São Pedro Thermas Resort

What São Pedro Thermas Resort does

São Pedro Thermas Resort is a privately-held Brazilian family hospitality operator inaugurated in 2023 in São Pedro, interior of São Paulo state, approximately 180km from São Paulo capital. The property operates 271 spacious suites with kitchenettes and balconies, and is differentiated by its 'Pé no Parque' concept providing direct, unlimited guest access to the adjacent Thermas de São Pedro water park, which features 20+ attractions including the largest wave pool in São Paulo state and the largest children's park in Latin America. Natural thermal/hot spring waters underwrite a year-round wellness and family-leisure positioning.

The business is operated through two Brazilian limited liability companies, São Pedro Thermas Resort LTDA and Thermas das Águas de São Pedro LTDA, and combines accommodation with on-site F&B (Restaurante Jaracatiá buffet, Trattoria Italian restaurant, Bar/Petiscaria), SPA Nicotera, supervised children's recreation, Fazendinha Vô Bráulio farm experience, and an off-site thermal bath partnership with Spa Thermas Águas de São Pedro. Revenue is generated primarily through direct-to-consumer nightly stays across three meal-plan tiers (breakfast only, half board, full board), complemented by day-use water park ticket sales, spa services, and ancillary F&B.

Distribution is direct-first: the resort sells through its proprietary booking engine (reservas.saopedrothermasresort.com.br), a Central de Reservas call center ((19) 3370-7781), WhatsApp ((19) 3112-3394), and a Web Check-In portal, supported by content marketing (blog, Instagram, Facebook, TikTok), email newsletter, and seasonal promotional campaigns aligned to Brazilian holidays. A Multiproprietário Thermas / Mais Thermas timeshare program with a dedicated owner portal adds a recurring-revenue and loyalty layer. The company targets three primary segments — families with children (primary), couples, and active seniors — exclusively within the domestic Brazilian market (São Paulo and Southeast Brazil), with no disclosed international expansion, external investors, or funding rounds.

Name

São Pedro Thermas Resort

Legal name

São Pedro Thermas Resort LTDA

Website

https://saopedrothermasresort.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

São Pedro Thermas Resort is a privately-held Brazilian family resort in São Pedro, SP, operating 271 suites with direct access to the adjacent Thermas de São Pedro water park under the 'Pé no Parque' concept, serving families, couples, and active seniors via direct booking channels.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Destination Spa Resorts (THAGAMAA), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Resort accommodations
• Thermal leisure hospitality
• Family vacation lodging
• Hotel and water park
• Spa and wellness stays

Headquarters

HQ city

São Pedro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hospedagem (Accommodation): The primary revenue stream comes from hotel stays. The resort offers three meal plan options: (1) Breakfast only - included in all rates, (2) Half board - breakfast and dinner included, with parking, Wi-Fi and park access included, (3) Full board - breakfast, lunch and dinner included, with check-in starting with lunch and checkout after breakfast. All plans include unlimited access to Thermas de São Pedro water park.
2. Ingressos Parque Aquático (Water Park Tickets): Revenue from water park ticket sales for day-use visitors. Tickets are available for adults, kids, teens, special needs, and combo packages. Park tickets are complimentary for resort guests during their stay.
3. Experiências e Gastronomia Adicional: Additional revenue from Spa services (Quick Massage at Spa Nicotera, Thermal Bath at Spa Thermas Águas de São Pedro), Bar and Petiscaria (snack bar), wine selection at Trattoria restaurant, City Tours, and special event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

São Pedro Thermas Resort operates a 271-suite family leisure resort in São Pedro, São Paulo state, Brazil, adjacent to the Thermas de São Pedro water park. The company sells overnight accommodations, on-site food and beverage, leisure and entertainment programming for children and adults, and access to the adjacent thermal water experience for individual leisure guests, families, and groups.

Product overview

O Sao Pedro Thermas Resort e um resort familiar localizado em Sao Pedro, interior de Sao Paulo, que oferece uma experiencia completa de lazer com conceito 'pe no parque'. O resort opera 271 suites amplas e modernas com diversas opcoes de pensao (cafe da manha, meia pensao ou pensao completa). A infraestrutura gastronomica inclui o Restaurante Jaracatiá (buffet principal) e o Restaurante Trattoria (culinaria italiana). O grande diferencial e o acesso ilimitado ao Parque Aquatico Thermas de Sao Pedro, adjacent ao resort, que oferece a maior piscina de ondas do estado, maior parque infantil da America Latina, toboacoes e toboacoes aquaticos. O resort tambem conta com SPA Nicotera (Quick Massagem), Fazendinha Vo Braulio, programas de recreacao monitorada, eventos tematicos (Carnaval, Dia dos Pais, Halloween, Natal) e pacotes especiais como a promocao 7.7 e Estadio Relax.

Differentiator

Problem solved

Functional benefit

Brands

• Multiproprietário Thermas: Ownership program for resort properties
• Mais Thermas
• Thermas de São Pedro
• Spa Nicotera
• Restaurante Jaracatiá
• Restaurante Trattoria
• Fazendinha Vô Bráulio
• Thermas Water Park

Products and services

• Resort Accommodation (271 suites) Overnight lodging in 271 hotel suites for families, couples, seniors, and leisure groups visiting the São Pedro thermal region of São Paulo state, Brazil.
• Thermal Water Park Access (Thermas de São Pedro integration) Guest access to the adjacent Thermas de São Pedro water park as part of the resort's leisure offering, leveraging the thermal springs of the region for recreational swimming and water-based attractions.
• On-site Food and Beverage On-site restaurants and dining services for resort guests staying at the property.

Quantifiable outcome

• Unlimited access to Thermas de São Pedro water park with 20+ attractions included with resort stay
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nobile Hotéis: Brazilian hotel chain operating multiple brands across leisure and business segments, including resort-style properties. Relevant broad incumbent in the Brazilian accommodation market.
• Bourbon Hotéis & Resorts: Major Brazilian hotel and resort chain with full-service and resort properties (e.g., Bourbon Atibaia Resort), offering family-oriented leisure amenities across multiple states. Comparable as a broader incumbent in the Brazilian resort segment rather than a niche thermal specialist.
• Wish Hotels & Resorts: Brazilian resort and urban hotel chain with leisure properties positioned around family and experience-driven stays. Comparable as a broader leisure-resort incumbent competing for the same São Paulo family-weekend demand pool.
• Mabu Hotéis & Resorts: Brazilian resort chain with properties in thermal and leisure destinations (e.g., Mabu Thermas Grand Resort in Foz do Iguaçu). Comparable as a multi-property leisure-resort operator with thermal-water positioning and family target segments.
• SESC (Serviço Social do Comércio) Hotéis e Resorts: Brazilian commerce-sector social service organization operating a large network of leisure resorts across the country, including thermal regions. Comparable as a scaled leisure-resort incumbent competing for Brazilian family travel demand.
• Atlantica Hotels: One of Brazil's largest hotel operators, managing a portfolio of branded and independent properties across multiple segments including leisure resorts. Relevant incumbent comparable for distribution scale, brand portfolio breadth, and leisure-segment exposure.

Direct peers

• Hot Beach Resort: Thermal-water family resort in Olímpia, SP (São Paulo state), offering all-inclusive-style packages, multiple restaurants, and integrated access to Thermas dos Laranjais—one of Brazil's largest water parks. The closest direct analogue to São Pedro Thermas in concept, geography, and target customer.
• Beach Park Resort: Brazil's leading water-park-integrated resort complex in Aquiraz, Ceará, combining multiple hotels, a large water park, and family-oriented entertainment. Highly comparable business model: lodging bundled with water park access targeting Brazilian families.
• Thermas dos Laranjais: Large thermal-water park in Olímpia, SP, adjacent to Hot Beach Resort and structurally similar to Thermas de São Pedro. Comparable as the partner-park attraction that drives resort occupancy in the Brazilian thermal-water destination segment.

Regional players

• Hotel Glória São Pedro: Long-established hotel located in São Pedro, SP—the same thermal-water destination as São Pedro Thermas Resort. Comparable regional competitor targeting leisure guests visiting the São Pedro thermal region, though without integrated water park access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saopedrothermasresort
• Facebookfacebook.com/saopedrothermasresort
• TikToktiktok.com/@saopedrothermasresort
• LinkedInlinkedin.com/company/sao-pedro-thermas-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about São Pedro Thermas Resort