netivity
Netivity is a Netherlands-based private software firm, founded in 1999, that offers SaaS and omnichannel commerce platform solutions to merchants. Headquartered in Zwolle with 11 to 50 employees, it operates as a small established player in the Dutch commerce-technology market.
- Company typePrivate
- Founded1999
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What netivity does
Netivity is a Netherlands-based private software company headquartered in Zwolle that offers software, SaaS, and omnichannel commerce platform solutions. Founded in 1999, the firm has operated continuously for more than 25 years and is classified as a small company with 11 to 50 employees. Its website, netivity.nl, is the company's primary web presence; however, during data collection the site presented only a verification/loading page, which limits visibility into the current product portfolio, customer base, and operating footprint.
The company's business model centers on the sale of commerce-platform software and SaaS tools, likely to merchants or channel partners, but no specific pricing structure, customer segments, contract mechanics, or technology stack is disclosed in the available data. No information on integrations, AI/ML capabilities, certifications, partnerships, or named customers was extracted, which constrains any deeper product- or GTM-level analysis. The firm has no recorded subsidiaries, parent company, M&A activity, leadership-team disclosures, or funding rounds in the source material.
Significant data gaps apply across the investment-relevant dimensions: revenue, funding history, ownership, leadership team, geographic footprint, M&A activity, and product roadmap are all undisclosed or unavailable. The website's accessibility issues during the collection window further reduce the reliability of negative findings, meaning any apparent absence of features (AI, integrations, certifications) should be treated as data unavailability rather than confirmed absence. Any investor-grade assessment must therefore be treated as low-confidence and dependent on primary-source verification with the company.
netivity firmographics
Firmographics- Name
- netivity
- Website
- https://netivity.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netivity is a Netherlands-based private software firm, founded in 1999, that offers SaaS and omnichannel commerce platform solutions to merchants. Headquartered in Zwolle with 11 to 50 employees, it operates as a small established player in the Dutch commerce-technology market.
- Ownership category
- akta.pro rank
netivity industry classification
Industry- Product category
- Commerce Platforms
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
Keywords
Where netivity is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
netivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
netivity product offering
Product offeringCore offering
netivity offers software, SaaS, and omnichannel commerce platform solutions to business clients. The company is described as a for-profit software firm founded in 1999, headquartered in Zwolle, Netherlands, with 11–50 employees. Specific product names, feature sets, and customer use cases are not evidenced in the available source material.
Product overview
No product information available. The source website displayed only a verification/loading page ("One moment, please..."), preventing extraction of product portfolio details.
Differentiator
Problem solved
Functional benefit
Companies that use netivity
Customer profileIdeal customer profiles1 record
netivity technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
netivity partnerships and signals
Strategic signalRecent moves1 record
netivity competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global incumbent in commerce-platform SaaS serving merchants of all sizes with storefront, checkout, and omnichannel tooling. Directly relevant as the dominant reference point for any omnichannel commerce platform vendor.
- BigCommerce: Headless and SaaS commerce platform serving mid-market and enterprise merchants globally. Comparable as an omnichannel commerce SaaS competitor with broader scale.
- Magento (Adobe Commerce): Open-source / enterprise commerce platform now under Adobe. Comparable to netivity as a customizable commerce platform option for retailers needing omnichannel capabilities.
- WooCommerce: Open-source e-commerce plugin for WordPress widely used by SMB retailers. Represents the lower-cost, broadly adopted alternative in the same commerce-platform category.
- Salesforce Commerce Cloud: Enterprise-grade commerce platform within the Salesforce ecosystem, used by mid-market and large retailers. Comparable to netivity's enterprise omnichannel commerce positioning at the higher end of the market.
Direct peers
- Vend (now Lightspeed Retail): Retail-focused POS and commerce platform (now part of Lightspeed) offering omnichannel inventory and selling. Comparable in the retail omnichannel SaaS space.
- Lightspeed Commerce: Commerce platform combining POS, e-commerce, and omnichannel tools, particularly strong in retail and hospitality SMB/mid-market segments. Closely aligned with netivity's omnichannel commerce SaaS proposition.
Regional players
- Lengow: European (French) SaaS platform for product feed management, marketplaces, and omnichannel commerce. Comparable as a European-headquartered specialist focused on omnichannel commerce tooling.
- ChannelEngine: Netherlands-based SaaS for marketplace integrations and omnichannel commerce, enabling brands to sell across channels. Comparable as a Dutch-headquartered specialist in omnichannel/multi-channel commerce software.
Emerging players
- Sylius: Open-source headless commerce platform built on Symfony, targeting mid-market and developers. Comparable as a customizable commerce platform competing for the same mid-market omnichannel buyers.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
netivity social profiles
Digital presencenetivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
netivity leadership team
Management profileNumber of profiles
netivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
netivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about netivity
What does netivity do?
netivity offers software, SaaS, and omnichannel commerce platform solutions to business clients. The company is described as a for-profit software firm founded in 1999, headquartered in Zwolle, Netherlands, with 11–50 employees. Specific product names, feature sets, and customer use cases are not evidenced in the available source material.
Is netivity a public or private company?
netivity is a private company. It is classified as unknown and is currently operating.
When was netivity founded?
netivity was founded in 1999. It employs 11 to 50 people.
Where is netivity based?
netivity is headquartered in Zwolle, Netherlands, in the Europe region.
Who are netivity's main competitors?
Broad incumbents on record are Shopify, BigCommerce, Magento (Adobe Commerce), WooCommerce and Salesforce Commerce Cloud. Direct peers are Vend (now Lightspeed Retail) and Lightspeed Commerce. Regional players are Lengow and ChannelEngine. Sylius is listed as an emerging player.
Does netivity have an API?
No public API is recorded for netivity.
What industry is netivity in?
netivity's product category is Commerce Platforms. Its primary akta.pro industry code is BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting). Its NAICS code is 5132 and its SIC code is 7372.