Holzmanufaktur Liebich

What Holzmanufaktur Liebich does

Holzmanufaktur Liebich GmbH is a privately held Bavarian wood manufacturer founded in 1960 and headquartered in Zwiesel, operating from a facility the company describes as Bavaria's largest solid wood building. The firm produces six core product categories: custom Holzverpackungen (wood packaging), Holzschachteln (wooden boxes, including serial-numbered catalog standards produced for decades), Holzkisten (wooden crates, including vintage-style units for wine and spirits), Holzdisplay (point-of-sale displays for food retail and HoReGa), Holzspielzeug (turned wooden toys, dolls, and figures), and Holzgeschenke (seasonal and corporate wooden gifts). Manufacturing uses PEFC-certified engineered woods and Bavarian hardwoods, with in-house dry chambers enabling international IPPC certification for export-grade wood packaging.

The business serves four primary customer verticals: wine, spirits, and specialty food brands seeking premium sustainable packaging; retail point-of-sale buyers in food retail (LEH), department stores, hotels, restaurants, and gaststätten; toy retailers and educational institutions; and consumer/corporate gift buyers. Distribution combines the company's liebich-shop.de e-commerce storefront, factory outlet sales (Werksverkauf) at headquarters, and direct B2B export relationships, with documented sales into Japan, South Korea, Taiwan, and the United States. Advanced decoration capabilities including wood burning (Einbrand), screen printing, and digital printing allow brand-specific customization, and full forest-stand traceability supports verifiable sustainability claims.

The company is led by managing partner Dr. Thomas Koy, holds PEFC (PEFC/04-31-3103) and IPPC certifications, and operates without disclosed external investors, parent company, subsidiaries, or M&A activity. Pricing is quote-based for custom and enterprise work, with no publicly disclosed price list, and no revenue, headcount, or funding figures are available in the source data. The marketing mix centers on a multilingual corporate website (German, English, Czech, Italian), a Facebook corporate page, an in-house Holz.Blog, and brand heritage storytelling around 60+ years of continuous Bavarian craftsmanship.

Name

Holzmanufaktur Liebich

Legal name

Holzmanufaktur Liebich GmbH

Website

https://liebich-holz.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Holzmanufaktur Liebich is a 60+ year-old Bavarian wood manufacturer producing custom wood packaging, boxes, crates, point-of-sale displays, wooden toys, and wooden gifts from a single Zwiesel facility, serving wine/spirits brands, retail, HoReGa, educational, and consumer gift customers across Europe, East Asia, and the United States.

Ownership category

akta.pro rank

Product category

Wood Packaging & Wooden Products Manufacturing

NAICS

Other Millwork (including Flooring) (321918), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

akta.pro secondary industry

Wood Mouldings, Millwork & Trim (IMADADAG)

Keywords

• Custom wood packaging
• Wooden crates manufacturing
• Point-of-sale displays
• Traditional wooden toys
• Sustainable forestry packaging

Headquarters

HQ city

Zwiesel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Wood Packaging Manufacturing: Bespoke wood packaging solutions manufactured to customer specifications, serving as premium sustainable alternatives to plastic, glass, cardboard, or foil packaging.
2. Standard Catalog Products: Standardized wooden boxes, crates, displays available in catalogs for immediate ordering, providing recurring product availability.
3. Factory Outlet Sales (Werksverkauf): Direct factory sales of wooden gifts and products to consumers and businesses, including seasonal items for Easter, Christmas, and personal occasions.
4. Brand Promotion and Point-of-Sale Displays: Custom wooden displays and promotional packaging for brand marketing campaigns at point-of-sale locations, serving wine, spirits, and consumer goods brands.
5. Wooden Toy Products: Turned wooden dolls, toy figures, and wooden toys sold internationally to distributors, retailers, and educational institutions, including on-pack promotions with branded goods.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Holzmanufaktur Liebich is a certified Bavarian wood manufacturer that produces custom wood packaging, wooden boxes, wooden crates, point-of-sale displays, traditional wooden toys, and wooden gift items from PEFC-certified engineered woods and Bavarian hardwoods. The company serves both international B2B brand customers (wine/spirits, retail PoS, hospitality, toy brands, educational institutions) and B2C buyers through its own webshop and factory outlet, offering industrial serial production alongside fully customized individual products with advanced decoration (wood burning, screen printing, digital printing).

Product overview

Holzmanufaktur Liebich is a certified wood manufacturing company operating as a single unified craft production operation rather than a software platform. The core portfolio consists of six distinct product categories that share manufacturing capabilities and material sourcing: Holzverpackungen (custom wood packaging), Holzschachteln (wooden boxes), Holzkisten (wooden crates), Holzdisplay (wooden point-of-sale displays), Holzspielzeug (traditional wood toys), and Holzgeschenke (wooden gift items). All products are manufactured in their 'Größtes Massivholzbauwerk Bayerns' (largest solid wood building in Bavaria) facility, utilizing certified engineered woods and Bavarian hardwoods with in-house drying chambers. Products are sold through their webshop www.liebich-shop.de, factory sales, and creative catalogs.

Differentiator

Problem solved

Functional benefit

Brands

• Liebich Shop: Company's online webshop for purchasing wood packaging, wooden boxes, wooden crates, wooden displays, and wooden toys directly from the manufacturer.

Products and services

• Holzverpackungen (Custom Wood Packaging)

Quantifiable outcome

• Wood packaging can be traced to specific forest stands where trees were felled, providing verifiable sustainability proof for customers.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POS Tuning: POS Tuning produces modular shelving and product presentation systems for food retail, including wood-based and sustainable materials. Direct overlap with Liebich's wooden shelving and display products for German LEH customers.
• Legler (small foot): Legler's small foot brand produces wooden toys, dolls, and educational items from European hardwoods. It competes with Liebich in the wooden toy segment for distributors and educational buyers.
• Selecta Spielzeug: Selecta is a German maker of wooden toys including dolls, miniatures, and educational play items. Direct overlap with Liebich's traditional turned dolls and toy figures for European and educational retail.
• Falkenhahn AG: Falkenhahn AG is a German manufacturer of industrial wooden packaging, crates, and load carriers with a similar heritage of serving German industry. The product overlap in custom wooden crates and pallets makes it the closest comparable to Liebich's core packaging line.
• STI Group: STI Group is a European point-of-sale display manufacturer producing in wood, metal, and plastic for retail brands. It overlaps directly with Liebich's Holzdisplay line for food retail and HoReGa customers.
• Werkhaus GmbH: Werkhaus designs and manufactures flat-pack wood-based products, displays, and home goods in Germany. Comparable in its use of wood as a primary medium for branded and decorative products.
• HABA (Habermaaß GmbH): HABA is a long-established German manufacturer of wooden toys, dolls, and educational play products. It is directly comparable to Liebich's Holzspielzeug segment for retailers and educational institutions in German-speaking markets.
• Ostheimer Figuren: Ostheimer produces handcrafted wooden figurines, farm animals, and toys in Germany using domestic hardwoods. Comparable to Liebich's turned dolls and farm animal wooden toy range for retail and education channels.

Broad incumbents

• Mondi Group: Mondi is a global packaging and paper group serving FMCG and industrial customers with corrugated and paper-based solutions. Relevant as a broader incumbent competing for the same packaging budgets as Liebich, though focused on fiber-based rather than solid wood.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging leader serving FMCG and retail customers with point-of-sale displays and packaging. Comparable as a broad incumbent offering POS displays that compete with Liebich's Holzdisplay line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Holz.Lieb.Ich

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holzmanufaktur Liebich