What Lunar Strategy does

Lunar Strategy is a Lisbon-headquartered professional services firm specializing in marketing and growth for Web3 and cryptocurrency projects. Founded in 2019, the agency operates from two Portuguese legal entities — Lunar Strategy Lda (primary operating entity, €5,000 share capital) and Lunar Holding Lda (Madeira-based, €1,000 share capital). Its service portfolio spans six core lines: Web3 consulting and GTM strategy, social media marketing (primarily X), Discord community management, KOL/influencer marketing, PR and media placement, and full-stack event production (including the Crypto AI Conference and Crypto AI Summer series). Service delivery is supported by a content library of six proprietary guides (5,921+ downloads) and four accelerator programs (Ecosystem, AI Agent, DeFi, TGE).

The technology stack is service-driven rather than software-driven: campaign tooling covers social management, KOL coordination, Discord operations, and PR placement, with no public API, SDK, or proprietary platform. The defensible intellectual property is methodological — proprietary playbooks for token launches, node sales, KOL fundraising, and ecosystem growth, codified from work across 250+ crypto projects involving €40M+ in cumulative managed marketing budgets.

Commercial model is a sales-led agency engagement with quote-based pricing in three tiers ($15K-$25K, $25K-$50K, $50K+), all-upfront payment required, no refunds, and payment accepted in both fiat (EUR/GBP/USD) and major cryptocurrencies (USDT, BUSD, USDC, ETH, BNB, BTC). Distribution is a mix of direct outbound, Calendly-booked free consultations, in-person acquisition at Web Summit and crypto conferences, and inbound from content/SEO. The client base includes tier-1 names (Polkadot, Cardano, ICP, OKX, MultiversX) alongside DeFi/gaming startups (Zivoe, Levva, WAGMI Games, Supra, Warden Protocol, Avalon Labs), with an aggregated network of 1,000+ KOLs and 100+ crypto thought leaders accessible to clients. The firm operates with no disclosed external funding, no institutional investors, and no parent entity.

Name

Lunar Strategy

Legal name

Lunar Strategy Lda

Website

https://lunarstrategy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunar Strategy is a Lisbon-based crypto marketing and growth agency founded in 2019, serving Web3 projects with GTM strategy, influencer/KOL campaigns, PR, community management, social media, and events. A 30+ person team has supported 250+ crypto projects with €40M+ in managed marketing budgets.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Crypto Marketing Services: Full-service marketing and consulting fees for Web3, blockchain, and cryptocurrency projects. Services include paid advertising, influencer/KOL marketing, GTM strategy development, social media management, PR, community management, content creation, and KOL services. Payment accepted in crypto (USDT, BUSD, USDC, ETH, BNB, BTC) and fiat (EUR, GBP, USD). All payments made upfront with no refunds policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Lunar Strategy is a Lisbon-based crypto marketing and growth agency that delivers end-to-end marketing services for Web3 and blockchain projects. Its core services include Web3 consulting and GTM strategy, crypto social media marketing (primarily X/Twitter), Discord community management, influencer/KOL marketing, PR and media placement, and full-stack crypto event production, supported by proprietary frameworks and a network of 1000+ crypto KOLs.

Product overview

Lunar Strategy is a Lisbon-based crypto marketing and growth agency offering a comprehensive suite of marketing services for Web3 projects. The portfolio includes six core service lines: Web3 Consulting & GTM Strategy, Crypto Social Media Marketing, Community Management, Crypto Influencer Marketing, PR, and Crypto Event Management. These services are delivered by a 30+ person team and supported by educational resources including the flagship 'Crypto Marketing in 2026: A Complete Playbook' plus five additional guides covering social media growth, KOL fundraising, founder-led marketing, ecosystem growth, and market uncertainty strategies. The company also operates specialized accelerator programs for Ecosystems, AI Agents, DeFi, and TGE (Token Generation Events), alongside supporting tools for Verified Telegrams and Brand Kit development. An active blog publishes 225+ articles on crypto marketing topics. The agency positions itself as an ecosystem growth partner rather than a traditional software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Web3 Consulting & GTM Strategy Strategic planning, positioning, and execution frameworks that align product, brand, and token strategy into one growth system for Web3 projects.
• Crypto Social Media Marketing Content strategy and execution on X (Twitter) to grow visibility and engage with crypto project ecosystems in real time.
• Community Management Complete Discord community infrastructure to build sticky, scalable, and self-sustaining growth for Web3 projects.
• Crypto Influencer Marketing Influencer campaigns powered by top crypto voices aligned with project messages and goals, leveraging a network of 100+ crypto thought leaders.
• PR Services Narrative development and media placements to get Web3 project stories published and seen in the right publications.
• Crypto Event Management Full-stack event production for crypto conferences, hackathons, and founder gatherings.
• Yap Strategy Crypto social engagement/Yap strategy service for amplifying crypto project visibility through structured engagement on X.
• Ecosystem Accelerator
• AI Agent Accelerator Accelerator program focused on AI agent projects in the Web3 space.
• DeFi Accelerator
• TGE Accelerator
• Verified Telegrams
• Brand Kit
• Crypto AI Conference Annual conference hosted by Lunar Strategy in Lisbon focused on the intersection of AI and blockchain technology, bringing together industry leaders for networking and innovation.
• Crypto AI Summer Summer event series hosted by Lunar Strategy in Lisbon during Web Summit week, focused on crypto, AI, data, Web3 content, prediction markets, and stablecoins.

Quantifiable outcome

• 250+ crypto ecosystems and projects supported since 2019
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Cyberscope Web3 Security (TAC InfoSec)coreStrategic or Co-development Partner · 7 April 2026Cyberscope Web3 Security, the Web3 security subsidiary of publicly listed TAC InfoSec (TAC Security), has entered into a strategic partnership with Lunar Strategy to integrate security validation with growth-focused services for Web3 projects. Under the partnership, Cyberscope will conduct smart contract audits, penetration testing, and compliance assessments for projects ahead of major growth phases, including token launches and ecosystem expansion. TAC InfoSec has also filed an F-1 registration statement in the U.S. in connection with a proposed public listing, reflecting broader efforts to scale its cybersecurity and Web3 security businesses globally.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Melrose PR: Melrose PR is a Web3 PR and communications agency serving blockchain and crypto clients with media relations and thought leadership — overlapping with Lunar's PR service line for the same enterprise-tier crypto clients.
• CrowdCreate: CrowdCreate is a Web3 growth agency focused on influencer (KOL) marketing, community building, and token launch campaigns — directly comparable to Lunar's influencer/KOL and token launch service lines.
• MarketAcross: MarketAcross is a blockchain PR and content marketing agency serving crypto and Web3 companies with media placements, thought leadership, and content distribution — a closely comparable service line to Lunar's PR and influencer offerings.
• Coinbound: Coinbound is one of the most established Web3 marketing agencies, offering influencer marketing, PR, community management, and KOL campaigns for crypto projects — directly overlapping Lunar's core services and target client base of token-launch and DeFi projects.
• Chainwire: Chainwire is a crypto-native press release distribution and PR service, comparable to Lunar's PR service line and frequently used by similar clients (token projects, exchanges, DeFi protocols) for media placement.
• TokenMinds: TokenMinds is a full-service Web3 marketing and growth agency providing token launch strategy, influencer marketing, community management, and PR — a near-direct competitor with overlapping service packaging for crypto founders.
• Blockwink: Blockwink is a Web3 marketing agency offering social media management, community building, and influencer campaigns for crypto brands — directly comparable to Lunar's social and community management service lines.
• Pink Panda: Pink Panda is a performance-focused crypto marketing agency with strong influencer/KOL capabilities, serving token launches and Web3 growth-stage projects — directly comparable to Lunar's influencer-led go-to-market service line.
• Cryptoland PR: Cryptoland PR is a boutique crypto PR and marketing firm targeting token launches and Web3 projects — a closely comparable specialist agency competing in the same niche and price tier as Lunar Strategy.

Broad incumbents

• BTC Inc (Bitcoin Magazine / Block.one events group): BTC Inc operates Bitcoin Magazine and large crypto media/events properties and runs adjacent marketing and PR services for crypto clients. While broader in scope (media owner + agency), it competes for the same enterprise marketing budgets and access to crypto audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LunarStrategy
• Facebookfacebook.com/lunarnft
• LinkedInlinkedin.com/company/lunar-strategy-crypto

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunar Strategy