Windoware

What Windoware does

Windoware is a privately held Australian wholesale manufacturer of custom-made window furnishings, operating from a single production facility in Berrinba, Queensland. Founded approximately in the early 1970s (with company materials citing over 50 years of industry experience), the company operates on a trade/wholesale-only model, selling exclusively to retailers rather than directly to end consumers. Its product portfolio spans three categories: indoor products (roller blinds, vertical blinds, venetians, panel tracks), outdoor products (Ziptrak track-guided blinds, vertical awnings, projection awnings, folding arm awnings), and motorisation solutions (battery and AC motors, smart Wi-Fi bridges, 15-channel remote controls).

The company differentiates through certified Ziptrak fabrication rights, state-of-the-art manufacturing equipment (automatic cutting tables and European long-bar automatic welders), and fast lead times of 5 working days for indoor products and 10 for outdoor. Distribution occurs through a national retailer network — including placement at Bunnings for DIY indoor blinds — and the proprietary KEYWAY online ordering portal, which provides trade customers with live order tracking, account management, and product information. An in-house delivery service covers South East Queensland.

Revenue is generated through one-time wholesale product sales to retailers, architects and designers, and commercial project accounts. Pricing is not publicly disclosed and requires account application. The company serves local retailers through to national major accounts across Australia, with no geographic expansion beyond the domestic market. No funding rounds, M&A activity, or senior leadership hires are disclosed in available sources.

Name

Windoware

Legal name

Windoware

Website

https://windoware.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Windoware is a privately held Australian wholesale manufacturer of custom-made indoor and outdoor window furnishings, operating from a Berrinba, Queensland facility and selling exclusively to retailers across Australia, including Bunnings.

Ownership category

akta.pro rank

Product category

Window Furnishings Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Curtain and Linen Mills (31412)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

akta.pro secondary industries

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

Keywords

• Custom window furnishings
• Wholesale blinds manufacturer
• Outdoor awnings production
• Ziptrak track-guided blinds
• Motorised blind systems

Headquarters

HQ city

Berringa

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Window Furnishing Products: Windoware manufactures and supplies custom-made window furnishings to retailers across Australia on a wholesale basis. Revenue is generated through product sales to trade customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Windoware manufactures custom-made indoor and outdoor window furnishings for wholesale/trade customers across Australia. Its product portfolio includes Ziptrak track-guided outdoor blinds, vertical awnings, projection awnings, folding arm awnings, roller blinds, vertical blinds, venetians, panel tracks, and a full motorisation range. The company operates a state-of-the-art production facility in Berrinba, Queensland, and sells exclusively through retailers via the KEYWAY online ordering portal with live order tracking.

Product overview

Windoware is a leading Australian manufacturer of window furnishings with over 50 years of experience, operating on a trade/wholesale-only business model. The company offers a comprehensive product portfolio divided into three main categories: Outdoor Products (Ziptrak track-guided blinds, Vertical Awnings, Projection Awnings, and Folding Arm Awnings), Indoor Products (Roller Blinds, Vertical Blinds, Venetians, and Panel Tracks), and Motorisation solutions (curtain track motors, battery motors, smart wi-fi bridge, and 15-channel remote). The products are available through the KEYWAY online ordering portal with live tracking. Windoware operates a state-of-the-art production facility in Berrinba, Queensland, serving customers from local retailers through to national major businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Ziptrak: Certified Ziptrak fabricators - original outdoor blind system with patented track-guided design.
• Keyway

Products and services

• Ziptrak Track-guided outdoor blind system with a patented design that glides smoothly and stops at any height. Windoware is a certified Ziptrak fabricator offering the original outdoor blind system for weather and shade protection on patios and outdoor living areas.
• Vertical Awning Tensioned vertical straight drop outdoor blind offering weather and shade protection. Highly customisable with various lock downs, head box choices, and motorisation options.
• Projection Awnings Shade projection awnings fitted to windows, projecting fabric from the glass to allow air-flow and improve insulation. Available in fixed pivot, fixed guide, drop arm, and automatic models.
• Folding Arm Awnings Awnings used to extend outdoor living spaces, available in Full Cassette, Semi-Cassette, or open models. Features custom powder coating and motorisation options.
• Roller Blinds Custom-cut-to-size roller blinds with easy-to-install brackets and high quality mechanisms. Available in 100% blockout fabric or light filtering options.
• Vertical Blinds Contemporary, minimalist window blinds where brackets allow blades to hang freely for a clean cordless finish while offering light filtering and privacy.
• Venetians Venetian blinds available in aluminum (25mm), PVC (50mm), and basswood (50mm) materials. Affordable alternatives to timber Venetians with luxurious design.
• Panel Tracks Innovative window furnishing suitable for large windows, featuring contemporary look and feel available in a wide range of fabrics including Essentials Blockout, Solar Filter 97, and various branded options.
• Windoware Motorisation Motorisation solutions for indoor and outdoor blinds and awnings, ranging from battery motors to home automation systems, including curtain track motors, motorised roller blinds, and outdoor awning motors.
• KEYWAY Online ordering portal for trade customers with live order tracking, account information, and product information access.

Quantifiable outcome

• 5 working days lead time for indoor products
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ZiptrakcoreTechnology or IntegrationWindoware are certified Ziptrak fabricators, offering the original outdoor blind system with a patented, track-guided design that glides smoothly and stops at any height. This certification allows Windoware to manufacture and supply Ziptrak products as an authorized manufacturer.
• BunningsminorChannel Partner/ Reseller/ DistributorSome of Windoware's custom indoor blinds are available at Bunnings for DIY jobs, providing retail distribution for certain product lines.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Shade Factor: Australian online retailer and manufacturer of custom blinds and shades. Comparable to Windoware on indoor blind product offering, though smaller in scale and focused on a direct-to-consumer channel rather than trade wholesale.

Direct peers

• Curtain Track & Components: Australian wholesale manufacturer and supplier of curtain tracks, rod systems, and window furnishing hardware. Comparable to Windoware in the trade/wholesale indoor window furnishing segment, with overlapping curtain track and component offerings.
• Luxaflex: Premium Australian window treatment brand offering blinds, shutters, awnings, and motorised solutions through a dealer/retail network. Comparable product mix and trade-channel go-to-market to Windoware, with stronger brand positioning at the consumer end.
• Rollease Acmeda: Australia-headquartered global manufacturer of window covering components, roller blinds, and motorised shading systems. Directly comparable to Windoware as a domestic manufacturer with overlapping indoor/outdoor blind and motorisation product lines serving retailers and trade channels.
• Sunscape Outdoor Blinds: Australian specialist manufacturer and installer of outdoor blinds and awnings, including Ziptrak-style track-guided systems. Comparable to Windoware's outdoor product range and trade distribution model across Australia.
• Vista Window Coverings: Australian manufacturer and supplier of window blinds, shutters, and awnings for residential and commercial applications. Directly comparable in product breadth (indoor + outdoor) and trade-channel distribution within Australia.

Broad incumbents

• Hunter Douglas: Global leader in window coverings (blinds, shades, shutters, awnings) and architectural products. Overlaps with Windoware across most product categories but operates at much greater scale and with a broader portfolio distributed globally.

Others

• Somfy: Global specialist in motorisation and smart controls for interior and exterior window coverings. Comparable to Windoware through the motorisation range, but operates as an enabler/supplier rather than a competing blind manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCINOBJxRGkFwOzEkqcA7iQw
• Facebookfacebook.com/windowareau
• Instagraminstagram.com/windowareau
• LinkedInlinkedin.com/company/windoware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windoware