Din Tur

What Din Tur does

Din Tur is the public transport operating brand of Kommunalförbundet Kollektivtrafikmyndigheten i Västernorrlands län, the statutory public transport authority for Västernorrland County in northern Sweden. The organization coordinates bus services across all 7 municipalities in the county (Ånge, Sundsvall, Timrå, Härnösand, Kramfors, Sollefteå, and Örnsköldsvik), including city traffic in 4 major towns, and operates specialized disability transport (färdtjänst and riksfärdtjänst) and patient transport (sjukresor) services under public mandate.

The digital platform is built around the Din Tur mobile app (iOS/Android) for ticket purchasing and trip planning, an e-tjänster web portal at e-tjanster.dintur.se for färdtjänst applications and medical certificate submission, the Mina sidor account portal, the Paxa real-time passenger information service, and the Serviceresor Västernorrland app for specialized transport bookings. Identity is handled via BankID through GrandID/Svensk E-identitet integration, and address data is reconciled against the SPAR population registry. All digital properties are required to comply with WCAG 2.1 Level AA under Swedish law. Operating delivery is outsourced under 10-year traffic contracts (Dec 2027–June 2037) awarded to Vy Buss AB and Byberg & Nordin Busstrafik AB, valued at approximately 5.6 billion SEK in aggregate.

Revenue mechanics combine fare revenue (30-day city, municipal, county, and route tickets, with a temporary 50% state-subsidized reduction running July–December 2026), specialized transport service fees, and statutory government funding through the Kommunalförbundet and member municipalities. Pricing is structured as monthly subscriptions for 30-day tickets (e.g., 417 SEK adult city ticket, 787 SEK adult county ticket pre-subsidy). Customer segments include general commuters, persons with disabilities (färdtjänst), healthcare transport users (sjukresor), and corporate clients (Din Tur Företag). The organization employs 101–250 staff and is headquartered in Ånge, Sweden.

Name

Din Tur

Legal name

Din Tur (Kommunalförbundet Kollektivtrafikmyndigheten i Västernorrlands län)

Website

https://dintur.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Din Tur is the statutory public transport authority for Västernorrland County, Sweden, operating regional bus services, city traffic in 4 towns, and specialized disability and patient transport across all 7 county municipalities under a municipal federation (Kommunalförbundet).

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (485210), Special Needs Transportation (485991)

SIC

Transportation Services (4700)

akta.pro primary industry

Ground Transportation & Transfers Coordination (HSACAKAD)

akta.pro secondary industry

Facility-Based Patient Transport (Hospitals, SNFs, Dialysis Centers) (TLAFAKAG)

Keywords

• Public bus transport
• Regional transit services
• Disability transport
• Patient transport services
• Public transport tickets

Headquarters

HQ city

Ånge

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Transport Ticket Sales: Revenue generated from sale of 30-day tickets, single journey tickets, and period passes for bus services throughout Västernorrland county, including city traffic in Härnösand, Sollefteå, Sundsvall, and Örnsköldsvik
2. Specialized Transport Services: Färdtjänst (transportation service for disabled persons) and sjukresor (patient transport) services operated under public mandate with government funding and passenger fees
3. Government Funding and Subsidies: Public funding through Kommunalförbundet Kollektivtrafikmyndigheten for maintaining public transport services, including temporary state subsidies for reduced ticket prices

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Din Tur provides public bus transport services across all municipalities in Västernorrland County (Ånge, Sundsvall, Timrå, Härnösand, Kramfors, Sollefteå, Örnsköldsvik), including city traffic in four major towns, regional/intercity routes, and county-wide connections. In addition to regular scheduled bus services, Din Tur operates specialized transport services including färdtjänst (transport for persons with disabilities), riksfärdtjänst (national disability transport), and sjukresor (patient transport to healthcare facilities). Tickets and travel cards are sold via mobile app, website, customer portal, and physical sales points.

Product overview

Din Tur operates as a unified public transport platform operated by Kommunalförbundet Kollektivtrafikmyndigheten i Västernorrlands län. The core offering comprises regular bus services (regional, intercity, and city traffic) supplemented by specialized disability transport (färdtjänst) and patient transport (sjukresor) services. Digital products include the main Din Tur mobile app (for tickets and trip planning), the E-tjänster e-services portal (for disability transport applications and medical certificates), the Serviceresor Västernorrland app (for booking disability and medical transport), and Mina sidor personal account portal. Additional services include Paxa real-time passenger information, Din Tur Företag corporate travel, and timetable downloads. The portfolio serves both general public transport riders and users requiring specialized accessible transport services.

Differentiator

Problem solved

Functional benefit

Brands

• Paxa: Service point/booking service for Din Tur transportation services
• Serviceresor Västernorrland
• Din Tur Företag

Products and services

• Din Tur App Mobile application for purchasing bus tickets (30-day and single journey), planning trips, and receiving real-time traffic updates and notifications throughout Västernorrland County. Available on iOS and Android.
• E-tjänster (E-services) Digital portal providing online services for färdtjänst (disability transport) and riksfärdtjänst (national disability transport) applications, as well as submission of medical certificates by healthcare providers. Authenticated via BankID.
• Mina sidor (My Pages) Personal account portal for managing tickets, travel history, transport service applications, and personalized services. Requires BankID authentication.
• Paxa Passenger information service providing real-time traffic updates, travel notifications, and service point information for Din Tur transportation services.
• Din Tur Företag Corporate travel solution offering business-specific public transport services and ticketing for companies and organizations in Västernorrland.
• Serviceresor Västernorrland App Mobile application for managing disability transport (färdtjänst) and patient transport (sjukresor) bookings. Operated under Kollektivtrafikmyndigheten i Västernorrlands län. WCAG-compliant, approved by DIGG in June 2024.
• Färdtjänst och sjukresor Specialized transport services for persons with disabilities (färdtjänst, riksfärdtjänst) and patient transport (sjukresor) including door-to-door service, escorts, and companion arrangements. Operated under public mandate with government funding.
• Timetables (Tidtabeller) PDF timetables available for download covering all bus lines in Västernorrland County.
• Bus Ticket Sales Sale of 30-day tickets (city, municipal, county, route variants), single journey tickets, and travel cards through app, website (Mina sidor), Paxa service points, and authorized sales locations.

Quantifiable outcome

• 50% price reduction on 30-day tickets during promotional period (July-December 2026)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vy Buss ABcoreChannel Partner/ Reseller/ Distributor · 10 June 2026Vy Buss AB has been awarded the bus traffic contract for Medelpad and Ådalen, covering traffic in Ånge, Sundsvall, Timrå, Härnösand, Kramfors, and Sollefteå municipalities. The contract runs from December 2027 to June 2037 with an estimated value of approximately 3.5 billion SEK. Vy Buss AB will operate with fossil-free fuels and partial electric buses in city traffic.
• Byberg & Nordin Busstrafik ABcoreChannel Partner/ Reseller/ Distributor · 10 June 2026Byberg & Nordin Busstrafik AB has been awarded the bus traffic contract for Örnsköldsvik municipality including line 50, plus school transport contracts in Härnösand, Kramfors, Sollefteå, and Örnsköldsvik. The contract runs from December 2027 to June 2037 with an estimated value of approximately 2.1 billion SEK.
• Nalta MediaminorChannel Partner/ Reseller/ DistributorNalta Media handles the sale of advertising space on Din Tur buses in Västernorrland county. Contact person is Tommie Larsson, reachable at 076-767 68 22 or [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vy Buss: Norwegian-headquartered bus operator that is Din Tur's newly awarded Medelpad/Ådalen contract partner (~3.5B SEK). Comparable only in execution layer, but Vy operates under similar Swedish regional contracts and shapes Din Tur's competitive operator landscape.
• Nobina Sverige: One of Sweden's largest bus operators running regional and urban contracts including accessibility transport. Comparable operator-tier counterpart to Vy and Byberg & Nordin that competes for Din Tur-style regional contracts.
• Keolis Sverige: International bus operator with significant Swedish regional bus and paratransit operations. Direct competitor to Vy and Byberg & Nordin for Swedish public transport authority contracts analogous to Din Tur's upcoming agreements.

Direct peers

• Östgötatrafiken: Regional public transport authority for Östergötland county providing bus and accessibility transport under a directly comparable municipal-coordination model. Structurally and operationally analogous to Din Tur.
• Upplands Lokaltrafik (UL): Public transport authority for Uppsala County operating regional buses and accessibility transport with a comparable digital app and ticket structure. Similar scale and operational profile to Din Tur in terms of county footprint.
• Storstockholms Lokaltrafik (SL): Stockholm's regional public transport authority operating buses, metros, and trams with app-based ticketing and an integrated accessibility offering. Direct functional peer though serving a much larger urban market than Din Tur.
• Skånetrafiken: Regional public transport authority for Skåne county in southern Sweden, operating buses, trains, and specialized transport under a similar Kommunalförbund-style mandate. Closest structural peer to Din Tur with analogous digital ticketing, färdtjänst services, and operator contracting model.
• Västtrafik: Public transport authority for Västra Götalandsregionen, providing buses, ferries, and trams with mobile ticketing and accessibility services. Highly comparable operating model and digital platform architecture to Din Tur, just at larger regional scale.
• Dalatrafik: Regional public transport authority for Dalarna county offering buses and accessibility services in a predominantly rural setting. Similar operating scale, contracting structure, and digital platform approach to Din Tur.
• Jämtlands Länstrafik: Public transport authority for Jämtland county, neighboring Västernorrland with a similar rural Nordic operating context. Comparable mandate, operator contracting model, and demographic challenges to Din Tur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dinturvasternorrland
• Instagraminstagram.com/dintur
• LinkedInlinkedin.com/company/dintur

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Tur