Eye Care Associates of Michiana

What Eye Care Associates of Michiana does

Eye Care Associates of Michiana is a private optometry practice operating two physical clinics in South Bend (17477 Generations Dr) and New Carlisle (8988 Lincoln Hwy US-20), Indiana, serving the broader Michiana region including Mishawaka, Granger, Elkhart, and Niles. The practice provides comprehensive eye examinations, ocular disease management (glaucoma, macular degeneration, cataracts), myopia management for children, low vision services, emergency eye care, contact lens fittings (including specialty lenses for astigmatism and multifocal needs), and prescription eyewear dispensing with a boutique selection of frames and specialty lens options such as Transitions Gen S photochromics and gaming/blue light-filter glasses.

The underlying technology stack is standard optometric: clinical diagnostic equipment including retinal imaging used in the Eye Health Wellness Assessment, complemented by commodity third-party integrations such as InstaMed for patient payments, SmileReminder for online appointment scheduling, Yourlens.com for online contact lens reordering, and Dayforce HCM (hosted under the KeplrVision tenant) for HR operations. The practice website targets local SEO for "optometrist South Bend" and "eye care Michiana" queries and publishes educational blog content covering topics from dry eye to pediatric vision to gaming-related eye strain.

The business model is direct-to-consumer with revenue generated across three streams: professional service fees from eye exams and disease management (partially covered by vision insurance), one-time eyewear sales (frames and lenses with promotional second-pair discounts), and contact lens sales (including an annual-supply rebate card mechanism). Patient bookings occur through online scheduling or phone, and the practice accepts vision insurance, FSA, and HSA funds. Career portal infrastructure indicates affiliation with KeplrVision, suggesting integration into a larger optometry operating network, though no ownership transaction details are publicly disclosed.

Name

Eye Care Associates of Michiana

Legal name

Eye Care Associates of Michiana

Website

https://eyecaremichiana.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eye Care Associates of Michiana is a private two-location optometry practice in South Bend and New Carlisle, Indiana, providing comprehensive eye exams, ocular disease management, contact lens fittings, and prescription eyewear to families and individuals across the Michiana region.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Optometry services
• Comprehensive eye exams
• Prescription eyewear
• Contact lens fittings
• Ocular disease management

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eye Exams and Professional Services: Comprehensive eye exams, specialty contact lens fittings, emergency eye care, myopia management, low vision services, and eye disease management. Revenue generated through professional service fees, often covered partially or fully by vision insurance.
2. Eyewear Sales: Dispensing of prescription eyeglasses, sunglasses (including Transitions lenses), and specialty eyewear. Revenue from frame and lens sales with optician services. Also includes lens enhancements like anti-reflective coatings, blue light protection, and photochromic technology.
3. Contact Lens Sales: Sale of contact lenses including disposable soft lenses, multifocal options, colored lenses, and specialty therapeutic lenses. Online ordering available for reorder convenience. Rebate programs offered through major brands like CooperVision, Acuvue, and Bausch+Lomb.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eye Care Associates of Michiana is a dual-location optometry practice that provides comprehensive eye exams, diagnosis and management of ocular diseases (glaucoma, macular degeneration, cataracts), myopia management, low vision services, and eye emergency care. It also dispenses prescription eyeglasses (including boutique frames and Transitions GEN S photochromic lenses) and a full range of contact lenses, with online reordering and direct insurance/FSA-HSA billing.

Product overview

Eye Care Associates of Michiana operates as a dual-location optometry practice offering a comprehensive suite of eye care services. The core offerings include Comprehensive Eye Exams and Eye Disease Management, which serve as the foundation for preventive and diagnostic care. These are supported by specialty services including Myopia Management (particularly for children), Low Vision care, and Eye Emergencies for urgent needs. The practice offers two primary product lines: Eyeglasses (with a boutique eyewear selection and Transitions® GEN S™ photochromic lenses as an add-on) and Contact Lenses (with Specialty Contact Lens Services covering astigmatism, multifocal, colored, and therapeutic lenses). The Eye Health Wellness Assessment provides advanced retinal imaging for early detection of systemic and ocular conditions. All services are delivered by certified opticians and optometric technicians at the South Bend (17477 Generations Dr) and New Carlisle (8988 Lincoln Hwy US-20) locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams
• Myopia Management
• Eye Disease Management
• Eye Condition Treatment
• Low Vision
• Eye Emergencies (Pink/Red Eyes)
• Eyeglasses
• Contact Lenses
• Transitions GEN S Lenses
• Gaming Glasses
• Eye Health Wellness Assessment

Quantifiable outcome

• Eye exams can detect systemic health issues including diabetes and high blood pressure 3x earlier than physician visits
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Warby Parker: Warby Parker combines online and retail optical sales with eye exams in many of its stores, directly competing for prescription eyewear customers. Its DTC model pressures the optical dispensary revenue stream that supplements Eye Care Associates of Michiana's exam fees.
• Costco Optical: Costco Optical offers eye exams and discount eyewear inside warehouse clubs, capturing price-sensitive patients who might otherwise visit an independent optometrist. It represents a meaningful competitive force in the routine eyewear market.

Direct peers

• MyEyeDr. MyEyeDr. is a multi-location optometry group offering comprehensive eye exams, frames, contact lenses, and disease management. Its doctor-led, multi-site model closely mirrors the clinical positioning of Eye Care Associates of Michiana.
• Pearle Vision: Pearle Vision is a multi-location optical retailer with both corporate and franchised doctor offices offering eye exams and eyewear. It is comparable in offering a community-style optometry experience with an emphasis on eye health alongside eyewear sales.
• Target Optical: Target Optical provides in-store optical care with independent doctor offices offering eye exams and eyewear. It directly competes with Eye Care Associates of Michiana for routine exam and eyewear customers in the broader retail-clinic model.
• Visionworks: Visionworks is a national optical retail chain offering eye exams, prescription eyewear, and contact lenses through owned retail locations. It directly competes with Eye Care Associates of Michiana for routine exam and eyewear customers in the same retail/clinic model.
• LensCrafters: LensCrafters, owned by EssilorLuxottica, is a leading retail optical chain operating doctor-staffed locations that combine eye exams with eyewear dispensing. It is a direct competitor on the integrated exam-plus-eyewear value proposition.
• For Eyes: For Eyes operates optical retail locations combining eye exams with eyewear and contact lens sales. It is a comparable independent/community-focused optical retailer competing for the same value-conscious patient segment.
• America's Best Contacts & Eyeglasses: America's Best is a high-volume discount optical chain offering bundled eye exam and eyewear packages. It competes on price and convenience for the same routine vision correction customers that Eye Care Associates of Michiana serves.

Broad incumbents

• KeplrVision: KeplrVision is the optometry support network under which Eye Care Associates of Michiana operates its career portal and back-office functions. As a multi-practice consolidator, it is the most directly comparable peer in terms of operating model and central services (HR, marketing, procurement).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eyecaremichiana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Care Associates of Michiana