VideoAmp
VideoAmp is a media measurement and currency platform that provides cross-platform planning, audience and outcome measurement, and alternative TV currency to agencies, brands, and publishers, built on census-level data from 40M+ households.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What VideoAmp does
VideoAmp is a Los Angeles-headquartered media measurement and currency platform founded in 2014 that serves the converged TV advertising ecosystem. The company provides cross-platform planning, audience and outcome measurement, and alternative currency services to media agencies, brand advertisers, and TV publishers, with disclosed ARR of $149.9M in 2024 and relationships covering 11 major agency groups, more than 1,600 advertisers, and 98% of the TV publisher ecosystem.
The platform is built on VALID™, a proprietary big-data engine that commingles Set-Top-Box and Automatic Content Recognition data from 40M+ households and 65M+ devices through a patented clean room and commingled identity graph, and is JIC-accredited as an alternative to Nielsen measurement. The VXP™ cross-screen planner, Audience & Outcome Measurement module, and Powered by VideoAmp™ API framework sit on top of this identity spine, with 2026 additions including AI-Powered Reporting (natural-language querying), audio integration via SiriusXM Media, cinema integration via National CineMedia, and local-broadcast TV distribution via O-N-X across 210 U.S. markets.
VideoAmp monetizes through enterprise subscriptions for platform access and transaction-based fees on guaranteed currency volume; guaranteed currency volume scaled from $20M in 2022 to $3B in 2024 (an 880% year-over-year increase) and is projected to reach upwards of $6B in 2026. The company sells primarily via enterprise field sales and direct API/embed integrations into publisher ad systems and agency workflows, with offices in Los Angeles, New York, Boulder, St. Petersburg, and Singapore, and 251–500 employees as of recent disclosures.
VideoAmp firmographics
Firmographics- Name
- VideoAmp
- Legal name
- VideoAmp, Inc.
- Website
- https://videoamp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VideoAmp is a media measurement and currency platform that provides cross-platform planning, audience and outcome measurement, and alternative TV currency to agencies, brands, and publishers, built on census-level data from 40M+ households.
- Ownership category
- akta.pro rank
VideoAmp industry classification
Industry- Product category
- Cross-Platform Media Measurement and Currency Software
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where VideoAmp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
VideoAmp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Measurement & Currency Services: VideoAmp generates revenue by providing cross-platform measurement and alternative currency services to agencies, brands, and publishers. The company facilitates guaranteed transactions on advanced audiences, earning fees based on media spend volume processed through its platform.
- Data & Analytics Platform Access: Revenue from providing API access, dashboard interfaces, and data feeds to enterprise customers including agencies, brands, and publishers for planning, measurement, and optimization purposes.
- Currency Adoption Revenue: As alternative currency adoption grows, VideoAmp processes advertising spend through its measurement platform, with guaranteed currency deals reaching $3 billion in 2024, up from $20 million in 2022.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Measurement Platform |
| Transaction based/ take rate | Pay-as-you-go | Currency/Transaction Fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
VideoAmp product offering
Product offeringCore offering
VideoAmp sells cross-platform media measurement, planning, and currency software for agencies, brands, and publishers, anchored by its proprietary VALID™ big-data and identity engine and the VXP™ cross-screen planner. The platform delivers census-level audience and outcome measurement across linear TV, streaming, digital, audio, and cinema, enabling advertisers to transact on alternative currency while letting publishers monetize advanced audiences. Revenue is generated through enterprise subscription contracts and transaction-based fees on guaranteed currency deals.
Product overview
VideoAmp is a media performance platform that provides infrastructure for media buyers and sellers to find their most valuable audiences, optimize to what's working, and prove real-world advertising outcomes. The platform operates as a unified system combining the VXP™ cross-screen planner, VALID™ data and identity resolution engine, and Audience & Outcome Measurement capabilities—all running on a single deduplicated dataset and identity spine. VXP™ enables census-level media planning across linear TV, streaming, digital, audio, and cinema, while VALID™ powers the underlying privacy-forward measurement and identity graph. The platform's Planning & Optimization solution lets users craft video plans, activate campaigns, and optimize in-flight, with AI-powered reporting that answers questions in plain English. Agency, brand, and publisher solutions serve different stakeholders, and Powered by VideoAmp™ provides API access for embedding capabilities into external workflows. The Replay™ Report product provides sports viewership analytics. VideoAmp serves 11 major agency groups, more than 1,600 advertisers, and nearly the entire TV publisher ecosystem, with currency adoption scaling from $20 million in 2022 to projected $6 billion in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- VALID™: Media measurement and identity resolution product powered by VideoAmp's Big Data and Technology engine, offering privacy-forward media measurement and identity resolution for cross-platform advertising.
Products and services
- VXP™ (Cross-Screen Planner) Cross-screen planner integrating census-level, first-party data directly from leading networks and publishers, providing media planning, buying, and measurement across linear TV, streaming, digital, audio, and cinema for agencies, brands, and publishers.
- VALID™ VideoAmp's proprietary Big Data and Technology engine powering privacy-forward media measurement and identity resolution through commingled Set-Top Box and ACR data, a commingled identity graph, and patented clean room technology for cross-platform measurement and currency.
- Audience & Outcome Measurement Census-level, cross-screen measurement that connects every dollar of media spend to real business outcomes, with deduplicated measurement and AI-powered reporting that answers campaign questions and explains performance in plain English for media buyers and sellers.
- VXM™ Ads Measurement Cross-platform advertising measurement platform connecting planning with outcome-based measurement to give advertisers visibility into how their media performs within broader investments across linear and streaming.
- Powered by VideoAmp™ Integration framework and API platform that lets agencies, brands, and publishers embed VideoAmp's planning, audience measurement, attribution, and optimization tools directly into their own workflows on a single deduplicated dataset.
- Agency Solutions Vertical solution package for agencies bundling cross-platform targeting, planning, audience and outcome measurement, guaranteed advanced-audience delivery, and content measurement so agencies can optimize spend and report results to their brand clients.
- Brand Solutions Vertical solution package for brand advertisers providing media optimization, audience measurement, outcome measurement, and competitive insights to plan, activate, and measure advertising across channels, consolidating multiple vendors and disconnected datasets.
- Publisher Solutions Currency-grade measurement and cross-platform planning for publishers to maximize inventory yield, optimize content strategies, guarantee campaigns on demo or advanced audiences, and demonstrate inventory value to advertisers.
- Elsy (Acquired) Media investment optimization platform acquired by VideoAmp in April 2022 to automate campaign management and enhance VideoAmp's measurement and currency solution for cross-platform advertising.
- AI-Powered Reporting AI-powered reporting experience added to VideoAmp's measurement platform that lets media buyers and sellers interrogate census-level campaign measurement data using natural-language queries and receive decision-ready answers, visualizations, and summaries.
Quantifiable outcome
- 880% year-over-year growth in media spend on VideoAmp currency (2024)
- +6 more outcomes
Companies that use VideoAmp
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
VideoAmp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature5 records
VideoAmp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Omnicom Media / ParamountcoreCollaboration combining Omnicom's Acxiom identity platform and VideoAmp partnership with Paramount's streaming inventory for dynamic, audience-intelligent advertising. Beta testing with Volkswagen and Princess Cruises, launching Q3 2026.
- Family Entertainment Television (FETV)coreFirst alternative currency provider agreement for FETV and FMC network. VideoAmp provides audience measurement, cross-platform measurement tools, demographic guarantees, sales lift and attribution tools, and content analytics.
- Weigel BroadcastingcoreFirst alternative currency provider for nine national multicast networks including MeTV, America's #1 classic television network. Enables demographic and data-driven linear transactions ahead of 2026 upfront season.
- O-N-XcoreIntegration incorporating VideoAmp's nationwide audience and measurement dataset into O-N-X's automated transaction infrastructure for local broadcast television across all 210 U.S. broadcast markets.
- SiriusXM MediacoreFirst audio partner integration bringing 170 million monthly listeners across SiriusXM, Pandora, and streaming/podcast networks into VideoAmp's VXP™ cross-platform planning solution. Enables advertisers to plan audio alongside video and CTV.
- National CineMedia (NCM)coreFirst cinema integration bringing NCMx moviegoer data from 17,000 screens across 1,300 theaters in 184 markets into cross-platform planning. Enables advertisers to plan cinema as part of premium video ecosystem.
- AMC NetworkscoreCross-platform measurement at scale across AMC Networks' portfolio spanning 30+ endpoints. VideoAmp ingests over two years of linear and ad server logs for deduplicated reach and effectiveness measurement.
- Jonathan Gear (Board)minorBoard appointment bringing extensive experience in technology, analytics, and information services to support VideoAmp's measurement and cross-platform advertising currency growth.
- Sari Granat (Board)minorBoard appointment bringing background in analytics and information services to support VideoAmp's growth and innovation in media measurement.
- Jon Steinlauf (Board)minorFormer Warner Bros. Discovery executive appointed to board, bringing deep media industry expertise and relationships.
- Major Sports Leagues (NFL, NBA, MLB, NHL)coreVideoAmp is competing with Comscore and iSpot to provide currency data for live sports measurement following Nielsen controversies, targeting streaming sports measurement opportunities.
- Warner Bros. DiscoverycoreMulti-year partnership advancing measurement and currency innovation. VideoAmp provides advanced measurement solutions and demographic guarantees for advertising across linear and digital platforms, effective from 2025 Upfront season.
- ElsycoreAcquisition of Elsy, a media investment optimization platform based in New York, to automate campaign management and enhance VideoAmp's measurement and currency solution for cross-platform campaigns. The integration automates manual campaign management steps and improves media optimization recommendations.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
VideoAmp competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the dominant legacy TV measurement currency provider that VideoAmp is directly displacing as an alternative currency. Both serve agencies, brands, and broadcasters with audience measurement and are competing head-to-head for JIC-accredited currency status.
- The Trade Desk: The Trade Desk is a leading programmatic advertising platform that, while broader in scope, competes for the same agency and advertiser budgets and increasingly participates in alternative currency initiatives. It represents a platform-level alternative to VideoAmp's measurement-led approach.
- Kantar: Kantar is a global media measurement and audience insights provider competing in cross-platform TV and audience measurement. Both companies target brand advertisers and agencies seeking currency-grade measurement alternatives.
Direct peers
- iSpot.tv: iSpot.tv is a direct competitor providing cross-platform TV and streaming measurement and alternative currency services. Both companies bid on the same sports-measurement contracts for major sports leagues and offer comparable attribution and outcome measurement to advertisers and agencies.
- Comscore: Comscore is a direct competitor in cross-platform audience measurement and is explicitly named alongside VideoAmp in bidding for sports league currency contracts. Both companies target agencies, brands, and publishers for TV and digital measurement.
- Samba TV: Samba TV is an ACR-based cross-platform TV measurement and audience analytics provider with overlapping capabilities in viewership data and identity. Both companies monetize first-party viewership signals for advertisers, agencies, and publishers.
Emerging players
- LiveRamp: LiveRamp provides identity resolution and data collaboration, including clean room technology, that competes with VideoAmp's patented clean room and commingled identity graph. Both enable privacy-forward collaboration between advertisers and publishers.
- DoubleVerify: DoubleVerify provides media measurement and verification services, including outcome and attention measurement, that overlap with VideoAmp's outcome measurement and audience guarantees. Both serve advertisers and agencies seeking cross-platform campaign performance visibility.
- Integral Ad Science (IAS): IAS is a digital media measurement and verification company that competes in adjacent cross-platform measurement categories. Both companies sell outcome-oriented measurement and analytics to agencies and brands across digital and CTV.
Others
- Mediaocean: Mediaocean is an adtech infrastructure provider and investor in VideoAmp that integrates VideoAmp measurement into its buying workflow. It is a partner and adjacent infrastructure layer rather than a direct competitor, enabling VideoAmp distribution into agency buying tools.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VideoAmp social profiles
Digital presenceVideoAmp financial estimates
Financial estimateRevenue estimate
Valuation estimate
VideoAmp leadership team
Management profileNumber of profiles
Profiles15 records
VideoAmp subsidiaries and ownership
Company hierarchySubsidiaries1 record
VideoAmp funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VideoAmp M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VideoAmp
What does VideoAmp do?
VideoAmp sells cross-platform media measurement, planning, and currency software for agencies, brands, and publishers, anchored by its proprietary VALID™ big-data and identity engine and the VXP™ cross-screen planner. The platform delivers census-level audience and outcome measurement across linear TV, streaming, digital, audio, and cinema, enabling advertisers to transact on alternative currency while letting publishers monetize advanced audiences. Revenue is generated through enterprise subscription contracts and transaction-based fees on guaranteed currency deals.
Is VideoAmp a public or private company?
VideoAmp is a private company. It is classified as private equity controlled and is currently operating.
When was VideoAmp founded?
VideoAmp was founded in 2014. It employs 251 to 500 people.
Where is VideoAmp based?
VideoAmp is headquartered in Los Angeles, United States, in the North America region.
How does VideoAmp make money?
Three revenue lines are on record. Measurement & Currency Services are the primary driver. The others are data & Analytics Platform Access and currency Adoption Revenue.
Who are VideoAmp's main competitors?
Broad incumbents on record are Nielsen, The Trade Desk and Kantar. Direct peers are iSpot.tv, Comscore and Samba TV. Emerging players are LiveRamp, DoubleVerify and Integral Ad Science (IAS). Mediaocean is listed as an others.
Does VideoAmp have an API?
Yes. VideoAmp offers API integrations for its planning, measurement, and optimization tools. The platform enables programmatic access to currency-grade data, audience management, campaign planning, cross-platform measurement, outcome measurement, content measurement, and campaign management capabilities through always-on API integrations. The APIs allow users to build media plans, create and manage audiences, access measurement reporting at scale, and connect ad exposures to conversions. Direct API integrations are available alongside user-friendly dashboards. An MCP server is planned for 2026 to connect VideoAmp directly into AI tools that agency and publisher teams already use.
What industry is VideoAmp in?
VideoAmp's product category is Cross-Platform Media Measurement and Currency Software. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 541830 and its SIC code is 7311.