Aventini

What Aventini does

Aventini is a privately held German HR services and software company headquartered in Göppingen with an additional development presence in Sauerland, operating through two legal entities: aventini GmbH (software/HR AppBoard) and aventini services GmbH (payroll and managed services). The company sells into the German Mittelstand, primarily targeting organizations with 50-1,500 employees, and is led by managing directors Matthias Grücter and Witali Dridiger, with Paul Schönert as shareholder and managing director of the services entity.

The core product is the HR AppBoard, a modular SaaS platform offering more than 54 configurable HR applications spanning HR management, payroll, time and access control, travel and expense management, social recruiting, employee self-service, and document workflows with DocuSign integration and a multi-level approval engine. Aventini bundles the platform with managed services, most notably outsourced payroll (Entgelt-Teilservice through full Entgelt-Sachbearbeitung), time management deployment, business travel handling, and social recruiting campaign execution. Customers cited publicly include duisport (1,300 employees), BMK Group (1,100), IFAK and affiliated research firms (450), eBase (300), F. Linster (220), Markenfilm and SZA (200 each), add-solution (120), and MfG Travel (70), spanning logistics, manufacturing, legal, financial services, media, and healthcare verticals.

Revenue is generated through multi-year, quote-based subscriptions to the HR AppBoard, tiered outsourced payroll services, time management deployments, travel management fees, and social recruiting professional services, with pricing tied to selected apps, employee count, and service level. The go-to-market combines direct sales with field consultants, an inside sales team reachable through a quote-request portal, and sustained physical presence at Germany's main HR trade shows (Zukunft Personal Nord and Süd). Aventini is ISO 27001 certified, ITSG certified, and marketed as fully DSGVO-compliant, with German data residency through Host Europe. No external institutional investors, funding rounds, M&A, or AI/ML capabilities are disclosed in the source material.

Name

Aventini

Legal name

aventini GmbH

Website

https://aventini.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Aventini is a German HR outsourcing and SaaS company selling the modular HR AppBoard (54+ apps) plus managed payroll, time, travel, and recruiting services to German Mittelstand companies of roughly 50-1,500 employees, operating from Göppingen with ISO 27001 and DSGVO certifications.

Ownership category

akta.pro rank

Product category

HR Management Software

NAICS

Human Resources Consulting Services (541612), Custom Computer Programming Services (541511), Professional Employer Organizations (561330)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)

Keywords

• HR management software
• Payroll services
• Time management systems
• Travel expense management
• Social recruiting services

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payroll Services: Full-service payroll outsourcing including Entgelt-Teilservice (partial service), capacity maintenance, and complete payroll processing (Entgelt-Sachbearbeitung). Customers can choose service level based on internal capabilities.
2. HR AppBoard Subscriptions: Subscription-based access to HR software platform with modular app selection. Customers pay for selected applications based on service level requirements.
3. Time Management Services: Time recording, access control, and workforce scheduling solutions either as software, service, or combined package.
4. Travel Management: Business travel booking, expense capture, and travel cost accounting with optional full-service handling including visa procurement and transfers.
5. Social Recruiting: Social media recruitment campaigns including USP workshop, media optimization, campaign setup on Facebook, Instagram, LinkedIn, and candidate follow-up services.
6. Custom Software Development: Individual development and customization of HR modules to meet specific customer requirements beyond standard app functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aventini provides an all-in-one HR management platform called HR AppBoard with over 54 modular SaaS applications covering payroll, time management, travel management, social recruiting, employee self-service, and document workflows. In addition to the software platform, the company offers outsourced managed services for payroll processing, time management, and travel booking, plus custom software development for HR-specific requirements. The offering targets German-speaking Mittelstand (mid-sized) companies.

Product overview

Aventini offers an All-in-One HR management ecosystem centered on the HR AppBoard platform, which provides over 54 modular HR applications that customers can select based on their needs. The portfolio includes core platform modules for HR Management, Payroll Services (outsourced salary processing), Zeitwirtschaft (time management/workforce management), Travel-Management (travel and expense management), and Social Recruiting services. The modular architecture allows organizations to combine specific apps from the store, while Aventini also provides Individual-Entwicklungen (custom development services) for bespoke requirements. The platform emphasizes DSGVO (GDPR) compliance and is positioned for mid-sized companies in the German market.

Differentiator

Problem solved

Functional benefit

Brands

• HR AppBoard: The core HR software platform - an All-in-One HR solution offering over 54 modular HR applications including payroll, time management, recruiting, employee self-service, and travel management.
• Your HR AppStore

Products and services

• Your HR AppBoard
• Payroll Services Full-service outsourced payroll processing offering Entgelt-Teilservice (partial payroll service), personnel capacity maintenance, and complete Entgelt-Sachbearbeitung (full payroll administration outsourcing) for organizations lacking in-house payroll expertise.
• Zeitwirtschaft (Time Management) Workforce time management solution covering working time recording, access control, personnel deployment planning, and production data collection, available as software, service, or a combined package for German employers.
• Travel-Management Business travel management and expense reporting software with integrated travel agency services, automated reimbursement processing, and cost center allocation, with optional full-service handling including visa procurement and transfers; cited to deliver 15-20% cost reduction.
• Social Recruiting Recruitment marketing service using social media platforms (Facebook, Instagram, LinkedIn), including USP workshop, media optimization, campaign setup, and candidate follow-up to reach qualified candidates.
• Individual-Entwicklungen (Custom Development) Custom software development service for HR-specific requirements, including bespoke module development and integration solutions tailored to individual client needs beyond standard HR AppBoard functionality.

Quantifiable outcome

• 15-20% cost reduction in travel management expenses
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADP Workforce Now: ADP is a global payroll and HR services giant offering workforce management solutions to mid-market and enterprise clients. Comparable to Aventini's combined payroll services and HR software offering, though at vastly larger scale with international reach.
• DATEV: DATEV is a large German IT services and software cooperative providing payroll, HR, and accounting solutions primarily to tax advisors and SMEs. A broad incumbent whose payroll and HR offerings overlap with Aventini's payroll services and HR AppBoard for the same Mittelstand customer base.
• SD Worx: SD Worx is a leading European payroll and HR services provider operating across multiple countries. Comparable to Aventini's payroll outsourcing + HR software bundle, though at significantly greater scale and geographic reach.
• Sage HR: Sage HR (formerly CakeHR) provides cloud HR software for SMBs including time off, performance, and recruitment. Comparable to Aventini's HR AppBoard for small and mid-sized employers, though Sage HR targets a broader international audience.
• SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite covering core HR, payroll, talent, and analytics for large multinationals. Comparable in HR functional breadth but targets larger enterprises than Aventini's Mittelstand focus.

Direct peers

• Personio: Personio is a Munich-based HR SaaS platform targeting European SMBs and mid-market companies with payroll, recruiting, and people management. Direct competitor to Aventini in the German Mittelstand HR software category, with similar modular positioning but significantly larger scale and venture backing.
• rexx systems: rexx systems is a German HR software vendor providing talent management and HR administration for mid-market and enterprise customers. Comparable to Aventini as a domestically-developed HR suite serving German-speaking markets with regulated-industry positioning.
• HRworks: HRworks is a German HR SaaS provider focused on small and mid-sized businesses, offering payroll, time management, and personnel administration. Closely comparable to Aventini's Mittelstand-focused, modular HR AppBoard approach with German-market specialization.
• HSP Software: HSP Software is a German provider of HR and payroll software (LOGA/HSPlus) for SMBs and mid-market employers. Direct peer with comparable customer segment, German regulatory expertise, and modular HR-plus-payroll product positioning.

Emerging players

• Kenjo: Kenjo is a Berlin-based HR SaaS platform for SMBs covering employee management, time tracking, payroll, and recruitment. Comparable as an emerging SMB-focused European HR software player competing for the same Mittelstand segment Aventini targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aventini