Noveaulab

What Noveaulab does

Noveaulab Asia Corporation is a Philippines-headquartered laboratory equipment distributor and value-added service provider serving Southeast Asian research institutions, life science companies, and industrial/quality control laboratories. Founded by a team with more than 50 years of combined industry experience and operating under the legal entity NOVEAULAB ASIA CORPORATION from Quezon City, the company distributes scientific instruments from over 40 international manufacturers — including Promega, Knauer, Shimadzu, Ohaus, Biobase, Don Whitley Scientific, SPT Labtech, Covaris, and Sage Science — across five product categories: analytical instrumentation, biobanking solutions, life science tools, water purification systems, and general laboratory equipment. Geographic coverage spans the Philippines, Singapore, Thailand, and Indonesia.

The business operates a three-stream revenue model combining hardware distribution, professional services, and custom solutions. Hardware sales represent the distribution of international manufacturers' products to research and industrial laboratories. Professional services include laboratory calibration and repair, Sanger and next-generation sequencing, and bioinformatics training. Custom solutions — a distinct service line — covers laboratory fixtures and furniture fabrication, layout design with biosafety and hot-room specifications, methodology assistance, and workflow optimization from planning through implementation and commissioning. Pricing is quote-based rather than list-based, and the go-to-market relies on direct enterprise field sales staffed by field applications specialists and technical sales scientists who provide consultative engagement rather than transactional sales. Distribution is direct-to-customer through these technical specialists, with marketing concentrated on the corporate website and careers page as primary digital channels.

Noveaulab's competitive position rests on portfolio breadth and local service depth rather than proprietary technology. The company holds no patents or disclosed certifications, has not raised external funding, and operates as a privately held founder/management-owned business. Differentiation is anchored on (1) the ability to act as a one-stop channel partner for 40+ premium brands across five product categories, (2) custom fabrication capabilities for laboratory fixtures not available from standard catalogs, and (3) the technical depth of its sales team enabling methodology and workflow consulting. Customer segmentation is horizontal — spanning research, life science, and industrial/QC use cases — and there are no named customer logos or disclosed revenue figures, leaving customer concentration and revenue scale unverified from public sources.

Name

Noveaulab

Legal name

NOVEAULAB ASIA CORPORATION

Website

https://noveaulab.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Noveaulab Asia Corporation is a Philippines-headquartered laboratory equipment distributor and service provider serving research institutions, life science companies, and industrial QC laboratories in the Philippines, Singapore, Thailand, and Indonesia through distribution partnerships with over 40 international scientific equipment manufacturers.

Ownership category

akta.pro rank

Product category

Laboratory Equipment Distribution

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Scientific Research and Development Services (5417)

SIC

Laboratory Analytical Instruments (3826), Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC)

akta.pro secondary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Laboratory equipment distribution
• Scientific instrument supply
• Laboratory calibration services
• Sequencing and bioinformatics
• Custom laboratory solutions

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Equipment Distribution: Distribution and supply of laboratory equipment and scientific instruments from international manufacturers including Promega, Knauer, Neptec, Ohaus, Behr Labor-Technik, and other portfolio brands. Revenue is generated through product sales to research institutions and laboratories.
2. Laboratory Services: Laboratory calibration and repair services, Sanger and next-generation sequencing services, and bioinformatics training. Services support the equipment sold and provide ongoing value to customers.
3. Custom Solutions and Fabrication: Customized laboratory fixtures, furniture, layout design, and fabrication services. From planning through implementation and commissioning, including specialized custom fabrications for unique laboratory requirements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Noveaulab imports, distributes, and markets laboratory and industrial scientific equipment from over 40 international manufacturers across Southeast Asia. The company provides a single-source supply of analytical instrumentation, biobanking solutions, life science tools, water purification systems, and general laboratory equipment, complemented by laboratory calibration and repair services, Sanger and next-generation sequencing services, bioinformatics training, custom laboratory fixtures and furniture fabrication, methodology assistance, workflow optimization, and full laboratory layout and fit-out services from planning through commissioning.

Product overview

Noveaulab Asia Corp is a laboratory equipment distributor and service provider based in the Philippines with over 50 years of industry experience. The company operates as a unified offering combining custom solutions services with an extensive portfolio of distributed international brands. The core service offerings include laboratory calibration and repair services, Sanger and next-generation sequencing services, bioinformatics training, and laboratory fixtures/layout/fit-out services (from planning through implementation and commissioning). Custom Solutions provides specialized laboratory fixtures and furniture fabrication, methodology assistance, workflow assistance and optimization, and layouting assistance. The portfolio spans five main categories—Analytical Instrumentation, Biobanking Solutions, General Equipment, Life Science, and Water Purification—through distribution partnerships with over 40 international brands including Promega, Knauer, Shimadzu, Ohaus, Biobase, Don Whitley Scientific, and others, enabling provision of solutions from simple tools to turnkey laboratory setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Equipment Distribution

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and standard.

• PromegacoreChannel Partner/ Reseller/ DistributorGlobal leader in providing innovative solutions and technical support to life scientists. Portfolio of more than 4,000 products covering fields of genomics, protein analysis and expression, cellular analysis, drug discovery and genetic identity. Serves academic, industrial and government settings worldwide.
• KnauercoreChannel Partner/ Reseller/ DistributorGerman manufacturer of high-end scientific instruments for research, routine analysis, quality assurance. Technologies include (U)HPLCs, FPLCs, LPLCs, dosing pumps, and lipid nanoparticle systems via Impingement Jets Mixing (IJM) technology. Customizable products and solutions are a key strength. Made in Germany.
• NepteccoreChannel Partner/ Reseller/ DistributorGerman-based manufacturer and one of the leading international companies in the field of lab water systems. Ensures complete product portfolio can be easily utilised by customers and partners globally with support including consultation and flexible implementation of customised solutions.
• Behr Labor-TechnikstandardChannel Partner/ Reseller/ DistributorGlobal provider of high-quality equipment and services for laboratory testing and elemental analysis. Specializes in material and environmental testing for automotive, aerospace, and construction industries.
• OhausstandardChannel Partner/ Reseller/ DistributorLaboratory equipment manufacturer since 1907, producing safe, precise, and reliable equipment. Has acquired Hermle Labortechnik, expanding centrifuge portfolio.
• KilobaserstandardChannel Partner/ Reseller/ DistributorMakes the world's first microfluidic chip and cartridge based DNA and RNA Synthesizer. Allows labs to create molecular tools using single-use microfluidic chips (76mm x 26mm) that miniaturize conventional automated solid-phase synthesizer functions.
• ElabsciencestandardChannel Partner/ Reseller/ DistributorExpertly combines independent design, R&D, manufacturing, and sales to deliver premier reagents and services for cell detection research. Products include flow cytometry antibodies, ELISA kits, metabolism assays, cell apoptosis, cell cycle, and cell proliferation/cytotoxicity assays.
• NZYtechstandardChannel Partner/ Reseller/ DistributorProduces premium-grade enzymes, mixes, and kits specifically designed for molecular research and diagnostics. Committed to delivering high-quality products meeting rigorous standards of researchers and clinicians worldwide.
• CISAstandardChannel Partner/ Reseller/ DistributorCelebrated 120 years since foundation in 1899. Specialists in sieving and filtration, design and manufacture of laboratory and industrial process equipment for sieving and separation of solids and liquids. Present in five continents.
• StoeltingstandardChannel Partner/ Reseller/ DistributorComprised of five separate Divisions focused on physiological, psychological, and psychophysiological measurement. Features proprietary stereotaxic instruments and Stoelting-Label Dovetail Slide Micromanipulators.
• Kent Scientific CorporationstandardChannel Partner/ Reseller/ DistributorWorld leader in noninvasive blood pressure, physiological monitoring and anesthesia systems for mice and rats. Provides latest technological advances in research products at competitive prices.
• MicroDigitalstandardChannel Partner/ Reseller/ DistributorDevelops and supplies reliable products including Mobi monochromator-based microplate spectrophotometer and Nabi UV/Vis Nano Spectrophotometer.
• HanonstandardChannel Partner/ Reseller/ DistributorCommitted to research of scientific instruments and analysis methods in food and pharmacy industries. Provides instruments and comprehensive solutions. Includes elemental analysis, microwave products, and trace VOCs analysis.
• Don Whitley ScientificstandardChannel Partner/ Reseller/ DistributorDevelops, manufactures and sells equipment for microbiology and cell culture applications. Brand names include Whitley Workstation range, Hypoxystation, WASP and RABIT systems.
• TeknokromastandardChannel Partner/ Reseller/ DistributorWorldwide pioneer in chromatography. 25 years of constant innovation positions them as leader in manufacture and distribution of gas chromatographic columns and HPLC products.
• N-BiotekstandardChannel Partner/ Reseller/ DistributorManufacturer of biomedical and lab equipment known for attractive designs, unique features, and outstanding quality. Products include cell processing equipment, incubators, and centrifugal concentrators.
• BiobasestandardChannel Partner/ Reseller/ DistributorGroup specialized in 8 areas including medical diagnosis, biosafety protection, disinfection and sterilization, water purification system, infant care products, cold chain products, software products, and clean room projects.
• ShimadzustandardChannel Partner/ Reseller/ DistributorIntroduced user-friendly instruments including temperature-based fully-automatic calibration, one-piece forcecell (OPF/UniBloc), high-sensitivity AEM-5200 micro balance, and Advanced Processing System for weighing measurements.
• SPT LabtechstandardChannel Partner/ Reseller/ DistributorOffers portfolio of products within sample management, liquid handling and multiplexed detection that minimize assay volumes, reduce material handling costs and put discovery tools back in scientists' hands.
• Lab ProductsstandardChannel Partner/ Reseller/ DistributorManufactures most extensive line of laboratory animal housing and care equipment in the world. From classic small metal or plastic mouse cage to highly sophisticated environmental controls with proven, patented technologies.
• Dovetail GenomicsstandardChannel Partner/ Reseller/ DistributorBuilds on proximity ligation technology to help answer genomic questions. Provides proprietary software and algorithms for investigating human diseases or studying plant and animal genomes.
• CovarisstandardChannel Partner/ Reseller/ DistributorProvides tools and technologies to improve pre-analytical sample preparation, enable novel drug formulations, and manage compounds in drug discovery. Proprietary AFA technology applicable across broad fields.
• Sage SciencestandardChannel Partner/ Reseller/ DistributorDevelops products for life sciences research markets providing new systems to streamline and improve sample preparation workflows for DNA and protein analysis. Pippin platform established as key platform for next-gen sequencing library construction.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DKSH Holding: DKSH is the dominant market expansion services and scientific instrumentation distributor across Southeast Asia, including the Philippines. It is the most direct competitor to Noveaulab's multi-principal, multi-country lab equipment distribution model in the same territory.
• DKSH (Scientific Instruments segment specifically): DKSH's Scientific Instruments business unit provides regional market expansion, sales, application support and after-sales service for analytical and lab instrument principals across ASEAN, mirroring the multi-brand channel model Noveaulab operates.

Broad incumbents

• Waters Corporation: Waters is a global manufacturer of liquid chromatography and mass spectrometry instruments with APAC distribution. Its analytical-instrument portfolio overlaps with KNAUER and Teknokroma brands Noveaulab distributes.
• Sartorius: Sartorius provides bioprocessing and lab products for the biopharma and research markets, with growing presence across Southeast Asia. Its cell analysis, fermentation and lab consumables overlap with the life-science portion of Noveaulab's portfolio.
• Avantor: Avantor is a global distributor and manufacturer of lab products and services with deep presence in Asia-Pacific. It competes with Noveaulab across life-science supplies, analytical instruments and bioproduction inputs, though at vastly larger scale and with proprietary product lines.
• Agilent Technologies: Agilent is a leading global manufacturer of analytical instruments and life-science tools with overlapping distributor relationships in Southeast Asia. Its chromatography and spectroscopy portfolio is directly adjacent to much of Noveaulab's distribution catalog.
• Bio-Rad Laboratories: Bio-Rad supplies life-science research and clinical diagnostics products with established APAC distribution. It competes in the same genomics, protein analysis and cell biology segments where Noveaulab distributes competing brands like Promega and Elabscience.
• Thermo Fisher Scientific: Thermo Fisher supplies analytical instruments, lab equipment and consumables globally and serves Southeast Asian research and industrial customers both directly and via channel partners. Many of Noveaulab's principals (e.g. in chromatography, spectroscopy, life science) compete with Thermo Fisher brands.
• Shimadzu Scientific Instruments: Shimadzu manufactures analytical and measuring instruments (HPLC, mass spec, balances) that Noveaulab distributes in the region. It is directly comparable as an analytical-instrument player whose local presence depends on regional channel partners like Noveaulab.
• Eppendorf: Eppendorf is a global manufacturer of lab equipment (pipettes, centrifuges, bioreactors) with strong APAC presence, often via local distributors. Its general laboratory equipment line closely mirrors the lab apparatus portion of Noveaulab's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/noveaulab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noveaulab