GO.WEST

What GO.WEST does

GO.WEST Communications GmbH is a privately held, full-service digital agency headquartered in Salzburg, Austria, operating for over 20 years and serving enterprise clients across the DACH region (Austria, Germany, Switzerland). The agency delivers end-to-end digital solutions spanning brand positioning and corporate identity, corporate web design, e-commerce (Shopware, Shopify, custom builds), content production (photo, video, VR/AR, 3D), digital marketing (SEO, SEA, social media advertising, newsletter marketing via CleverReach), and graphic design with print production. Technology delivery is based on standard web stacks (HTML, CSS, JavaScript) and content management systems including TYPO3, WordPress, and headless-CMS architectures with API integrations to CRM and data-collection tools.

The agency's core verticals are tourism/hospitality and industrial/B2B clients, with marquee references including the Red Bull ecosystem (Hangar-7, The Flying Bulls) and a portfolio of premium Alpine hotels and resorts. Service delivery is anchored in the proprietary RETHINXX methodology, which combines user-centered design with emotional storytelling, and is supported by Google Ads Display and Search certifications. The offering has been recently extended with Generative Engine Optimization (GEO) services targeting AI-driven search and answer systems.

Commercially, GO.WEST runs a sales-led, project-based engagement model with quote-driven pricing and multi-year contracts, complemented by retainer arrangements for ongoing marketing and maintenance. Customer acquisition relies on the agency's own website (SEO-optimized), an active social media presence (Instagram, Facebook), content marketing, and direct outreach. The company operates as an independent, management-owned entity with no disclosed institutional investors, funding rounds, or parent company.

Name

GO.WEST

Legal name

GO.WEST Communications GmbH

Website

https://go-west.at

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GO.WEST Communications GmbH is a Salzburg-based, privately held full-service digital agency operating for 20+ years, serving enterprise clients across Austria, Germany, and Switzerland with branding, web design, e-commerce, digital marketing, and content production, anchored in its RETHINXX storytelling methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: GO.WEST generates revenue through project-based digital agency services including web design, e-commerce development, branding, graphic design, digital marketing, and content creation. Pricing is project-based and quote-driven, with ongoing retainer arrangements possible for continued marketing and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GO.WEST Communications GmbH is a full-service digital agency based in Salzburg, Austria, delivering end-to-end digital solutions for B2B clients. The agency offers web design and corporate website development, e-commerce implementations (Shopware, Shopify, custom), branding and corporate identity, digital marketing (SEO, SEA, social ads, Generative Engine Optimization), content creation (photo, video, 3D, VR), graphic design and print production, and web technology services including CMS implementation (TYPO3, WordPress, headless CMS).

Product overview

GO.WEST is a full-service digital agency based in Salzburg, Austria, operating for over 20 years. The agency offers a unified portfolio of integrated digital services organized around a core competency model — from brand positioning and corporate identity through to web design, e-commerce, content marketing, digital marketing, social media management, graphic design, and print production. The portfolio is structured around five primary service pillars: Positioning/Websites (covering branding, webdesign, corporate websites, webconcept, landing pages, and mobile-first optimization), Webshops/E-Commerce (covering Shopware, Shopify, and custom e-commerce solutions), Digital Marketing (covering SEO, SEA, GEO, social media, newsletter/email marketing via CleverReach), Content & Creative (covering content marketing, video, photography, VR/AR, storytelling, and graphic design), and Technology (covering HTML/CSS/JavaScript programming, CMS implementation including TYPO3 and Headless-CMS). The agency also serves specialized segments including tourism/hospitality, B2B/industrial companies, and aviation. The GO.WEST Rethinxx brand underpins the agency's approach to creative and technical excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign / Corporate Websites Professional web design and corporate website development services for businesses, covering UX strategy, UI design, responsive and mobile-first layouts, wireframing, user-centered design, and frontend/backend technical implementation, including workshops, web analysis, concept, design, development, ongoing maintenance, and DSGVO-compliant delivery.
• E-Commerce / Webshops E-commerce and online shop development services for retailers and B2B sellers, including platform selection (Shopware, Shopify, custom), product configuration, customer journey design, usability optimization, payment processing, interface management, design, technical implementation, and ongoing digital marketing support.
• Digital Marketing (SEO & SEA) Search engine optimization and paid search services for businesses, including on-page, off-page, performance and usability SEO, Google Ads and Bing Ads campaigns, Facebook/Instagram/LinkedIn advertising, and ongoing campaign optimization and monitoring. The agency is certified by Google Ads for Display and Search.
• Content Marketing Content strategy, creation and production for businesses, including target-group analysis, content planning, SEO-optimized web copy, video production (script, story, direction), photography, VR/AR applications, 360° videos, 3D scans, and newsletter/email marketing.
• Branding & Corporate Identity Brand positioning, corporate identity, and corporate design services for businesses, including naming, claim development, color and typography selection, logo creation, graphic style guidelines, and production of brand collateral such as business cards, stationery, brochures, packaging, vehicle graphics, and promotional items.
• Graphic Design (Print & Production) Graphic design for print and digital media for businesses, including graphic conception, key visuals, logos, business cards, print products (folders, magazines), mailing and lettershop services, paper selection, finishing techniques (varnishing, lamination, die-cutting, folding, binding), and full print production management.
• Social Media Management Social media strategy and management for businesses, including channel strategy and setup, content creation (captions, stories, reels, TikTok, posts), paid social advertising on Facebook, Instagram, LinkedIn, XING, and YouTube, community management, coaching, workshops, and ongoing posting and analytics.
• Web Technology / Web Programming Web programming and technology implementation services for businesses, including HTML/CSS/JavaScript development, CMS implementation (TYPO3, WordPress, headless CMS), frontend and backend development, hosting setup, and server management.
• Generative Engine Optimization (GEO) Optimization of business content for AI-based search and answer systems, including generative search engines, AI assistants, and large language models. Focuses on semantic content structures, topical authority, clear entities, consistent statements, and integration of SEO with GEO to improve visibility in AI-generated responses.
• Web Concept Development Digital concept development for businesses, including web analysis, target-group analysis, usability and user-experience analysis, content strategy, mobile-first approach planning, conversion optimization, and cross-media planning.
• Landing Page Design Conversion-optimized landing page creation for businesses, including user research, headline and call-to-action design, value proposition formulation, contact and booking form optimization, and A/B testing for campaign performance.
• Newsletter Marketing

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aperto (IBM iX): Berlin-based digital agency (now part of IBM iX) focused on web design, content platforms, digital marketing, and strategy. Comparable in digital-first full-service delivery to enterprise DACH clients.
• Scholz & Volkmer: Wiesbaden-based digital agency with brand, UX, content, and digital marketing capabilities, long-standing DACH heritage and premium brand clients — close structural match to GO.WEST.
• nexum: Cologne-based digital agency focused on strategy, web/portal development, content, and digital marketing. Directly comparable service stack and DACH client base.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency (now part of Accenture Song) specializing in web design, e-commerce platforms, digital marketing, and content. Closely comparable to GO.WEST in service portfolio, German-market orientation, and target customers.
• denkwerk: Cologne-based full-service digital agency offering web design, e-commerce, content, SEO/SEA, and digital strategy. Directly comparable in service mix, DACH footprint, and mid-to-large enterprise client base (including premium B2B brands).
• TWT Digital Group: Düsseldorf-based digital agency offering web design/development, e-commerce, digital marketing, and creative services. Directly comparable in service portfolio and DACH mid-market positioning.
• kolle rebbe: Hamburg-based creative and digital agency offering brand strategy, web design, content, and digital marketing. Comparable as a mid-sized German full-service agency competing for premium brand clients.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered creative and digital agency with strong DACH presence and full-service brand, advertising, and digital capabilities. Operates as a broader incumbent with similar end-to-end service model but at significantly larger scale than GO.WEST.
• Serviceplan Group: Europe's largest owner-managed agency group, headquartered in Munich. Operates a multi-brand model covering digital, creative, media, and tech — overlapping GO.WEST's offerings but at much larger scale across DACH.

Regional players

• HMS Marketing: Austrian marketing and digital agency offering brand strategy, digital marketing, content, and design. Regional comparable serving Austrian SMEs and mid-market clients with similar full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/gowest.digitalagency
• Instagraminstagram.com/gowest.at
• LinkedInlinkedin.com/company/go-west-communications-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO.WEST