Mediatech Marketing Pte Ltd

What Mediatech Marketing Pte Ltd does

Mediatech Marketing Pte Ltd is a Singapore-based Auto ID and Point-of-Sale (POS) specialist founded in 1994 by a former Vice President of the Singapore Computer Society and a group of Auto ID professionals. The company distributes and integrates a broad portfolio of barcode scanners, mobile computers (handheld, vehicle-mounted, wearable, tablets), RFID systems (antennas, fixed and handheld readers, sleds, RFID printers), barcode printers, POS terminals and peripherals, WLAN infrastructure, machine vision and fixed industrial scanners, and software solutions. Core hardware is sourced from tier-one global OEMs — Zebra and Honeywell are described as Core channel partners, with Posiflex, Pioneer, Datamax-O'Neil, Intermec, BarTender, Loftware NiceLabel, Citrus Solutions, Toshiba, and Extreme Networks as additional partners. Mediatech overlays this OEM portfolio with proprietary software (Asset Tracking System, Asset Management System, Inventory Management System) and professional services including consulting, site surveys, staging, pre-configuration, system integration, project management, software development, installation, and ongoing maintenance and helpdesk support.

The firm operates a direct enterprise field sales model targeting retail, healthcare, transportation and logistics, manufacturing, government, hospitality, and education customers across Singapore and the wider Asia-Pacific region. Revenue is generated through three streams: hardware sales (one-time capital purchases of scanners, mobile computers, RFID, printers, POS), professional services (consulting, integration, project management), and managed services (extended warranty, depot and on-site repair, preventive maintenance, helpdesk). Pricing is quote-based and consultative; the company does not publish pricing publicly. Mediatech has been repeatedly recognized by Zebra (Business Partner of the Year Rest of Asia 2021; Top Mobile Computer Partner 2024; Top Revenue Mobile Computer 2025) and Honeywell (2023 Partner of the Year Singapore), evidencing strong standing within the regional partner ecosystem. The company is privately held with no disclosed funding rounds, no parent company, and no subsidiaries.

Name

Mediatech Marketing Pte Ltd

Legal name

Mediatech Marketing Pte Ltd

Website

https://mediatec.com.sg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediatech Marketing Pte Ltd is a Singapore-based Auto ID and POS specialist founded in 1994 that distributes and integrates barcode scanners, mobile computers, RFID, printers, POS systems, and proprietary asset/inventory software for enterprise customers in retail, healthcare, logistics, manufacturing, government, hospitality, and education across Singapore and the wider Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Auto ID and Point-of-Sale Solutions

NAICS

Professional, Scientific, and Technical Services (54), Packaging and Labeling Services (56191)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Services-Computer Programming Services (7371)

akta.pro primary industry

Asset Recovery, Reverse Logistics & Returns Tracking (RTI Retrieval/Exception Mgmt) (TLAEAMAL)

akta.pro secondary industry

Pallet Tracking & Pool Management (Wood/Plastic/CHEP-style) (TLAEAMAB)

Keywords

• Barcode scanners
• RFID solutions
• Point-of-sale systems
• Mobile computers
• Enterprise data capture

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Mediatech generates primary revenue through the sale of Auto ID and POS hardware including barcode scanners, mobile computers, RFID devices, printers, and point-of-sale terminals from brand partners such as Zebra, Honeywell, Posiflex, and others. Products are sold as one-time capital purchases with associated supplies (labels, tags, ribbons).
2. Professional Services: Services include consulting (bar coding strategies, data collection strategies, wireless networking design), RFID/Wireless site surveys, staging services, pre-configuration, system integration, project management, software development, and hardware/software installation. Rendered by a team of skilled and experienced sales and technical engineers.
3. Maintenance and Support Services: Extended warranty and maintenance contract services, depot and on-site hardware maintenance/repair, and preventive maintenance services provided by certified engineers. Helpdesk and technical support hotline operates Monday to Friday, 9am to 6pm.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mediatech Marketing Pte Ltd is a Singapore-based Auto ID and Point-of-Sale specialist that distributes barcode scanners, mobile computers, RFID devices, barcode printers, POS terminals, and WLAN infrastructure from brands such as Zebra, Honeywell, Posiflex, Pioneer, Datamax-O'Neil, Intermec, and Toshiba. The company packages this hardware with proprietary software (Asset Tracking System, Asset Management System, Inventory Management System), third-party software (BarTender, Loftware NiceLabel, Citrus Solutions), and end-to-end professional services including consulting, site surveys, staging, system integration, project management, installation, and maintenance/support.

Product overview

Mediatech Marketing Pte Ltd is an Auto ID and Point-of-Sale (POS) specialist offering an extensive portfolio of hardware products and solutions. The company's product portfolio centers around barcode scanners (including general purpose, rugged, healthcare, and fixed mount models), mobile computers (handheld, vehicle-mounted, wearable, and tablets), RFID systems (antennas, fixed readers, handheld readers, sleds, and printers), printers (card, desktop, industrial, and mobile), POS systems (terminals, kiosks, peripherals), WLAN infrastructure (access points, controllers, switches), and software solutions (asset tracking, inventory management, barcode labelling). The portfolio features products from major brands including Zebra, Honeywell, Posiflex, Pioneer, and others. Beyond product sales, Mediatech provides professional services including consulting, site surveys, staging, system integration, project management, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Barcode Scanners Portfolio of handheld, hands-free, rugged, healthcare, and fixed-mount barcode scanners for retail, warehouse, and manufacturing environments, sourced from brands such as Zebra (DS2200, DS3600, DS4600, DS8100, DS9300 series) and Honeywell (Voyager, Xenon, Orbit series).
• Mobile Computers Handheld, healthcare, vehicle-mounted, wearable computers and tablets (e.g., Zebra TC7X and TC5X Series, Honeywell CT30XP, CT40 XP, CK65, ScanPal EDA series) for enterprise workforce productivity and data collection across multiple industries.
• RFID Products Complete RFID portfolio including antennas, fixed readers, handheld readers, RFID sleds (e.g., Zebra RFD40 and RFD90), RFID printers, and labels/tags for supply chain visibility and asset tracking.
• Printers and Supplies Card, desktop, industrial, and mobile barcode printers (e.g., Zebra ZQ300 Plus, ZQ600 Plus, ZD600, ZT600 series) along with associated supplies including labels, tags, receipt paper, ribbons, and RFID wristbands.
• Point of Sale (POS) Solutions Multifunctional POS offerings including POS terminals, kiosks, POS scanners, peripherals (printers, cash drawers), and bundled POS software for hospitality, retail, and entertainment deployments, sourced from Posiflex (RT/XT series, EK-2130), Pioneer (CT18 CarisTouch, Cyprus, S-Line II, ST3), and Citrus Solutions (JennyOne, Orange Solution).
• WLAN Infrastructure Wireless networking products including access points, controllers, and switches for enterprise WLAN deployments, distributed under channel-partner relationships with Extreme Networks (and previously with Zebra's WLAN business).
• Software and Solutions Industry-specific software including Mediatech's proprietary Asset Tracking System (ATS), Asset Management System (AMS), and Inventory Management System (IMS), plus distributed BarTender labelling software, Loftware NiceLabel, and Citrus Solutions F&B/hospitality POS software.
• Machine Vision and Fixed Industrial Scanners Fixed industrial scanners, smart sensors, and machine vision cameras used for manufacturing quality control, track-and-trace, and automation applications.
• Professional Services Consulting on bar coding, data collection, and wireless networking strategies; RFID/wireless site surveys; hardware staging and pre-configuration; system integration; project management; custom software development; and hardware/software installation, rendered by Mediatech's certified sales and technical engineers.
• Maintenance and Customer Support Services Extended warranty and maintenance contracts, depot and on-site hardware maintenance and repair, preventive maintenance services, and a Monday–Friday 9am–6pm helpdesk and technical support hotline with dedicated lines for Auto ID, Zebra, and POS product support.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• ZebracoreChannel Partner/ Reseller/ DistributorMediatech is an authorized reseller and business partner of Zebra Technologies, distributing a comprehensive range of Zebra products including barcode scanners (DS2200, DS4600, DS8100, DS9300, DS3600 series), mobile computers (TC5X, TC7X, MC33XX series), RFID devices (RFD40, RFD90 sleds), printers (ZQ600 Plus, ZD600, ZT600 series), and machine vision solutions. Mediatech has received multiple Zebra partner awards including Top Revenue Partner, Top Mobile Computer Partner, and Business Partner of the Year (Rest of Asia).
• HoneywellcoreChannel Partner/ Reseller/ DistributorMediatech is an authorized distributor of Honeywell products including barcode scanners (Voyager, Xenon, Orbit series), mobile computers (CT30XP, CT40 XP, CK65, ScanPal EDA series), RFID readers (IH25), and printers. Mediatech was awarded Honeywell's 2023 Partner of the Year for Singapore.
• PosiflexmajorChannel Partner/ Reseller/ DistributorMediatech distributes Posiflex POS terminals (RT Series, XT Series), kiosks (EK-2130), POS peripherals (Aura PP printers, CR cash drawers), and related hardware for retail and hospitality environments.
• PioneermajorChannel Partner/ Reseller/ DistributorMediatech distributes Pioneer POS products including touchscreen terminals (CT18 CarisTouch, Cyprus, S-Line II, ST3), thermal printers (STEP-5E), and cash drawers for point-of-sale deployments.
• Datamax-O'NeilmajorChannel Partner/ Reseller/ DistributorMediatech distributes Datamax-O'Neil barcode printer products as part of its printer portfolio.
• IntermecmajorChannel Partner/ Reseller/ DistributorMediatech distributes Intermec (now part of Honeywell) Auto ID and data collection products including barcode scanners and mobile computers. Mediatech has experience with Intermec products and provides support and services for these product lines.
• BarTendermajorChannel Partner/ Reseller/ DistributorMediatech distributes BarTender labelling software products including Professional Edition, Automation Edition, and Enterprise Edition for barcode labelling and card printing applications.
• Loftware NiceLabelmajorChannel Partner/ Reseller/ DistributorMediatech distributes Loftware NiceLabel cloud, label management system (LMS), and designer products for cloud-based and enterprise label design and printing. Mediatech introduced NiceLabel to its portfolio in 2023.
• Citrus SolutionsmajorChannel Partner/ Reseller/ DistributorMediatech distributes Citrus Solutions POS software products including JennyOne Android POS Solution and Orange Solution for F&B and hospitality environments.
• ToshibaminorChannel Partner/ Reseller/ DistributorMediatech recently added Toshiba (as of 2026) to its brand portfolio for POS and related technology products.
• Extreme NetworksminorChannel Partner/ Reseller/ DistributorMediatech was a channel partner for Extreme Networks for WLAN infrastructure products. The partnership was relevant when Zebra's WLAN business was transferred to Extreme Networks in 2016.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TD SYNNEX: Large multi-category technology distributor serving resellers and integrators globally, with meaningful AIDC and POS exposure. Comparable to Mediatech in distribution and reseller-of-OEM-function but at much broader scale and product breadth.
• Arrow Electronics: Global broad-line technology distributor with enterprise solutions including mobility, sensors, and embedded computing. Overlaps with Mediatech in distributing enterprise-grade hardware and providing integration services, but operates much more broadly across electronic components and enterprise IT.
• Ingram Micro: Global IT distribution giant with broad portfolio including AIDC, mobility, and POS categories. Overlaps with Mediatech's hardware distribution and integration services but operates at vastly broader scale and across all IT categories rather than specializing in AIDC.

Regional players

• Esprinet: Leading IT and AIDC distributor in Southern Europe (Italy/Spain) with similar mixed hardware/services model. Comparable in business model to Mediatech (hardware distribution plus professional services) but primarily serves European rather than APAC markets.
• ALSO Group: European technology distributor with AIDC, POS, and mobility categories. Similar value-added distribution business model to Mediatech though primarily serving DACH/Nordic geographies rather than Singapore/APAC.

Direct peers

• JLT Mobile Computers: Specialist provider of rugged mobile computing solutions for warehousing, logistics, and transportation. Highly comparable to Mediatech's mobile-computing line of business and shares the same target end-customers in T&L and supply-chain verticals.
• ScanSource: Global value-added distributor of barcode scanners, mobile computing, POS, and AIDC solutions from Zebra, Honeywell, and other major vendors. Directly comparable business model to Mediatech as a multi-vendor AIDC/POS specialist targeting enterprise and mid-market customers.
• BlueStar: US-headquartered AIDC specialist distributor with deep focus on barcode/RFID and POS solutions. Highly comparable to Mediatech in terms of vertical-specialized AIDC distribution, value-added services, and reliance on Zebra/Honeywell vendor partnerships.

Others

• Star Micronics: Manufacturer of POS and label printers as well as printer supplies. Comparable to Mediatech's printer and supplies line of business from a vendor/manufacturer perspective, where Star competes alongside the Zebra and Datamax-O'Neil brands that Mediatech sells.
• Posiflex: Global manufacturer of POS terminals, kiosks, and peripherals that Mediatech distributes under its Major strategic-tier partnership. Comparable as a POS ecosystem counterpart (OEM rather than direct competitor), useful for benchmarking Mediatech's go-to-market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MediatechMarketingPteLtd
• LinkedInlinkedin.com/company/mediatech-marketing-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatech Marketing Pte Ltd