INTROTEC

What INTROTEC does

INTROTEC (云创科技), legally Shaanxi Yunchuang Network Technology Co., Ltd., is a Xi'an-based private digital cultural tourism platform founded in 2012. The company operates a dual-engine technology stack consisting of the Boguan Cultural Tourism Large Model (博观文旅大模型) — the first provincial-level cultural tourism LLM to complete CAC filing, trained on 800M+ tourism data points — and the Wenlv Data Space (文旅数坊可信数据空间), a national-level pilot trusted data space enabling secure 'usable but not visible' data circulation. Supporting these engines is a modular product portfolio covering full-scenario ticketing, four-level industry monitoring, AI digital humans, AI tour companions, NFC smart customer service, travel agency SaaS with seven AI agents, and the 'Tour Shaanxi' (游陕西) public service platform with 5M+ registered users.

The company serves four primary customer segments: scenic areas and theme parks, performance and entertainment venues, travel agencies, and government cultural tourism departments. Distribution occurs through direct enterprise field sales (with a consultation-led motion and dedicated customer success managers) and through 50+ OTA channel partnerships including Ctrip, Meituan, Douyin, and Tencent. Government-facing deployments leverage CMMI Level 5 certification and Huawei Ascend local chip deployment to satisfy data sovereignty and Xinchuang (信创) compliance requirements.

The business model combines SaaS subscription revenue, customized solution implementation fees, and an emerging data asset services line spanning data asset capitalization consulting, rights registration, and supply chain financial services — including the cultural tourism industry's first data asset entry and Northwest China's first data asset ABS project. Notable reference customers include the Shaanxi Provincial Department of Culture and Tourism, Xi'an City Wall (whose Spring Festival Lantern Festival generated 50M+ RMB in operational revenue), the National Museum of Chinese Publishing Xi'an Branch, and the Chang'an Twelve Hours Theme Block. The company has processed 35B+ RMB in cumulative transaction volume and serves 10M+ tourists annually.

Name

INTROTEC

Legal name

陕西云创网络科技股份有限公司 (Shaanxi Yunchuang Network Technology Co., Ltd.)

Website

https://introtec.cn

Company type

Private

Founded year

2012

Operating status

Operating

Short description

INTROTEC (云创科技) is a Xi'an-based private digital cultural tourism platform providing AI-driven ticketing, distribution, industry monitoring, and data asset services to scenic areas, performance venues, travel agencies, and government cultural tourism departments across China via its proprietary Boguan LLM and Trusted Data Space.

Ownership category

akta.pro rank

Product category

Digital Cultural Tourism Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

akta.pro secondary industries

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

Keywords

• Digital cultural tourism
• Smart tourism software
• Cultural tourism AI
• Scenic area management
• Travel agency SaaS

Headquarters

HQ city

Xian Shi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS平台订阅/解决方案 (SaaS Platform Subscription/Solutions): Modular SaaS platform providing ticketing, distribution, AI services, and data analytics. Sold as customized solutions to scenic areas, travel agencies, government departments, and performance venues. Revenue from software licensing, implementation, and ongoing subscription fees.
2. 数字文旅解决方案 (Digital Cultural Tourism Solutions): End-to-end AI-powered digital transformation solutions for cultural tourism operators. Includes AI scenic area operations, AI performance tourism, AI travel agency, AI industry monitoring, AI comprehensive tourism, and AI data asset solutions.
3. 数据资产服务 (Data Asset Services): Data asset capitalization consulting, rights registration, and supply chain financial services. Includes data asset ABS (Asset-Backed Securities) project execution, representing the industry's first such practice.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

INTROTEC develops and sells AI-powered digital cultural tourism software solutions, anchored by its proprietary Boguan Cultural Tourism Large Model (博观文旅大模型) and Wenlv Data Space Trusted Data Space (文旅数坊可信数据空间). The company delivers modular SaaS products including ticketing systems, travel agency management platforms, industrial monitoring systems, AI digital humans, AI tour companions, and consumer-facing public service platforms. Solutions are sold primarily to government cultural tourism departments, scenic areas, performance venues, and travel agencies as customized implementation projects with recurring subscription and service revenue.

Product overview

INTROTEC operates as a full-stack digital cultural tourism platform with a modular architecture built around two core engines: the Boguan Large Model (博观大模型) and the Wenlv Data Space (文旅数坊可信数据空间). The platform integrates ticket management, industry monitoring, public services, AI decision-making, and travel agency management. Core products include the AI-powered Boguan Large Model for intelligent services (digital humans, AI guides, AI customer service), the trusted data space for secure data circulation and assetization, full-scenario ticketing systems, the Lingjing AI Brain for data analytics, and the travel agency SaaS with seven AI intelligent agents. The product portfolio also includes specialized offerings like the 'Xiao Qi' AI immigration assistant, 'Tour Shaanxi' public service platform, and various AI-powered tourism experience modules (AI companion travel, AI photo tourism, NFC smart customer service). The system offers comprehensive channel distribution to 50+ OTAs and supports Huawei Ascend local deployment for government IT compliance requirements.

Differentiator

Problem solved

Functional benefit

Brands

• 博观文旅大模型 (Boguan Cultural Tourism Large Model): National first provincial-level cultural tourism large model with national internet security filing (网信办备案), trained on 800 million high-quality cultural tourism data points. Supports text and multimodal capabilities for AI guide, customer service, digital humans, and creative marketing across G/B/C terminals.
• 文旅数坊可信数据空间 (Cultural Tourism Data Workshop Trusted Data Space)
• 游陕西 (Tour Shaanxi)
• 小七 (Xiaoqi)
• 灵境智脑 (Lingjing Smart Brain)
• 惠旅云 (Huilv Cloud)

Products and services

• Boguan Cultural Tourism Large Model (博观文旅大模型) China's first CAC-filed provincial-level cultural tourism large language model, trained on 800M+ high-quality cultural tourism data records, supporting text and multimodal AI capabilities. Provides AI tour guides, AI customer service, AI digital humans, and creative marketing across government, business, and consumer segments. Sold as a standalone AI platform with Huawei Ascend local deployment support for government information security compliance.
• Wenlv Data Space Trusted Data Space (文旅数坊可信数据空间) National-level pilot trusted data space enabling privacy-preserving data circulation and assetization. Supports local deployment, privacy-preserving computation, data sandbox, data asset capitalization, rights registration, and supply chain financial services. Connects to the Western National Copyright Chain for blockchain-based business data on-chain rights confirmation. Sold to government cultural tourism departments and cultural tourism operators as a standalone data infrastructure platform.
• Full-Scenario Ticketing System (全场景票务系统)
• Travel Agency SaaS (旅行社SaaS) Full-process management SaaS platform for travel agencies, featuring OTA multi-platform order auto-capture, vehicle/guide/driver resource management, intelligent scheduling, 24/7 AI customer service, and seven AI intelligent agents covering customer service, scheduling, tour guide, and finance operations. Sold as a standalone subscription platform to mid-market travel agencies.
• 'Xiao Qi' (小七) AI Immigration Service Assistant AI-powered immigration service assistant deployed at Xi'an Xianyang International Airport. Supports five languages (Chinese, English, Russian, Japanese, Korean) with integrated translation, itinerary planning, food recommendations, location navigation, and payment guides. Sold as a standalone AI service to transportation hubs and inbound tourism destinations.
• 'Tour Shaanxi' (游陕西) Public Service Platform One-stop smart travel public service platform for Shaanxi Province with 5M+ registered users. Provides itinerary planning, navigation, bookings, and digital tourism services to individual consumers. Recognized by the National Ministry of Culture and Tourism as one of two typical cases (the only case in Western China). Operated as a consumer-facing platform.
• Industrial Monitoring Platform (产业监测平台) Four-level coordinated (provincial, municipal, county, scenic area) industrial monitoring platform for government cultural tourism departments. Provides comprehensive data coverage, scenic area passenger flow monitoring, video surveillance integration, and data-driven policy support. Sold as a standalone monitoring platform to government cultural tourism bureaus (flagship deployment: Shaanxi Provincial Department of Culture and Tourism).

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• 华为 (Huawei)coreTechnology or IntegrationTechnology partnership for Huawei Ascend chip deployment enabling local AI model inference that meets government information security and domestic chip requirements. Allows 博观大模型 to be deployed on Huawei's AI computing infrastructure.
• 西安交通大学 (Xi'an Jiaotong University)coreStrategic or Co-development PartnerAcademic partnership for research collaboration in AI and cultural tourism technology development, talent cultivation, and technology transfer.
• 西安理工大学 (Xi'an University of Technology)supportingStrategic or Co-development PartnerAcademic partnership for talent cultivation and technology collaboration in cultural tourism digitalization.
• 携程 (Ctrip)coreChannel Partner/ Reseller/ DistributorOTA distribution partnership enabling 50+ ticket distribution and travel product sales through Ctrip platform. Part of multi-platform OTA distribution network.
• 抖音 (Douyin/TikTok)coreChannel Partner/ Reseller/ DistributorSocial media and short-video distribution partnership for travel content, live streaming e-commerce (live stream GMV achieving 100W+ for Xi'an City Wall events), and marketing reach.
• 腾讯 (Tencent)supportingTechnology or IntegrationTechnology partnership potentially leveraging Tencent Cloud, WeChat ecosystem, or Tencent's AI capabilities for platform services.
• 美团 (Meituan)coreChannel Partner/ Reseller/ DistributorOTA and local services distribution partnership enabling ticket sales and travel service distribution through Meituan's consumer platform.
• 智汇数据 (Zhihui Data)supportingTechnology or IntegrationData technology partnership supporting data infrastructure and analytics capabilities for the cultural tourism data ecosystem.
• 西部国家版权链/西部国家版权交易中心 (Western National Copyright Chain / Western National Copyright Trading Center)coreTechnology or IntegrationBlockchain-based copyright and data rights verification partnership. Enables full business data on-chain rights confirmation for data asset capitalization through NCC Western National Copyright Chain.
• 陕文投集团 (Shaanxi Cultural Industry Investment Group)coreStrategic or Co-development PartnerParent/sister company relationship as Shaanxi Cultural Industry Investment Group - the strategic investor behind 陕文投云创科技. Provides market access, government relationships, and industry resources.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klook: Asia-Pacific focused booking platform for attractions, tours, and experiences with strong SaaS and distribution offerings for attractions operators. Comparable in providing digital ticketing, distribution, and operator SaaS specifically for attractions and experience providers, though operating in different geographies.
• Tongcheng Travel Holdings (同程旅行): Major Chinese OTA with strong technology capabilities in travel booking, distribution, and merchant management. Comparable in serving Chinese travel agencies and scenic areas with digital tools, though primarily a consumer-facing OTA rather than B2G SaaS specialist.

Emerging players

• Mafengwo (马蜂窝): Chinese travel content and community platform with growing merchant tools and booking capabilities. Comparable as a Chinese travel-tech platform targeting young travelers with content-driven discovery, though less focused on B2G/enterprise SaaS.

Others

• Sabre Corporation: Global travel technology company providing GDS, distribution, and SaaS solutions to travel agencies and suppliers. Comparable as a B2B travel-tech infrastructure provider, though focused on global aviation/hotel distribution rather than cultural tourism.

Broad incumbents

• Trip.com Group (携程集团): Global OTA leader with deep presence in China serving travelers, travel agencies, and scenic areas through its open platform. Comparable as a Chinese travel distribution and merchant-services platform, though at vastly larger scale and primarily B2C.
• Fliggy (飞猪) - Alibaba: Alibaba's travel platform serving consumers and merchants with booking, content, and AI-assisted planning. Comparable as a Chinese OTA with scenic area and merchant tools, leveraging Alibaba's cloud and AI infrastructure.
• Amadeus IT Group: Global travel technology provider serving travel agencies, airlines, and hospitality with GDS, distribution, and SaaS. Comparable as a large-scale B2B travel technology platform with AI and data offerings, though primarily serving global rather than Chinese government clients.
• Meituan (美团): China's leading local services platform with significant travel and attractions ticketing business. Comparable as a distribution partner and potential competitor for scenic area ticketing and AI-powered tourism services in China.
• TravelSky Technology (中国民航信息网络): China's dominant B2G/B2B aviation and travel technology provider, offering passenger service systems, distribution, and data platforms. Comparable as an established Chinese travel-tech infrastructure player serving government and enterprise customers, though focused on aviation rather than cultural tourism.

Regional players

• Viator (Tripadvisor): Leading global marketplace and SaaS platform for tours, activities, and attractions. Comparable in providing digital ticketing, distribution, and operator software for the attractions and experiences vertical, though operating globally rather than in China.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTROTEC