SEHUSA, S.A. de C.V.

What SEHUSA, S.A. de C.V. does

SEHUSA, S.A. de C.V. is a family-owned Mexican chemical products manufacturer and distributor founded in 1986 by Ing. Sergio Humberto Salinas y Falero and his wife Susana, headquartered in Zapopan, Jalisco. The company designs, formulates, and supplies chemical inputs organized into five operational divisions — Industrial (DSI), Agricultural (DSA), Textile (DST), Veterinary (DSV, with equine specialization), and Sanitizers (DSS) — plus a sixth Centurion Therapeutic Division (DVC) that exclusively distributes Centurion pulsed magnetic field and laser therapy equipment in Mexico. The underlying technology is conventional chemical formulation: degreasers, detergents, softeners, sequestering agents, wetting and desizing agents for textile wet processing; quaternary-ammonium-based surface disinfectants for sanitization; adhesive insect traps and organic plant-extract-based repellents for agriculture; and topical grooming and wound-care products for equine veterinary use. The Centurion devices are imported therapeutic hardware rather than internally designed technology.

Operationally, SEHUSA appears to run as a tightly-held family business — the firmographic record shows only 5 employees — and reaches customers through its website (sehusa.com.mx), WhatsApp Business, and direct contact with sales representatives. There is no publicly disclosed pricing, no digital sales infrastructure, no app, and no API. Revenue mechanics and customer segmentation details are not disclosed in any source, and the company is private with no funding rounds, institutional investors, or public listing. Following the founder's passing in 2022, the Salinas family (including Juan Carlos Salinas, identified via LinkedIn) continues to operate the business, alongside related Salinas-family ventures such as Eqcovet (equine hospital) and Despierta Pass, which are separate enterprises rather than subsidiaries. The product catalog spans roughly 35+ items across divisions, with sub-brands Mozo (shoe care) and Centurion providing modest diversification beyond industrial chemicals.

Name

SEHUSA, S.A. de C.V.

Legal name

SEHUSA, S.A. de C.V.

Website

https://sehusa.com.mx

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

SEHUSA, S.A. de C.V. is a family-owned Mexican chemical-formulation manufacturer founded in 1986 and headquartered in Zapopan, Jalisco, supplying industrial, agricultural, textile, veterinary, and sanitization chemical inputs and exclusively distributing Centurion therapeutic devices in Mexico.

Ownership category

akta.pro rank

Product category

Specialty Chemical Manufacturing

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Sterilization, Infection Control & PPE (Autoclaves, Disinfectants, Barriers) (HLAMAFAH)

akta.pro secondary industries

Regulatory, Health Certificates & Export/Import Compliance (Large Animal/Equine) (HLAMABAL), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Equine Veterinary Services (AFAEANAC)

Keywords

• Industrial chemical formulations
• Agricultural crop protection
• Textile wet processing
• Veterinary care products
• Surface disinfection products

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

SEHUSA, S.A. de C.V. designs, manufactures, and supplies specialty chemical inputs for industrial maintenance, agricultural crop protection, textile wet processing, equine veterinary care, and surface sanitization through six divisions (DSI, DSA, DST, DSV, DSS, DVC). The company also distributes in Mexico the Centurion line of pulsed magnetic field and laser therapy equipment for human and veterinary physical rehabilitation.

Product overview

SEHUSA, S.A. de C.V. is a Mexican chemical products company founded in 1986 that designs, manufactures, and supplies chemical inputs across five specialized divisions serving the agricultural, veterinary, textile, industrial, and sanitizing sectors. The company's product portfolio includes crop protection products (SEHU-TAK, SEHU-PEG, BIO-CRACK, BIOCOP B+A), veterinary care products for horses (GLYSER, FRIOGEL, Shampoo, POMADA YODADA), textile processing chemicals (SEHUSOFT DC-7, SEHUQUEST P-33, SEHUWET 581, SEHUSCOUR B6), industrial cleaning products (CREMA D-2, DEGRAS, DETER-Q, GRASOL BUCK), and sanitizing disinfectants (SEHUSANY Ti-ZANTE, GERMI-Q, SEHU-SANY Q4). Additionally, the company operates a Therapeutic Division (Centurion) offering pulsed magnetic fields and laser therapy equipment for physical rehabilitation in both human and veterinary applications, distributed exclusively in Mexico. SEHUSA's products are characterized by innovation, quality raw materials, competitive pricing, and environmental sustainability compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Centurión: Therapeutic division offering pulsed magnetic field therapy equipment and laser therapy products for human and veterinary applications. Includes products such as GPC, GBPC, Mini Pulse, 4PH system, Therapulse IV, and accessories.
• Mozo

Products and services

• SEHU-TAK

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CenturioncoreChannel Partner/ Reseller/ DistributorSEHUSA is a distributor in Mexico of Centurion pulsed magnetic field therapy equipment. They offer physical therapy services using Centurion's high-technology equipment for both human and veterinary applications. Products include the Centurion GPC, GBPC, Mini Pulse, 4PH system, and accessories.
• Despierta PassminorOthersRelated business of the Salinas family offering the Despierta PASS methodology - tools for living collaboratively and generating community well-being.
• EqcovetminorOthersRelated business of the Salinas family - a specialized equine hospital with best human capital for diagnosis and treatment.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Ecolab Mexico: Global sanitizer, disinfectant, and industrial hygiene leader with major Mexican operations serving food processing, healthcare, and textile customers. Comparable to SEHUSA's Sanitizers Division (DSS) and Industrial Division (DSI).
• Grupo Alpek: One of Mexico's largest petrochemical and specialty chemicals producers with broad industrial and ag-input lines. Broader scale and scope but comparable in operating a Mexican chemical manufacturing footprint.
• BASF México: Multinational chemical major with broad Mexican footprint across agricultural solutions, performance chemicals, and care chemicals, overlapping several of SEHUSA's divisions at scale.

Emerging players

• BTL Group: Manufacturer of PEMF and physiotherapy equipment competing in the same medical-device category as the Centurion brand SEHUSA distributes in Mexico. Comparable therapeutic-device technology and channel.

Direct peers

• Pochteca: Mexican specialty chemicals distributor and formulator serving industrial, food, ag, and textile customers with multiple product lines. Comparable multi-vertical Mexican specialty chemicals business model, though significantly larger and publicly traded.
• Huntsman Textile Effects: Global textile processing chemicals manufacturer (softeners, sequestering agents, wetting agents, desizing enzymes) directly comparable to SEHUSA's Textile Division (DST) product portfolio (SEHUSOFT, SEHUQUEST, SEHUWET, SEHUSCOUR).
• Zoetis Mexico: Global animal health company with Mexican equine product line (parasiticides, joint therapies, grooming-adjacent care). Comparable to SEHUSA's Veterinary Division specializing in equine care products.
• ADAMA Mexico: Global crop protection chemical manufacturer with significant Mexican operations, including biostimulant and bio-rational products analogous to SEHUSA's BIOCOP B+A rhizobacteria and BIO-CRACK organic repellent.
• MSD Salud Animal México (Merck Animal Health): Veterinary pharmaceutical and care products distributor in Mexico serving equine and livestock segments. Overlaps with SEHUSA's Veterinary Division (DSV) horse-care product line.
• Syngenta Mexico: Major agricultural inputs supplier with Mexican crop protection portfolio (insecticides, biostimulants, seed treatment) comparable to SEHUSA's Agricultural Division (DSA) products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sehusa-s-a-de-c-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEHUSA, S.A. de C.V.