Missouri Bullet Company

What Missouri Bullet Company does

Missouri Bullet Company is a privately held, family-owned manufacturer of cast lead bullets headquartered in Kingsville, Missouri (40 miles southeast of Kansas City), operating from a single owned facility with 11–50 employees. The company produces over 180 bullet variants spanning pistol, rifle, grooveless, black powder, coated, and muzzle loader categories in calibers from .32 H&R through .500 S&W, alongside accessories such as Starline brass, Magic Alloy (proprietary 6% antimony / 2% tin / 92% lead casting alloy), Lewis Lead Remover products, and DIY Hi-Tek coating kits.

Its core technical differentiator is hardness optimization: MBC is the only documented cast bullet manufacturer offering bullets in two certified Brinell hardness levels (12 BHN at 4% antimony and 18 BHN at 6% antimony), matching bullet hardness to the PSI of a customer's specific load using the formula Optimum BHN = PSI / (1422 x 0.90), with BHN displayed on every box. Production uses Magma Engineering Mark 7 casters, LubeMasters with M-A Systems, and Howell CNC bullet collators. Bullets can be ordered with Hi-Tek 2-Extreme polymer coating (imported from Australia, applied at ~400°F in two coats), which eliminates lead exposure, reduces bore leading and lube smoke, and permits higher velocities. The company is a registered ITAR Manufacturer.

Missouri Bullet Company sells primarily direct-to-consumer through its e-commerce site (missouribullet.com) with real-time SQL pricing and USPS flat-rate shipping at $20 per 65 lb. carton, supported by telephone ordering and a stocking-dealer channel (e.g., x-reload.com). Standard 500-count boxes price between $42.50 and $87.50; bulk orders start at 12,000 bullets with palletized freight. Discount programs target Registered Gun Clubs, active and retired law enforcement, military personnel, and quantity buyers, with discounts non-stackable. Community-driven marketing through NRA, NSSF, and SASS affiliations, a customer Range Reports page, and active Facebook and MeWe profiles drive word-of-mouth acquisition among U.S. reloaders.

Name

Missouri Bullet Company

Legal name

Missouri Bullet Company

Website

https://missouribullet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Missouri Bullet Company is a family-owned, Kingsville, Missouri manufacturer of hardness-optimized cast lead bullets (180+ variants) sold direct-to-consumer to individual reloaders, competitive shooters, and gun clubs in the continental United States.

Ownership category

akta.pro rank

Product category

Cast Bullet Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Cast lead bullets
• Coated bullets
• Reloading supplies
• Bullet manufacturing
• Shooting sports accessories

Headquarters

HQ city

Kingsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cast Lead Bullets (Primary): The company manufactures and sells cast lead bullets in over 180 variants across multiple series (Action, Cowboy, Match), calibers (.32 H&R through .500 S&W), and hardness levels. Products are sold in standard boxes (typically 500 count), bullet bundles (3,000 count for lightweight bullets), sample packs (100 count), and unsized/unlubed formats. Pricing ranges from approximately $42.50 to $87.50 per 500-count box, with per-bullet prices from $0.09 to $0.20+ depending on bullet type and coating.
2. Hi-Tek Bullet Coating Sales: The company sells Hi-Tek 2-Extreme coating in 3.5 oz. and 7 oz. quantities ($14.00–$24.00), allowing customers to coat their own bullets. The 7 oz. package coats approximately 1,000 lbs. of bullets with one coat (500 lbs. with two coats).
3. Brass and Accessories: The company resells Starline brass (e.g., .40 S&W brass at $25 for 100 count or $115 for 500 count), bullet casting alloy ('Magic Alloy' — 6Sb2Sn92Pb antimonial lead in 16 lb. or 66 lb. lots), and accessories including Lewis Lead Remover products (brass patches, cone tips, rubber tips).
4. Custom/Special Orders: The company offers custom bullet sizing and hardness orders (minimum 50,000 bullets on a custom mold) and sells bulk quantities (12,000+ bullets) with dealer/group discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Missouri Bullet Company manufactures and sells cast lead bullets, with optional Hi-Tek 2-Extreme polymer coating, optimized for specific load pressures via matched Brinell Hardness Numbers (BHN 12 and BHN 18). The company offers 180+ bullet variants across pistol, rifle, muzzle loader, grooveless, and black powder categories, sold primarily direct-to-consumer through e-commerce, telephone, and a stocking dealer network.

Product overview

Missouri Bullet Company is a family-owned cast bullet manufacturer offering a comprehensive portfolio of over 180 hardness-optimized bullet products. The core offering consists of cast lead bullets manufactured in two hardness levels (BHN 12 and BHN 18) using certified foundry alloy, supplemented by Hi-Tek 2-Extreme polymer coated variants that eliminate lead exposure and reduce barrel leading. Product lines span pistol bullets (including Action, Cowboy, and Match series), rifle bullets, grooveless bullets, black powder bullets, and muzzle loader projectiles. The company also sells complementary products including bullet casting alloy, brass, Hi-Tek coating solution, and lead cleaning accessories. Bullet bundles provide bulk-quantity pricing with economical flat-rate shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Tek 2-Extreme Coating: A polymer-based bullet coating made in Australia, imported and applied to bullets. Provides reduced leading, higher velocities, and no exposed lead contact.
• Magic Alloy

Products and services

• Cast Lead Bullets Cast lead bullets offered in 180+ variants across pistol, rifle, and specialty calibers, available in two hardness formulations (BHN 12 and BHN 18) matched to specific load pressures for individual reloaders and shooters.
• Hi-Tek 2-Extreme Coated Bullets Lead bullets coated with Hi-Tek 2-Extreme polymer coating sourced from Australia, providing a lubricity- and corrosion-resistant finish for reloaders seeking reduced leading and cleaner shooting.
• Grooveless Bullets Specialty cast bullets manufactured without lubrication grooves for use in specific firearms and applications where traditional grooved bullets are not desired.
• Rifle Bullets Cast rifle bullets engineered for appropriate pressure ranges with matched Brinell Hardness Numbers, available in multiple calibers for rifle reloaders.
• Black Powder Bullets Cast bullets designed specifically for black powder cartridge shooting applications and traditional muzzleloading enthusiasts.
• Muzzle Loader Bullets Bullets manufactured specifically for muzzle-loading firearms, sold through dedicated product listings for muzzleloader shooters.
• Bullet Bundles Bulk quantity bullet bundles offered at quantity-discounted pricing for high-volume reloaders and gun clubs.
• Hi-Tek 2-Extreme Bullet Coating Polymer bullet coating product (Hi-Tek brand) offered for sale to reloaders and casters who want to coat their own cast bullets.
• Magic Alloy Casting Material Proprietary lead casting alloy (Magic Alloy) sold to customers for use in casting their own bullets, formulated to specific hardness targets.
• Starline Brass Reloading brass cases (Starline brand) sold alongside bullet offerings as a complementary reloading component.
• Lewis Lead Remover Accessories Shooting accessories and cleaning products (Lewis Lead Remover) sold as a complementary offering to bullet and reloading customers.
• Bullet Sample Packs Sample packs of bullets offered for purchase to allow customers to test multiple products before committing to larger quantities.
• Gift Certificates Gift certificates redeemable on the Missouri Bullet Company website for purchase of bullets and related products.
• Unsized / Unlubed Bullets Cast bullets sold in unsized and unlubed condition for reloaders and casters who prefer to size and lubricate bullets to their own specifications.

Quantifiable outcome

• Most orders ship same or next day
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• x-reload.comminorChannel Partner/ Reseller/ Distributorx-reload.com is listed as a stocking dealer on Missouri Bullet Company's 'Where to Buy' page, indicating they purchase bullets from MBC in bulk and resell to end consumers through their e-commerce platform.
• Magma EngineeringcoreTechnology or IntegrationMissouri Bullet Company uses Magma Engineering equipment exclusively in its bullet production, specifically Mark 7 casters, LubeMasters with M-A Systems, and Howell CNC bullet collators. This is a core operational partnership enabling the company's manufacturing capability.
• Starline BrassminorOthersMissouri Bullet Company resells Starline brass (imported .40 S&W and other calibers), purchasing it as a finished product for resale to their bullet customers who also need brass. This is a vendor relationship rather than a formal partnership.
• NRA (National Rifle Association)minorOthersMBC is an NRA Life Member company, displaying the NRA Life Member badge on their website. The NRA is not a formal business partner but MBC's alignment with and support for the NRA serves as a brand association within the shooting sports community.
• NSSF (National Shooting Sports Foundation)minorOthersMBC is a member of NSSF, the trade association for the firearms and ammunition industry. NSSF membership indicates industry standing and alignment with industry standards and advocacy.
• SASS (Single Action Shooting Society)minorOthersMBC is affiliated with SASS (Single Action Shooting Society), the governing body for cowboy action shooting. MBC produces a 'Cowboy Series' of bullets specifically designed for cowboy action shooting velocities and applications, and displays the SASS badge on their website.
• Hi-Tek Coatings (Australia)coreTechnology or IntegrationMBC sources the Hi-Tek 2-Extreme coating from its Australian manufacturer. The coating is a catalyst-based polymeric system imported and applied in MBC's facility at nearly 400 degrees. MBC is also a distributor of the coating for DIY application (sold in 3.5 oz. and 7 oz. packages).
• Suncoast NetworksminorOthersSuncoast Networks designed Missouri Bullet Company's website, as noted in the footer. This is a web development/design vendor relationship.
• USPS (United States Postal Service)minorOthersMissouri Bullet Company ships all orders via USPS flat-rate shipping at $20.00 per 65 lbs. carton within CONUS. USPS is the exclusive shipping carrier used by the company.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bayou Bullets: Cast bullet manufacturer offering a broad catalog of pistol and rifle cast projectiles to reloaders. Directly competes with Missouri Bullet Company in the same BHN-tuned cast-bullet category with overlapping caliber coverage and similar DTC reloader customer base.
• Hutton-Goodley (H&G) Bullets: Long-standing cast bullet maker known for premium, tight-tolerance cast projectiles used by competitive shooters and reloaders. Comparable in product positioning (quality cast bullets targeted at serious reloaders) to Missouri Bullet Company's Match and Action series.
• Beartooth Bullets: Specialty cast bullet maker focused on hard-cast, high-velocity projectiles for handgun hunters and reloaders. Comparable to Missouri Bullet Company in product (cast lead bullets sold direct to reloaders) and customer (handloading hobbyists seeking specific hardness for specific loads).
• Oregon Trail Bullet Company: Manufacturer of cast lead bullets (including coated varieties) sold directly to reloaders. Overlaps with Missouri Bullet Company's grooveless and coated cast-bullet SKUs and the same reloader end market.
• Zero Bullet Company: Cast bullet manufacturer selling hardness-specific lead projectiles to the reloading community. Direct competitor in the hardness-optimized cast bullet niche with overlapping product philosophy and similar DTC model.
• Montana Bullet Company: Cast bullet manufacturer producing lead projectiles in multiple hardness levels for reloaders. Comparable product line, caliber coverage, and customer base to Missouri Bullet Company's hardness-optimized offerings.

Broad incumbents

• Hornady Manufacturing: Major ammunition and reloading-components manufacturer offering bullets, brass, and loaded ammo. While primarily a jacketed-bullet producer, Hornady sells to the same reloader base and competes in adjacent categories; an entry into coated cast bullets would directly threaten Missouri Bullet Company's niche.
• Berry's Manufacturing: Larger manufacturer of plated bullets and reloading components serving a broad reloader customer base. Comparable to Missouri Bullet Company in end market (reloading supplies) and channel (DTC + dealers), but with a wider product line and a different core technology (plating vs. casting/polymer coating).

Others

• Magma Engineering: Manufacturer of bullet casting equipment (Mark 7 casters, LubeMasters, collators) used by Missouri Bullet Company. Not a competitor but the core equipment supplier whose tooling defines the production capability and throughput of cast-bullet manufacturers including MBC.
• Hi-Tek Coatings (Australia): Australian manufacturer of the Hi-Tek 2-Extreme polymer bullet coating that Missouri Bullet Company imports and applies. A technology supplier and partner rather than a direct competitor, but the relationship is mission-critical and sole-source for MBC's premium coated line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61561836764662
• Xx.com/mobulletco
• LinkedInlinkedin.com/company/missouri-bullet-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Bullet Company