Stadtmarketing

What Stadtmarketing does

Stadtmarketing & Tourismus Seesen is the official municipal tourism and city marketing organization for the town of Seesen in the Harz region of Lower Saxony, Germany. It operates as a department within Wirtschaftsbetriebe Stadt Seesen/Harz GmbH, a government-owned GmbH under the Stadt Seesen municipality, and is funded through municipal budget allocations. The organization runs a physical Tourist-Information center at Jacobsonstraße 9 in Seesen, providing in-person visitor consultation, distributing flyers and maps, and selling branded souvenirs and regional products. Its core functions span leisure activity curation (hiking trails including the Steinway-Trail, Dorfrunde, and Grünes Fenster; cycling; winter sports; city tours including the youDISCOVER riddle tour), event management (Stadtfest mit Seesen City.Expo, Seesener Lichterzauber Christmas market, Drinks & Songs summer series, After-Work-Lounge business networking), and local commerce facilitation via the Seesen Gutschein gift voucher program accepted at over 30 participating businesses.

The organization serves four primary segments: leisure tourists and day visitors to the Harz region, local residents purchasing gift vouchers and attending events, local SMBs participating in events and accepting the Gutschein, and business travelers and remote workers using the Co-Working Space Newkammer Seesen. Revenue is generated through unit-priced merchandise sales (€1.50–€59.95 per item), per-person event participation fees (e.g., €20 for After-Work-Lounge), vendor booth fees for Stadtfest, and Gutschein transaction intermediation. The underlying technology platform is a conventional WordPress-based website (stadtmarketing-seesen.de) hosted by Konzepttreu GmbH with Amazon CloudFront CDN, Matomo analytics, and integrations into Google Maps, OpenStreetMap, and Outdooractive for trail data. The organization maintains an Instagram presence (@stadtmarketing.seesen) and Facebook page for digital marketing. The organization does not have disclosed revenue, external investors, or VC funding; as a municipal enterprise, its activities are reinvested into city marketing and tourism promotion.

Name

Stadtmarketing

Legal name

Wirtschaftsbetriebe Stadt Seesen/Harz GmbH

Website

https://stadtmarketing-seesen.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtmarketing & Tourismus Seesen is the official municipal tourism and city marketing organization for Seesen in the Harz region of Germany. It runs a Tourist-Information center, organizes events (Stadtfest, Lichterzauber), manages the Seesen Gutschein local gift voucher program, and sells souvenirs to visitors and local residents.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Tourism marketing services
• Destination marketing
• City marketing
• Event management
• Visitor information services

Headquarters

HQ city

Seesen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Information Services: Provides tourist information, distributes flyers and maps, offers personal consultation for visitors about tours, activities, and leisure options in Seesen and the Harz region.
2. Souvenir and Merchandise Sales: Sells branded merchandise including textiles (T-shirts, hoodies, caps), souvenirs (magnets, keychains, postcards), regional products (Seesen Gin, honey, egg liqueur), hiking stamps and badges, and maps. Direct retail sales at the Tourist-Information center.
3. Seesen Gutschein Program: Manages a local gift voucher system redeemable at over 30 participating local businesses. Acts as an intermediary, processing voucher sales and settlements with accepting merchants. Supports local retail and hospitality economy.
4. Event Management: Organizes and hosts events including Stadtfest, Lichterzauber, and After-Work Lounge. Some events have participation fees (e.g., After-Work Lounge 20 Euro per person) and vendor fees for market stalls.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stadtmarketing & Tourismus Seesen operates a physical Tourist-Information center providing personal visitor consultation, distributes flyers and maps, and sells branded souvenirs and merchandise. The organization plans, organizes, and promotes civic events including the annual Stadtfest, Seesener Lichterzauber Christmas market, Drinks & Songs summer series, and After-Work-Lounge networking events. It also manages the Seesen Gutschein local gift voucher program accepted at over 30 participating businesses and promotes the HATIX free public transport ticket for overnight guests.

Product overview

Stadtmarketing & Tourismus Seesen operates as a municipal tourism marketing organization offering a portfolio of interconnected leisure and destination management services. The core offering centers on the Tourist-Information (advisory and informational hub) combined with a Freizeitaktivitäten platform covering museums, hiking trails, cycling, and city tours. Event management represents a major product pillar including the annual Stadtfest, Seesener Lichterzauber Christmas market, Drinks & Songs summer series, and After-Work-Lounge networking events. Supporting services include Unterkünfte (accommodation listings), Gastronomie (restaurant directory), Seesen Gutschein (local gift voucher system accepted at 30+ businesses), Souvenirs & Merchandise, and the HATIX free public transport ticket for overnight guests. Hiking badge programs (Seesener Dorfrunde, Steinway-Trail, Grünes Fenster) and guided city tours including the youDISCOVER riddle tour round out the offering. The organization also operates a Co-Working Space (Newkammer Seesen) for business travelers. The portfolio functions as a unified destination marketing ecosystem rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Seesen Gutschein: A local gift voucher system accepted at over 30 participating businesses and restaurants in Seesen, supporting local commerce under the motto 'Aus Liebe zu meiner Stadt' (Out of love for my city).
• Seesener Lichterzauber
• Stadtfest Seesen
• HATIX – Harzer Urlaubsticket
• Drinks & Songs am Jasperplatz
• After-Work-Lounge

Products and services

• Tourist-Information Seesen Central visitor advisory service at Jacobsonstraße 9, Seesen, providing personal consultation, flyers, maps, and information about tours, attractions, and events for visitors to Seesen and the Harz region.
• Stadtfest Seesen mit City.Expo Annual two-day city festival featuring a trade exhibition (City.Expo), rides, live music, vendor stalls, food, and verkaufsoffener Sonntag (open Sunday shopping) in central Seesen.
• Seesener Lichterzauber Annual winter Christmas market at Jacobsonplatz featuring 52,500 Twinkly LED light displays, an ice skating rink, après-ski bar, alpine hut, and festive programming running from December through early January.
• Drinks & Songs am Jasperplatz Recurring summer after-work event series held on Thursday evenings throughout August on Jasperplatz, featuring live music performances and a festival atmosphere for visitors and residents.
• After-Work-Lounge Twice-yearly networking event for local businesses organized in cooperation with BLSK and Pro Goslar, featuring rotating venue hosts, food and drinks, and B2B community building at €20 per person participation.
• Seesen Gutschein Local gift voucher system redeemable at over 30 participating local businesses and restaurants across Seesen, supporting local retail and hospitality under the motto 'Aus Liebe zu meiner Stadt.'
• Souvenirs & Merchandise Retail offering of branded merchandise including textiles (T-shirts, hoodies, caps), souvenirs (magnets, postcards, keychains), regional products (Seesen Gin, honey, egg liqueur), and hiking-related items (stamp passes, badges) sold at the Tourist-Information center.
• HATIX – Harzer Urlaubsticket Free local public transportation ticket for overnight guests in Seesen, covering buses, trains, and Flexo on-demand buses throughout the Harz region.
• Hiking Trails & Badge Programs Collection of themed hiking routes including Seesener Dorfrunde, Steinway-Trail, and Rundwanderweg Grünes Fenster, each with stamp passes (Stempelstellen) and collectible badges for hikers.
• Co-Working Space Newkammer Seesen Modern coworking space in Seesen offering flexible workstations, meeting rooms, and high-speed internet for business travelers, remote workers, and entrepreneurs on extended stays.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wirtschaftsbetriebe Stadt Seesen/Harz GmbHcoreStrategic or Co-development PartnerThe parent municipal business enterprise under which Stadtmarketing & Tourismus operates as a department. Provides administrative infrastructure including billing address at Lasfelder Str. 10, Osterode am Harz (c/o Harz Energie GmbH & Co. KG).
• Harz EnergiecoreStrategic or Co-development PartnerSponsor of the Seesen Lichterzauber winter event. Local energy company providing support for community events organized by Stadtmarketing.
• Steinway & SonsminorStrategic or Co-development PartnerSupporter of the Seesen Lichterzauber event. Piano manufacturer with historical connection to Seesen (Steinway-Trail walking route references this heritage).
• Pülm Reisen GmbHminorStrategic or Co-development PartnerTravel agency and supporter of the Seesen Lichterzauber event. Local travel business collaborating with city tourism efforts.
• Stadtverwaltung Seesen (City Administration)coreStrategic or Co-development PartnerCity government of Seesen. Stadtmarketing operates under the municipal administration. Co-organizes events like Stadtfest and After-Work Lounge with the city. References the city's event calendar and economic development pages.
• Hatix (Harzer Urlaubsticket)coreStrategic or Co-development PartnerFree local public transport ticket for overnight guests in Seesen. Stadtmarketing promotes Hatix to visitors and distributes information about free bus and train travel on regional lines.
• Local businesses (Sponsors of Lichterzauber)minorGTM or Marketing PartnerVarious local businesses sponsor the annual Seesen Lichterzauber winter event, contributing to its success and visibility.
• Sehusa WasserweltminorStrategic or Co-development PartnerLocal water park and 'Die Insel' restaurant. Promoted on the tourism website as a highlight attraction for visitors. Located at Engelader Str. 3.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Braunschweig Stadtmarketing GmbH: City marketing and tourism organization for the larger city of Braunschweig in Lower Saxony. Comparable as a municipal GmbH delivering city marketing, event organization, and tourism services at greater scale and resources.
• TourismusMarketing Niedersachsen: State-level destination marketing organization for Lower Saxony. Comparable as the parent-tier tourism marketing layer above municipal DMOs like Stadtmarketing Seesen, performing promotion, brand campaigns, and partner network coordination.
• Hannover Marketing und Tourismus GmbH: City marketing and tourism organization for Hannover. Comparable as a larger municipal marketing entity operating tourist information, branded events, hospitality promotion, and merchandise retail at metropolitan scale.
• Göttingen Tourismus und Marketing: Tourism and city marketing entity for Göttingen. Comparable structure as a municipal DMO operating a Tourist-Information center, event portfolio, accommodation referrals, and local voucher programs for a southern Lower Saxony city.

Regional players

• Erlebnisregion Harz: Regional destination marketing coalition focused on Harz experience tourism. Comparable to Stadtmarketing Seesen in curating hiking, cycling, and experience products at a sub-regional Harz level.
• Harz GmbH (Harzer Tourismusverband): Regional tourism marketing organization for the entire Harz region in Germany. Most directly comparable as it operates the destination marketing and tourist-information umbrella under which Stadtmarketing Seesen functions for Seesen specifically, including HATIX-type visitor programs.

Direct peers

• Quedlinburg Tourismus: Municipal tourism organization for UNESCO-listed Quedlinburg. Comparable in running a tourist-information center, branded events, city tours, and regional souvenir/merchandise for a Harz heritage town.
• Wernigerode Tourismus GmbH: Municipal tourism and city marketing organization for Wernigerode, a competing Harz destination. Comparable as a small-city DMO running a Tourist-Information, event calendar, accommodation referrals, and souvenir offerings.
• Bad Harzburg Tourismus: Tourism marketing entity for the spa town of Bad Harzburg in the Harz region. Comparable scale and scope: tourist information, hiking promotion, event organization, and accommodation listing for a mid-sized Harz destination.

Others

• Outdooractive: Digital platform for outdoor and hiking route planning with which Stadtmarketing Seesen integrates to promote its Dorfrunde, Steinway-Trail, and Grünes Fenster trails. Comparable as the enabling technology layer for hiking tourism distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stadtmarketing.Seesen
• Instagraminstagram.com/stadtmarketing.seesen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtmarketing