Hammersley Brothers Ecommerce

What Hammersley Brothers Ecommerce does

Hammersley Brothers Ecommerce (trading name of Smartebusiness Ltd, a UK-registered private limited company, Company No. 05136667) is a coaching and consulting firm that helps ecommerce brands achieve profitable revenue growth. Founded by brothers Mark and Ian Hammersley, who claim 15 years of hands-on ecommerce operating experience, the firm serves brands at four explicit stages: pre-launch, launched and building (under $40k per month), scaling ($40k to $500k per month), and enterprise (over $500k per month). Its core products are hands-on coaching delivered personally by the founders, live training programs, a recurring community membership of 750+ ecommerce brands, and a published book. Supporting these is the Ecommerce Stories / Hammersley Brothers Ecommerce Podcast, distributed on Apple, Spotify, Google, Amazon Music, and Podbean with 280+ episodes, plus a member portal at member.hammersleybrothers.com and a public Facebook group called the Ultimate Guide To Ecommerce.

The firm has no proprietary technology platform, no AI or ML capabilities, and no third-party integrations disclosed in the source data. Revenue is generated primarily through quote-based coaching engagements (pricing not publicly disclosed), live training programs, subscription community access, and one-time book sales. The go-to-market motion is hybrid community-led and sales-led: content marketing through the podcast, Instagram, and Facebook group drives top-of-funnel awareness, while an online application and strategy session booking convert prospects into coaching clients. The firm deliberately works with a limited number of businesses each month, with all delivery dependent on the two founders.

Hammersley Brothers is bootstrapped and founder-owned, with no external investment, venture capital backing, or parent company identified. Operations run from a UK headquarters in Manchester and a New Zealand office in Auckland. Named enterprise clients include Naked Wines, AGA, Brook Taverner, GSF Car Parts, Christy, Molson Coors, Swizzels, HP, Eurotunnel, and British Gymnastics. A documented client outcome is a £3 million revenue increase for Naked Wines achieved through a single conversion rate optimisation change on a product page.

Name

Hammersley Brothers Ecommerce

Legal name

Smartebusiness Ltd

Website

https://hammersleybrothers.com

Company type

Private

Operating status

Operating

Short description

Hammersley Brothers Ecommerce is a UK-based coaching and consulting firm, founded by brothers Mark and Ian Hammersley, that helps ecommerce brands achieve profitable revenue growth through hands-on coaching, live training, and a 750+ brand community.

Ownership category

akta.pro rank

Product category

Ecommerce Consulting and Coaching

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Ecommerce consulting
• Ecommerce coaching
• Conversion rate optimization
• Ecommerce growth strategy
• Ecommerce mentorship

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching and Consulting Services: Hands-on coaching programs for ecommerce brands at various growth stages, from early-stage to enterprise-level businesses doing over $500k per month.
2. Live Training Programs: Live training sessions as part of their service offerings to help brands scale profitably.
3. Community Membership: Access to a thriving community of 750+ ecommerce brands for peer learning and networking.
4. Podcast Content and Book Sales: Free podcast content (Ecommerce Stories) and book sales as lead generation and educational resources.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hammersley Brothers Ecommerce operates as an ecommerce coaching and consulting firm that sells hands-on coaching, live training, and a 750+ brand community to help ecommerce businesses attract, convert, and scale profitably. Its applied expertise centers on conversion rate optimization, growth strategy, and revenue-stage frameworks ranging from pre-launch through to enterprise-level brands doing over $500k per month. Educational content (a podcast series titled "Ecommerce Stories" and a published book) supports the paid coaching services and serves as the primary lead-generation channel.

Product overview

Hammersley Brothers Ecommerce is a coaching and mentorship company founded by Ian and Mark Hammersley, offering a unified ecosystem of services to help ecommerce brands become exceptionally profitable. The core offering combines live training, hands-on coaching, and a community of 750+ brands, supplemented by a podcast (Ecommerce Stories), a published book, and a member portal. The company focuses on practical strategies for attracting, converting, and scaling ecommerce businesses through performance optimization, conversion rate optimization, and growth frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Training Programs Cutting-edge strategies delivered through live training sessions for ecommerce brands seeking to attract, convert, and scale their businesses profitably.
• Hands-On Coaching One-on-one mentorship and coaching with Ian and Mark Hammersley, providing personalized guidance to ecommerce brands across revenue stages.
• Community A community of 750+ ecommerce brands focused on driving profit with purpose, including access to the Ultimate Guide To Ecommerce Facebook group and the member portal.
• Strategy Sessions Consultation sessions in which Hammersley Brothers evaluate an ecommerce business, identify friction points across the user journey, and deliver actionable revenue-improvement recommendations.
• The Hammersley Brothers Book A published book authored by Ian and Mark Hammersley that distills their ecommerce expertise and growth frameworks; sold as a standalone retail product and used as a mid-funnel lead-generation asset.
• Ecommerce Podcast A free podcast series (Ecommerce Stories / Hammersley Brothers Ecommerce Podcast) sharing insights, experiences, and expertise on ecommerce trends, news, and growth strategies, distributed across Apple Podcasts, Spotify, Google, Amazon Music, and Podbean.
• Member Portal A dedicated member portal hosted at member.hammersleybrothers.com that provides logged-in community and coaching program participants with program content, materials, and access.

Quantifiable outcome

• Revenue increase of £3 million for Naked Wines through single CRO element change
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Common Thread Collective: One of the largest ecommerce growth coaching/consulting agencies, serving DTC brands with revenue scaling, marketing strategy, and performance optimization — directly comparable to Hammersley Brothers' coaching and scaling offering.
• Future Commerce: Content-and-consulting brand serving ecommerce founders with thought leadership, podcast content, and advisory services — similar content-driven GTM model targeting the same audience.
• Lunar Strategy: DTC ecommerce growth agency offering coaching, ad management, and creative services to ecommerce brands at similar revenue stages (£40k-£500k/month), directly competing for the same customer segment.
• Electric Eye: Ecommerce CRO and growth agency founded by Derek Ridenhour, focused on conversion rate optimization and revenue scaling for DTC brands — overlaps Hammersley Brothers' CRO-focused coaching methodology.
• Sculpt: Ecommerce growth consultancy providing strategy, paid media, and lifecycle marketing services to scaling DTC brands, with analogous founder-coaching positioning.
• Kurve.co: Ecommerce growth and creative agency focused on scaling DTC brands through paid advertising and creative strategy — serves a similar brand cohort and overlaps on revenue-scaling coaching engagements.

Broad incumbents

• Shopify Plus Partners: Shopify's enterprise agency partner ecosystem includes certified growth consultancies that compete for the same enterprise ecommerce brand cohort Hammersley Brothers serves.
• McKinsey & Company: Global management consulting leader with a Digital Practice serving enterprise ecommerce clients — represents the broader incumbent consulting market that includes but is not specialized in Hammersley Brothers' niche.

Emerging players

• Repeat Customer Insights: Ecommerce analytics and customer behavior insights tool for Shopify brands, often paired with consulting — adjacent in ecommerce growth tooling and customer-retention coaching.
• Smart Insights: Digital marketing training and consultancy with content products, courses, and advisory services for marketers and ecommerce operators — overlapping educational content and consulting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hammersleybrothers
• Instagraminstagram.com/hammersleybrothers/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammersley Brothers Ecommerce