QualiQuanti
Paris-based market research institute founded in 1990 delivering hybrid qualitative-quantitative studies and AI-powered Big Quali research to enterprise clients across retail, FMCG, media, luxury, and B2B sectors via proprietary panels of 400,000+ panelists.
- Company typePrivate
- Founded1990
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What QualiQuanti does
QualiQuanti is a Paris-based market research institute founded in 1990, operating under the self-described positioning of "creative intelligence." The firm delivers custom qualitative and quantitative research services to enterprise clients across retail, media, FMCG, luxury, and B2B sectors, organized into four service lines: Quali & Big Quali (focus groups, interviews, online communities, and AI-augmented large-scale qualitative research), Tendances & Sémio (trend observatories, semiological and cultural audits), Quanti & Data (large-scale surveys, barometers, longitudinal studies), and International (multi-country and intercultural studies). Its methodology, branded Enquêtes quali-quanti®, combines qualitative and quantitative techniques within single studies, drawing on a multi-disciplinary team spanning sociology, psychology, and semiology.
The firm operates two proprietary consumer panels — TestConso (350,000 French panelists) and Consumer-Worldwide (50,000 international panelists) — which provide in-house respondent access, GDPR-compliant reactivity, and a structural cost/speed advantage over competitors reliant on third-party panel brokers. AI is integrated into the "Big Quali" workflow to generate large volumes of qualitative content (photos, videos, testimonials) and is positioned via a dedicated sub-brand and a published white paper ("IA & Quali"). The firm maintains thought-leadership output through books published with Dunod on brand content, brand culture, product content, and Big Quali methodology.
QualiQuanti generates revenue through bespoke B2B professional services engagements priced on a custom project basis, with multi-year contracts and dedicated senior interlocutors per client. The company is privately held with no disclosed external funding or parent entity, led by CEO Daniel Bô, and operates with a small named team of 11–50 employees from a single Paris headquarters at 12 bis, rue Desaix, 75015 Paris. No pricing is publicly disclosed.
QualiQuanti firmographics
Firmographics- Name
- QualiQuanti
- Legal name
- QualiQuanti
- Website
- https://qualiquanti.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paris-based market research institute founded in 1990 delivering hybrid qualitative-quantitative studies and AI-powered Big Quali research to enterprise clients across retail, FMCG, media, luxury, and B2B sectors via proprietary panels of 400,000+ panelists.
- Ownership category
- akta.pro rank
QualiQuanti industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
Keywords
Where QualiQuanti is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
QualiQuanti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Market Research Studies: Bespoke qualitative and quantitative research services delivered as studies, reports, and consulting engagements. Services include focus groups, interviews, surveys, trend observatories, and semiological audits. Revenue derived from project-based professional services contracts with B2B clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
QualiQuanti product offering
Product offeringCore offering
QualiQuanti is a French market research institute that delivers custom qualitative and quantitative research studies for brands and organizations. Its offering spans focus groups, interviews, online communities, hybrid quali-quanti surveys, AI-powered Big Quali (large-scale qualitative data), trend observatories, semiological audits, and international multi-country studies, supported by proprietary consumer panels of 350,000 panelists in France (TestConso) and 50,000 internationally (Consumer-Worldwide).
Product overview
QualiQuanti is a creative intelligence institute offering a comprehensive portfolio of market research services organized into four main offerings: Quali & Big Quali (qualitative research including AI-enhanced Big Quali), Tendances & Sémio (trends and semiological analysis), Quanti & Data (quantitative research), and International (cross-cultural studies). The company operates proprietary consumer panels including TestConso (350,000 French panelists) and Consumer Worldwide (50,000 international panelists). As 35-year pioneers in brand content, brand culture, product content, and gender marketing, QualiQuanti distinguishes itself through hybrid methodologies combining qualitative and quantitative approaches, leveraging AI for Big Quali research at scale, and offering specialized publications and white papers on emerging research methodologies.
Differentiator
Problem solved
Functional benefit
Brands
- Big Quali: Qualitative research at scale using AI and mass data collection (photos, videos, testimonials).
- Enquêtes quali-quanti®
Products and services
- Quali & Big Quali Qualitative research services including focus groups, interviews (in-person and remote), online communities, hybrid quali-quanti surveys, and Big Quali methodology enhanced with AI for large-scale qualitative data collection (photos, videos, testimonials). Designed for brands seeking deep consumer insights.
- Tendances & Sémio Trend observation and semiological analysis services including observatories, trend publications (cahiers de tendances), cultural audits, and semiological audits for brand and market analysis. Targeted at brands seeking to decode cultural and semiological trends.
- Quanti & Data Quantitative research and data analysis services including large-scale surveys (enquêtes grand nombre), barometers, and longitudinal studies for market intelligence. Used by brands for measuring attitudes, behaviors, and market trends over time.
- International Multi-country and cross-cultural research services including international studies, intercultural research, and ethnic marketing studies (marketing ethnique) for global market expansion.
- TestConso Panel Proprietary consumer panel of 350,000 panelists in France, ensuring reactivity and GDPR compliance for survey research. Serves as panel infrastructure for QualiQuanti's research operations.
- Consumer Worldwide Panel International proprietary consumer panel of 50,000 panelists for cross-country research and global market studies, enabling multi-country and intercultural research deployment.
Quantifiable outcome
- 350,000 French panelists and 50,000 international panelists available for rapid research deployment
- +1 more outcomes
Companies that use QualiQuanti
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
QualiQuanti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
QualiQuanti partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TestConsocoreProprietary French panel provider with 350,000 panelists. Provides panel infrastructure for consumer research in France, ensuring reactivity and GDPR compliance for QualiQuanti research operations.
- Consumer-WorldwidecoreInternational panel provider with 50,000 panelists supporting multi-country and intercultural research studies. Provides panel access for international research operations.
- Big Quali PlatformcoreAI-powered large-scale qualitative research methodology and platform. Enables generation of massive qualitative data (photos, videos, testimonials) at scale with diverse perspectives, complementing traditional qualitative research.
- DunodminorAcademic and professional publisher distributing QualiQuanti's books on brand content, brand culture, product content, and Big Quali methodology.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
QualiQuanti competitors and assessment
Company assessmentDirect peers
- BVA: French market research institute offering qualitative and quantitative consumer insights to brands. Directly comparable to QualiQuanti in methodology, geographic focus (France), and enterprise B2B client base in FMCG, retail, and media.
- Toluna: Global consumer insights provider combining a large proprietary online panel with quant/qual research services. Comparable to QualiQuanti through its proprietary panel infrastructure and hybrid research offerings.
- Bilendi: Paris-based technology and panel provider for market research offering proprietary access panels and data collection services. Comparable through its panel-as-asset model and French enterprise client base.
- Ifop: Paris-based opinion and market research firm with a long history in qualitative, quantitative, and opinion polling work. Overlaps with QualiQuanti in French-anchored B2B research services and brand/communication studies.
- Harris Interactive (France): French arm of the Harris Interactive network, providing online custom research, panels, and hybrid methodologies to enterprise clients. Comparable in operating geography, client type, and qualitative/quantitative service mix.
Broad incumbents
- GfK (part of NIQ): Major research firm offering consumer, brand, and communication insights across global markets. Overlaps with QualiQuanti's brand/content and offer research focus, but at significantly larger scale.
- Ipsos: Paris-headquartered global market research leader offering qualitative and quantitative insights across industries. Comparable to QualiQuanti in primary geography (France), research methodology mix, and brand/communication research focus, but at vastly greater scale and breadth.
- NielsenIQ: Global measurement and consumer insights firm serving FMCG, retail, and media clients with quantitative and qualitative intelligence. Overlaps with QualiQuanti on brand and offer research but at far greater scale.
- Kantar: Global market research and insights giant with deep brand and communications research practices. Comparable in offering type (brand/content research) but operates at much larger scale and breadth than QualiQuanti.
Emerging players
- Panelabs / Dynata: Global first-party data and consumer panel platform providing survey research, sample, and insights. Comparable to QualiQuanti through online panel infrastructure and B2B research delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
QualiQuanti social profiles
Digital presenceQualiQuanti financial estimates
Financial estimateRevenue estimate
Valuation estimate
QualiQuanti leadership team
Management profileNumber of profiles
Profiles6 records
QualiQuanti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QualiQuanti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QualiQuanti
What does QualiQuanti do?
QualiQuanti is a French market research institute that delivers custom qualitative and quantitative research studies for brands and organizations. Its offering spans focus groups, interviews, online communities, hybrid quali-quanti surveys, AI-powered Big Quali (large-scale qualitative data), trend observatories, semiological audits, and international multi-country studies, supported by proprietary consumer panels of 350,000 panelists in France (TestConso) and 50,000 internationally (Consumer-Worldwide).
Is QualiQuanti a public or private company?
QualiQuanti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QualiQuanti founded?
QualiQuanti was founded in 1990. It employs 11 to 50 people.
Where is QualiQuanti based?
QualiQuanti is headquartered in Paris, France, in the Europe region.
How does QualiQuanti make money?
One revenue line is on record: custom Market Research Studies.
Who are QualiQuanti's main competitors?
Direct peers on record are BVA, Toluna, Bilendi, Ifop and Harris Interactive (France). Broad incumbents are GfK (part of NIQ), Ipsos, NielsenIQ and Kantar. Panelabs / Dynata is listed as an emerging player.
Does QualiQuanti have an API?
No public API is recorded for QualiQuanti.
What industry is QualiQuanti in?
QualiQuanti's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191.