What AE3 Media does

AE3 Media is a UK-based B2B and B2C publishing and events business operating exclusively in the mortgage and personal finance markets. The company was formed in 2014 via a management buyout from Incisive Media and has been a wholly-owned subsidiary of Mortgage Brain Limited since 2016. Its core assets are four established content brands — Mortgage Solutions and Specialist Lending Solutions (serving mortgage intermediaries and IFAs), and Your Mortgage and yourmoney.com (serving UK consumers navigating home-buying and personal finance decisions) — alongside a portfolio of recurring industry events including the British Mortgage Awards, Equity Release Awards, Buy-to-Let Market Forum, Later Life Lending Conference, and several invitation-only senates. The company also delivers contract publishing services for individual lenders and distributors across events, digital, and print channels.

The business model is primarily advertising- and sponsorship-led. B2B brands monetise through advertising, sponsorship, and content marketing sold to mortgage lenders and product providers seeking access to intermediaries, while B2C brands monetise through advertising sold to businesses targeting home-buyers and personal finance consumers. Events generate revenue from a mix of attendance fees, sponsorship, and exhibitor fees. Contract publishing produces bespoke, recurring branded content for lenders as a higher-touch service line. Distribution is direct via the company's owned websites and in-person events, with sales executed through direct outreach and a contact/callback system. No public pricing, no proprietary technology platform, and no disclosed AI/ML capabilities are evident in the source data.

The company's go-to-market is event- and relationship-driven, anchored by long-standing trade partnerships with the Association of Mortgage Intermediaries (AMI), the Intermediary Mortgage Lenders Association (IMLA), Legal & General, and NatWest. The leadership team comprises Iain Cartlidge (Managing Director), Bharat Sagar (Chairman and founder of the Your Mortgage brand in 1986), Danielle Moore (Operations Director), and Jamie Hurst (Publishing Director). The business is headquartered at 21 Great Winchester Street, London.

Name

AE3 Media

Legal name

AE3 Media

Website

https://ae3media.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AE3 Media is a UK B2B and B2C publisher and events operator serving the mortgage and personal finance markets through four content brands (Mortgage Solutions, Specialist Lending Solutions, Your Mortgage, yourmoney.com) and a portfolio of industry conferences, senates, and awards, monetised primarily via advertising, sponsorship, and contract publishing for lenders.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Publishing and Advertising: Publishing websites (Mortgage Solutions, Specialist Lending Solutions) that generate revenue through advertising and sponsorship from lenders and financial product providers targeting mortgage intermediaries.
2. B2C Publishing and Advertising: Consumer-focused websites (Your Mortgage, yourmoney.com) generating revenue through advertising to businesses wishing to reach active participants in the home-buying and personal finance markets.
3. Events and Conferences: Management and delivery of B2B events including conferences, senates, and awards ceremonies. Revenue comes from attendance fees, sponsorship, and exhibitor fees.
4. Contract Publishing: Producing regular contract publishing initiatives for lenders and key mortgage distributors. Communications delivered via events, digital assets, and physical content. Serves B2B, B2C, and B2B2C audiences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AE3 Media is a B2B and B2C publisher running market-leading financial media brands (Mortgage Solutions, Specialist Lending Solutions, Your Mortgage, yourmoney.com) that deliver news, analysis, calculators and best-buy tables to mortgage intermediaries and UK consumers. It also manages a comprehensive events portfolio of conferences, senates and awards ceremonies, and provides contract publishing services to lenders and mortgage distributors.

Product overview

AE3 Media is a B2B and B2C publisher operating a portfolio of consumer and business brands in the mortgage and personal finance markets. The consumer brands include Your Mortgage and YourMoney.com, while business brands include Mortgage Solutions and Specialist Lending Solutions. The company also manages a comprehensive events portfolio including conferences (The Mortgage and Protection Event, Buy-to-Let Market Forum, Specialist Lending events, Later Life Lending Conference), senates (British Mortgage and Protection Senate, British Specialist Lending Senate, British New Homes Mortgage Senate), and awards ceremonies (British Mortgage Awards, Equity Release Awards, Your Mortgage Awards, Your Money Awards). Additionally, AE3 Media provides contract publishing services for lenders and mortgage distributors. Founded in 2014, AE3 Media became a wholly-owned subsidiary of Mortgage Brain Limited in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Mortgage Solutions: Market-leading B2B brand providing up-to-the-minute news, features, analysis, and opinion to the mortgage intermediary community.
• Specialist Lending Solutions
• Your Mortgage
• yourmoney.com

Products and services

• Mortgage Solutions A market-leading B2B brand providing up-to-the-minute news, features, analysis and opinion to the mortgage intermediary community, serving as the voice of the mortgage and protection intermediary sector.
• Specialist Lending Solutions Covers key topics relating to non-high street lending including second charge lending, commercial and bridging finance, portfolio buy-to-let, and complex income solutions for mortgage advisers.
• Your Mortgage The UK's market-leading consumer brand for 35 years that guides borrowers through the home-buying and mortgage process with objective advice including best-buy tables, mortgage calculators, and product guides.
• yourmoney.com Personal finance website offering quality insight and analysis on investment, savings, retirement planning, tax planning, mortgages, insurance, credit cards, loans, and utilities.
• British Mortgage Awards Annual awards ceremony run by AE3 Media that recognises the achievements of the best individuals and firms in the UK mortgage industry.
• British Mortgage and Protection Senate Invitation-only AE3 Media senate bringing together senior mortgage and protection industry leaders to share knowledge and strategies for sustainable growth.
• The Mortgage and Protection Event AE3 Media conference providing opportunity for businesses and individuals to share best practice, gain insights and network in the mortgage and protection sector.
• Equity Release Awards AE3 Media awards programme recognising excellence in the UK equity release market.
• Buy-to-Let Market Forum AE3 Media conference focused on the buy-to-let mortgage sector.
• British Specialist Lending Senate AE3 Media senate focused on specialist lending topics and senior leaders in the sector.
• British New Homes Mortgage Senate AE3 Media senate addressing the new homes mortgage market and related industry leaders.
• Later Life Lending Conference AE3 Media conference covering later life lending and equity release topics.
• British Specialist Lending Awards AE3 Media awards recognising excellence in the UK specialist lending sector.
• Your Mortgage Awards Consumer-focused awards run by AE3 Media recognising top product providers in the UK mortgage market.
• Your Money Awards Consumer-focused awards run by AE3 Media recognising the best personal finance product providers in the UK.
• Contract Publishing Regular bespoke publishing initiatives produced for lenders and key mortgage distributors, delivered via events, digital assets and physical content to B2B, B2C and B2B2C audiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• Legal & GeneralmajorStrategic or Co-development PartnerAE3 Media produces and manages awards programmes for Legal & General, including the Legal & General Mortgage Club Awards, as well as bespoke forums and roadshows for the lender.
• Association of Mortgage Intermediaries (AMI)majorStrategic or Co-development PartnerAE3 Media organizes annual dinners for AMI and manages roadshow events on behalf of the trade body, bringing together mortgage intermediaries.
• Intermediary Mortgage Lenders Association (IMLA)majorStrategic or Co-development PartnerAE3 Media organizes annual dinners for IMLA, serving the Intermediary Mortgage Lenders Association membership.
• Incisive MediaminorOthersAE3 Media was formed in 2014 through a Management Buyout (MBO) from Incisive Media. Incisive Media was the former parent company before the acquisition by Mortgage Brain.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Money Marketing: Long-running UK B2B publication covering financial advisers, mortgage intermediaries, and the wider retail financial services market. Direct competitor to Mortgage Solutions for the intermediary audience, with overlapping advertiser base of lenders and product providers.
• Centaur Media: UK-based B2B media company operating titles including Money Marketing and Mortgage Strategy. Most direct publicly-traded comparable for AE3's business model of niche financial services publishing, events, and lead-generation.
• Citywire: UK-based financial services media company covering wealth management, fund selection, and adviser business. Comparable in serving financial advisers with news, events (conferences, awards), and bespoke content services to AE3's intermediary publishing and events business.
• The Adviser: Mortgage industry publication covering broker and intermediary news and trends, with strong UK broker community content. Comparable in audience (mortgage advisers) and editorial product (news, analysis, awards) to AE3's Mortgage Solutions.
• Moneyfacts: UK financial product data and comparison provider publishing best-buy tables and product intelligence for both advisers and consumers. Direct competitor in the consumer mortgage and personal finance information space against Your Mortgage and yourmoney.com.
• Mortgage Strategy: UK trade title for mortgage intermediaries, providing news, analysis, and awards. Head-to-head competitor to Mortgage Solutions for intermediary mindshare and lender sponsorship spend.
• Mortgage Introducer: UK trade publication focused on mortgage intermediaries, brokers, and the specialist lending sector. Direct competitor to AE3's Mortgage Solutions and Specialist Lending Solutions, with overlapping lender advertiser base and intermediary readership.

Broad incumbents

• Financial Times: Global financial news brand with UK mortgage, housing, and personal finance coverage plus flagship events. Overlaps with AE3's B2C audience (Your Mortgage, yourmoney.com) and competes for high-end financial services advertising budgets, though at much broader scale.
• Bloomberg: Global financial media and data business with mortgage, real estate, and personal finance coverage. Competitor for advertiser attention and content mindshare at the high end, though operating at vastly larger scale across broader financial markets.

Emerging players

• Estate Agent Today: UK property industry trade publication covering estate and letting agents, new homes, and adjacent mortgage market. Comparable in serving a related property-transaction audience with news, events, and awards, with partial overlap to AE3's specialist lending and new homes coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ae3-media-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AE3 Media