Makeover Guys Sdn Bhd (founded 2015, headquartered in Petaling Jaya, Malaysia) is a privately held interior decoration and home makeover company that targets Malaysian property investors and homeowners with a template-based 'Smart Interiors' design methodology. Its core product is a fixed-scope, full-property decoration service — feature walls, lighting, curtains, ceiling, fans, and essential furniture (sofa, coffee table, dining table, queen-size bed) — completed in approximately 30 working days at a minimum ticket size of RM24,000, with typical condominium projects ranging RM40,500–78,000. The company pairs each project with tenant profiling, rental yield estimation, and an opt-in tenant placement pathway via its sister company PropertyGuys. With over 3,800 designer homes completed and ~4,086 customers served across Klang Valley, Johor Bahru, Kuching, and Kota Kinabalu, TMOG reports a 97.1% rental placement rate and an 87.8% rate of units renting above median market rates.

Revenue is generated primarily through one-time project fees, supplemented by a growing stack of embedded add-on products: 'The Makeover Care' all-risk insurance underwritten by Zurich General Insurance and facilitated by Senang Insurance; 'The Makeover Loan' renovation financing (up to 84 months at 4.99% p.a.) facilitated by Finology and partner banks; a 0% Easy Payment Plan with participating banks; the Makeover Club loyalty program with rebates and partner discounts; the Group Deals bulk-purchase platform; and a 12-month workmanship warranty. Distribution combines a direct field sales force of strategy consultants, four physical offices, an online cost-estimation tool, WhatsApp conversion, and PR-led demand generation across major Malaysian media. The company is privately held by co-founders Gavin Liew, Vince Koh, and Faizul with no disclosed external institutional investors.

Name

The Makeover Guys

Legal name

The Makeover Guys Sdn Bhd

Website

https://themakeover.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The Makeover Guys is a Malaysian interior decoration company (founded 2015) that delivers template-based 'Smart Interiors' home makeovers for property investors and homeowners across Klang Valley, Johor Bahru, Kuching, and Kota Kinabalu, complemented by embedded financing, insurance, and tenant placement.

Ownership category

akta.pro rank

Product category

Interior Decoration & Home Makeover Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• Interior decoration services
• Home makeover solutions
• Rental property furnishing
• Smart interior design
• Residential renovation services

Headquarters

HQ city

Kuching

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Interior Decoration & Renovation Services: One-time project fees for interior decoration and renovation services. The company provides fully furnished makeovers including feature walls, lighting, curtains, ceiling, fans, furniture (sofa, coffee table, dining table, bed), and fittings. Minimum project cost starts from RM24,000 and varies based on house size and selected design theme. Service covers Klang Valley, Johor Bahru, Kuching, and Kota Kinabalu.
2. Makeover Loan Financing Facilitation: The Makeover Loan is a personal financing option facilitated by Finology in partnership with banks, providing renovation financing to customers. Interest rates from 4.99% p.a., loan tenure up to 84 months. The company benefits by making higher-value projects accessible to more customers.
3. The Makeover Care Insurance: Optional add-on insurance product underwritten by Zurich General Insurance and facilitated by Senang Insurance, covering malicious and accidental damage to makeover contents. Available exclusively to The Makeover Guys customers, renewable annually. SST at 6% applies to the premium.
4. Makeover Club Loyalty Program: Loyalty program with two tiers (Gold for TMOG clients, Silver for non-TMOG clients purchasing from DUK Furniture or using PropertyGuys). Gold members receive up to 8% rebate on property makeovers and RM1,000 referral reward. Drives customer retention and word-of-mouth referrals.
5. Group Deals Platform: Bulk deal platform enabling property owners to group together for greater discounts. Users register interest with a RM1,000 booking fee per unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels14 records

Core offering

The Makeover Guys provides end-to-end residential interior decoration and furnishing services in Malaysia, using a proprietary template-based 'Smart Interiors' design methodology with over 30 pre-crafted design themes. Services cover feature walls, lighting, curtains, ceiling, fans, and key furniture (sofa, coffee table, dining table, queen-size bed), with a standard 30-working-day turnaround. Offerings target both own-stay homeowners and rental property investors, complemented by insurance (Makeover Care), financing (Makeover Loan), and tenant placement (via PropertyGuys).

Product overview

The Makeover Guys is an interior decoration company offering home makeover services in Malaysia. Their core product is the Interior Decoration & Makeover Service, which uses a 'Smart Interiors' strategic approach—cost-effective template-based designs personalized for each client. The service portfolio includes makeovers for both own-stay and rental investment properties, supported by complementary modules: The Makeover Care insurance (with Zurich General Insurance), Makeover Loan financing (via Finology), Makeover Club loyalty program, Group Deals bulk discounts, Warranty & Maintenance coverage, and Tenant Management Services (through PropertyGuys). They also operate sub-brands including DUK Design (furniture) and EasyHome, while offering content resources through Property Research and Property Tips. The company provides over 30 design themes spanning modern, Japanese, Nordic, and mid-century styles, with services available across Klang Valley, Johor Bahru, Kuching, and Kota Kinabalu.

Differentiator

Problem solved

Functional benefit

Brands

• Makeover Club: Exclusive loyalty program offering up to 8% rebate on property makeovers, referral rewards of RM1,000, and exclusive discounts on partner products.
• The Makeover Care
• The Makeover Loan

Products and services

• Interior Decoration & Makeover Service Full-service interior decoration for residential properties including feature walls, lighting, curtains, ceiling, fans, and major furnishings (sofa, coffee table, dining table, queen-size bed). Services both own-stay and rental investment properties with template-based designs personalized to client preferences. Minimum project cost starts from RM24,000.
• Smart Interiors Design Strategic, cost-effective interior furnishing concept that transforms properties into stylish, comfortable homes using template-based design themes and colour schemes while keeping costs to a minimum. Features over 30 design themes including Mid-Century Daydream, Sense & Sencha, Nordic Bookworm, and Japanese-inspired options.
• Makeover Care Insurance Comprehensive insurance product covering furniture, wallpaper, lighting, and fittings against malicious and accidental damage, fire, and theft. Underwritten by Zurich General Insurance and facilitated by Senang Insurance. Exclusively available for The Makeover Guys customers and renewable annually.
• Makeover Loan Financing Renovation financing service exclusive for The Makeover Guys' customers, enabling homeowners to split renovation costs over up to 84 months at rates from 4.99% p.a. Facilitated by Finology in partnership with banks.
• Makeover Club Loyalty Program Exclusive loyalty program with two tiers (Gold for TMOG clients, Silver for non-TMOG clients purchasing from DUK Furniture or using PropertyGuys). Gold members receive up to 8% rebate on property makeovers and RM1,000 referral reward, plus exclusive partner discounts.
• Group Deals Platform Bulk purchasing platform enabling property owners to group together to receive greater discounts on selected properties when engaging The Makeover Guys' services. Users register interest with a RM1,000 booking fee per unit.
• Tenant Management Service Hassle-free rental management service connecting property owners with tenants, including professional photography, listing on property portals, and short-stay/Airbnb operator connections. Provided through sister company PropertyGuys.
• Design Collections (Standard, Premium, Lux) Three design collections (Standard, Premium, Lux) with tiered feature sets including basic lights, feature lights, canvas floor protection, site upkeep, and post-renovation debris disposal and cleaning.

Quantifiable outcome

• 99.2% of units are successfully rented out at top-tier rates
• +10 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Zurich General Insurance MalaysiacoreStrategic or Co-development Partner · 1 February 2020Zurich General Insurance underwrites The Makeover Care — a first-of-its-kind comprehensive all-risk insurance policy covering furniture, wallpaper, lighting, and fittings against malicious and accidental damage, fire, and theft. This insurance is exclusively available for The Makeover Guys customers and is renewable annually. The partnership was formalized starting February 1, 2020.
• Senang InsurancecoreImplementation/ SI/ Consulting Partner · 1 February 2020Senang Insurance acts as the facilitator for The Makeover Care insurance claims process. Policyholders file claims through the Senang Portal, which relays information to Zurich General Insurance. Senang provides the digital infrastructure for claim submissions, status tracking, and policy renewals.
• FinologycoreStrategic or Co-development PartnerFinology is an Asia-Pacific fintech company specializing in enabling embedded and seamless end-to-end access to financial products. They facilitate the Makeover Loan service, working directly with bank HQ to provide renovation financing to The Makeover Guys' customers. Contact via hotline 03-7451 5283 or WhatsApp 010-384 5284.
• Maybank (Preferred Home Financier)minorChannel Partner/ Reseller/ DistributorMaybank is listed as the Preferred Home Financier, offering financing to fund dream home interior design. Customers stand a chance to win RM1.1 million worth of home makeovers through Maybank financing.
• CelcomDigi (Official Home Fibre Partner)minorGTM or Marketing PartnerCelcomDigi Fibre is the Official Home Fibre Partner providing 9 months of free ultra-fast fibre exclusively for The Makeover Guys' customers.
• LG ElectronicsminorGTM or Marketing PartnerLG Official Store on Shopee and Lazada offers exclusive discounts to The Makeover Guys' customers purchasing appliances for their renovated properties.
• HoogaminorStrategic or Co-development PartnerThree exclusive design themes (hygge living philosophy) have been curated in collaboration with Hooga, a furniture and home lifestyle brand, for The Makeover Guys' design portfolio.
• Obviously OppositeminorGTM or Marketing PartnerObviously Opposite mattress featuring dual firmness options and a 10-year warranty is offered as a sleep solution within The Makeover Guys' furnished properties, with exclusive promotional access.
• Akemi x The Makeover Guys (Mattress Collaboration)minorStrategic or Co-development PartnerAkemi x The Makeover Guys collaboration provides queen-sized beds and mattresses with 28cm height and 10-year warranty included in the master bedroom package.
• Neoflam, Nespresso, Dreame, Sonos (Makeover Club Partners)minorGTM or Marketing PartnerMakeover Club Silver tier members receive exclusive discounts from partner brands: Neoflam up to 12% off, Nespresso 14% off, Dreame 10% off, Sonos and more.
• RaRa Coffee @ The Makeover Guys Experience CentreminorGTM or Marketing PartnerMakeover Club Gold members receive 2 free coffee cups monthly and Silver members receive 1 free coffee cup monthly exclusively at RaRa coffee located at The Makeover Guys Experience Centre.
• PropertyGuys (formerly CozyHomes)coreStrategic or Co-development PartnerPropertyGuys is a related company (group of companies) providing one-stop homeowner solutions and tenant management services. The Makeover Guys refers rental customers to PropertyGuys for hassle-free tenancy management. PropertyGuys also lists TMOG-furnished units for prospective tenants to rent, creating an integrated ecosystem for property investors.
• RentokilminorChannel Partner/ Reseller/ DistributorRentokil is recommended by The Makeover Guys for pest inspection and treatment services, particularly for termite issues identified during property maintenance. Free surveys available via Rentokil.
• FAR CapitalminorStrategic or Co-development PartnerFAR Capital is the property consulting firm founded by co-founder Faizul. The company's consultation strategies and passion for properties were shaped by FAR Capital's approach.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Others

• PropertyGuru Malaysia: Malaysia's leading property portal. TMOG partners with PropertyGuru for tenant placement of its furnished units and publishes property-research content on the platform, making it an adjacent ecosystem participant rather than a direct competitor.
• Cellini: Malaysian furniture and home furnishings brand. Overlaps with TMOG's furniture-supply function but does not offer full interior design, makeover, or rental-property services.

Direct peers

• Livspace: Tech-enabled interior design platform serving homeowners across India and Southeast Asia with end-to-end design-to-installation services. Most closely comparable to The Makeover Guys given its full-service makeover model and similar property-investor and homeowner customer segments.
• DesignCafe: Indian interior design platform providing modular kitchen, wardrobe, and full-home interior solutions with comparable end-to-end design, manufacture, and installation capabilities for residential customers.
• HomeLane: Indian tech-enabled interior design platform offering end-to-end home interior solutions with similar full-service, design-then-install business model targeting homeowners and property buyers across multiple Indian metros.

Broad incumbents

• MR.DIY Group: Largest Malaysian-listed broad-line home products retailer with thousands of SKUs across household goods. Overlaps with TMOG's DUK Furniture brand on home furnishings but does not offer interior design, installation, or rental-property makeover services.
• Harvey Norman: Established Malaysian and Australian retailer offering broad home furnishings, appliances, and interior products. Overlaps with TMOG in home décor but does not provide bespoke interior design or end-to-end makeover services for property investors.
• IKEA: Global home furnishing and interior retail incumbent operating multiple Malaysian locations. Overlaps with TMOG on furniture and home accessories, but does not offer the end-to-end design, renovation, and rental placement services that anchor TMOG's offering.
• Nitori Holdings: Largest Asian home furnishing retailer with a growing Southeast Asia footprint. Operates broadly in home interior goods but lacks TMOG's end-to-end design, renovation, and rental-placement service targeted at investors.

Emerging players

• Qanvast: Singapore-based interior design marketplace connecting homeowners with interior designers. Overlaps with TMOG's homeowner segment but uses a marketplace model rather than end-to-end in-house design and installation delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/themakeoverguys
• Facebookfacebook.com/themakeover.my
• Instagraminstagram.com/themakeover.my
• Xx.com/themakeoverguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Makeover Guys