Liberation Foods

What Liberation Foods does

Liberation Foods is a UK-based Fairtrade nut company founded in 2007 and structured as a farmer-owned social enterprise (member of Social Enterprise UK). Its product range centres on cashews and peanuts — including flavoured cashews, mixed nuts, organic cashews, peanut butter, cashew milk, and cashew cream cheese — sold primarily through a Shopify-hosted direct-to-consumer website, with a small wholesale arm supplying UK food businesses such as Tempt York and Beau's Gelato.

The company holds Fairtrade, organic, and vegan certifications, and positions itself on a farmer-owned supply-chain narrative. Distribution is UK-only; the website explicitly does not ship internationally due to Brexit-related friction. Pricing sits in the £2.40–£12.00 range per SKU, consistent with a small-batch premium ethical-food positioning rather than mass-market grocery.

The business model combines D2C e-commerce with a limited B2B wholesale channel. Revenue mechanics rely on small-unit, high-margin ethical-food sales to a long tail of conscious consumers plus a handful of small startup B2B accounts. The operation is lean (1–10 employees), unfunded by external rounds, and supported operationally through partnerships such as the 2023 Transform Trade charity collaboration and participation in events like the Sustainability Show. There is no disclosed proprietary technology beyond a standard Shopify stack with Google Analytics for paid acquisition.

Name

Liberation Foods

Legal name

Liberation Foods

Website

https://chooseliberation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberation Foods is a UK-based, farmer-owned Fairtrade nut social enterprise selling flavoured cashews, peanuts, peanut butter, and cashew milk D2C via Shopify and through small wholesale accounts to UK food businesses.

Ownership category

akta.pro rank

Product category

Ethical & Sustainable Packaged Snacks

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Fairtrade nuts
• Ethical snacks
• Plant-based snacks
• Sustainable foods
• Cashew products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue from selling packaged nuts, nut butters, and cashew milk directly to UK consumers through their e-commerce website. Products include salted cashews & peanuts, seeds/nuts & goji berries, chili & lime cashews, wasabi peanuts, organic cashews, natural mixed nuts, and piri piri peanuts. Sales are made in individual units and case quantities.
2. Wholesale/Bulk Sales: Revenue from selling products in bulk cases to businesses and wholesalers across the UK. Serves as ingredients for other food producers, with personalised support from the small team for business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Liberation Foods is a UK-based Fairtrade social enterprise that sells sustainably sourced nuts, nut butters, and cashew-based dairy alternatives directly to UK consumers and wholesale business customers. Its product range includes salted and flavored cashews, wasabi and piri piri peanuts, organic cashews, natural mixed nuts, seeds with goji berries, glass-jar peanut butter, creamy cashew milk, and vegan cashew cream cheese sauce, all Fairtrade certified, vegan, and palm-oil-free. The company sources from smallholder farmer cooperatives and distributes via its Shopify e-commerce site and a wholesale channel.

Product overview

Liberation Foods offers a range of ethical, sustainable nut and seed snack products. The core product portfolio includes flavoured cashews (Salted Cashews & Peanuts, Chilli & Lime Cashews), peanuts (Wasabi Peanuts, Piri Piri Peanuts), mixed nuts (Seeds Nuts & Goji Berries, Natural Mixed Nuts), and organic cashews. Additional offerings include plant-based products like Creamy Cashew Milk and Vegan Cashew Cream Cheese Sauce. The company also sells Peanut Butter in glass jars. All products are Fairtrade certified, vegan, and sourced from smallholder farmers. Products are available for individual purchase or wholesale bulk orders through their UK-focused e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Salted Cashews & Peanuts Snack product combining salted cashews and peanuts, Fairtrade certified, vegan, and palm-oil-free; sold to UK consumers and wholesale customers starting from £2.40 GBP.
• Seeds, Nuts & Goji Berries Mixed product combining seeds, nuts, and goji berries; Fairtrade certified and vegan; available to UK consumers from £2.49 GBP.
• Chilli & Lime Cashews Cashews seasoned with chilli and lime flavouring, Fairtrade certified and vegan; available to UK consumers and wholesale buyers from £2.40 GBP.
• Wasabi Peanuts Wasabi-seasoned peanuts sourced from Nicaragua in a 90g pack; Fairtrade, vegan, source of protein, no artificial colourants, and produced via regenerative farming; sold from £2.40 GBP.
• Natural Mixed Nuts Natural mixed nuts snack product sold to UK consumers via the Liberation e-commerce site.
• Piri Piri Peanuts with Roasted Corn Peanuts with piri piri seasoning and roasted corn, sold to UK consumers from £2.40 GBP.
• Organic Cashews Organic cashews sourced from smallholder farmers, certified Fairtrade and organic; available to UK consumers from £12.00 GBP.
• Peanut Butter Jar Peanut butter packaged in recyclable glass jars (wash, remove lid and foil before home recycling).
• Creamy Cashew Milk Rich, dairy-free plant-based milk made with Fairtrade, organic cashews; positioned as a dairy milk alternative for UK consumers.
• Vegan Cashew Cream Cheese Sauce Vegan cashew-based cream cheese sauce recipe/product made from soaked cashews, lemon juice, nutritional yeast, and spices; used in dishes such as cauliflower steak.

Quantifiable outcome

• All products are Fairtrade certified, guaranteeing better prices, safe working conditions, sustainability and fair terms for farmers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Transform TradecoreStrategic or Co-development Partner · 1 January 2023Charity partner for ethical trading initiatives. Collaboration began in 2023 to support development programs and fight exploitation. Support includes funding for women's charityMujeres Musicales and music therapy programmes.
• Tempt YorkminorGTM or Marketing PartnerIndependent vegan chocolate company that sources Liberation's organic and Fairtrade certified cashews. Founder Karen endorses Liberation stating she was relieved to find them and values responsible sourcing that changes lives.
• Beau's GelatominorGTM or Marketing PartnerIndependent gelato company that sources Liberation's Fairtrade certified cashews. Co-founder Amber praises the close farmer relationships and certifications as a major company milestone.
• Social Enterprise UKcoreStrategic or Co-development PartnerNetwork membership organisation for businesses with social and environmental purpose. Liberation Foods is a member of this network of ethical businesses.
• FairtradecoreStrategic or Co-development PartnerFairtrade certification body. All Liberation products are Fairtrade certified, guaranteeing better prices, safe working conditions, sustainability and fair terms for farmers.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Liberation Foods' online store. Enables selling products and services to customers through their Shopify-hosted website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rhythm 108: Plant-based snack brand offering nut-based biscuits, filled cookies, and chocolate-coated snacks. Overlaps with Liberation's flavored nut and plant-based snack range, sharing the UK and European ethical-snacker consumer base.
• Clearspring: UK organic and ethical food brand offering nuts, seeds, nut butters, and plant-based products with strong organic and Fairtrade certifications. Direct category overlap with Liberation's certified product portfolio.
• Infinity Foods: UK organic and natural wholefoods brand and wholesaler distributing nuts, seeds, and snacks with strong ethical credentials. Comparable organic/Fairtrade positioning with broader UK wholesale reach than Liberation.
• Pip & Nut: UK-based nut butter and snack brand offering premium peanut and almond butters with ethical sourcing positioning. Direct overlap with Liberation's nut butter and flavored nut snack range, targeting the same UK health-conscious and ethically-minded consumer.
• Traidcraft: UK-based Fairtrade food and craft company with a similar social-enterprise ethos and smallholder-farmer sourcing model. Highly comparable in mission, certification stack, and UK ethical-shopper target customer.
• Squirrel Sisters: UK-based natural snack brand producing nut-based bars and bites with no added sugar, targeting health-conscious UK consumers. Comparable premium natural-snack positioning and DTC-plus-retail GTM model.
• Booja-Booja: UK organic vegan dessert and chocolate truffle brand using cashew and nut bases. Comparable vegan, organic, plant-based positioning and similar small UK specialty-food brand scale.
• Meridian Foods: UK manufacturer of nut butters, seed spreads, and tahini with strong natural and free-from credentials. Directly comparable product mix (peanut butter, cashew butter) and overlapping distribution through independent retail and wholesale in the UK.

Broad incumbents

• Doves Farm: Established UK organic food brand producing flours, cereals, pasta, and baking ingredients with organic and ethical certifications. Comparable UK ethical-food brand with broader product portfolio and stronger grocery distribution than Liberation.
• Divine Chocolate: UK-headquartered Fairtrade chocolate brand co-owned by cocoa farmer cooperatives, operating at significantly larger scale than Liberation. Comparable farmer-owned, Fairtrade mission and UK ethical-food retail presence, but in the chocolate category rather than nuts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EatLiberation
• Instagraminstagram.com/eatliberation
• Xx.com/EatLiberation
• LinkedInlinkedin.com/company/liberationfoods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberation Foods