Aktiv Assistans AB

What Aktiv Assistans AB does

Aktiv Assistans AB is a Swedish personal assistance services provider headquartered in Umeå, operating regional offices in Vännäs and Lycksele across Västerbotten county. Founded in 2008, the company delivers personal assistance services to individuals with disabilities — primarily physical disabilities requiring support with daily living activities, hygiene, meals, dressing, communication, and active community participation — under Sweden's LSS (Lagen om stöd och service till vissa funktionshindrade) framework. Customers access services through government channels: Försäkringskassan for needs exceeding 20 hours per week, or kommun (municipality) for smaller needs, making the revenue model a subscription-recurring stream funded by public social insurance rather than direct customer payment. The company is a wholly-owned subsidiary of Team Olivia AB, a diversified Swedish care conglomerate, and operates a regional subsidiary (Aktiv Assistans Norr AB) to extend its northern Sweden footprint.

The company's product portfolio centers on a single core service — Personlig assistans — augmented by four differentiated add-ons: free in-house legal support (Juridisk hjälp) covering LSS applications and appeals, an active community and activity calendar (Aktivitetskalender) including group training, social events, and excursions, a switching service (Assistans vid byte) that handles transition paperwork for customers moving from other providers, and application guidance (Ansökningsstöd). The underlying technology stack is conventional: standard scheduling, communication, and administrative systems, with no proprietary platforms, APIs, or AI capabilities. Distribution is direct-to-customer, with face-to-face service delivery in customers' homes and communities; a digital activity calendar and a Teamtailor-based recruitment site support operations and hiring. Marketing is content-led via a Webflow-hosted website, supplemented by customer and employee testimonials and recurring community events.

The go-to-market combines a sales-led approach targeting individuals navigating LSS and Försäkringskassan processes with an event-driven community strategy — group training at IKSU Sport, accessible cinema at Folkets Bio, social gatherings at local restaurants and cafés — designed to build engagement and demonstrate service value in action. The company competes on relationship continuity (long-tenured supervisors, low staff turnover emphasis), community depth, and complimentary legal guidance rather than on technology or price, with named partnerships spanning PwC (whistleblowing compliance), IKSU Sport, Studieförbundet, Folkets Bio, KFUM Umeå, and several local venues. Customer mix is horizontal and individual-focused, with no enterprise anchor accounts and no public revenue disclosure.

Name

Aktiv Assistans AB

Legal name

Aktiv Assistans AB

Website

https://aktivassistans.nu

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Aktiv Assistans AB is a Swedish personal assistance services provider founded in 2008, serving individuals with disabilities in Västerbotten under the LSS framework. It is a subsidiary of Team Olivia AB and operates from Umeå, Vännäs, and Lycksele.

Ownership category

akta.pro rank

Product category

Disability Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Personal assistance services
• Disability support services
• LSS personal assistance
• Individual care services
• Home and community support

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services (LSS): Revenue is generated through government-funded personal assistance services under Sweden's LSS (Lagen om stöd och service till vissa funktionshindrade) framework. Customers apply for assistance hours through Försäkringskassan (for needs over 20 hours/week) or kommun (for smaller needs). The company receives funding based on approved assistance hours, making this a subscription-recurring model funded by public social insurance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aktiv Assistans AB provides government-funded personal assistance services to individuals with disabilities across Sweden under the LSS framework. Services cover daily living support (hygiene, meals, dressing, communication), active lifestyle support (training, travel, hobbies), administrative help (disability permits, transport booking, contacting authorities), and free legal assistance with LSS applications and appeals.

Product overview

Aktiv Assistans AB offers personal assistance services as a single, unified offering centered around Personlig assistans (Personal Assistance). The core service provides support for daily living activities including hygiene, meals, dressing, and communication. Additional modules include Juridisk hjälp (Legal Assistance) for free legal support with applications and appeals, Aktivitetskalender (Activity Calendar) for organized group activities and training sessions, Assistans vid byte (Switching Assistance) for customers transitioning from other providers, and Ansökningsstöd (Application Support) for guiding customers through the application process. All services are delivered through offices in Umeå, Vännäs, and Lycksele, Sweden.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customers report feeling safe and able to live independent lives
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered support, minor and core.

• PwC (PricewaterhouseCoopers)supportOthersPwC serves as the independent partner for Team Olivia's whistleblowing function. They receive and conduct initial assessment of reported concerns before forwarding to the company. This is a compliance and governance partnership rather than commercial.
• StudieförbundetminorStrategic or Co-development PartnerPartnership with Studieförbundet (study association) to provide educational activities such as cooking courses for customers and assistants. This supports the company's community-building and activity programs.
• IKSU SportcoreStrategic or Co-development PartnerPartnership with IKSU Sport for regular group fitness sessions. The company conducts circle training, fitness lunches, and other exercise activities at IKSU facilities. No membership required for customers - Aktiv Assistans arranges access. A personal trainer is available.
• Folkets BiominorStrategic or Co-development PartnerPartnership with Folkets Bio (people's cinema) in Umeå for accessible movie events. The cinema has wheelchair accessibility and space for mobility devices.
• KFUM UmeåminorStrategic or Co-development PartnerPartnership with KFUM (Swedish Church of Sweden Youth) for venue access, such as for the company's 10th anniversary celebration at their campground.
• Espresso HouseminorOthersCoffee shop used as venue for social fika events and gatherings with customers.
• Avion RestaurangminorOthersRestaurant venue used for lunch events and social gatherings with customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Samhall AB: Swedish state-owned company providing employment and development services for people with disabilities. Adjacent rather than direct — overlaps in serving disabled populations but with a public-employment mandate rather than LSS personal assistance.
• Nytida (Ambea AB): Swedish disability and personal assistance provider operating under Ambea AB, one of the largest Nordic care groups. Broad incumbent offering LSS services, special housing, and daily activity programs.
• Olivia AB (Team Olivia): Sister entity within the same Team Olivia AB parent conglomerate. Provides overlapping LSS personal assistance services and broader care offerings; comparable business model and governance infrastructure.

Direct peers

• Humana AB: Swedish publicly-listed personal assistance and care provider operating under the LSS framework with nationwide scale. Direct competitor in personlig assistans, with similar government-funded revenue model and broader geographic coverage than Aktiv Assistans.
• Frösunda Omsorg AB: One of Sweden's largest personal assistance and home-care providers under LSS. Direct competitor serving individuals with disabilities with similar LSS-funded offerings and nationwide coverage.
• Assistansia AB: Swedish personal assistance provider focused on LSS personlig assistans. Direct competitor offering similar customer-acquisition messaging around switching providers and customer empowerment under LSS.
• Addici Care AB: Swedish personal assistance provider under LSS with nationwide reach. Direct competitor with comparable service model targeting individuals with disabilities and similar government-funded revenue structure.

Regional players

• Hemtjänst & Assistans Sverige (multiple regional players): Regional Swedish personal assistance and home-care operators with smaller geographic footprints similar to Aktiv Assistans. Comparable in scale and operating model but primarily competing in their own home regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aktivassistans

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiv Assistans AB