Refugio Cheiro de Mato EcoResort

What Refugio Cheiro de Mato EcoResort does

Refugio Cheiro de Mato EcoResort is a privately held Brazilian eco-resort founded in 2003, operating on the banks of Represa Paiva Castro in Mairiporã, São Paulo, approximately 45 minutes from São Paulo city. The property sits within the Atlantic Forest and offers direct waterfront access for water-based recreation. The resort serves a diversified customer base that includes families with children, couples, corporate groups, and adventure enthusiasts, with the family segment identified as primary.

The company's core product is an integrated leisure, hospitality, and events experience delivered through six accommodation categories (Apartamento Standard, Suíte Junior, Suíte Master Piso Térreo, Suíte Master Piso Superior, Suíte Premium, and Duplex VIP), full-board dining at Restaurante Cravo e Canela, extensive leisure infrastructure (multiple pools, heated jacuzzis, saunas, fitness center, sports courts), family programming with supervised recreation for children from age 3, adventure and nature activities (zip line, arborism, rock climbing, paddle boats), water sports operated by partner A Firma WakeSchool, massage and wellness services provided by partner professionals, and seven corporate event spaces accommodating 15 to 300 guests. The company also operates a Saturday-only Day Use package.

The business model is direct-to-consumer, with revenue generated through accommodation stays (full board, pension completa), Day Use packages, restaurant services, water activities, spa services, and corporate events. Pricing uses Pix-based deposits with installment plans and promotional discounts (10-20%) on holiday, vacation, and weekend packages. Distribution occurs via the official website, a Central de Reservas call center, WhatsApp Business, and a TripAdvisor listing. No AI, proprietary technology, or external funding is disclosed; the company operates a single physical property with 101-250 employees.

Name

Refugio Cheiro de Mato EcoResort

Website

https://refugiocheirodemato.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Refugio Cheiro de Mato EcoResort is a privately held Brazilian eco-resort in Mairiporã, São Paulo, offering accommodations, full-board dining, leisure facilities, water sports, spa services, and corporate event spaces to families, couples, and corporate groups from the São Paulo metropolitan area.

Ownership category

akta.pro rank

Product category

Eco-Resort Hospitality

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Eco-resort hospitality
• Nature tourism
• Leisure accommodation
• Adventure recreation
• Corporate event venues

Headquarters

HQ city

Franco Da Rocha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation Services: Room rentals across 6 accommodation categories (Standard Apartment, Junior Suite, Master Suite Ground Floor, Master Suite Upper Floor, VIP Duplex, Premium Suite) with full board (pension completa) including breakfast, lunch, and dinner.
2. Day Use Packages: Day visitor packages offering access to pools, leisure areas, meals (breakfast and lunch), and non-alcoholic beverages from 08h00 to 17h00. Excludes water activities and spa services which are charged separately.
3. Restaurant and Gastronomy: Restaurant 'Cravo e Canela' providing breakfast, lunch, and dinner service in buffet or à la carte format based on hotel occupancy. Non-alcoholic beverages included in meals. Alcoholic beverages sold separately.
4. Corporate Events and Venues: Event hosting services with multiple meeting rooms (Bambuzal up to 300 people, Girassol 150 people, Flor de Lis 200 people, Tulipa 60 people, Bromélia 80 people, and 3 support rooms for 15 people each). Includes corporate packages with welcome drinks and end-of-year event specials.
5. Water Activities: Additional-cost adventure water activities including wakeboard, wakesurf, kayak, stand up paddle, jet ski with tube, banana boat, boat tours, and jet ski tours operated by partner A Firma WakeSchool at the Prainha area.
6. Spa and Wellness Services: Massage and wellness services provided by partner professionals, offered at additional cost with scheduling available through reception.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Refugio Cheiro de Mato EcoResort operates an eco-resort in Mairiporã, São Paulo, Brazil, situated in the Atlantic Forest approximately 45 minutes from the city of São Paulo. Founded in 2003, the property offers accommodations, full-board dining, leisure facilities, water sports, spa services, and corporate event spaces for leisure and business travelers seeking nature-based hospitality experiences.

Product overview

Refugio Cheiro de Mato is an eco-resort located 45 minutes from São Paulo at Represa Paiva Castro, offering a comprehensive hospitality experience. The property operates as a unified resort with accommodations across six room categories (Apartamento Standard, Suíte Master Piso Superior, Suíte Master Piso Térreo, Suíte Junior, Duplex VIP, Suíte Premium), diverse dining at Restaurante Cravo e Canela, extensive leisure facilities (pools, fitness, sports, water activities, adventure sports), family entertainment, spa services, and corporate event spaces. The resort offers various stay packages including Day Use, holiday packages, vacation packages, and weekend getaways, all featuring full board dining. Water activities are operated by partner A Firma WakeSchool, while massage services are provided by independent professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Resort Accommodation
• Full-Board Dining
• Leisure & Recreation Facilities
• Water Sports Activities
• Spa Services
• Corporate Events & Venue Hire

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• A Firma WakeSchoolcoreTechnology or IntegrationSpecialized water sports company that operates aquatic activities at the resort's Prainha area including wakeboard, wakesurf, kayak, stand up paddle, jet ski with tube, banana boat, boat tours, and jet ski experiences. Activities are optional with additional cost and include specialized equipment and professional instruction.
• Professional Massage Service PartnerminorStrategic or Co-development PartnerPartner professional providing massage and wellness services at the resort. Services are optional with additional cost and can be scheduled through reception for relaxation and well-being experiences during guests' stays.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotel Unique São Paulo: Premium urban hotel in São Paulo city competing for the same high-end corporate event and leisure-stay budget as the EcoResort, though without the nature and family activity positioning.

Direct peers

• Hotel Solar das Andorinhas: Full-service resort in Águas de Lindóia (SP interior) with multiple pools, sports facilities, dining, and event spaces - comparable SP-state leisure and convention resort.
• São Pedro Thermas Resort: Full-service thermal-water resort in Águas de São Pedro, SP, offering accommodation, multiple pools, restaurants, and event spaces - comparable Brazilian inland leisure resort model.
• Parador Casa da Montanha: Boutique mountain resort in Campos do Jordão with rustic-luxe accommodations, fireplace suites, and nature-immersive leisure - comparable nature-positioned SP-region full-service resort.
• Pousada Picinguaba: Boutique nature lodge in Ubatuba (SP coast) set in Atlantic Forest with rustic-luxe accommodations and nature-immersive activities - comparable eco-lodge positioning at a smaller scale.
• Hotel Toriba: Long-established eco-oriented mountain resort in Campos do Jordão with extensive grounds, multiple room categories, leisure amenities, and event facilities - closely comparable full-service nature resort catering to SP weekend and corporate demand.
• Bourbon Atibaia Resort: Large convention and leisure resort in Atibaia operated by Bourbon Hotels, combining extensive event infrastructure with pools, sports, dining, and family entertainment - a directly comparable SP-area resort competitor.
• Tauá Resort Atibaia: Full-service convention and leisure resort in Atibaia, SP, with extensive event spaces, multiple pools, restaurants, and family activities - directly comparable corporate/leisure hybrid near São Paulo.
• Mavsa Resort Convention & Spa: Resort and convention center in Cesário Lange, SP state, offering accommodation, leisure facilities, spa services, and event venues - comparable mid-market full-service resort with corporate focus.

Emerging players

• Fazenda Nova Gokula: Vegetarian eco-village lodge in the SP countryside emphasizing sustainable, nature-immersive stays - comparable eco-positioning though at smaller scale and more limited amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oecoresort
• Facebookfacebook.com/refugiocheirodemato
• LinkedInlinkedin.com/company/refugio-cheiro-de-mato-eco-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refugio Cheiro de Mato EcoResort