Dentalpro

What Dentalpro does

DENTALPRO Co., Ltd. is a Japanese oral care products manufacturer and marketer specializing in interdental brushes and toothbrushes. Founded in 1980 as a sales spin-off of Taihei Kogyo Co., Ltd. (whose manufacturing roots extend back to 1927), the company operates a vertically integrated structure in which DENTALPRO handles branding and sales while Taihei Kogyo performs manufacturing and Soni Sangyo handles inspection and packaging. The core product portfolio spans I-shaped and L-shaped wire-type interdental brushes in 13 sizes, multiple toothbrush lines built around proprietary Platinum Colloid Ceramic (PCC) bristle technology, dental floss variants, tongue cleaners, and point brushes. The DENTALPRO brand has held No. 1 share in Japan's wire-type interdental brush category for over 25 years and is recommended by both the Japan Dental Association and the Japan School Dental Association.

Revenue is generated primarily through consumer retail sales of branded oral care hardware at mass price points. Distribution is multi-channel: listings across the major Japanese drugstore chains (Matsukiyo Cocokara, Sundrug, Tsuruha, Cosmo Drugs, AeON, Seven & i, Izumiya and others), Amazon Japan and Rakuten e-commerce storefronts, a dedicated dental clinic professional route (歯科ルート) supplying products through dentists, and a Singapore-based overseas sales entity (JACKS BS SINGAPORE PTE LTD) serving APAC. Secondary revenue streams include OEM/white-label manufacturing for third-party brands. The company is privately held under Sano family ownership, with group headcount of 145 employees (40 at DENTALPRO Co., Ltd. specifically) and FY2024 group revenue of ¥6.2 billion. Group offices include HQ in Yao City, Osaka, plus locations in Osaka Uehonmachi, Tokyo Ginza, Nagoya, Fukuoka, and Singapore. The company has held ISO 14001 environmental management certification since 2006.

Name

Dentalpro

Legal name

DENTALPRO Co., Ltd.

Website

https://dentalpro.co.jp

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

DENTALPRO Co., Ltd. is a Japanese oral care products manufacturer specializing in interdental brushes and toothbrushes, holding No. 1 share in Japan's wire-type interdental brush market for 25+ years. It sells through major drugstore chains, e-commerce platforms, and a dedicated dental professional channel, serving Japanese consumers and dental clinics.

Ownership category

akta.pro rank

Product category

Consumer Oral Hygiene Products

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Toothbrushes (Manual) (CRABAFAB), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Interdental brushes
• Oral care products
• Manual toothbrushes
• Dental floss products
• Interproximal cleaning

Headquarters

HQ city

Yao

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Consumer Product Sales: Revenue from selling toothbrushes, interdental brushes, dental floss, and other oral care products through retail stores (drugstores, home centers, supermarkets, general merchandise shops) and e-commerce marketplaces (Amazon, Rakuten). Primary revenue driver for the group.
2. Dental Clinic (Professional) Channel: Sales of specialized dental-clinic-only products to dental professionals and clinics through the dental route (歯科ルート). Includes mint toothbrush series and clinic-guidance interdental brush packages.
3. OEM / White-label Manufacturing: OEM production services leveraging over 80 years of oral care manufacturing history. Supports productization from client concept through production, serving both new market entrants and brands seeking renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dentalpro manufactures and sells consumer oral care products — toothbrushes (multiple series including BLACK, 3D-FIT, Style, Double, FRESH and children's lines), interdental brushes (I-shaped, L-shaped, soft rubber picks), dental floss and floss picks, tongue cleaners and point brushes — sold through mass drugstore chains, Amazon Japan and Rakuten, plus a dedicated dental professional route and an OEM/white-label manufacturing service.

Product overview

DENTALPRO is an oral care products company specializing in interdental brushes and toothbrushes. The product portfolio centers on three core product categories: interdental brushes (I-shaped and L-shaped with 13+ size options, plus soft rubber picks), toothbrushes (featuring BLACK, BLACK DIA, 3D-FIT, Style, Double, FRESH, Ablue, and children's lines including TO-FU OYAKO and Tom & Jerry licensed products), and dental floss/floss picks (spiral, fresh, tape, smooth, and expandable variants). The company also offers tongue brushes and point brushes. A key technological differentiator is the Platinum Colloid Ceramic (PCC) infused black bristles used in the BLACK and BLACK DIA series, which provide superior plaque removal. The company emphasizes interproximal care (toothbrush + interdental brush combination achieves 95% plaque removal vs 58% with toothbrush alone) and holds top market share in Japan's wire-type interdental brush segment.

Differentiator

Problem solved

Functional benefit

Brands

• DENTALPRO BLACK: Innovative black toothbrush series featuring platinum colloidal ceramics (PCC) bristles for superior plaque removal.
• DENTALPRO BLACK DIA
• DENTALPRO BLACK DIA PLUS
• TO-FU OYAKO
• Ablue
• Tom and Jerry
• DENTALPRO FRESH
• DENTALPRO Style
• DENTALPRO 3D-FIT
• Mint Toothbrush
• 3D-FIT

Products and services

• DENTALPRO 3D-FIT Series 3D-designed manual toothbrush featuring approximately 3x more bristles than conventional brushes and a thin head, available in Black, White and Red variants for different oral care priorities. For consumers seeking high plaque removal effectiveness.

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Lion Corporation: One of Japan's largest oral care companies with brands including CLINICA, Etiquette, and Close-up across toothbrushes, toothpaste, and interdental cleaning. Comparable as a Japanese oral care CPG manufacturer selling through the same drugstore and mass-retail channels as DENTALPRO.
• GC Corporation: Japanese dental products manufacturer with a significant professional dental channel presence in Japan. Comparable as a Japanese-headquartered oral/dental products company that sells through dental clinics and serves both consumer and professional segments.
• Sunstar: Japanese oral care major best known for the GUM brand of toothbrushes, interdental brushes, and toothpaste. Directly comparable as a Japan-headquartered oral care CPG specialist with overlapping product categories (interdental brushes, toothbrushes) and similar distribution through Japanese drugstores.
• Butler (Sunstar-owned in some markets): Japanese specialty brand focused on interdental brushes, dental floss, and toothbrushes with strong dental professional endorsement in Japan. Highly comparable as a domestic Japanese direct competitor in the same interdental brush niche where DENTALPRO holds its leadership.
• TePe Oral Health Care: Swedish specialty manufacturer of interdental brushes, toothbrushes, and dental picks with strong global presence in dental professional channels. Closely comparable as a dedicated interdental brush specialist serving both consumer and dental professional routes.

Broad incumbents

• Kao Corporation: Major Japanese CPG conglomerate with oral care under brands such as Clear Clean and Meridol, alongside hygiene, beauty, and chemicals. Comparable as a much larger Japanese oral care competitor with broader portfolio and bigger marketing budget competing on the same retail shelves.
• Colgate-Palmolive: Global oral care leader across toothpaste, manual toothbrushes, and interdental products. Comparable as a global incumbent providing pricing and product benchmarking pressure on Japanese specialist oral care players.
• Procter & Gamble (Oral-B): Global oral care major behind the Oral-B brand of manual and power toothbrushes, plus interdental and floss products. Comparable as a multinational incumbent competing across both manual and electric toothbrush categories against DENTALPRO's manual brush franchise.
• Kobayashi Pharmaceutical: Japanese consumer healthcare company selling oral care (including interdental products), hygiene, and OTC products through the same drugstore distribution as DENTALPRO. Comparable as a broad consumer health incumbent active in oral hygiene adjacencies.

Emerging players

• Philips (Sonicare): Global leader in sonic power toothbrushes via the Sonicare brand. Comparable as the principal disruptor in the broader toothbrush category, with rising adoption of power brushes posing substitution risk to DENTALPRO's manual brush franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Dentalpro_corp
• YouTubeyoutube.com/@dentalpro_corp
• Facebookfacebook.com/DENTALPRO.SINGAPORE
• Instagraminstagram.com/dentalpro_corp
• TikToktiktok.com/@dentalpro_corp?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentalpro