Alloy Wealth Management

What Alloy Wealth Management does

Alloy Wealth Management is a privately held, independent wealth management firm founded in 2011 by Mark Henry and headquartered in Charlotte, North Carolina. The firm serves pre-retirees and retirees across the Carolinas through an integrated offering that spans retirement planning, estate planning, tax planning, investment management, insurance services and fixed indexed annuities. Investment advisory services are delivered through the affiliated entity Alloy Wealth Holdings LLC dba Alloy Investment Management, a state-registered investment adviser in North Carolina and South Carolina, while insurance products are offered through Alloy Wealth Management Inc.; both entities are affiliated by common ownership.

The firm's go-to-market is a field-sales, community-led model. Prospects are acquired primarily through long-form local media (Living Large TV broadcast on seven regional TV stations, Living Large Radio on five regional stations, and a weekly Money Matters segment on WCNC Charlotte), in-person educational workshops held at restaurants and venues across NC and SC, and digital lead-capture tools such as the Alloy Risk Quiz and Riskalyze-powered risk assessment. There is no proprietary technology platform; the firm operates on third-party tools (Matomo, Riskalyze, Google Workspace) and a self-described Senior Application Engineer supports internal technology. Operations are organized around a Charlotte headquarters and four additional offices in Greenville SC, Mint Hill NC, Huntersville NC and Albemarle NC (coming soon), each staffed with a Director of Client Relations supporting local advisors.

Revenue is generated from three streams: recurring investment advisory fees on assets under management through the affiliated RIA, commissions on insurance products (term and permanent life, fixed indexed annuities) sourced through carrier relationships, and professional-services fees for comprehensive written financial plans. Pricing is not publicly disclosed and prospective clients are routed through a toll-free number and website contact form. The firm positions itself on a fiduciary standard of care and independence (multi-carrier access), with no institutional or private equity backing disclosed.

Name

Alloy Wealth Management

Legal name

Alloy Wealth Management Inc.

Website

https://alloywealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alloy Wealth Management is an independent, fiduciary wealth management firm serving pre-retirees and retirees in North and South Carolina through integrated retirement, estate, tax, investment and insurance planning, distributed via local TV/radio media and a multi-office field-sales model.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Retirement planning
• Wealth management
• Estate planning
• Investment advisory
• Insurance products

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Alloy Wealth Holdings LLC dba Alloy Investment Management is a state-registered investment adviser in North Carolina and South Carolina. Revenue is generated through investment advisory fees, likely charged as a percentage of assets under management (AUM) or flat fees for financial planning.
2. Insurance Product Commissions: Insurance services are offered through Alloy Wealth Management Inc. The firm earns commissions on insurance products including term/permanent life insurance, fixed indexed annuities, and other insurance policies. As an independent firm with access to nearly every carrier, commissions represent a revenue stream from product sales.
3. Financial Planning Services: The firm provides comprehensive written financial plans covering retirement planning, estate planning, tax planning, and investment management. Revenue is generated through planning fees, which may be one-time or recurring advisory fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alloy Wealth Management is an independent, fiduciary wealth management firm providing comprehensive retirement, estate, tax, and investment planning services to pre-retirees and retirees across North and South Carolina. Through affiliated entity Alloy Wealth Holdings LLC dba Alloy Investment Management, the firm delivers investment advisory services, while insurance products (life insurance, fixed indexed annuities) are offered through Alloy Wealth Management Inc. The firm produces Living Large TV and Living Large Radio as media channels to educate the public on retirement planning.

Product overview

Alloy Wealth Management is a wealth management firm offering an integrated suite of financial services to pre-retirees and retirees in the Carolinas. The company's core offerings span Retirement Planning, Estate Planning, Investment Management, Insurance Services, Fixed Indexed Annuities, and Tax Planning, all delivered under a fiduciary standard. The firm operates through its affiliated entity Alloy Wealth Holdings LLC dba Alloy Investment Management for investment advisory services. Additionally, the company produces media content including Living Large TV (television program) and Living Large Radio (radio show) to educate the public on financial topics.

Differentiator

Problem solved

Functional benefit

Brands

• Living Large TV: TV program hosted by CEO Mark Henry featuring economic headlines and retirement planning guidance.
• Living Large Radio

Products and services

• Retirement Planning Comprehensive retirement planning services including income plan design, tax-advantaged distribution strategies, Social Security filing optimization, and Required Minimum Distribution (RMD) management for pre-retirees and retirees in the Carolinas.
• Estate Planning Estate planning services including creation of wills and trusts, healthcare directive documentation, beneficiary designation analysis, and tax-efficient wealth transfer planning for pre-retirees and retirees.
• Investment Management Investment management services provided through Alloy Investment Management, focused on portfolio construction aligned with client risk tolerance and time horizons, including strategies for protecting savings during market downturns.
• Insurance Services Insurance services including personal insurance, liability insurance, and life insurance products (term, whole, and universal) with access to multiple carriers for comprehensive coverage comparison and selection.
• Fixed Indexed Annuities Fixed Indexed Annuity (FIA) products offering guaranteed principal protection with potential for market-linked returns, providing tax-advantaged retirement income solutions for safe-money allocation.
• Tax Planning Tax planning and tax bill management services including strategies for managing Required Minimum Distributions, reducing withdrawals and tax liability, and maintaining lower tax brackets throughout retirement.

Quantifiable outcome

• Plan designed to ensure client doesn't outlive their money through age 90 with a financial cushion
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• WCNC CharlottecoreGTM or Marketing PartnerPrimary media partner for Mark Henry's weekly Money Matters segment on WCNC Charlotte (NBC affiliate), a flagship local TV station in the Charlotte market. The segment provides financial education content reaching a broad retirement-interested audience.
• WLOS ABC, WBTV CBS, WHNS FOX, WJZY Fox, WYFF NBCcoreGTM or Marketing PartnerRegional broadcast TV stations airing Living Large TV across the Carolinas. Mark Henry's weekly show simplifies economic headlines and retirement planning for pre-retirees and retirees across multiple markets.
• Living Large ProductionscoreStrategic or Co-development PartnerProduction entity behind Living Large TV and Living Large Radio, producing Mark Henry's financial education content across TV and radio platforms.
• WCRU, WRHI, WBT, WSIC, WORDcoreGTM or Marketing PartnerRegional radio stations airing Living Large Radio on weekends, extending Mark Henry's reach into the Carolinas radio market with financial education and retirement planning content.
• WCNC Charlotte, Yahoo Finance, Good Men Project, US News, Investment News, Boston Globe, MSN, Fox 5, WTOP (media appearances)minorGTM or Marketing PartnerNews and media outlets where Mark Henry and Alloy Wealth Management appear with financial planning commentary, generating earned media and brand awareness.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cetera Financial Group: Independent broker-dealer/RIA hybrid network supporting independent advisors with retirement, insurance, and wealth management solutions. Highly comparable business model to Alloy's integrated insurance + RIA structure, though serving a much broader geographic footprint.
• Carson Group: Independent wealth management platform supporting affiliated RIAs serving mass-affluent and retirement-focused clients. Like Alloy, it combines RIA advisory with insurance and annuity solutions and emphasizes a fiduciary, multi-carrier model, but at much greater scale and national reach.
• Hightower Advisors: Independent RIA platform that partners with breakaway advisors from wirehouses and broker-dealers to build retirement-focused wealth management practices. Comparable to Alloy in fiduciary positioning, insurance integration, and advisor-led service model, but with a multi-billion-dollar AUM footprint.
• Commonwealth Financial Network: Independent broker-dealer and RIA hybrid supporting independent financial advisors serving retirement-planning clients. Comparable to Alloy in its independent, multi-product (advisory + insurance/annuity) model and advisor-led client relationships.
• Mariner Wealth Advisors: Independent national RIA offering comprehensive retirement, estate, tax, and insurance planning to individuals and families. Closely comparable service mix to Alloy's retirement/estate/tax/insurance stack, with insurance integration and fiduciary delivery.
• Sanctuary Wealth: Independent wealth management platform built for breakaway advisors serving high-net-worth and mass-affluent clients with comprehensive planning. Comparable to Alloy in fiduciary, independent, planning-led positioning, with a similar advisor-centric service ethos.

Broad incumbents

• Edelman Financial Engines: Large national RIA serving mass-affluent and retirement-focused households with comprehensive financial planning, including retirement income, Social Security, and tax strategies. Comparable target customer and service set to Alloy, but at vastly greater scale and with proprietary planning technology.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of advisors with RIA, brokerage, and insurance/annuity solutions for retirement-focused clients. Highly comparable insurance-integrated wealth model to Alloy, with the broadest advisor support infrastructure in the independent channel.
• Creative Planning: One of the largest independent RIAs in the U.S., providing retirement, estate, tax, and investment planning to a national mass-affluent and HNW client base. Comparable to Alloy in fiduciary, fee-based, comprehensive-planning positioning, with a much broader national footprint.
• Fisher Investments: Large independent investment manager focused primarily on retirement-age high-net-worth households, with heavy use of media (TV, print, digital) for client acquisition. Comparable to Alloy in its media-led GTM motion and retirement-income target customer, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alloy Wealth Management