AMS Growth Partner

What AMS Growth Partner does

AMS Growth Partner (legal entity Active Media Services, Inc.) is an independent global media solutions company founded in 1984 and headquartered in Pearl River, New York. It operates through three wholly-owned subsidiaries: Active International (Corporate Trade Solutions that convert surplus inventory into media investment), Involved Media (an independent full-service media planning and buying agency), and XACTV Network (AI-driven video technology for linear, cable, and connected TV reach). The company reports $1.5 billion in annual billings, 600+ employees, and 12 offices across the Americas, Europe, and APAC, serving brands, agencies, and media owners.

The company's technology stack centers on proprietary AI/ML platforms, including the patented XACTV platform that measures custom audiences across linear and CTV and uses machine learning to predict price and audience simultaneously, Involved Optics for linear TV optimization, and Audience Intelligence covering 250 million US adults via partnership with TransUnion. A strategic VideoAmp collaboration (April 2025) integrates cross-channel measurement and clean room technology across all three business units. Additional capabilities include Agentic AI tools for media analysts and the Artii AI-powered video platform. AMS holds granted U.S. Patent No. 10,701,457 (Unwired System) with two additional patent applications pending.

Revenue is generated through three streams: transaction fees on Corporate Trade, professional services fees and media buying margins via Involved Media, and recurring revenue from the XACTV video technology platform. Pricing is quote-based and customized per enterprise engagement with no public tiers. The go-to-market is enterprise field sales targeting brands, agencies, and media owners, supported by thought leadership content, podcasts (About That), industry events (SXSW, Brand Innovators), and earned media in trade publications.

Name

AMS Growth Partner

Legal name

Active Media Services, Inc.

Website

https://amsgrowthpartner.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AMS Growth Partner is an independent global media solutions company operating through Active International (Corporate Trade), Involved Media (full-service media agency), and XACTV Network (AI-driven video), serving brands, agencies, and media owners across 12 offices with $1.5B in annual billings.

Ownership category

akta.pro rank

Product category

Media Advertising Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Media planning buying
• Corporate trade solutions
• Programmatic video advertising
• Audience intelligence analytics
• Media agency services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Corporate Trade Solutions: Active International converts surplus inventory into media investments. This trading model is the engine of growth driving value to clients across all AMS businesses.
2. Media Planning and Buying Services: Full-service media agency offerings including strategy, execution, optimization and reporting. Revenue generated through media buying margins and service fees.
3. AI-Driven Video Technology: XACTV Network provides efficient video solutions with $170M+ transacted across patented technology platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMS Growth Partner (Active Media Services, Inc.) is an independent media solutions company that delivers three core offerings: (1) Corporate Trade Solutions through Active International, converting client surplus inventory into media investments; (2) full-service media planning and buying through Involved Media; and (3) AI-driven video reach solutions through XACTV Network, using patented technology to optimize cross-channel video buying across linear and connected TV for brands, agencies, and media owners.

Product overview

AMS Growth Partner operates as a global independent media solutions company comprising three core business units: Active International (Corporate Trade Solutions), Involved Media (full-service media agency), and XACTV Network (AI-driven video reach). These operate alongside proprietary technology products including Audience Intelligence (co-developed with TransUnion and VideoAmp), Involved Optics (linear TV optimization), and XACTV Patented Technology (cross-linear/CTV measurement). The portfolio also includes AI-powered tools like Artii. The company delivers sustainable growth through innovative Corporate Trade Solutions, full-service media planning and buying, and efficient AI-driven reach across 12 global offices.

Differentiator

Problem solved

Functional benefit

Brands

• Active International: Independent leader in Corporate Trade; converts surplus inventory into media investments and efficient media services that drive growth for brands, agencies, and media owners.
• Involved Media
• XACTV Network

Products and services

• Active International Corporate Trade business that converts the untapped value of client surplus inventory into media investments and provides media services that drive growth for brands, agencies, and media owners.
• Involved Media Independent media agency that uses data, insight, and clear thinking to plan and buy media, delivering full-service strategy, execution, optimization, and reporting for brands and agencies.
• XACTV Network AI-powered video solution that uses patented technology to measure custom audiences across linear and connected TV and applies machine learning to predict price and audience simultaneously, boosting ROI across broadcast, cable, and CTV.
• Artii AI-powered video platform offered as part of AMS's evolving solution set to help clients achieve growth through innovative video solutions.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VideoAmpcoreTechnology or Integration · 17 April 2025Strategic collaboration to advance cross-channel targeting and measurement with AI-driven patented technology. VideoAmp's VALID engine provides viewership footprint, identity graph, and clean room technology across AMS including XACTV, Involved Media, and Active International. Enables common currency and effective CPM across all video platforms.
• TransUnioncoreTechnology or IntegrationCo-developed audience intelligence solution. TransUnion is a leading provider of customer and media data that powers AMS audience intelligence using artificial intelligence to analyze media behaviors.
• SightlyminorGTM or Marketing PartnerPodcast partnership where AMS's Global Chief Digital Officer Michael Dobson appeared on Sightly's Breaking Through the Mayhem podcast. Both AMS and Sightly are certified Great Places to Work.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GroupM: WPP's global media investment arm offering cross-channel media planning, buying, and optimization across all media. Highly comparable to AMS's Involved Media and XACTV offerings, with substantially greater scale and global reach.
• IPG Mediabrands: Interpublic's media investment arm including UM and Initiative. Direct peer providing full-service media planning, buying, and analytics across channels, with similar global reach to AMS.
• Horizon Media: Largest US-based independent media agency, frequently cited for similar indie-agency positioning to AMS. Comparable business model combining media planning, buying, and proprietary data/measurement capabilities.
• Publicis Media: Publicis Groupe's media operation housing Starcom, Zenith, and Mediahub. Direct peer in cross-channel media planning and buying with AI-driven audience and measurement capability analogous to AMS's XACTV and Involved Optics.
• Omnicom Media Group: Omnicom's media holding group housing PHD, OMD, and Hearts & Science. Direct peer in full-service media planning and buying with global infrastructure analogous to AMS's enterprise agency and trading operations.
• Wavemaker: WPP-owned global media, content, and technology agency. Direct peer to AMS with similar full-service media planning/buying and data-driven audience optimization offerings.
• Havas Media Network: Havas' global media network offering end-to-end media planning and buying across channels. Direct peer to AMS's Involved Media agency business with comparable geographic footprint.

Broad incumbents

• Publicis Groupe: Global advertising holding company combining advertising, media, digital, and data capabilities through Publicis Media, Leo Burnett, Saatchi & Saatchi, and others. Broader incumbent covering more verticals than AMS but with a comparable media solutions spine.
• Dentsu: Japan-headquartered global advertising holding company with extensive media buying operations across APAC, EMEA, and the Americas. Comparable to AMS's broader media solutions portfolio but at materially larger scale and broader category coverage.

Emerging players

• Tinuiti: US-based digital performance marketing agency focused on paid media, programmatic, and measurement. Comparable to AMS's AI-driven audience and PMP capabilities from a digital-only perspective, but more limited than AMS's full-service and broadcast reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Growth Partner